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How One Freelance Writer Earns Thousands per Month as a Facebook Ads Consultant

Facebook advertising consultant training; you can pretty easily earn $1,000 to $2,000 per month (per client) with this type of knowledge. This post discusses why in detail, and what kind of training to get to confidently offer this service.

It’s no surprise that social media consulting is one of the most popular, lucrative add-on services for freelance writers to offer. Why? Because it goes hand in hand with content creation; hence, content marketing.

I’ve been offering social media account management to clients since 2011, and you know what? It’s some of the easiest money I’ve ever earned as a freelance writer. Why? For the following three reasons.

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3 Reasons Facebook Ads Consulting Can Be So Lucrative

  • Automation: Most social media can be automated via tools like HootSuite, Buffer and Zapier.
  • Time: Most of your potential clients know they need social media to be part of their marketing mix, but they simply don’t have time to learn — and implement — a social media strategy. So, they outsource it.
  • Knowledge: Not only do many businesses not have the time to invest in learning social media, many just don’t want to. They prefer to outsource it so they can focus on what they do best.

All of this spells opportunity for you! Adding some form of social media account management to your freelance writing business can literally explode your income. One freelance writer who did it found it much less time-consuming — and more profitable — than freelance writing, which changed how she approached her freelance career.

This brings me to today’s post.

How Much Can Facebook Ad Consultants Earn?

Facebook ad management services pay very very well. Bobby Hoyt, a freelance writer and blogger, taught himself how to generate leads for clients using Facebook. That put him on the road to becoming a Facebook ads expert, and to co-creating Facebook Side Hustle, a Facebook advertising consultant training course. Here’s what he had to say about how much you can earn:

It’s industry standard to charge anywhere from $1,000 – $2,000/month per client for lead-generating Facebook ads, and each client only takes a few hours per week.

So literally, with just a couple of clients, you could easily be earning a full-time income from home! And, working on a few hours per month. To give you more insight into how to do that, I reached out to Bobby and asked him a few questions. In addition to the above, following is what he had to say.

Q&A with Bobby Hoyt, Co-Creator of the Facebook Side Hustle Course

You can easily charge anywhere from $1,000 to $2,000/month PER CLIENT as a Facebook ads consultant. Click To Tweet

1. First, tell readers a little about you; ie, how/why you started your personal finance blog and a bit about your professional background before blogging.

I’ve been blogging since 2014, and have been doing it full-time since 2015. Before I started Millennial Money Man, I was actually a high school band director. I had paid off $40,000 of student loan debt in a year and a half on my teaching salary, so I got really excited about personal finance and decided to start the blog to write about it.Learn How to Earn $1,000 to $2,000 per Month Running Facebook Ads for Local Businesses

Around the same time I started blogging, I also started to feel trapped in my teaching career. I really enjoyed working with the kids and I love music, but I just felt like I was supposed to be doing something else.

So after I got home every night from my band directing job, I taught myself how to work on websites and write content for Millennial Money Man.

Eventually, I got so passionate about blogging that I felt like I could do it full-time (even though I had only made about $3 in ad revenue at the time). So about six months after I had started the site, I resigned from my teaching job and left to run the site full-time.

2. How long have you had your blog, Millennial Money Man?

I technically started it in 2014, but didn’t really get serious about writing on it until early 2015.

3. How did you get into Facebook advertising?

After I quit my job, I found out pretty quickly that blogging isn’t exactly a fast way to make money (ha ha!). After about three months of not really having any success monetizing the blog, I had to figure out something else to do.

That’s when I realized that a lot of the things I was doing with my blog (writing (SEO) content, trying to rank in Google, getting email subscribers) were all things that small businesses do with their websites for marketing.

I actually ended up checking out the website of the jeweler that made my wife’s engagement ring, and thought I could help them do a better job on their website than what they had. They had a blog, but it was pretty bad. After a few weeks of trying to get them as a marketing client, they actually hired me to write freelance content for them!

