Opportunities in Freelance Writing: How to Land More Writing Jobs During the Busy Fall Season

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September 2, 2010

Today is Throwback Thursday at Inkwell Editorial.

Fall officially starts on September 22nd this year and even though it’s technically still summer, after Labor Day (next week) is when corporate america turns its attention back to business. This means companies start contracting out work, preparing holiday budgets, spending money on content, updating their websites, commissioning special reports, etc. It’s already started.

More Freelance Writing Jobs on the Way: The $750 Order I Received This Morning

Case in point, just this morning I recieved an email from a client wanting a new report for an upcoming conference they have next month. Cost: $750. Days to complete: 3-4. See what I mean?

So enjoy your holiday, but be prepared to get down to some marketing business next week if you want to start landing writing gigs.

Opportunities in Freelance Writing: Formulate a Plan to Land More Writing Jobs

If you’ve been a freelancing for a while, you know that opportunities in freelance writing like this don’t just come your way; you have to market for them. While writing jobs are easier to come by in the fall than in the summer (because editorial is seasonal), I dug back through the archives of this site to bring you the Freelance Writer’s Fall Marketing Tutorial.

It’s very detailed (don’t believe in fluff, especially when it comes to marketing), so get ready to take some notes or bookmark it for future access!

Much like the Summer Marketing Tutorial for freelance writers,  It outlines some concrete steps you can take this busy editorial season to land more freelance writing jobs.

Cut and Paste Your Way to Freelance Writing Success!

FreelanceWritingMarketingEmails1I receive many questions from freelancers asking me about how I market. FYI, most of it is via email. I get a lot of referrals from existing clients as well.

The reason I’m telling you this is I went through my “marketing swipe file yesterday” and put together an e-report of my most successful email campaigns. When I first started marketing for SEO writing jobs in 2007, some of my eblast campaigns garnered as much as a 25% response rate.

So in this ereport, I lay out:

11 emails I send out when I prospect for work;

Who they were sent to;

Why they were sent to certain prospects;

Info on why they worked;

What not to do when marketing for jobs;

What you should do when you market for writing jobs;

Why your initial contact is critical to landing immediate — and future — jobs;

The 5 most common mistakes freelancers make when marketing for freelance writing jobs;

What to say in your subject line;

What to say in your introductory line;

When to “niche” it;

and more.

If you don’t know how to market for freelance writing jobs and/or just want to up your response rate, you can use these as templates — and avoid a lot of the mistakes many make when prospecting for freelance writing jobs. Learn more.

To my American friends, have a wonderful, safe Labor Day. Be careful if you’re driving, for this is one of the most dangerous holidays on the road as far as drunk driving accidents. As my stepfather used to say, “It’s not your driving skills I’m worried about; it’s the rest of those fools on the road!”

So, be on the lookout. :-)

Yuwanda, Publisher
InkwellEditorial.com
SeoWritingJobs.com

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Related Posts

Freelance Writing Work: How to Bring in the Jobs Now That the Busy Fall Season Is Here
Freelance Writers: Are You Ready for the Busy Fall Season? Here are 4 Areas to Check to Help You Easily Land More Jobs
Opportunities in Freelance Writing: Where the Jobs Are & Specific Advice On How to Get Them
Freelance Writing Opportunities: 3 Ways to Land More Freelance Writing Jobs during the Lucrative Holiday Season
Freelance Writing Fall Marketing Tutorial: How to Land More Writing Jobs

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2 Responses to “Opportunities in Freelance Writing: How to Land More Writing Jobs During the Busy Fall Season”

  1. Craig says:
    September 9, 2010 at 6:47 am

    Excellent post! Fall is a great time to market writing services to any cyclical businesses that have a lull after tax season; for example, accounting firms. They will be gearing up their marketing efforts for the next season and will need promotional materials like brochures and sales letters. Online materials such as SEO content will also be in demand for companies trying to drive website traffic and push sales efforts.

  2. Yuwanda says:
    September 9, 2010 at 1:53 pm

    Craig,
    Excellent point. As your comment illustrates, it’s all about thinking ahead for your customers, so they think of you — and only you — when it comes time for content.

    It’s really a double advantage b/c most clients don’t think this far ahead, so when your marketing materials hit their inbox they’re like, “oh yeah, I do/will need this. And, most freelance writers (unfortunately) are not this forward-thinking either, so you stay a step (or two or three) ahead of them.

    Thanks for writing in,
    Yuwanda

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