Marketing for Freelance Writing Jobs? How to Create an Effective Marketing Plan to Land More of Them
Previously Titled: How to Develop a Niche with NO Experience & Make it Profitable for Years to Come
One of the things I stated in the article, 10 Lessons I’ve Learned from 19+ Years as a Freelancer & Recruiter in the Editorial Industry, is that freelancers should develop a niche (see lesson #7 in this article).
“BUT,” you may wonder, “how do you develop a niche with no experience?” It’s actually relatively easy and can be done in three easy steps.
1. Make a list of your experiences, likes, hobbies, etc. Why? Because the first step in developing a niche is to go with your strengths. Even if you have no professional experience in an area, if you like it, chances are you will work to become proficient in it.
For example, in my professional life, I’ve been a real estate agent, a loan officer, a credit counselor, a recruiter and a legal copy editor (among a few other things — but we’ll just stop here). Remember, this is just professionally.
My hobbies are running, real estate investing, reading historical romances, sewing, interior decorating and designing ethnic pottery, among a barrage of other things (I have a very active mind and a hint of ADD!).
Now that you have this list, what do you do with it?
2. Target lucrative markets: Not every interest you have will make a viable niche market. This may be because they are not willing to pay for your services, don’t need your services and/or there aren’t enough of their type to market to.
With your list in hand, choose markets where: a) your services are needed on a continual basis; b) your asking price can be met with relative ease; and c) there are sufficient numbers to market to.
Also, you might want to consider competition; as in, how much/little do you have? While there is always room for one more company to offer a product/service, my thought process is why fish in a crowded pond.
Go after a market that not many others are targeting. Sometimes this market will reveal itself in your list of professional experiences and/or hobbies. Other times, you may have to work harder to find it. Just make sure that however you choose your market, you keep in mind the points mentioned above.
Now that you know who you want to market to, how do you get those all important first few jobs which lead to samples, references, etc.? Simple.
3. Do low-cost/no-cost work: Always try to get paid for any work you do. You can target local charities; do work for friends with businesses; contact start-up companies, etc. Your mission starting out is to get those first 4 or 5 jobs under your belt.
If you’re not having any luck landing paid work, try this. Target a company and do the work without asking them (eg, rewrite their badly worded brochure you received in the mail; rework their ineffective web copy; design their logo; etc.). Then, contact them with their original and your NEW, improved version. Not many businesses will turn down improved work they don’t have to pay for. Just like that, a legitimate credit!
Even if a company refuses, you can still use it in your portfolio. Just change the name of the company to something that obviously reflects that it’s a fictitious company with the caveat that the name has been changed, but the revisions made were to original copy.
Now, you’re on your way!
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As a former recruiter and small business owner, I am often approached for interview tips. This is a broad topic, so I’ll address what stands out to me as an employer.
I won’t address the obvious of being on time, dressing appropriately, smelling appropriately, and bringing along a clean copy of your resume and references on nice, matching paper. I will address the “human” aspect of interviewing.
Before you pick up the phone, turn on your computer, or slide your resume into a fax machine, prepare mentally for your job search. How you feel begets what you think which governs how you act. A karmic string links all of our thoughts and actions. If they are not properly aligned, our message will not be carried through as fully, forthrightly and forcefully as it could be.
Career Advice: 6 Job Hunting Tips
Keeping this in mind, here are six things you can do to increase your chances of finding a job.
1. Decide with your whole heart that you want the job BEFORE you apply.
This is akin to putting a smile on your face before you answer the phone. Although the person on the other end can’t see the smile, they can tell that it’s there.
What I’ve noticed, especially in this economy, is that applicants apply for jobs half-heartedly because they need to pay the rent, but in other circumstances would have no interest in the position. Then, when they are called for an interview, their heart is not in it, and this shows. How?
The answers to questions are too general, the body language is “slumpy”, the ‘what can you do for me’ instead of ‘what I can do for your company’ attitude is very much on display. It’s an immediate turn-off. Many times after I interview an applicant, I feel that they feel they’re doing ME a favor.
Remember, no one owes you a job. A job is simply a service that someone is fortunate enough to be able to buy — someone worked hard enough and sacrificed long enough to build an enterprise. Because they’ve been successful, they are able to hire others to do what they no longer want, need, or have the time/desire to do.
To paraphrase JFK, “ask not what the company can do for you, but what you can do for the company.” This attitude will shine through in an interview.
