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Quick Tip for Freelance Writing Success

Advice for Freelance Writers on Target Marketing

Written by Yuwanda Black

Here’s your Quick Tip for Freelance Writing Success for this week . . .

Identify Three Pain Points of Your Niche Audience . . .

In the quick tip here a couple of weeks ago, we talked identifying your target market, and why it makes it so much easier to land freelance writing jobs, writing:

When you speak specifically to a targeted niche, you are much more likely to get hired for the job than a generalist because they immediately get that you get their industry – hence understand their problems and will be able to capture that in your copy.

So this week’s tip is to identify three problems (aka “pain points”) of your target market – and how you can help them overcome them. For example, let’s say your target market is dentists. Some of their pain points – from a writing perspective – may be that:

Advice for Freelance Writers on Target MarketingThey can’t find writers who know the terminology of their industry;

Their practice is growing and they don’t have time to blog or time to hire someone; and/or

They don’t know which social media outlets are the most effective for their industry.

Even if you don’t know right off hand, you can find out answers to these questions, write up a special report and send it to them.

This way, you’re speaking to them – about their business, its problems, in their language.

Once you prepare the report, compile a list of 50 o 100 and send it to them.

By addressing THEIR problems, your contact is about them and their business, not you and your business. See how much more effective this can be than a general email campaign talking about YOUR freelance writing services?

Have a Quick Tip for Freelance Writing Success?

Send it in. Following are the submission guidelines.

Submission Guidelines

Length: 100-250 Words

Bio: 25-50 words; a link to your freelance writing website/blog and a link to one of your social media profiles.

How to Submit: Send in the body of an email (info*at*InkwellEditorial*dot*com). Put “Freelance Quick Tip” in Subject Line.

You’ll be sent a link when/if it’s published.

Have a good weekend. Hope it’s sunny where you are; we’re expecting rain here where I am.

FYI, don’t forget to subscribe to get the list of freelance writing jobs leads we distribute every Monday. See the sign-up box on the right-hand side of every page.

Share Your Thoughts

Do you know the “pain points” of your target market? Have you identified your target market? If so why/why not? Please share in the comments section below.

Have a Quick Tip for Freelance Writing Success?

Send it in. Following are the submission guidelines.

Submission Guidelines

Length: 100-250 Words

Bio: 25-50 words; a link to your freelance writing website/blog and a link to one of your social media profiles.

How to Submit: Send in the body of an email (info*at*InkwellEditorial*dot*com). Put “Freelance Quick Tip” in Subject Line. You’ll be sent a link when/if it’s published.

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    Comments

    1. Identifying a few “pain points” for my writing audience definitely works for me, because it is essential that you engage on a level which touches your reader more intimately and realistically. Far too often, some writers do operate above their audience and thus comes across as being egocentric, and losing their interest.
      Gerry recently posted…Hello world!My Profile

      • True Gerry. I just read a very interesting post this morning which proves your point beautifully about keeping your writing simple. The post is “10 Tips for #Writing Better Online Marketing Content” and can be found at http://bit.ly/151ZN2K.

        Great advice for every freelance writer to keep in mind.

        Thanks for dropping by.