What Is Digital Marketing?
Digital marketing is any kind of marketing that utilizes electronic devices, eg, laptops, smartphones, tablets, iPads, etc. to engage a target market. According to Wikipedia, digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. As an aside, the term ‘digital marketing’ was first used in the 1990s (just in case you’re ever on a game show like Jeopardy, ya know!).
Now, here’s why this field is sizzling for freelancers.
3 Reasons Freelance Digital Marketing Jobs are on the Rise
1. Digital Marketing is Complex: The requirement for more diversity in digital skills to ensure all areas of the digital marketing mix are covered is growing amongst businesses globally. [Source: Digital Marketing Freelance Jobs on the Rise and Set to Continue]
2. Job Market Impact: According to a report from Elance, digital marketing skills are increasing amongst the freelance community. With an extremely competitive job market where full time jobs are now few, companies have started to hire more freelance workers in order to meet the core skills required internally. [Source: Are Freelance Digital Marketing Jobs More Beneficial In The Current Job Market?
3. Fear of Falling Behind the Competition: Digital marketing is still a new industry and the rise in the industry remains significant. As the use of and dependence on the Internet increases, marketing departments have had to shift the focus of their marketing strategies to include digital marketing or else fear falling behind the competition. [Source: The rise in digital marketing jobs – how you can get involved]
Skill Set Required to Become a Successful Freelance Digital Marketer
This niche is a broad one, so the skill set can be vast. Some of the duties of a digital marketer include:
•Devising strategies to drive online traffic to the company website.
•Tracking conversion rates and making improvements to the website.
•Developing and managing digital marketing campaigns
•Utilizing a range of techniques including paid search, SEO and PPC.
•Overseeing the social media strategy for the company.
•Managing online brand and product campaigns to raise brand awareness.
•Managing the redesign of the company website.
•Improving the usability, design, content and conversion of the company website.
•Responsibility for planning and budgetary control of all digital marketing.
•Evaluating customer research, market conditions and competitor data.
•Review new technologies and keep the company at the forefront of developments in digital marketing.
As you can see from this job description, you must have the following skills (and then some):
**How to research and analyze data;
**Social media account management;
**Search engine optimization (SEO);
**Pay per click;
**Content management systems (CMS), eg, WordPress;
**How to create an editorial calendar;
**How to hire/work with other freelancers and in-house team members, etc.
How Much Can You Earn as a Freelance Digital Marketer?
This tends to be a high-paying freelance job. According to job search site, SimplyHired.com, the average salary for digital marketing jobs is $59,000. Of course, this can vary due to company, location, industry, experience and benefits.
If freelancing full-time is on your agenda next year, you might want to look into digital jobs in marketing. As the info in this post underscores, it’s hot right now — and it pays well.
P.S.: Did you know that the average rate many freelancers charge to manage social media accounts for clients is $200-$300 per HOUR? They do — and you can too.
Learn everything you need to know to start a high-paying career as a social media consultant.