Do you own a business? Are you thinking about starting one? Would you like to learn how to increase sales and generate leads — today? Is your marketing budget practically nonexistent?
Then The Small Biz Owner’s Complete Marketing Kit! A Complete How-to, Shoestring Marketing Kit, is for you.
No matter what type of product/service you offer, you must market to be a success. Consistent marketing is the key to increasing sales and this e-book will put you two to three years ahead in marketing your business. Read on for how and why.
I just wanted to tell you how invaluable I found your 87 page ebook on marketing to be. I read through it like a ravaged dog that had not eaten in several days. One of my handicaps has been that it is not easy for me to retain read information, there are days when I have to read through something three times before I get it. I got it the first time.
I wrote my press release and sent it out on the 10th of May receiving an average of 30 inquiries per hour on my website and orders. I was amazed when people emailed me and said they heard about my product on the radio. I have had inquiries from three local TV stations and one from Australia, a journalist from Upscale Magazine, Elle, Redbook and Vogue UK.
I am struggling now putting together a Media Kit. I just wanted you to know how much I appreciate what you are doing. I just wrote my first article today and sent it. The beginning of many. Thanks again.~Sharon P.
You will refer to this marketing kit over and over again as your business grows. It is specifically geared for those who are serious about starting/growing a small business, and who want to get a handle on marketing — now!
Included are eight low-cost, easy-to-implement marketing ideas. Each is powerful in its own right. Consistently combine two or more and watch your sales rapidly increase! Each idea is discussed in detail. Samples are provided for ready reference so that you will know exactly what is being referred to every step of the way. Three free bonus reports (details below) are also included.
Real-life examples are used. Nothing is more believable or concrete than hearing from someone who has “been there and done that.” If you start out using these methods, you will be well on your way to success.
“First say to yourself what you would be; and then do what you have to do.”
— Epictetus, Greek Philosopher
Marketing is the lifeblood of any business simply because people have to know you exist before they buy from you.
The marketing methods discussed are specifically for small business owners who want to learn how to create sustained growth and generate steady sales on a shoe-string budget. All of the methods are proven and don’t require massive amounts of time.
LEARN TO EMBRACE MARKETING
If you are serious about succeeding at entrepreneurship in any form, then you must embrace marketing. Most small business owners have a great product/service, a lot of ambition and plenty of knowledge about servicing their customers. But, they have little or no knowledge of marketing (especially online).
MARKETING SUCCESS BY THE NUMBERS
What is it? It’s a process whereby you do the same thing on a consistent basis over a period of time. This system will lessen your workload, increase your sales, generate new leads and save you money. Instead of putting together the dreaded “marketing campaign” on major holidays or for special events, you will be marketing all year long.
The best thing about marketing success by the numbers is that it gives you a workable plan to stay on solid footing. That way, you don’t have to market in panic mode, eg, “If this campaign doesn’t work, then I might have to close shop.”
When you start marketing on a consistent basis, you are constantly drawing new customers into your fold. So, the ups and downs of the economy will have less of an effect on your business.
DON’T ADVERTISE, MARKET
What’s the difference? Advertising usually refers to paid ads, spots, campaigns, etc. Marketing is all of the ways you get the word out about your business — paid or unpaid. Handing out flyers is marketing. Placing a classified ad in the newspaper is advertising.
Marketing success by the numbers includes paid and unpaid advertising. But, the paid methods are very low-cost (eg, under $20/month) and you will be able to implement them immediately.
Most small businesses market out of a sense of hopeful desperation, ie, sales are slow, so let’s “advertise.” You put all of your eggs in one basket and it almost never works out the way you hope. This, “shotgun marketing” rarely, if ever, works. You need a consistent plan.
GENERATE CONSISTENT SALES AND NEW LEADS
Which would you rather do: send out 1,000 postcards at once, or send out 10 a day, every day? Consistency and time are all you need as far as marketing to grow a business. It doesn’t matter what your business is, if you market consistently – to the right group – over a period of time, your business will grow!
Did you know that getting rich is simple? Not easy, simple. The same goes for losing weight, getting into shape, becoming a better, writer, runner, speaker, teacher, etc. Practice and time — that’s all it takes to become a better “whatever.”
The problem most small business owners have is impatience and sheer frustration that the business “is just not working.” Rarely is that the case. The truth is, you probably haven’t prepared for the long haul.
Remember, in business, the first few years, you are usually just greasing the pipes. After that, you shouldn’t have to work so hard for every sale.
Look at it this way, just because you send out 5,000 flyers does not mean that customers are going to start banging on your door. Especially when you consider that most buyers have to see your message 7 to 28 times (depending on which source you read) before they will act. It’s called building name [brand] recognition — and equally as important, trust.
