Here’s your Quick Tip for Freelance Writing Success for this week . . .
BLOGGING AS A BUSINESS MODEL (Quick tips for lasting success)
Blogging is “the new black.”
It seems everybody’s doing it–from disgruntled workers, to stay at home moms, to authors, to celebrities like Paris Hilton and Donald Trump. But, for all its popularity, it’s not as easy as it looks. According to stats provided by Blog Forecaster Success, “90% of all blogs die in the 1st year.”
All the more reason you can’t approach professional blogging with a casual attitude, if you want to be taken seriously; not in today’s competitive climate.
Accordingly, if you want to go the distance with fewer detours, increase your platform and your bottom line, here are some timely tips to remember. It’s as simple as 1, 2, 3.
1. Have a game plan for 2014. Whether your goal is to “win friends and influence people, “ increase awareness of an important cause, or promote your books and services, your game plan should include:
Your target audience;
A posting schedule or editorial calendar;
Your designated niche area; and
How you plan to deliver the goods.
2. Study the competition. What can you learn from “big-dog” blogs? What can you pick up from their design and layout? Their technique? Their engagement factor? Their “swagger?” Assess then address.
3. Don’t go it alone. Though writing by and large is a solitary profession, you don’t have to walk alone. Network. Guest blog. Host virtual tours. Work the social media circuit. Remember, there is strength in numbers.
Resolve to make 2014 a year of profitable, bodacious blogging!
About the Author: Jennifer Brown Banks is a veteran freelance writer, relationship columnist, and pro blogger. Visit her site at Pen and Prosper.
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