After a few months, I picked up a few local marketing clients that I worked with while I still grew Millennial Money Man. Facebook ads are a really popular service with local businesses, and my clients wanted them. So I basically had to teach myself how to run ads to the surrounding area to promote their brands.

At the same time, I started experimenting with Facebook ads for Millennial Money Man as well. After a lot of practice, I got good at them. In 2017, my blog had over 1,000,000 visitors. About 60% came from Facebook ads where I was able to bring readers in for 2-4 cents per click.

Facebook Advertising Consultant Training: An Idea Is Born

The idea for the Facebook Side Hustle Course would soon be born. How it happened was, I was talking to a good friend of mine who runs a dedicated Facebook ad agency (his name is Mike Yanda). He floated the idea that I should create a Facebook ad course — some kind of training — for my readers.

I didn’t really think it would resonate that much with them, but I decided to throw out the idea to my private group and my Facebook page. The response was actually pretty crazy!

So I went back and told him that I wanted to partner on a course. I felt like with my digital marketing and blogging experience and his very high-level Facebook experience, we could create a great course that would teach people how to get clients, run ads, and ultimately make great money as a side hustle.

It’s industry standard to charge anywhere from $1,000 to $2,000 per month — per client — for lead-generating Facebook ads, and each client only takes a few hours per week.

Social media consulting is some of the easiest money you'll ever earn as a freelance writer. Click To Tweet

4. What’s the main objection you have to overcome to get prospects to realize they need your help with Facebook ads?

The biggest problem is that Facebook makes it really easy for business owners to waste money on ads. If you’re a business owner and have a Facebook business page, you’ve probably seen the “boost” option that Facebook presents you with on your highest-performing posts. Unfortunately, the boost option is a total waste of time and money.

Facebook has a very effective ad platform, but the boost option is an extremely limited version of that functionality. So ultimately, business owners use it, waste money and then feel like Facebook ads are a waste of time.

Fortunately, it’s not too hard to convince them otherwise once you explain how powerful Facebook really is. As much as we all probably wish it wasn’t the case – Facebook collects a ridiculous amount of information on all of us who use the platform. It’s very easy to target people based on their interests, email address, geographic location, other websites they’ve visited, pages they like, etc.

Publisher note: I wish I’d known this about the boost option a few years ago! Grrr … But, back to Bobby’s words of wisdom.

In 2017, my blog had over 1,000,000 visitors. About 60% came from Facebook ads. Click To Tweet

5. What’s the #1 way you’ve found to land clients who need a Facebook ads consultant?

Honestly, there are several really effective strategies that the Facebook Side Hustle course teaches. But personally, my favorite is to become a customer of the business first. If you can go to a business, try the product and get to know the owner. It’s much easier to get a client to agree to pay you for your services when you interact with them face to face. But, this isn’t a necessity.

Some people are really introverted and via the course, my partner and I will teach them how to thrive with client acquisition without doing this. What I want to stress is:

  • You don’t have to be a sales expert to get clients;
  • You don’t have to have years of experience; and
  • You can find clients online or off.

Facebook Side Hustle FREE Bonus Report (Get this free report now)

I was a band director with ZERO sales experience before I landed my first client. To me, it’s all about being transparent and doing everything you can to build a relationship with a prospective client, whether that’s in person or online.

I hope this helps your readers better understand how getting Facebook advertising consultant training can help them starta great side hustle Yuwanda. I just want to end with this: once you get a good result for one client, it can literally open up the floodgates for other business owners who will practically throw money at you!
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Note: This course is only open for enrollment a few times per year, so if you click through and it’s open, it’s best to enroll right away or you’ll have to wait.

P.S.: Free Report — 5 Simple Ways to Find Clients as a Facebook Ads Consultant


Thanks to Bobby for proviing such an insightful interview. Head on over to his site to learn more about the course, and sign up to get going.

Also, you get two free bonuses when you order via Inkwell Editorial’s affiliate link: (i) The Social Media Marketing Bible; and (ii) this free report.

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