SEO Copywriting: How to Start This Career While Working a Fulltime Job

As is so often the case, this newsletter addresses a question sent in by a loyal reader of InkwellEditorial.com. You guys have no idea how easy it is to write a post when you’re answering a question directly. So if you have more questions, send them in. If it’s “universal” enough, I’ll definitely answer it….

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Press Release Writing: How to Sell This Lucrative Service to Clients

A lot of the issues I touch on in the Inkwell Editorial newsletter and on this site come directly from readers like you. I wanted to take a moment to thank you for that.

In this issue, I’m responding to a question sent in from a reader about a post I did on how to market your freelance writing business using free press releases a few weeks ago.  She wrote:

Question about Press Release Writing Sent in by Reader

First let me say, thank you for all of your insight and you desire to help aspiring freelancers.  I have been following you for a few years now, and you are one of the reasons I got into SEO in the first place.  I purchased a copy of your book about ” How to become a SEO writer.” However, I am not afraid to market.  I sent out a 100 postcards and I got 5 conversions (It was to schedule a free 45 minute Internet Marketing Consultation). 

Anyway, the reason why I am writing is because I would like to break into writing Press Releases . . .    But my main thing is my mindset.  I don’t feel comfortable Promoting a Press Release because the press releases I have written for myself have not got me media exposure.  Before, I start promoting my Press Release Services, I want to show proof that my press releases are worthy of getting media attention.  So, I guess my question is, “Should I just promote my press release services anyway?”  (emphasis added) Thank you so much.


My Answer:

First let me say, I choose to answer questions that have a broad appeal. By broad appeal, I mean questions that have to deal with several issues that I think a lot of freelance writers deal with.

In this case, the freelancer is dealing with fear – on a couple of levels: (i) fear that she can’t “prove” herself; and (ii) fear that maybe she’s not writing the press releases right, which is why she hasn’t gotten any media coverage for herself.

I fired off a quick response to her, but I wanted to get more in-depth here. There are five points I want to make:

5 Things to Keep in Mind When Selling Press Release Writing

I. No Proof Required

You don’t have to prove that you haven’t gotten a certain result for yourself in order to provide that to clients. If that were the case, every SEO writer would have to be on the front page of Google before they could get any work.

What you do have to prove is that you can produce what the client wants. In this case, it’s a simple press release. A sample can provide that.

II. Coverage from a Press Release is Never Guaranteed – No Matter Who You Are

And just in case you’re wondering, no one can guarantee media coverage from a press release. No one! And, run from anyone who promises you that they can. The reason is this – the media doesn’t care about your product or service. As I wrote in the aforementioned post:

They care about serving their viewership — giving their viewers insight/information into solving a problem they have. If your product/service just happens to do that – then they’ll be interested [“might be interested” is what I should have written]. If it doesn’t – no matter how well crafted it is – they won’t be interested.

The media gets thousands of press releases every day. Sure, if Oprah sends one out, it’s gonna get noticed. But Joe Schmoe with a small BBQ restaurant who hires you to write one for him – well he’s probably not going to show up on the evening news in a business profile.

III. The SEO Factor of Press Releases

This writer can make clients aware of the value of press releases from an SEO standpoint. Just because clients don’t get direct media coverage from press releases does not mean that they are a waste of time and money.

Distributing press releases is great from an SEO standpoint because free press release sites like PRLog.com get a lot of search engine juice. They are indexed all the time, which means the content shows up high in search results. This means that clients still get a lot of value for their money – because they get found online via these sites.

IV. The Credibility Factor of Press Releases

And, press releases build credibility. Imagine sending out one a week. Even if your client didn’t get one piece of “official” media coverage from it, it’s content that will be live on the web forever. And if it’s keyworded right, the client still has a chance of getting found online by web surfers. In essence, press releases work 24/7/365 — unlike a news story that dies with the end of a news cast or the tossing out of a magazine.

