Becoming a Freelance Writer: Can You Be Successful without a Blog?

Becoming a freelance writer is a pretty straightforward process. You first decide you want to do it (mental commitment should always be your first step). After that, you decide on a niche; create your service offerings; nail down what your freelance writing rates will be; create/polish up some writing samples; put them on a website – and voila! – you’re in business.

That’s more or less the process.

Disclaimer: This post contains affiliate links. Here’s the site’s affiliate disclosure policy for full details.

This blog is about how to make money writing … for yourself and/or for others. As an aside, I changed the mission of this blog when I had it redesigned in November of 2016. I’m happy to see that that’s being recognized by readers (like you!) because it helps me bring you better, more insightful information – info you can actually put to use to suit your freelance dreams.

Do Freelance Writers Need a Blog?

With that being said, it’s the last part I mentioned in the first paragraph about becoming a freelance writer that I want to tackle here. Why? Because I received a question from an “about to take the plunge” freelancer, and I want to make sure you get this right. Following is what she wrote:

I am thinking of taking your SEO course soon. I want to write only for others, and don’t want the headache of running my own blog. Do you think it would be realistic to be successful as a freelance writer without a blog? I am willing to do a basic website to advertise my services, but not much beyond that. I am a “behind the scene” type of person, and I would prefer to remain that way. Thanks for your help.

Following is what I told her.

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My Answer

Great question, and my answer is no, you absolutely don’t need to have anything besides a professional WEBSITE (instead of a blog) to write for others. In fact, if that’s all you want to do, that’s EXACTLY ALL I’d advise you to have.

And FYI, here’s the difference between a website and a blog. Again, great question. Here’s hoping to “see” you in class.

Does Blogging Help You Land Freelance Writing Clients?

The short answer is … yes, blogging can definitely help you land freelance writing clients.  However, I have to say, I’ve found direct marketing outreach to be much more effective, eg: cold calling, cold emailing, networking on LinkedIn and via chambers of commerce, etc.Become a Successful Freelance Writer: Get Trained. Get Started.

Another method I’ve found extremely helpful in landing freelance writing clients is writing and distributing special reports. This works really well to bring in higher-paying clients.

And if you do it right, it can bring in clients for years to come, as I wrote about in this post on the uber-popular copywriting blog, Copyblogger, entitled, SEO Copywriters: How to Make an Extra $61,880 This Year.

I wrote client-focused content (ie, blogged talking to potential clients) for clients for about a year; it was a big time commitment — as all blogging is.

My client-focused blogging was never consistent though; mainly because I wasn’t seeing the return on the time I spent doing it compared to other methods of marketing for freelance writing work.

Just an observiation: I’ve belonged to the newsletters of a few writers who blogged for clients. It seemed that they too petered out after a while. But this is just my opinion and experience.

Reasons to Blog as a Freelance Writer

Some experienced freelance writers DO advise that freelancers have a blog. Here’s a post that details some very good reasons why.

Just know, there is no right or wrong answer. I think it depends more on your marketing personality; eg, some of us are comfortable emailing; others love cold calling; and yet others like to reach out  via social media.

The bottom line is, if the marekting method you choose is bringing clients in the door and/or you enjoy doing it, then that’s all that matters.

Getting a Blog? Definitely Do This

If you do decide to blog though, I do recommend monetizing it via affiliate marketing — even minimally. For example, there are products and services every website needs, ie:

Then, there are web design themes you can recommend; service professionals every online business should have at their disposal; etc.

While freelance writing may be your main source of income; it never hurts to cultivate another one — even if it just earns enough to cover some online biz fees like web hosting.

Just some food for thought.

Blogging can help you get freelance writing jobs, BUT it's not necessary for success as a freelancer. Click To Tweet

Questions about Becoming a Freelance Writer?

Send them in. It’s what makes this blog such a useful resource for aspiring freelancers because if you have a specific question(s) about becoming a freelance writer, then others do too. You can bet on it.

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