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Hybrid Freelancing: Why It’s One of the Easiest Ways to Ensure Your Freelance Business Success

If you’re a self-published author, you hear the word “hybrid” being thrown around a lot these days. As a freelance writer and a self-published author, this got me to thinking — this is a good approach for independents to take to their career in general. Why?

What Is a Hybrid Freelancer

Before I give my reasons, let’s first define the term “hybrid freelancer.” This is simply an independent professional who seriously cultivates more than one stream of income.

For example, I’ve dibbled and dabbled in other things as a freelance writer for years, namely, internet marketing and self-publishing. I started self-publishing in 2002, and dove into internet marketing in 2008. But freelance writing was still my main source of income. That’s because, it’s where I focused all of my energies.

By 2010, I’d self-published around a dozen or so ebooks and developed (and taught) two online freelance writing seminars. That year, over half my income came from these info products. I was shocked.

I hadn’t intentionally set out to do it, but once I saw the numbers in front of my face, the realization was hard to ignore. It spelled opportunity.

So, I spent all of 2011 writing and self-publishing a ton of ebooks (roughly one per week). In short, I got serious about it; I stopped “dibbling and dabbling” — and my efforts have paid off. These days, over 80% of my income comes from my info products (ebooks and e-classes).

Hybrid Freelancing: Why Every Freelancer Should Invest in This Model of Doing BusinessI also dropped active participation in internet marketing (I still passively promote products and service I use (eg, newsletter service provider and web hosting company), so I could focus my active energies in the area where I go the most return.

Now, I still operate my freelance / SEO writing company, but what being a hybrid freelancer has allowed me to do is pick and choose the projects I take on. This brings me to four reasons I think this is a good model for all freelancers to follow.

4 Reasons to Become a “Hybrid Freelancer”

1. Income security: Simply because you’re not putting all of your eggs in one basket. If client projects dry up and/or are slow to come in, you have another viable income stream that you can count on.

2. It sharpens your skill set: You’re bound to learn new skills when you do more than one thing seriously. This makes you more marketable.

3. Make better career decisions: Why/how? Because you’re less like to take on jobs from a point of desperation. There’s power in being able to comfortably say no; you command — and get — what you feel your skills are really worth; and

4. The world is changing: Technology has given companies more options than ever for who to hire; how much to pay them; and how to source (find) talent. This means there are fewer full-time jobs that pay great with a full set of benefits. Proof?

Contract/temp/freelance workers are becoming the norm. Proof? According to this linked to USA Today article:

… companies are increasingly turning to temps and to a much larger universe of freelancers, contract workers and consultants. Combined, these workers number nearly 17 million people … — about 12% of everyone with a job.

Employers spent $1 billion last year hiring workers for short-term projects through online labor exchanges, such as oDesk and Elance, according to Staffing Industry Analysts. That’s 67% more than in the previous year [2012].

Learn more about this issue in “The State of Freelancing” columns.

Conclusion

You’ll work longer and harder (at least for a few years) as a hybrid freelancer, that’s for sure. BUT, having the comfort of more than one secure, viable income stream — well you can’t put a price on that in my opinion.

Note: Wanna put your writing skills to work to make money on auto-pilot as an affiliate marketer? Visit GetaMobileCareer.com, my soon-to-be-launched internet marketing site (coming December 2016).

Share Your Thoughts

Do you have more than one income stream as a freelance writer? Why/how did you develop it? Are you glad you did/wish you had? Share away in the comments section below!

coverP.S.: Want to start a career as a successful, home-based freelance writer?

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