V: You’re a Freelance Writer; Not a PR Firm

The final thing I want to say is, you are a freelance writer. You are NOT a PR firm. PR firms provide placement of press releases. This is why they cost a mint. PR firms may hire freelancers to write the actual release, then they’ll be responsible for getting it into the hands of the right media.

It takes PR professionals years to build their list of media contacts. And, they charge an arm and a leg to get you coverage via those contacts. The point I’m trying to get across here is that you’re not a PR firm; you’re a press release writer.

At New Media Words, we write and distribute press releases – to free press release directories. This way, when media professionals troll them looking for stories, quotes, people, companies they want to profile, your client’s is within reach. And, this is all any freelance writing firm can promise in my opinion. Otherwise, you’re a PR firm, not JUST a writing firm.

And, this is how you sell this service. You point out all the benefits a press release can provide – beyond direct media coverage. And, you point out exactly the type of press release service you provide – nothing more, nothing less.

Bottom Line on Marketing Your Press Release Writing Service

Learning how to market every service you offer is critical as a freelance writer. And this is as simple as making prospects aware of the benefits of the service; not your limitations in providing it.

Hope this helps you see clearer how to market this lucrative freelance writing service,

P.S.: We’re getting down to the wire in the SEO Writing Training ecourse. There are 6 slots left for the class starting on January 25th. You can reserve your spot for as little as $50, so sign up today!

P.P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.P.S.: Want to make some extra money ($50, $100/day) for the upcoming holiday season? Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I routinely make $100-$150/day.

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Freelance Writing Advice: One Secret to Becoming a Six-Figure Writer

I love Twitter because I find out so many interesting things about how other freelance writers conduct their careers. Yesterday, I was scrolling through my Twitter stream and clicked on a link from this fellow freelance writer. It was an interview conducted with six-figure freelance writer Kelly James-Enger….

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How & Why to Effectively Market Your Freelance Writing Business Using Free Press Releases

The post, Recession Proof Income: Online Entrepreneurs Raking in Hundreds (Sometimes Thousands) of Dollars a Day, is a press release. I use these from time to time to promote this site and some of my niche websites….

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Freelance Writers: How to Turn Your Marketing Knowledge into Cash

Last night, I was working on today’s blog post. I was going to finish it and send it out today. But before that could happen, I received Bob Bly’s newsletter with the subject line “Turn Your Marketing Knowledge into Cash” in my ebox, and this post literally flew to the forefront of my noggin’.

So, I decided to send this one out. It’s funny how things dovetail sometimes, because I was just discussing this with a business associate about a week ago. THIS being, what you already know – that you take for granted as a freelance writer – can literally earn you thousands of dollars.

How (and Why) Freelance Writers Can Make Thousands of Dollars from What They Already Know

Freelance writers are perfectly positioned to capitalize off their marketing knowledge because:

online-marketing-consultantThey’re Online All the Time: If you’re a freelance writer these days, you know the internet. You probably know about Twitter and Facebook and LinkedIn and blogging and a little bit of SEO . . . and the list goes on and on and on.

And guess what – a lot of your clients don’t have this type of knowledge. They don’t understand this whole “internet marketing thing,” which I discuss in the post, SEO Copywriters: How to Make an Extra $61,880 This Year, that I wrote for Copyblogger earlier this year.

What they don’t know they are happy to pay you for – so capitalize on this.

How to Capitalize Off of Each Piece of Specialized Knowledge You Possess

Speaking of capitalize, how do you go about it? Quite simply, package each service and sell it.

When I first started New Media Words, my SEO Writing & Distribution Firm, I sold primarily one service – SEO article writing. As clients began to request other services I added on.

Just last week, I repackaged our social media marketing services to just focus on Twitter. Before, we had offered Facebook and LinkedIn setup as well. But, as Twitter has literally exploded and more clients began asking questions about it, I knew it was time to restructure things.