2. During the interview, smile and don’t be afraid to ask questions.
Don’t ask about health benefits, days off, etc. (these are questions for later interviews). But, do ask about office environment — do you all work in teams, are there special projects that I can volunteer for after I’ve proven myself, is there chance for advancement, was the company focus always this, etc. In other words, make the interview easy for the person who is interviewing you.
Believe it or not, interviewers are just as nervous as you are sometimes and need your help to ease the tension. Have you ever been privy to a bad interview? One where the interviewee gives one word answers, not expanding on obvious, open-ended questions. Don’t do this. On the other hand, there’s nothing worse than a person who drones on and on. Make sure that you’re addressing pertinent points in your narrative, not simply talking to be talking.
3. As the interview is coming to a close, question the interviewer.
“Is there anything else that you’d like to ask me or that you feel I didn’t fully address? If not now, feel free to contact me with any questions/concerns. I want to do everything I can to make it easy for you to make a decision.”
This demonstrates that you realize there may be points overlooked, not explained fully, et cetera that the interviewer may be hesitant to readdress. By being open, you make it easy for them to ask you, therefore providing you the opportunity to re-emphasize important points.
4. Don’t appear desperate.
Remember this commercial slogan—”Never let’em see you sweat!” Human instinct is to withdraw from a person who seems desperate, because you feel responsible for them. Hiring managers want to hire the best person for the job, not the most desperate.
I’ve literally had people cry in my office, on the phone, and write letters explaining why they must have a job – now! It doesn’t have to be this obvious, but trust me, desperation kills the natural mood of an interview. Just as we are drawn to, and like to be around, those who display a sense of confidence, we are turned off by those who lack confidence and appear desperate.
5. Remember, hiring managers want you to be the best fit for the job.
If you’ve gotten as far as an interview, we want you to be THE one because it means less work for us. So, go in knowing that we’re on the same side.
Pretend that the interview is just to tie up loose ends. For example, instead of prefacing a phrase with, “If I get the job, my duties would be . . .” A better phrase would be, “As [substitute job title], my duties would be…” It’s subliminal, but it works.
6. Follow up with a thank you note.
I advise both email and handwritten. Email for immediacy; handwritten for a touch of class. Note: Unless you are specifically advised NOT to e-mail. I’ve never heard of anyone asking you not to send a handwritten thank you note.
Without addressing all the obvious do’s and don’ts, these are the areas more applicants should pay attention to.
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I hope all is well! I just wanted to let you know that this month marked the first month that my writing income surpassed that of my day job. Thanks to your help and inspiration, I have more work than I know what to do with and have successfully landed a number of clients that give me recurring work. Thanks again for your advice!
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Question: I am starting my own Proofreading and Copyediting Company… I’ve designed a biz card, a flyer, a post card, a brochure, a 2-pg. info sheet, my stationery and envelope. I will get a website once I get a few clients.
I have set up a biz banking account, an email address and a PayPal account. I am ready to start seeking clients! Only problem is I’m not sure where to start first. Here are my questions:
1. First of all, who did your website? I love it! Do you think I need to get my website immediately?
Laura, I did my website using FrontPage (this was Inkwell Editorial’s old html site) – a simple software to use and it allows me control, ie, I don’t have to pay someone to update it, as I update it on a daily basis.
As for getting a website right away, as you’re a proofreader/copy editor, I would say no, it’s not absolutely necessary. BUT, as competition is so fierce, it reflects negatively on you as a business person — and you may lose clients.
I always tell freelancers/small business owners to ask themselves this question, “Would you go into business without a telephone?” I think websites have progressed to this point. I rarely, if ever, do business with companies that don’t have websites. Why? My thinking is, how seriously can you take your business if you don’t have a basic website.
Having a website can also be a timesaver because you can put basic info like your rates, hours of operations, services you provide, etc. up. This answers up front a lot of initial questions prospective clients might have.
NOTE: A website doesn’t have to be complicated or expensive. A two or three page site will work just fine – as long as it is professional and informative. DON’T let not having a website stop you from getting started. Just get one as soon as you can – and put the URL on EVERY piece of marketing material you have – ALWAYS.
2. Is there an inexpensive way to get lists of schools/colleges? And who would I contact at the schools (besides the newsletter editor) once I got the list?
