Writing for SEO: Is It Better to Cultivate a Niche, or Not?
July 13, 2010
A couple of weeks ago, I received the following email from a, shall I say, frustrated SEO writer. She wrote:
QUESTION FROM A FRUSTRATED SEO COPYWRITER
Hi Yuwanda,
I hope Jamaica is really doing you well. I haven’t had a chance to read your blogs about Jamaica, however, I do read your posts and newsletter about freelance writing. I am writing this letter because, I am stuck. First, I don’t know what the hell I do. I am a SEO Content Writer, but I know HTML, how to upload videos, create a website and all that techy internet stuff. The more I think about it, I think I am more of a Virtual Assistant than a writer. However, I want to be known for SEO Content Marketing.
But, my dilemma is – choosing a niche and wondering if I should market my self as a VA or market myself as A Writer with strong technical skills? You see, I have no problem researching a niche and seeing what they want. My problem is- I get bored.
I don’t know if you remember, but I have a Type A personality, (that’s not an excuse) but I get so bored targeting one market. I am what they call the Jack of all trades and master of none. I like targeting different industries, simply put, I like being a generalist because I don’t get bored. I know I have to customize my marketing to each industry. But can I just niche in being a SEO Content Marketer for all industries? Your help is greatly appreciated!
MY ANSWER
This is actually a common conundrum for a lot of freelance writers; not just SEO writers. I’ve always believed in the concept of . . .
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