SEO Copywriting: How to Give Good Customer Service When You Never Interact with Clients

May 18, 2010

Today, I have to get something off my chest. It was inspired by a trip I took to D.C. this weekend.

My friend and I drove to the nation’s capital. If you’ve never taken a trip there by the way, well worth it. Washington, D.C. truly does our country proud as a “capital” city. It’s especially gorgeous at night. But, I digress.

United States Capitol at Night

As it was a 10-hour drive, we of course stopped in a few restaurants along the way. We rented a car, stayed in a hotel and stopped for gas – all places where customer service is part and parcel of doing business, right?

As a previous waitress (did it for 14+ years), I have to say I was appalled by the lack of customer service – everywhere from restaurants to gas stations. As one of my friends said to me recently:

Yuwanda, it’s a dying art.

As a previous “public servant,” I’m not one of those picky people because I know what a**holes some people can be. Hence I’m inclined to agree with him. This brings me to freelance writing – particularly SEO copywriting. As in:

How do you give good customer service when you never see your clients, practically never speak with them on the phone and never network with them?

SEO Copywriting: Work in Your Pajamas and Never Interact with Customers

Since I started providing SEO copywriting services in 2007, I can count the number of times on two hands that I’ve spoken with clients on the phone – and usually this is just for the initial consultation.

Of course, as I work in my pajamas most days and my clients are all over the world (Ireland, Canada, Iceland (yes, Iceland), the UK, Australia, etc.), I’ve never met any of them – not even via Skype.  

Almost all of my work and correspondence is done via email. But customer service is still top of mind for me. After all, you do business with humans, not machines.

Following are some simple things I do to make sure customer service is part of my SEO writing business – so my clients know they’re doing business with a real person — and that I value them as real people, not as simple invoices in my PayPal account.  

I literally had to go track down a waitress at one restaurant to serve us. So this graphic seem apropos (and no, we didn’t do this).

seo-copywriting-tipsWeb Writers: How to Give Good Customer Service When You Never Interact with Clients

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Hope you’re having a fabulous beginning of the week. I’m so stressed with my impending move to Jamaica I can barely think straight. I’ll get it together soon though.

Yuwanda
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