Since the last update in this ebook writing series, I’ve uploaded 6 more titles, for a total of 41 ebooks on Amazon. Remember, one is under an alias, so you won’t be able to find that one under my name. Note: See all posts to date in this ebook writing series.
Editor Note: Inkwell Editorial Holiday Deals and Discounts: We’ve got some good ones, eg, 1/2 off!
Write and Sell Ebooks: How I’m Managing to Write So Many Ebooks
Pullouts – that’s my secret. I explain this concept in the post, Make Money Selling Ebooks: How to Create Your Own Ebook Publishing Empire By Writing Just One Ebook Per Month.
I get at least one pullout out of almost every ebook I write (unless it’s an e-pamphlet, like the SEO examples guide (a reference guide of 10 SEO writing samples)).
My goal is two or more though. This is easy to achieve when you have a broad subject. For example, the title I’m working on now is The Small Biz Owner’s Complete Marketing Kit! I wrote this ebook in 2004. I updated it last year, and am updating it again. As it discusses 8 free and low-cost ways for small business owners to market, it could ostensibly have 8 different pullouts.
This one will have two though. Why only two?
Make Money Selling Ebooks Online: How to Determine How Many Pullouts to Get from Each Ebook
Because I write pullouts on the parts of an ebook that I am most familiar with – and on what I think will be most popular with readers. In this case, the two pullouts will be on how to earn at least four figures per month publishing newsletters and how to promote your business using press releases. These will be done by next Friday, which will bring my count to 44 titles (almost home baby – yes!).
As I publish three newsletters (two of them weekly), I have a lot of experience with them and can dispense first-hand information. Same thing with press releases – especially on how to SEO press releases and how they can bring you great search engine juice.
Make Money Selling Ebooks Online: Tips for Writing Ebook Pullouts That Sell
Don’t forget SEO: Usually, when I do a pullout, I do so with SEO in mind, especially when it comes to titles, subtitles, headings, etc. The reason is, when you list your Table of Contents on your website, Amazon and the other places you publish, the search engines can return it in search results.
For example, one of the reasons I wrote the SEO writing examples ebook is that some keyword research revealed that this term (SEO examples) got good search engine juice and there wasn’t a lot of competition out there for it. So, that’s why I named the ebook the way I did.
Price Them Well: The SEO examples ebook has been my biggest seller on Amazon for the last three months – by a wide margin (so much so that I toyed with raising the price). It’s only $2.99 on Amazon – but I priced it that way for a reason, which brings me to the next tip . . .
Drive Sales to Higher-Priced Products: This ebook drives sales to my higher-priced SEO products, eg, the $39.95 one on how to start an SEO writing career and the SEO copywriting training manual, which sells for $77.95 on InkwellEditorial.com ($59.95 on Amazon).
Provide Real Value: Even though the SEO examples ebook is only $2.99, it provides real, tangible value. Proof? One reader wrote:
Wow! Thank you so much for recommending the e-book. It has much more info than I expected, especially for the price. If I had known about this earlier, it could have saved me many headaches (and dollars). I’ve only browsed through it so far but I’m printing it out now to read on my lunch break this evening.
I can’t wait to sign-up for the SEO copywriting course later this month. It’s going to be my Christmas gift to myself.
So, when readers see such high quality at such a low price, they feel comfortable purchasing your higher-priced items (eg, the SEO writing ecourse – which costs hundreds of dollars).
I can’t prove this, but my gut tells me that the reason I sell so many copies of the SEO samples ebook is because readers want to test one of my products in this niche. This then makes them feel confident making higher-priced purchase.
As an aside, when I’m writing a pullout (or ebook), I don’t think about the price so much. I write until I feel like I’ve covered the subject in sufficient detail, then I price it according to what else is in the line and/or what the full price of the ebook the pullout comes from will be.
New Ebook: How to Write Ebook Pullouts That Sell!
I’m going to be writing an ebook on this subject probably sometime early next year. Writing 50 ebooks this year has taught me sooooo much about this process. I’ve developed kind of a formula that seems to be working, which brings me to the next another thing I want to tell you about in this installment, which is . . .
The Money Honey! How Much Money Am I Making Writing and Selling Ebooks Online
I’m not going to talk specifics because really my earnings from Amazon are nothing to write home about – yet!
What I will say is this, last month, I sold more ebooks than I ever have since I first uploaded a title in December of 2010. And, my income is increasing each month. I’ve had two months since December where sales fell off and I earned less than the month before (in March I earned less than I did in February, and in September I earned less than I did in August).
But every other month, sales have increased – one month, they almost tripled! So, the more titles I add, the more money I’m definitely earning – and I’m selling a lot of different titles, which is encouraging because I don’t want all of my sales to come from just a couple of ebooks.
Writing and Selling Ebooks Online via Outlets Other Than Amazon (eg, Barnes & Noble)
I have a friend who uploaded a few of her ebooks to Barnes & Noble. The first day, she made sales and she said the process is so much easier than Amazon. So, in January, I will get all of my titles uploaded there as well.
I could ostensibly double my income from these outlets (I still sell the majority of my ebooks from this site). From what I’ve read though, most self-publishers still sell more ebooks via Amazon than other outlets. However, I have read accounts of a few who’ve said they sell more via Barnes & Noble.
All I know is, I have a s**tload of titles and I want them in as many places as possible. So Barnes & Noble is the next outlet, then probably Smashwords.
Although I’ll continue to write more ebooks, my focus next year is going to be on marketing the library I already have and getting them published via as many outlets as possible.
Writing and Selling Ebooks Online: My Last Title of the Year Will Be . . .
How I Published 50 Ebooks on Amazon in One Year (of course!). In it, I’ll reveal specifics on pricing, formatting issues, lessons learned, what to do, what not to do and a whole bunch of other stuff.
I’m trying to get all other titles done by December 23, that way I can spend the last week of the year pulling this one together. It’s the only thing on my agenda for that week – as I will be home (back in the states) and I’m going to relax and enjoy the last week of the season.
It’s been a helluva year . . . I hope you’ve had a productive one and are looking forward to 2012. I know I am!
What Are You Doing This Weekend?
I’m running a marathon. The Reggae Marathon is tomorrow here in Negril. Wish me luck! I’m doing the half (even though I’d trained for the full, I just didn’t feel ready for it — I’ve been tired a lot lately). But, a half I can do in my sleep. So, I’m looking forward to it. Off to pick up my race packet in just a little, and there’s a pasta party tonight for all participants.
I get to eat pasta — guilt free. Could the weekend start any better?! 🙂 Have a good one,
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