The busiest time of the year is coming for freelancers, and it’s something I look forward to each year. If you know what you’re doing, you can start doing your homework now in order to land some new business or expand your current client list.
Even though September and October are great months for freelance writers who have been established for a while, it’s also a great time for someone completely new.
The demand for projects is always higher in the fall, so there’s never been a better time to start pitching.
If you’ve been holding back over the summer or finding that you’re not getting responses to your pitches, fall is a good time to increase your efforts. You might find that you land your first gig!
Why Fall Is a Great Time to Land Freelance Writing Gigs
It’s hard to pinpoint exactly why the fall is always such a common time for people to increase their marketing efforts.
It could have something to do with the general “back-to-school” vibe we all feel in one way or another in August and September, but it could also be that people have marketing goals they want to accomplish due to their budget or the fact that the final quarter of the year is looming.
Whatever the reason, it’s a great time to be a freelancer because you can build relationships with new clients who will hopefully keep you on the rest of the year, too.
How to Prepare for Your Best Fall Ever in August
The early bird gets the worm, so why not do some of the legwork now to make sure you’re ready to grab new business? Do a little prep work to make sure you’re ready to pitch.
There are a few tips I’d recommend if you’re going to start marketing or increase your efforts in August and early September. Here are some preliminary steps to take so you can cash in on a lucrative fall season:
Review your writing samples.
Could they use a refresh? Do you want to use the fall to break into a new writing project type? If so, make sure your samples are your best possible work.
Review past marketing efforts.
What worked and what didn’t? Do you convert 50% of your cold calls or networking follow-ups? Time to block out an entire day or week to book yourself solid.
Did e-mail marketing fall flat? If so, consider Upwork. Has LinkedIn been a worthwhile source of referrals? If so, determine how many people you’ll connect with each day to make your goals happen.
Determine an exact numerical goal.
Whether it’s landing three clients a month or booking $1,000 in business, set a numerical goal. Nothing keeps you on track like an actual number. With this in the back of your mind, you’ll constantly know whether you’re on track to meet monthly, annual and quarterly goals, and stay motivated to hit the ground running with your fall marketing efforts.
Make a list of old clients you haven’t heard from in some time.
Maybe they just forgot you’re available or they haven’t had anything lately.
Fall is a great time to reach out and offer a 10% discount or fast delivery incentive to bring them back on board.
Reigniting a relationship with past clients is nearly always easier than bringing on new clients because these past clients already know and like you. If they truly don’t have anything for you, ask for referrals.
More Advice on How to Market for Writing Jobs
Here’s a fall marketing tutorial I did some years ago that’s still relevant and can help you land more writing gigs as we head into the busy fall season.
You should never stop marketing — ever; it’s the one thing that ensures you’ll get work. To underscore this point, here’s what happens when you stop marketing. Keep this in mind when you find your zest for wanting to market waning.
FYI, learn how to use Upwork to land writing jobs and get on the road to becoming a six-figure freelancer in the video below. These are the very things I did to grow my freelance writing business.
Up Next: In my next post, I’ll be sharing my top tips to break into a new niche or project type when most of your experience has been in another field.
About the Author: Laura Pennington is a former inner city teacher and corporate employee who fled the grind in 2012 to work at home. Since then, she’s focused on SEO content for law firms and insurance agencies, writing everything from ebooks to blogs to video scripts. She now blogs at www.sixfigurewritingsecrets.com.
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