I do a lot of research on the Internet – that’s how I reach out to most of my clients. You might want to Google a certain area for “colleges and universities.” You can purchase lists from a mailing list company.
http://infousa.com/ and http://mip.usadata.com/ are two that I’ve used in the past. Again, read up on mailing list companies and what to expect when you use them before purchasing. There are a lot of scammers out there in this field.
NOTE: The best type of mailing list is the one you build yourself. This is more time-consuming by far, but well worth it in the long run. Using a mailing list company though is good to get you started.
3. Is there an inexpensive way to get lists of businesses in my area? Joining the Chamber of Commerce is $200! That’s steep and I’m not sure how beneficial that would be? Your thoughts? I’m going to check with the library.
See answer above. FYI, you’re likely going to spend more than $200 to purchase names for a mailing list company – and then you have to pay for putting your mailing together (even if it’s just copies at Kinkos) and the postage to mail it.
That’s why I like email marketing. It can be more effective than direct mail and is cheaper by far. Sign up with ConstantContact.com to send professional email campaigns. You can sign up for as little as $15/month. As of this writing, it’s free for 60 days or until you get 100 subscribers, whichever comes first.
Be careful not to spam people and put your name/contact info in the email. That way, prospects know that you’re contacting them with a legitimate business proposal, not some spammer sending out a mass email campaign.
4. I plan to start advertising in ezines that cater to writers. Is there an inexpensive way to get a list of newsletters that cater to writers?
I don’t know of a compiled list of this type of newsletter/ezine. Google terms like “writing ezines”, “writing newsletters”, “writing groups”, etc. and start contacting prospects that look promising to see if they accept advertising.
5. Would it be lucrative to contact publishing companies, or do they generally have in-house staff?
Many companies use the services of outside contractors; it’s hard to get a foot in the door because they have freelancers that they’ve been working with for years. However, it’s worth it over the long haul – even if it takes you a year (yes, I said year) to get your first assignment.
Usually, once you get your foot in the door, more assignments will come your way from the same company because one editor tells someone in another department and then they call. Once established, a relationship usually lasts for years.
FYI, I typed “Publisher” and “copyediting test” into Google and several companies popped up who offer copyediting tests to independent contractors to become part of their pool.
6. In addition, I would also like to target websites…I see so many typos on all types of websites. Any suggestions on how I would approach them?
Yeah, the web is ripe with grammatical/spelling errors. It’s become the norm, I’m afraid (even InkwellEditorial.com is guilty of it!).
As for approaching site owners, I’d suggest proofreading/copyediting a page and sending the corrected version to the site owner with a note – something to the effect of:
I know that as an entrepreneur, you’re extremely busy and don’t have time to focus on the minutiae of grammar/editing, etc. Attached is the XX page on your site, which I edited for you. I provide copyediting and proofreading services to small business owners like you who have a multitude of tasks to perform day in and day out! This is my job, like XX is yours. Please contact me blah, blah, blah …
This way, you don’t offend them by just pointing out that their site has grammatical errors and you can fix it for them.
7. I’ve also thought about visiting coffee houses and other places that have poetry readings and other writer related events. And I’ve put my flyer up on a Whole Foods bulletin board. I’d like to find more of these…any idea how I can do that (besides the small listings in my phone book)?
Any community outlet that allows the posting of flyers is fair game. Simply talk to people – everyone, everywhere you go. Contact your local theatre group and find out where the “artsy” types hang out and ask if they have an activities list/calendar of events so that you can see upcoming poetry readings, book signings, etc. NEVER leave home without a card. As a matter of fact, make it your business to hand out X number every time you leave your house.
8. Eventually, I would like most of my business to come from the internet and I’m a bit overwhelmed by all of my competitions great websites out there…and not sure where to begin due to the enormous size of the net!
Don’t get bogged down or overwhelmed by what everybody else is doing. I’m guilty of this too – it’s hard not to be sometimes. But, YOU have something to offer also. Focus on your dream and take it a step at a time.
One thing I heard Michelle Kwan, the ice skater say, comes to me. She was asked in an interview if she was worried about the other girls in the competition who had perfected some triple jump or other and whether or not her program would be effective enough.
She responded that she never enters a competition thinking about the other competitors. She said her competition was always with herself and that she just focused on doing her program to the best of her ability.
I thought this a marvelous response and a metaphor for life. Why? Because there will always be someone who is more talented, prettier, skinnier, richer, etc. However, the gifts YOU possess are just as important. So, forget what everyone else is doing and do what you can every day, to the best of your ability, with honesty and integrity.