This brings me to my last point – don’t be afraid to adapt your specialized knowledge to client needs. What made me restructure New Media Words’ social media package was a call I received from a prospect while I was in Jamaica in October. She wanted to “start Twitter now”, but had no clue how to go about it.

I walked the prospect through the process, but they wanted us to “just handle it”. Okay, fine. As Twitter is super easy to set up and we know how to “get clients going” (ie, get them followers quickly), I decided this would be the social media service we would focus on.

The bottom line: as a freelance writer, you have a lot of specialized knowledge. Package it and sell it to clients. They need it and will gladly pay you for it – if it adds value to their business.

Disclaimer: For the first time, I’ve become an affiliate marketer of another freelance writer’s products – Bob Bly. I’ve known of Mr. Bly for years, read his blog on a regular basis and subscribed to his newsletter this past summer. I say all this to say, when I recommend a product, I don’t do so lightly.

Bob happens to be an industry leader; and since I can’t write on every facet of freelance writing knowledgeably, I introduce you to his prolific line of ebooks for freelance writers (affiliate link). If you want to become a freelance writer, or are looking to expand your service offerings, he offers a wealth of informative, high-quality products from which to choose.

P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want to start making money from home as a freelance writer? Visit our freelance writing bookstore for informative info on everything from freelance writing ecourses to how to make passive income with your writing skill.

P.P.P.S.: I’ve received all of your questions regarding minisites. I’ll address these in an upcoming post soon, I promise.

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Freelance Writers: Why Being Perfect Can Sabotage Your Success

Freelance writing is one of a handful of professions where you are expected to be perfect – 100% of the time.  Now while what we do is not medical science (eg, being a doctor), it is extremely important.

Freelance Writers: Why Getting It Right Is Important

Businesses that hire freelance writers have their image on the line. Their image is their business, which is their livelihood; a livelihood their families depend on for food, mortgage payments, medical insurance, etc. So in this respect, what we as freelance writers do is extremely important.

Now, to address the title of this post specifically, ie, why trying to be perfect can sabotage your freelance writing success . . .

I receive emails from time to time alerting me to my “imperfections” as a freelance writer. Following is the most recent:

You might want to check your e-mail version of your e-booklet: 4th paragraph “though times” — I’m assuming should be “tough times”.  If you’re pitching good grammar and spelling you probably want to be right on too! Good luck.

First let me say, I appreciate emails like this . . . for two reasons:  (i) they alert me to something I need to fix; and (ii) they remind me that I’m a “producer”, ie, I’m doing my job and putting out material on a regular basis.

imperfect-freelance-writerBetween updating the numerous websites I have, writing promotional material for my ebooks and ecourses, and writing for clients, I write between 3,000 and 6,000 words a day (sometimes more). When you produce this much material, you’re bound to make mistakes.

HOWEVER, this type of correspondence can undermine your success – if you take it the wrong way. They can make you feel insecure, incompetent and paralyzed. This stunts your production.

If you’re waiting to be perfect to start something or continue something, you could be killing your chances of success as a freelance writer. Following are some common excuses that many freelance writers use to stay stuck at the starting gate:

     I need to get a website;

     I need to get a NEW website;

     I need to add “X” (you fill in the blank) to my website;

     I don’t have writing samples;

     I don’t have the RIGHT writing samples;

     I don’t have ENOUGH writing samples/ clips;

If you’re already freelancing, following are some common “perfectionist” things you may put in your way:

     I need to redesign my website;

     I need to create writing samples for this niche;

     I need to do more research about “X”;

     I don’t have time to do “X”.

All of these are some derivative of trying to be perfect – whether it’s waiting for the perfect time to start something, or until a product is perfect before you release it. Case in point, Inkwell’s SEO writing course.

For about a year, I had been implored by many to offer a course like this. But I simply didn’t have time, or so I told myself. What it really was is that I was waiting for the “perfect” time for a break in my schedule to put it together, put up a website and write the promotional material for it.

