Quick Tip for Freelance Writing Success

Here’s your Quick Tip for Freelance Writing Success for this week . . .

Market with Postcards

This week’s tip was a comment from a reader who responded to yesterday’s post on SeoWritingJobs.com, 2 Aspiring Online Writers Ask, “How Much Can I Earn as an SEO Writer?”:

Paul wrote, in part:

. . . I would say that email marketing is still effective, but it’s not quite as easy as it was a few years ago. I say this because I know how easy it is to get discouraged when you receive no responses from a batch of 100, 200 or even 300 emails.

You just gotta keep at it. I’m telling you — they’re still out there, they are just a little harder to reach electronically because of the Gmail tabs, spam filters and more competition.

To supplement my email marketing, I’m experimenting this month with a postcard mailing. I did this all online, so it can be done from anywhere. I designed the postcard using Vistaprints, then bought a list of 500 ad agenices from leadsplease.com.

I uploaded the first 250 to Vistaprint and they mail it out for you. Total cost = almost $250, or about $1 per postcard. Yes, it’s a little expensive, but I’m thinking if it brings in just 1 or 2 clients, it will more than pay for itself. I suspect it will yield more than that. If it does, I’ll mail out more batches of 250 each.

My Experience with Postcard Marketing

Years ago when I lived in New York and ran my editorial staffing agency, I used postcard marketing quite effectively. I also used it all the time to promote my online ethnic home décor business. In fact, I still have some of those postcards around (if you read the free ebook you get when you subscribe, you know that this was a business I had that went belly up!).

Mind you, I used postcards long before email and social media became all the rage.

As Paul points out, mailing postcards can be expensive compared to email (which costs nothing). But, it’s not as expensive as mailing a letter. As of January 26th, it will costs 34 cents to mail a postcard in the U.S. (now it’s 33 cents).

And again, as Paul points out, sites like Vistaprint make it easy to design one and send it out. As I wrote in the e-pamphlet, Postcards Marketing: A Simple Guide to How to Do It Right:

The internet has made creating and designing postcards a snap. When I used this form of marketing, it took me about 30 minutes to an hour to go online and create, design, proof and order my postcards. . . . You simply select a template, add your text and graphics, and your postcard is done.

It really is that simple!

And, on sites like VistaPrint, you can design postcards first – without having to pay a dime. You can also store your design until you’re ready to order.

Paul concluded his comment with the following:

If you have the budget, I think this approach is worth a try, because postcards are far more likely to be read than email. Also, postcards are easier to retrieve down the road if a company is saving your information to contact you in the future. Okay, that’s my tip of the day.

So give it a try. Even if you only mail out 10 or 20 per week – consistently – it can pay off because I bet you’ll be the only freelance writer’s postcard that’s received in the mail.

Thanks Paul for providing this insight!

For my American friends, enjoy the long holiday weekend upon us (Martin Luther King, Jr. Day).

Have a Quick Tip for Freelance Writing Success?

Send it in. Following are the submission guidelines.

Length: 100-250 Words

Bio: 25-50 words; a link to your freelance writing website/blog and a link to one of your social media profiles.

How to Submit: Send in the body of an email (info*at*InkwellEditorial*dot*com). Put “Freelance Quick Tip” in Subject Line. You’ll be sent a link when/if it’s published.

P.S. Consistently generate leads for just pennies. It’s marketing you can bet your competition ISN’T doing!

And, postcard marketing is very low cost compared to many forms of marketing. A simple campaign can be put together easily by almost anyone in less than an hour. I know, I’ve done it!

This e-pamphlet details how to market via this medium – the right way. Get full details on how to put together an effective postcard marketing campaign.

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