If you do that, you will always be pleased with yourself and you know what – so will most people you encounter. And, when you “fail” (because you will sometimes), at least you can look yourself in the face, knowing that you did the best you could. And, that can NEVER be considered “failure,” just a learning opportunity.
9. Have I asked enough questions for now? 🙂 Any suggestions on where and how I should start?
Yes, turn on your computer and put together a list of 100 prospects you want to contact. Get your initial sales letter, brochure, postcard, etc., ready to go.
One final word: Marketing has to become a habit. The easiest way to do this is to make it a habit to contact at least X number of prospects a week (you decide how many works for you).
Some days you may contact none. Other days you may contact a 100. But, whatever your number is, don’t let the week end without contacting them. This way, you will always have some irons in the fire – and before you know it, you will be busier than a fire ant at a Sunday afternoon picnic!
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Previously Titled: 10 Lessons I’ve Learned from 19+ Years as a Freelancer & Recruiter in the Editorial Industry
If you’ve read any of my work before, you probably know that I’ve been in publishing since 1987, have been a freelancer since 1993 and ran an editorial staffing agency in New York City from 1996 through 2004.
Some lessons I’ve learned from this crazy journey are as follows:
1. Staying abreast of technology is crucial: Back in 1998, I was pushed to get a website for my company because clients and candidates were asking questions like, “Can I apply online? Can I download the contract from your site? Can I post a job to your website?”
Well, as we didn’t even have a website, I would embarrassingly say no. The “loud silence,” especially from clients, on the other end of the phone line got to be too much.
Going through the process of getting a website taught me the value of staying on top of technology. I learned that while I don’t need to be a hard-nosed techie, I had to know enough to be able to stay competitive. This meant not only getting a site, but learning how to update it myself.
One of the wonderful things about technology is that new tools are constantly being developed for those of us who are NOT tech-savvy, eg, FrontPage software for building websites, autoresponder software, listserv software for building mailing lists, etc.
2. Writing is a skill: “Obviously,” you mutter. However, many writers don’t treat their craft like it. I single out writers because, in my experience, proofreaders, copy editors, indexers, editors, graphic designers, illustrators, etc. all seem to see intrinsic value and take pride in their work.
Many writers take their craft for granted. Maybe it’s because society views writing as just words on paper. After all, once you know your ABC’s, you can write, right? Well, editorial professionals know better than anyone that this is not so.
One thing I advise all professional writers to do to combat this lackadaisical attitude is to treat their writing like a business skill. Just like being a professional coder, artist or web designer – when you put yourself out there, market and treat your skill like the highly valued commodity it is.
Let it be reflected in your “perfectly prepared” marketing materials – eg, your website, brochure, postcard, etc. Also, when you speak with potential clients, be sure to use a professional tone. No one is going to believe that you write professionally if you don’t talk like it as well.
3. Freelancing full-time is not hard: It’s not easy, to be sure. But building a successful, full-time freelance career is not terribly difficult, if:
a. You have experience within your discipline. Most successful freelancers I’ve encountered have worked full-time within their discipline at some point.
b. You are willing to work fulltime and freelance on the side for a period of time. Many freelancers leave their jobs once they got too burned out doing both, or secure a big project that allows them to make the leap.
c. You plan for it. Some freelancers (the most successful ones I might add) are more calculating about their careers.
What I mean by this is that they plan a year or two out – knowing that they are going to leave their jobs. So, they save 6 months or a year’s expenses, pay off credit card bills, buy equipment while working full-time, etc.; then, they make the leap.
The ones I know who followed this path are, not surprisingly, the most successful – meaning, they have gone on to hire employees. A few even opened offices and became “official” businesses because their client load demanded it.
Can you build a freelance business if you don’t have these three things? Absolutely! However, it is even more critical that you devise a plan of how you’re going to go about it. Having experience and industry contacts makes it easier, but the web makes it easier than ever today to start a freelance business.
4. Marketing is a skill that must be developed: When most freelancers start out, they may have two or three clients who keep them pretty busy. BUT, the day comes when the projects dry up (it always happens) and you have to scrounge for business.
It’s at this point that many panic and start looking for a full-time job again. When I was recruiting, I received more than a few panicked calls, eg, “I have to find something — quick!”