After this, you have to wait until your customer has a need/desire for your product or service. Then, you have to be in the right price range.
In essence, you have to wait for all of these factors to align before a sale can take place. Seems like a long time? It’s really not.
CREATE A MARKETING PLAN THAT SAVES YOU TIME, MONEY & EFFORT
If you don’t absorb anything else, remember this: marketing is the life-blood of every business.
That’s why marketing success by the numbers is such a necessary, viable, common-sense approach to marketing. It’s easy, low-cost and practically runs itself.
When you create a schedule, which the book outlines how to do, your marketing goes on auto pilot, leaving you more time to fiddle with why you opened your doors in the first place — to dazzle your customers with your wonderful product/service.
No more stressing about when to do this, how much that will cost, whom to call to get that done, et cetera. You will be able to work this plan yourself, or outsource it to someone else. The bottom line is, you won’t ever have to worry about marketing again.
GET NATIONAL EXPOSURE
One thing you will learn (if you don’t already know it), is the bigger they are (magazines, newspapers, etc.), the slower they move. So, just continue to market and run your business and media attention will come because consistency builds traction.
THERE IS A MARKET FOR EVERYTHING
Think of all the products you are bombarded with on a daily basis. How do you explain purses that have a waiting list of two years to purchase; $1,500 boots that you can’t tell from $50 boots; and sweat suits that cost $400?
It’s brilliant, consistent marketing – that’s the explanation!
GET 3 FREE, MONEY-SAVING, LEAD-GENERATING BONUS REPORTS AND A FIRST-HAND ACCOUNT OF GOING FROM FULL-TIME EMPLOYEE TO BEING THE BOSS!
These free reports are chock full of ideas you can use immediately to increase sales.
1. Success by the Numbers: An in-depth look at how to automate your marketing program for maximum effect.
2. How to Surf the Web and Increase Your Profits: Learn effective surfing methods that will put you on the road to profits.
3. The Five Biggest Marketing Mistakes Most Small Business Owners Make: What they are and how to avoid them!
REMEMBER: A sure-fire marketing plan is the best way to grow your business!
Following is a complete Table of Contents.
TABLE OF CONTENTS
FOREWORD, Page 2
How to Use This Manual: 5 Steps, Page 2
8 FREE — AND ALMOST-FREE — MARKETING METHODS, Page 9
I. COLD E-MAIL MARKETING, Page 10
The Difference between Cold Email Campaigns and Newsletter Marketing, Page 10
How Effective Can Cold Email Marketing Be? My Success Story: 14 Jobs in 1 Week, Page 10
Isn’t Cold Emailing Spam?, Page 10
How to Keep Your Cold Emails from Being Labeled Spam, Page 11
3 Major Benefits of Cold Email Marketing, Page 11
II. NEWSLETTER MARKETING, Page 13
Earning a Consistent Four Figures per Month Publishing Newsletters, Page 13
Why Newsletter Marketing Is So Effective, Page 13
What a Newsletter Should Include, Page 15
Here’s Exactly What to Do to Start Your Newsletter, Page 17
Where to Find Free Content for Your Newsletters, Page 17
How to Get Tens of Thousands of Newsletter Subscribers – In Just Weeks! Page 19
One of the Biggest Mistakes – and Lessons — I Ever Made/Learned about Newsletter Marketing, Page 20
12 Things to Look for in Email List Management Software, Page 21
How to Create an Email Campaign: A Step-by-Step Tutorial, Page 23
8 Ways to Increase the Chances of Your Newsletter Subscribers Buying from You, Page 25
How Many Dollars Is Each Newsletter Subscriber Worth? Page 29
III. POSTCARD MARKETING, Page 31
4 Major Benefits of Marketing with Postcards, Page 31
Overview: The 4 Elements of an Effective Postcard, Page 32
How to Create Sales and Lead-Generating Postcards: 4 Tips, Page 34
The 3 Best Ways to Make Postcards Work for You, Page 35
How to Create an Effective Postcard Campaign: 6 Easy Steps, Page 36
Marketing with Postcards: What Response Rate (ROI) Can I Expect? Page 37
What Types of Businesses Can Really Benefit from Marketing with Postcards, Page 37
Where to Find Affordable Postcards Online, Page 37
Postcard Mailing: How Much Will It Cost to Send My First Postcard Campaign, Page 38
Learn More about Marketing with Postcards, Page 38
IV. THE ALMIGHTY PRESS RELEASE, Page 39
What Is a Press Release? Page 39
The 6 Elements of an Effective Press Release, Page 39
How to Make Your Press Release Relevant, Page 40
The Difference between Press Releases and Web Articles, Page 41
