Create an Online Course: How to Brainstorm, Develop & Successfully Launch Your First One

I once read that information was the best-selling product ever — online or off. I don’t know if that’s true, but I do know this, “how to” articles, books, video courses, etc., continue to dominate search engine results. And, that’s because information drives decision-making.

That’s why people buy how-to information products — to make more informed decisions and/or to learn how to do something. And, digital products like email ecourses are among some of the most popular. And get this, people want to hear from those who’ve done it and/or are passionate about it — just like them.

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Note: Learn how to get this course for free.

Make a Full-Time Living Selling Information Online?

Most of the writing I do these days is for myself. I make a full-time living selling information online.

I’ve been in the “information selling” business since 2002. I’m also a traditionally published author, and have written and self-published close to 100 ebooks (fiction and non-fiction).

I’ve also created four e-courses; one on self-publishing; two on freelance writing; and this, the lastest one — how to create an online course.

All of my courses are inspired by readers; this one is no different. Over the years, I’ve been asked by many interested in creating their own information products how to go about developing and launching an online course.

Especially the last two to three years, this way of making money has exploded online — and who better to capitalize on it than freelance writers.

Email Ecourse Creation: It’s Just Sharing, That’s All

It’s why someone like me (and you) with no notoriety can develop a course and sell it successfully because if you’ve done it, then all you have to do go step-by-step, telling others how you did it.

Answer the most frequently asked questions, pretty it up with some graphics and video if you want, and voila! — you have a potentially successful e-course.

Get Started for Free

This course includes everything you need to know about how to create an online course and successfully launch it, and you can even get started for free. Following is a complete Table of Contents.

Table of Contents

LESSON I: The First Step in Creating an Awesome Online Course (This lesson is offered for FREE). Log onto Teachable and scroll down to it.

LESSON II: How to Brainstorm a S*tload of Online Course Ideas! (This lesson is offered for FREE). Log onto Teachable and scroll down to it.

LESSON III: How to Tell If Your Online Course Will Be Profitable – Before You Write a Word (Don’t even think about creating a course until you do this)

LESSON IV: How to Create an Outline for Your Online Course (If you get this right, the next lesson will be easy)

LESSON V: How to Quickly & Easily Write Your Online Course (If writing doesn’t come naturally to you, don’t worry, there are 8 guidelines covered that will make it flow easily)

LESSON VI: How to Price Your Online Course to Maximize Sales (This is perhaps one of the scariest things about creating an online course. Get it wrong — no sales. Get it right — you could be on the roach to making a whole lot of money. Seven insights/strategies into how to price your online course are discussed)

LESSON VII: Online Course Platforms – 7 Delivery Options (Free and low-cost options are discussed)

LESSON VIII: How to Successfully Launch Your Online Course (Actually “launching” your course starts right when you decide it’s a go. Here we’ll discuss why, and how to start making money before you even write a word (or very few of them))

LESSON IX: The Secret to Becoming a Super-Successful Online Course Creator (Wanna make a career out of creating online courses? In this lesson, you’ll discover exactly what to do to make it possible)

RESOURCES: A compilation of all the suggested resources mentioned in the course, as well as additional insights into them.

FREE Bonus Report: 5 Things I’ve Learned from Selling Ecourses Online Since 2008 That Can Help You Earn More

Who This Course Is For

If you’ve been freelancing for a while, you have an idea in you for an ecourse.

And if you’re a newbie, you have one in you too that can help others. It doesn’t matter where you are in your freelance writing career, you can dispense informtion that will help others because there’s always someone who’s trying to get where you are, or have been.

FYI, the course you develop doesn’t have to have anything to do with freelancing and/or freelance writing. It could be on anything. For example, I live in Jamaica and have written a book about that.

I could put together an ecourse about how to do that — giving actionable steps to take to prepare, for example, six months to a year out.

As you can see, a successful ecourse can be developed on almost any topic. But in this course, you learn how to find a niche that’s profitable — and so much more!


1. Is the course time-sensitive? 

No, it’s not. You can complete lessons at your leisure. FYI, I’ll always answer any questions you may have as you make your way through the course, but it’s not like you have to turn lessons into me or anything (like in the SEO writing e-course).

2. How long do I have access to the course?

Lifetime access. Once you pay, you will automatically receive all future updates free. As all of Inkwell Editorial’s e-courses are now hosted on the Teachable platform, the lessons will be there when you log in.

3. Can I pay via credit card, or is PayPal the only option?

You pay via PayPal (and yes, you can pay via credit card with PayPal).

4. How much is the course?

The course is $97, and there is an  affiliate program. The payout is 40%, which means you can earn almost $40 for each course you sell. And, the cookies last for a whole year!

What does this mean? That if someone clicks on your affiliate link, even if they order the course a year later, you will still receive a commission (last affiliate cookies are credited).

5. All of your e-courses used to be delivered as pdf files and/or via e-Junkie. Why do you now use Teachable?

Teachable is an online learning platform, so when you purchase from there, you log in via a secure portal.

All of the lessons are listed, and it will tell you what percentage of the course you’ve finished as you complete each lessson, eg: You’ve completed 27% of the course, or 58%, etc.

As the course instructor, I’m also able to seamlessly add updates, which are immediately available to you as a student when you log in.

In short, it makes for a better learning experience for you — and don’t forget, lifetime access to updates — one of the best benefits for students as far as I’m concerned.


5 Things I’ve Learned from Selling Ecourses Online Since 2008 That Can Help You Earn More

Your Question Not Answered Here?

If you have a question, send it to me at info[at]InkwellEditorial.com, and I’ll get back to you.

Purchase Now (or Get it free as part of this course bundle)

Add to Cart Enroll at Teachable

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    1. Sounds like fun. And something great to start the new year! Good luck with it.
      Jeñnifer Brown Banks recently posted…Pen & Prosper’s 2nd Annual Holiday Gift GuideMy Profile

      • I’ve had so many people ask me about stuff like this over the years Jennifer, that I decided to finally break down and put one together. It’s going to be very simple — most of it is in my head already; it’s just a matter of getting it down into a file. And yeah, I’m looking foward to seeing the response to it. Thanks for the well wishes, and hope you’re enjoying the holidays. 🙂

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