Invariably, I was unable to help them (see Point #5 below). It usually was a moot point though because within a month or so, some project would come along and they would no longer be interested or available for a full-time job.
It was during this time that I got interested in the whole topic of freelancing as a business. Most freelancers focus on their craft and not the business of freelancing. However, as I preach ad nauseam on InkwellEditorial.com, to be successful as a freelancer, you must, must, must learn how to market if you want a full-time, sustainable career as a freelancer.
5. Employers don’t like to hire freelancers for full-time jobs: It was my experience when I was recruiting that if you freelanced full-time for a year or more, employers were very hesitant to hire you as a full-time employee. Why?
Because most think that you are only seeking full-time work because you have hit a rough patch financially. Logically, it just makes sense. I mean, who gives up a successful freelance career to go back to the 9-5 grindstone? Most employers figured that as soon as the next big project came along, their new hire would be out the door.
I have seen it happen on many occasions – so much so that when I was recruiting, I would screen out those with a significant freelance history because the chances that they would leave was just too great.
I once lost a $6,000 placement fee because the employee quit – 10 days before the 90-day guarantee. [Most recruiting firms give employers a 60 or 90-day guarantee that the employee will stay put for at least this amount of time, or they don’t have to pay.]
6. You can’t change your rates every year: Charge enough that you don’t have to change your rate for three years. I know some make take umbrage with this, but I’ve found editorial (eg, writing, copy editing, proofreading, indexing, editing, etc.) to be a very static industry. It is not one where you can raise rates yearly.
Some of the companies I freelanced for back in 1993 still pay the same rates today – I’m not kidding! So, I advise all freelancers who are just starting out to start out charging enough so that they don’t have to change their rates for three years.
It’s been my experience that after this period, you can increase rates without worrying about losing even one of your clients. Putting forth the “argument” of, we haven’t raised rates in three years somehow seems to make it fair for them.
Working on this time schedule, I don’t ever remember losing a client. I think it’s a combination of clients being comfortable with your work and them thinking, “after three years, an increase is only fair.”
7. You must develop a niche: I’ve known a few freelancers who did several things successfully (eg, designed websites and wrote the copy for them), but this was the exception, not the norm.
Most successful freelancers niche it. What I mean is, they develop a niche and stick to it. In my opinion, it is far easier to become successful like this than being a generalist.
Trust me, those sites where you see freelancers touting that they do everything from writing to web design to illustration are not making that much money, or they are farming the work out to other freelancers.
Most clients like to know that they are getting a knowledgeable professional who has a history and body of work within the discipline they are being hired for. If it is a pharmaceutical company, they want a writer who has done this type of writing before.
So, develop a niche and market the hell out of it!
8. Patience is a virtue: Even after all of my years in the industry, I’m amazed by how difficult it can be to be patient while I grow my business. I have lists and lists of ideas that I want to implement and there just never seems to be enough time.
This is easily a career where you can work nonstop all the time. An idea for an article pops in your head and instead of jotting down the idea, you find yourself writing the whole article; you go online to do some research, and before you know it you have spent two hours surfing the net on an unrelated matter; you log on to check email, and in an instant, you find yourself redesigning a section of your website; the list is endless.
This is an issue I still struggle with; although, I have gotten better about stopping. So, instead of browsing for 2 hours, it might be 30 minutes before I literally make myself stop and go back to my original task.
The best advice I can give to stop this kind of behavior is to think of your long-range goals – and ask yourself if what you’re doing this very minute is getting you closer to them. If not, stop and get back on track.
9. Retirement is not planned for: I can count the number of times on one hand that I’ve had conversations with freelancers about retirement. Most small business owners (and that’s what freelancing is, small business ownership) have an exit strategy, or a day where they envision doing something else.
For some reason, editorial and creative freelancers don’t think this way. Well, while you may be able to write or design websites from anywhere at any age, who’s to say you’re going to want to when you’re 70?
In my quest to get freelancers to think of themselves as businesses, one of the things I wish more would do is plan for retirement. This includes looking into 401K plans, buying investment real estate, building a sellable business, etc.
Again, just because you might be capable of churning out material long past retirement age does not mean that you are going to want to. So, plan for the day when you won’t have to.
10. Longevity pays: The longer you freelance, the easier it gets. My business mentor said to me once, “when you first start out, you are just greasing the pipes. After two or three years, clients will not be quite so hard to come by.”