But when I looked at the facts, I knew that I was missing a golden opportunity. How/why? It’s not often you have a built-in client base who are, in essence, asking to spend money on your product.

I didn’t need a slick new website and fancy marketing materials. What I needed was to sit my butt down and put the course together and let those who had been asking me about it know that it was ready.

And, this is exactly what I did. The first course was taught in October and there are already enrollees for the upcoming one in January.

While I have: (i) registered a domain name (SeoCopywritingClass.com) that I plan to build out; and (ii) just this past weekend finished a promotional booklet (Learn SEO: 6 Reasons SEO Copywriting Is the Ideal High-Paying, Work-from-Home, Recession-Proof Career (pdf file)), this SEO class is already a success.

If I’d waited until the perfect time to start, I would have missed out on a golden opportunity, for this course has added another income stream to my business.

That being said, there is a time when you should be perfect . . . on client projects; else you risk committing this error.

Freelance Writers: When It’s Necessary to be Perfect

I check, recheck, outsource and double check client projects, because they pay my bills. Also, as I stated above, the businesses that hire me count on me to be right all the time. And I do my best not to disappoint.

BUT in general, if you wait until the stars align, you have the time, you have the money and you have the “perfect” whatever, you will never achieve success as a freelance writer – or anything else. For, part of being successful is making mistakes, learning from them and moving on.

Here’s wishing you a delightfully successful “imperfect” day.

Imperfectly yours,

P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want to start making money from home as a freelance writer? Visit our freelance writing bookstore for informative info on everything from freelance writing ecourses to how to make passive income with your writing skill.

Photo Credit: “Embrace Imperfection” magnet at Cafepress.com.

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Bulk Freelance Writing Assignments: Specific Tips for Landing Them

In last week’s post, Freelance Writers: How to Land More Gigs in a Difficult Economy, one of the things we discussed was landing bulk freelance writing assignments. I promised to give some specific tips on how to go about it, so here goes ……

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Freelance Writers: How to Land More Gigs in a Difficult Economy

When the economy is in a slump, businesses — like consumers — tend to tighten the purse strings; tracking every dollar they spend. It can make freelance writing jobs harder to come by, especially well-paying ones. However, it presents a golden opportunity too. How? …

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How to Get Customers to Respond to Your E-Campaign

If you’ve ever done an e-campaign and received no response, maybe you overlooked one of the top four elements: timeliness, consistency, benefits and a call to action.

Timeliness: It’s the holidays. Do you have new, relevant products for the season? I know it appears that you’ll just be one of the herd, but there’s a reason Christmas is the shopping season. “But,” you opine, “I offer a service, not a product.” Then tie in your service with the season.

For example, holiday bookkeeping. Send a tip list of things that clients should be paying special attention to this time of year; offer the old standby – a seasonal discount; offer to help them “relax in the new year by getting their books up to snuff now!”

No matter your product or service, you can always find a slant to make it work with the season.

Consistency: In-boxes are full of hit and run advertisers this time of year (or any special occasion for that matter). As a small business owner, you should be in contact with your customers year round.

It’s human nature to patronize those establishments that you have done business with in the past. So, start building a relationship with your customers in January. Come December, it’ll be that much easier to make the sale.

Benefits: This has been said ad nauseam, but it bears repeating – sell the benefits of your product/service, not the features. In other words, tell the customer what’s in it for them. Too often, this point is overlooked.

Every time I sit down to write a postcard, newsletter, brochure, etc., I have to “switch” into a customer mindset. As the entity behind the product/service, you are too close to it. Take a mental break and approach it from the other side. The difference in your presentation will shine through.

Call to action: You’ve written a timely sales piece that proudly touts all the benefits to the customer – but, you forgot to tell them what to do. Call today, fax in your order for an additional discount, 48-hour special — all of these are calls to action.

