How to Make Money Online Flipping Blogs: Interview with a Six-Figure Blog Flipper

I first got interested in the concept of selling one of my blogs years ago when Deb Neg, the founder of FreelanceWritingGigs.com, sold hers to SplashpressMedia in 2010. Deb never did reveal how much she sold her blog for. But, what she did say was it was for more than “a few thousand dollars;” and was a decent piece of change after taxes that allowed her to get a cushion in the bank.

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I was impressed because hers was a blog targeted to the freelance writing community like mine. Usually when you hear about somebody flipping blogs, it’s in the tech niche, or real estate, or fitness or some other “easy-to-monetize” niche. Definitely not freelance writing (which is harder to do).

What Happened When I Tried to Sell This Blog

One day several years later, I got so frustrated with this blog that I even approached the people who bought her blog about buying mine. Yeah, it happens. You get frustrated sometimes. I never heard anything back, and thank goodness because I might have made one of the biggest mistakes of my freelance career.

This blog has been live since 1999, and some day, I can see selling it. And that’s what got me interested in Jenn Leach’s post about her ebook on how to flip blogs for a living in a Facebook group I belong to. It reminded me of a post I’d written back in 2012 (and since updated) about the things you should be paying attention to if you want to flip a blog. Why? Read on.

Why You Should Blog Right Now As If You Want to Sell Someday — Even If You Don’t

You see, all the things that make a blog successful to possible buyers are all the things you should be doing to make it successful –- for you. Now, I’m not talking about hobby bloggers. I’m talking to those who want to make a full-time living from their blog, which I assume you do if you’re reading this.

In this post, I discuss six things that you should be doing to make a blog attractive to buyers – and to make money online for yourself.

Interview with Six-Figure Blog Flipper Jenn Leach: 6 Questions

All of these – and more factors – were underscored in the interview I did with Jenn Leach, a blogger who has earned six figures flipping blogs — in only her second year of doing so. Following are the questions I sent her, and her detailed answers. I found her story very inspiring. I”m sure you will too.

1. What are the top three things to look for in a blog to flip?

When deciding on whether to flip a blog, the main things I look at are:

  • traffic;
  • monetization possibilities, and
  • the overall package.

There’s no minimum traffic I aim for, but the blog should be maintaining consistent traffic from week to week. For monetization, while it’s not required to successfully sell a blog, it certainly helps. There’s no minimum amount I need a blog to make, but I aim for flipping at the point that it’s earning at least $100/month.

The overall package includes things like blog subscribers, social media, etc. I believe a blog should be well-rounded for a successful sale and include more than just the site itself.

Blog Buying/Selling Lesson: You don’t need to have a huge blog with a ton of traffic and lots of income. Even tiny blogs can be flipped.

2. How do you decide how much to pay for a blog you’re looking to flip?

With flipping, you can either buy or build, then flip for a profit. I typically build. I love the process of starting a brand new blog from the ground up, filling it with content, promoting it, getting traffic and monetizing it.

I’ve sold several sites and I can tell you common questions I got were about: social media accounts being used, paid traffic, and if training was included. Based on my experience, buyers are looking for stable sites that require minimum resources to maintain (passive income earners).

Blog Buying/Selling Lesson: Stability counts – which is one of the reasons that this is not a “quick” way to make money online. However, it can be a “predictable” way to do it. I used to be a realtor, and selling online (virtual) real estate has a lot in common with selling physical real estate. Buy. Hold. Build. Then sell; that’s where you’re likely to get the greatest return.

3. How do you determine how much to sell a blog for?

When it’s time to sell, I usually set the price at 12-24x net monthly profit. If the site is aged (older than 12 months old), I might go as high as 30x net monthly profit.

Blog Buying/Selling Lesson: Sale price can vary widely, depending on what the net profit of the blog you’re trying to sell is. From the research I’ve done, Jenn’s numbers are spot on.

4. How long, on average, does it take to flip a blog?

Timing varies. I usually flip between 1-6 months but I’ve gone longer, up to 2.5 years for one project. The great thing about flipping is that you can make the rules. You can flip after 30 days or after 2 years, longer or shorter, your choice.

Blog Buying/Selling Lesson: Patience is a part of the game. Determine the outcome you want (ie, how much you want to sell for and/or pay for a blog) and be realistic about the price.

5. Are there any niches that are particularly lucrative for blog flipping?

Yes, niches that are high-paying in terms of monetization are more lucrative. Examples are health and lifestyle.

Blog Buying/Selling Lesson: I also happen to know that tech sites and some real estate niches do pretty well too. But, any blog in any niche where you can show traffic and profit can be sold. That’s why traffic and monetization are two of the key factors in blog flipping.

6. Where do you find blogs to flip?

You can find blogs to flip in broker marketplaces like Flippa. Flippa is great because it shares a lot of information about the site: traffic, monetization, etc. You can talk directly with the seller and ask questions, get Google Analytics access, ask for more supporting documents, etc.

Blog Buying/Selling Lesson: This blog buying and selling marketplace is a good site to peruse through to get an idea of what sites are selling for and what you could possibly get for/from a blog you want to buy and/or sell.

Flipping Blogs for a Living: One Final Piece of Advice

If you’ve ever started a blog, you know that it can be a lot of work. One way to get a leg up is to pay for one that’s had a lot of the upfront work done for you. That way, you can hit the ground running; ie, already earning.

Jenn’s ebook gives you all the details you need to make money buying and flipping blogs. It’s a fun way to make a living – especially if you enjoy new challenges. The total upside is that you’ll never be bored, that’s for sure!

P.S.: Start Your Own Blog-Flipping Empire — Get Your Own Blog Now.

P.P.S.: Get the Full Scoop on How Jenn Has Earned Six Figures (So Far!) Flipping Blogs … and You Can Too!

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