It’s just like search engine positioning — the longer your site is on the web, the more frequently it is spidered by search engine bots, the more results it shows up in, the more popular it is, more people find it – and voila! – you have a popular site.
If you are constantly marketing and networking, eventually, it will seem effortless and referrals will flow in. That’s because you build traction just by being around. Many freelancers don’t hang in there long enough to get this type of seamless recognition.
In conclusion, freelancing is a wonderful career — if, like anything other venture you enter, you take it seriously enough to work it like a business.
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Publisher Note: Learning how to write press releases serves two purposes: 1) Press releases are valuable tools for promoting your freelance business; and 2) you can pitch this service to small business clients. They can garner you anywhere from a low of $100, up to $500+ each. Now, to today’s post . . .
Does the thought of writing a press release make you cringe?
Fear no more! After you have read this article, your press releases will flow from your fingertips… well, maybe not, but you will have learned the basics of writing a standard press release.
What Is a Press Release?
Let us begin by reviewing what a press release is. By definition a press release is simply a statement prepared for distribution to the media. The purpose of a press release is to give journalists information that is useful, accurate and interesting. Get it? Useful, accurate and interesting, it is that easy.
Press releases are in all actuality ‘cookie cutter’. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format. Journalist receive so many press releases a day, they have set standards and expectations that you must conform to just to have your release read, let alone published.
If your press release is printed ‘as is’, without changing even one word, then you know you have conformed to the journalistic standards of that particular medium. “Write on”, you’re doing a great job!
Formatting Particulars of a Press Release
Press releases should be printed on company letterhead. If this is not feasible, adding the company logo is essential. The companies name, web address, location address and phone number should be printed clearly at the top of the page.
PRESS RELEASE should be spelled out in all CAPS and centered in bold. The press release contact persons name should be underneath the wording and all contact numbers printed clearly underneath. If the press release is for IMMEDIATE RELEASE, say so, on the left margin directly above the title in all caps.
About the Headline of Your Press Release
The next essential component of the press release is the Headline or Title. It should be centered, and in bold. The heading of the press release should capture the journalist. The title of the press release should be short and snappy, and hopefully grabbing the attention of the journalist and impressing them enough to read on.
About the Body of Your Press Release
You are now ready for the useful, accurate and interesting BODY of the press release. The body of the press release begins with the date and city for which the press release is originated. The body of the press release is very basic; who, what, where, when and why.
The first paragraph of the press release should contain in brief detail what the press release is about.
The second paragraph explains,in detail: who cares; why you should care; where one can find it; when it will happen. Also, included in the second ‘informative’ paragraph is generally a quote that gives the release a personal touch. Touchy-feelies go a long way with journalists. Press releases and news stories are boring to journalists without a ‘human interest’.
The third and generally final paragraph is a summation of the release and further information on your company with the company contact information clearly spelled out.
The content of the press release, beginning with the date and city of origin, should be typed in a clear, basic font (Times New Roman, Arial, etc.) and double-spaced.
About the Length of Your Press Release
If your press release exceeds one page, the second page should indicate ‘ Page Two’ in the upper right hand corner. Journalistic standards have set basic parameters to define the end of a press release: ###. Three # symbols, centered directly underneath the last line of the release indicate the end of a press release.
The next time you are tasked with writing a press release for your company, have no fear, the basic rules are clear: useful, accurate and interesting information portrayed within the set journalistic guidelines.
Click on this link to view an example of a press release that was published ‘as is’ by two local media outlets that you may use as a reference to the materials outlined here. Good luck! Write on!
Press Release Checklist
•Company Letterhead, Name, Address, Phone Number, Web Address
•PRESS RELEASE in all caps
•Contact Person’s Name
•Immediate Release or Release Date (all caps)
•HEADLINE or TITLE in BOLD/CAPS
•BODY-Date/City-who, what, when, where and why.
•Sum it up…
•Basic Font, Double Spaced, Page Numbers, and ###
Hopefully, once your biz has really considered the above, your marketing effect will be noticeable.
The following is an excerpt (a pullout) from the ebook, The Small Biz Owner’s Complete Marketing Kit! A Complete How-to, Shoestring Marketing Guide for Entrepreneurs.
Marketing with press releases – one of the eight marketing ideas discussed in the above-mentioned ebook – is free and easy to do! And, it doesn’t require a big time commitment. Following is a step-by-step plan of how to market via this medium – the right way.
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