Human nature is to put things off. Put a sense of urgency behind your piece. Let your customers know exactly what they need to do to take advantage of your wonderful offer. Otherwise, it may get filed away, never to be seen again.

Now, YOU can relax and enjoy the season.

Happy holidays!

NewsletterMarketingP.S.: Did you know that newsletter marketing is easy to do, and it costs practically nothing? In this ebook pullout, I give some first-hand insight on how I consistently earn four figures per month marketing via this medium. You can too!

Yuwanda Black, Publisher

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One of the Easiest Ways to Start Making Money as a Freelance Writer

I’m a huge believer in establishing a freelance writing niche. Not only because of my own personal success, but because many who make money online cite this is a key to their success as well. And you know what? It is one of the easiest ways to sell yourself as a freelance writer – and start making money almost immediately….

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Freelance Writing Fall Marketing Tutorial: How to Land More Writing Jobs

The kids are off to school, editors are back from vacation and ad spending is about to begin. What does this signal? Fall is almost here and everyone is turning their attention back to business. Thank goodness! If you’re a freelance writer, it’s time for you to gear up for the season.

If landing writing jobs has been slow going throughout the summer, now is the time to get the business flowing back in. To that end, following is a fall marketing tutorial for freelance writers that helps you hit the ground running now that potential clients are focused on work again.

FYI, the summer marketing tutorial gave some excellent suggestions that you can use this season as well. Now, on to fall . . .

Fall Marketing Tutorial for Freelance Writers: Focus on the Brand Called You

I was reading a book by the founder of 1-800-Flowers, Jim McCann, this week entitled Stop and Smell the Roses: Lessons from Business and Life. The book is a little outdated, but it’s been in my car for ages. I had some free time between running errands with a friend and I flipped through and landed on the chapter entitled The Brand Called “You”.

Boy, is it dead on for what I wanted to talk about in this tutorial. Even though the book was first published in 1998, one passage that still rings true to this day is, “The only career constant is change, change so fast it can give you whiplash.”

You may be thinking, “What the heck does this have to do with landing more writing gigs?” Well, quite simply, in order to accomplish some of the marketing tasks in the Fall Marketing Tutorial, you have to be open to shaking things up a bit.  

freelance-writing-fall-marketing-tutorial4 Things You Can Do to Land More Freelance Writing Jobs This Fall

1. Learn How Negotiate: One reason many freelance writers fail to make enough money to survive on is that they don’t know how to negotiate. In fact, one freelance writer wrote in asking me to answer this very question. She wanted to know specifically “how to negotiate higher rates.”

The first rule of negotiating is to choose a client base who can afford you. In the case of this freelancer, she already has some existing clients. If you’ve been charging a lower rate to a client, it can be hard to get them to pay more. Hence, negotiating may not help with existing clients. In the event that you are stuck negotiating though, following is my number one piece of advice:

Get Specific: Make sure that you and the client are on the same page about what is expected. Sometimes, clients don’t want to pay more because they’re thinking, “you only have to write 350 words,” for example.

But, if you point out that the articles are technical and that you have to spend some time researching in addition to writing, then that doubles the time you’ll have to spend on each article. When you lay out the specifics, then clients see how much work is really involved, hence you justify your higher rate.

There is tons more that could be said on negotiating, but in all of my years as a freelance writer, a lot of the advice you’ll read just won’t work in this line of work. Why? Most freelance writing clients have concrete budgets that they’re working within. Also, there are other writers out there who will do it cheaper.

I’ve found that most clients don’t mind paying a bit more though – if you can point out to them what a project really entails. I do this in a number of ways.

Example: Just last week, a new client was referred to me by an old client. She wanted a rewrite of her web copy. Although it was only three pages, I quoted a project rate of $375, which she agreed to.

This client happens to have an MBA. I proved my worth to her by sending along a list of questions, asking about the demographics and psychographics of her target audience. Right then, she knew that I knew what I was doing – and that I was worth every penny she was going to pay. 

