Would You Risk Losing 90% of Your Blog’s Visitors by Switching to a Paid instead of a Free Model? I Would and Here’s Why
July 20, 2010
Yesterday on Twitter, I had an interesting exchange with a fellow tweeter. She’d tweeted a link about the Times losing almost 60% of its readership when online readers were asked to sign up/register on the site in order to access material.
Here’s our Twitter Exchange
@InkwellEditor (me) Tweeted: RT @SHurleyHall RT @bigbrightbulb http://is.gd/dymQc Times loses 2/3 of readers w/pay model. [IMO this is the wave of the future; bout time]
@bigbrightbulb Tweeted: The thing is, if they care more about earnings than reach, losing 60%+ of their readership may be just fine… @SHurleyHall @InkwellEditor
@InkwellEditor Tweeted: @bigbrightbulb Writers will benefit from this & while readership may decline periodically, it’ll return more targeted prospcts 2 advertisers
@bigbrightbulb Tweeted: Wise words! RT @InkwellEditor: Writers will benefit…and while readership may decline…it’ll return more targeted prospects 2 advertisers
I read an update today that said the Times has lost 90% of its internet readership. And you know what, I STILL think this is a good business move on their part. Following is why.
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July 29th, 2010 at 4:29 pm
This is a solid read, thanks, I think the bottom line is, see the mightiness of an advertising plan, and be amazed at how easy it can be. Set yourself on the path to success by following this easy stategy.