The 4 Best Ways to Make a Press Release Work for You, Page 41
3 “Been Around a Long Time” Free Press Release Sites, Page 42
The 5 Sections of a Press Release, Page 43
Guide to Writing a Press Release, Page 44
How to Submit Press Releases to Free PR Sites, Page 46
Press Release Example, Page 48
SEO Press Release: What It Is and Why It’s Extremely Important to Do It, Page 56
How to Get Your Press Release in the Top Positions in Search Engine Results, Page 57
SEO & Press Releases: Learn More, Page 63
Why You Should Learn to Write Your Own Press Releases, Page 62
Hire Professionals to Write Your Press Release: Online Sources, Page 63
How Much Does It Cost to Write and Distribute a Press Release, Page 63
V. ARTICLE MARKETING, Page 63
What Is Article Marketing?, Page 63
The Controversy Surrounding Article Marketing Today, Page 64
Why I No Longer Care about Google, Page 65
What Is an Article Directory, Page 65
How Does Writing and Distributing Free Articles Get Me Sales and Leads? Page 66
Resource Box: What It Is & How to Use It Effectively, Page 66
2 Essential Keys to Writing a Money-making Resource Box, Page 67
What are Backlinks and What Do They Have to Do with Article Marketing? Page 68
Good Backlinks; Bad Backlinks: What They Are and Why They Matter, Page 70
The 3 Main Benefits of Article Marketing, Page 71
Article Marketing: What to Write About, Page 72
Where/How to Distribute Your Articles — 5 Channels, Page 72
The 2 Best Ways to Make Free Article Distribution Work for You, Page 75
What You Should Know about Article Spinning Software, Page 7
Article Marketing Checklist: Does Your Article Contain These 8 Elements? Page 78
Free Article Marketing Tutorial, 79
Example: The Perfect Article – A Diagram, Page 82
VI. MARKETING WITH SALES LETTERS, Page 85
What Is a Sales Letter? Page 85
The 4 Most Important Elements of a Successful Sales Letter, Page 87
How to Start a Sales Letter: 4 Ways That Work! Page 89
Layout of a Sales Letter, Page 89
Earn Thousands of Dollars Writing Sales Letters, Page 90
Average Cost of a 500-piece Sales Letter Campaign, Page 91
Sample Sales Letter, Page 92
VII. WEBSITE / BLOG MARKETING, Page 96
The 4 Main Reasons Every Web Entrepreneur Needs a Website / Blog, Page 97
What’s the Difference between a Website and a Blog? Page 98
The #1 Thing to Consider When Trying to Decide Whether to Get a Website or a Blog, Page 99
The Web Design Process: 5 Steps to Getting a Website, Page 99
How Businesses Get Their Websites / Blogs to the Top of Search Engine Results, Page 103
How to Register a Domain Name, Page 103
Insight into How to Choose a Web Designer / Web Design Company, Page 103
Questions to Ask All Potential Web Designers, Page 103
Pages You Should Absolutely Have On Your Website/Blog, Page 107
How to Choose a Web Hosting Company, Page 107
The Web Hosting Company I Recommend, Page 108
Web Hosting Costs, Page 110
Why to Stay Away from Free Web Hosting Companies, Page 110
How to Create Effective Web Content in Four Easy Steps, Page 110
Finding a Freelance Writer/Editor/Content Developer: What to Look For, Page 111
What You Need to Know about Maintaining / Updating Your Site, Page 113
About Marketing Your Website/Blog, Page 113
VIII. SOCIAL MEDIA MARKETING, Page 115
Why You Can’t Afford NOT to Use Social Media, Page 115
The Most Popular Social Media Sites, Page 115
YouTube Statistics – Why You Can’t Afford to Ignore This Social Media Outlet! Page 116
A Really Cheap Way to Get Videos to Put on YouTube, Page 116
How to Select Which Social Media Sites to Interact On, Page 116
5 FREE Ways to Build a Responsive Social Media Community, Page 117
The Best Way to Create Traffic (and Get More Sales and Leads) Using Social Media, Page 118
Social Media Productivity Tools, Page 118
FREE REPORTS, Page 120
FREE REPORT #1: The 5 Biggest Marketing Mistakes Most Small Business Owners Make — And How You Can Avoid Them! Page 120
FREE REPORT #2: How and Why to Automate Your Marketing Plan, Page 123
FREE REPORT #3: How to Use the Internet to Increase Sales No Matter What Your Business Is, Page 127
Notice: Original, copyrighted material. May not be reproduced in whole or in part, in any medium, without written permission from author. Violators will be prosecuted.
P.S.: If you want to know how to do something, ask someone who is already doing it. This is the vantage point from which the guides are written. Therefore, all material is first-hand, contributed by real entrepreneurs. This allows readers the benefit of learning from those who have been there.
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