***Marketing Made Easy: 7 Ways to Find Unpublished Freelance Writing Jobs***

When you ask questions, lay out specifics and get very detailed, it proves to clients that you are no run-of-the-mill writer, but a professional who knows her trade. And, that costs.

2. Create a Project List: Last Friday, I revamped my professional profile on SEO-Article-Writer.com. Instead of just listing the types of writing I do, I created a list of recently completed projects.

This helps to bring in more work because it shows clients your depth and breadth of experience. If you haven’t updated your professional profile in a while, do so. Use specifics where possible, eg, “Blog posts for $500 million/year technology company,” and “Web copy for online $200 million/year sales & marketing firm.”

Getting across to clients that you have worked with large firms immediately says a lot about your abilities as a writer. And, it helps you to command/negotiate higher rates as well.

Funny Story: I actually had one prospect write back asking me if I was “real” because my rates didn’t reflect my abilities. He actually wrote me the following:

Your educational experience is impressive. . . .at $45 for 300-350 words of original content, I have to ask from what third world country are you drawing these writers? Surely someone such as yourself (if you’re no [sic] fictional) who’s a Masters candidate in expensive New York City would need higher rates than that to survive.

I replied:

Thanks for your interest in my services. I assure you, I’m a real person — and so are my writers. Many of the writers I use freelance either full-time or part-time. I used to own an editorial staffing agency in New York , and have been recruiting and outsourcing work to writers (and other creative freelancers) for years.

I don’t use third-world writers and if you know anything about SEO, then you know there are writers who will write for as little as $3 per article for 500 words (and many of them are not third world writers, just clueless newbies who are desperate for work).

My rates are not third-world rates — and neither is the copy. I just charge what I think is a fair rate for excellent copy — nothing more, nothing less.

While the first email was a little snarky, he had been burned before, writing:

Your rates just seemed too low to be true. I tried someone who wrote for about the same rate and had to rewrite all of her material. . . . I’d love to give you a shot at one of them [client projects] (and hopefully more thereafter if we’re happy with your work).

Because I kept my cool and proved to him that I am indeed “real,” I was able to turn what was initially a chilly reception into a warm one. But, apparently I’m still too cheap! Can’t win’em all. 🙂

No Projects to List? FYI, if you’re new and don’t have an extensive project list, just create some strong writing samples. And every time you complete a project, list it.

3. Create Effective Email Queries: I’m always sending out email queries. It’s how I land most of my new clients (I get a lot of referrals, which I’ll address in a minute). I have three or four that I use practically all the time – because they work.

If you’ve been sending out a lot of queries with little success, it’s time to change your marketing message. Most email queries are too long. They should be short and to the point, with links out to your website for more detail (you do have a website, don’t you?).

I target two groups with my queries – individual website owners and small/medium companies. I have email queries that address the pain points of each group. FYI, in marketing speak, a pain point is a client need that you can fulfill. For example, for my smaller clients, it’s time. So I may start off with a series of questions, eg:

When was the last time you updated your website?

Is it bringing in leads and orders like you had hoped?

Don’t have time to write copy that can drive traffic and increase sales?

If you’re not marketing online, you’re losing money, blah, blah, blah.

Here’s who I am (name), here’s what I do (list of services), contact me to get started today. This is my basic message. Hit a pain point, link to the services you provide that can relieve that pain, and move on.

***Marketing Emails that Land Freelance Writing Jobs***

4. Ask for Referrals: One thing that many freelance writers fail to do is actively seek referrals. A quick, simple email to your entire client database once a month or so can change this. Just a simple, “Do you know anyone who can use my services. I’d love to talk to them. Please send me their contact information, or forward mine to them.”

Inevitably, especially if you have provided good service to existing clients, they will refer you to others. I have one “client” who hasn’t even used me for his firm, but he’s referred me twice – and I landed the gig both times.

If you take the advice here, coupled with the more direct marketing strategies discussed in the summer marketing tutorial, you will be primed to bring in more business than you can handle.

Freelance Writing Questions from Readers

In the 8/28 blog post, I asked readers to write in with any questions they wanted me to answer for this tutorial. I received the following questions:

1. Pricing (e.g. what to charge for rush jobs, etc.): I rarely charge a rush fee because usually, I can’t fit in rush projects. But years ago, I used to charge 15% for rush projects. Now, make sure rush is clearly defined so clients don’t think you’re taking advantage of them. Usually, most clients can wait an extra day or two and avoid a rush fee. But, if they’re insistent, 15-20% is standard.

2. Price negotiation- how to negotiate higher rates with existing clients without scaring them away. As I said earlier when discussing negotiation, sometimes, this is just not possible. Some clients will bolt at any price increase.

But to lessen the chances of them bolting, call it a “standard rate increase,” and give them a timeline as to when it will be implemented. In other words, don’t announce “effectively immediately our rates will change.”

I recently raised rates on one client for a series of blog posts I do for him. But, I gave him almost three months notice to adjust to it and/or to find another writer if he felt that he couldn’t afford it. His response, “I want to stay with you, but I’ll be ordering less.”

Bottom line: When it comes to rate, be prepared to lose the client, but also start targeting higher-paying markets where you don’t compete so much on rate.

3. Avoiding writer burnout (I think most SEO writers need help with this at one time or another). One of the ways to avoid writer burnout is to raise your rates. You will probably make more.

Since I raised my rates from $25 to $35-$50 per article, I’ve gotten fewer orders, but my income has remained steady. And as witnessed by the snarky email from the potential client above, you’d be surprised that you might be losing clients by charging too little because they don’t think you turn out quality work.

Besides raising rates (my first option for avoiding burnout), quote longer deadlines. I usually turn projects around in 2-3 days. But, I tell clients 3-5 days, depending on the project. Trust that most will wait for it, and many even expect it will take that long.

4. I received several, “what should I charge” questions from readers. These are impossible to answer concretely, as they depend on so many factors (eg, experience, niche, deadline, word count, research time, etc.).

So, I’ll just point you to a couple of articles where you can do some additional reading to figure out for yourself what to charge.

The Freelance Writing Rate Debate Rages On

Freelance Writers: How to Stop Competing on Rate & Win as Many Clients as You Can Handle

5. I’ve really enjoyed some of your recent articles – especially the creating passive income for retirement one (I’m in my 50s!). If I want to create a blog with the aim of making money from it, which blogging platforms would you recommend? With so many to choose from, I’m finding it hard to choose. Am I right in assuming that free sites like blogger.com are not suitable for monetizing?

I answered this question in the post I did for Meryl.net back in July entitled 7 Things You Must Know Before Moving Your Blog (see points 2 and 3).

As a quick recap though, I recommend getting your own website hosted on your own domain and designed by a professional designer. The reason is, if you’re going to monetize a site, then you can’t look amateurish. The web has advanced to a point where surfers expect professionalism – especially when you’re asking them to fork over money.

FYI, a blog is just a website. For more on this read What’s the Difference Between a Website and a Blog?

If you decide to go the free route, I recommend a wordpress blog over a blogger blog. I think they look more professional, and they have more interactive features (eg, most popular posts, latest post, related posts, etc.).

But, be careful. You can get booted for violating terms of service, which is what happened to me at wordpress. This is why I advise that if you’re going to monetize your web presence, register your own domain name and build your web presence there from the start.

Want a great host / domain name registration company? Read why I use HostGator.

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11 Reasons You’ll Never Succeed as a Freelance Writer

Freelance writing is a career many would love to have, but relatively few manage to carve out successfully. In my opinion, almost all who fail at this career choice can find the cause in one of the 11 reasons discussed in this freelance writing industry report….

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