As an aside, I rarely market for freelance writing jobs. I’ve been at this a long time and luckily, most of my work comes via referral or from leads from my SEO writing website (NewMediaWords.biz).
Also, I have enough self-publishing income that I don’t have to solely rely on client work to get by. It had been really almost two years that I’d done any kind of active marketing, over and beyond sending in my credentials for something that just happened to catch my eye.
Marketing for Freelance Writing Jobs: Lessons Learned
I point out all this to say, I’ve been pleasantly surprised by the number of things I learned by doing some active, ongoing marketing. In case you’re wondering, I applied for about 175 writing and social media jobs in a two-week span. Some of the things I learned included:
**Different types of content companies were requesting (eg, skyscraper content is really popular);
**Where a lot of the mid-to lower-level SEO writing jobs are concentrated now (content marketing agencies and content mills); and
**How to pretty easily earn more (become a branded writer).
If you read through the four-part series, all of this is discussed. Now, back to the little secret I discovered to cut down on the competition and maybe land a gig or two almost immediately.
A good number of the gigs I applied to were leads I found on Indeed.com. If you use that site, you know that companies can advertise a job anonymously, or with their company profile. A lot of the online writing jobs these days – especially those that require knowledge of SEO (search engine optimization) – are with content marketing agencies.
One ad I ran across was by an agency that needed writers immediately. This company obviously had a continuously running ad, because every time I combed the listings, their name kept popping up. So instead of applying through their listing online, I googled the company name, and sent an email from their site.
An account executive got back to me within an hour. Following is his actual email.
Within a half hour or so of corresponding, I got a 10-article order from them, with an offer for more ongoing work if I wanted it. See?
They gave me eight days to complete the assignment. I completed it a day early and true to their word — they didn’t even give me enough time to invoice them — payment hit my bank account. Sweet! 🙂
Why This Sneaky Marketing Tactic Can Work So Well
Lots of Work: Many content marketing companies have tons of clients – anywhere from 10 or 20, on up to a few hundred (if they’re a large company). So they have a ton of blogs that they need content for on an ongoing basis.
No Time to Source: Because of the above, many don’t have tons of time to source applicants. They need qualified writers – like now! – who can get down to work right away.
Knowledge of SEO: Because of the two reasons above, most content marketing agencies prefer to hire freelance writers who already have a working knowledge of SEO. They don’t have time to train you. They want you to be able to hit the ground running.
Competition: While other freelance writers are busy responding to their ad, your credentials hit a different (not overly crowded) inbox. When companies place an ad, they can literally get hundreds of responses within a few hours. I know, I’ve been on the other side of the hiring desk.
After a while, you get tired of sourcing candidates or you put them in a “to get to” box. There’s less competition in likely any other email address you can find to respond to (eg, an info@companyname address listed on their website).
Trust me, somebody reads those because they never know if it’s going to be a potential client who wants to hire them. Many times, it’s a person with hiring ability, because many content marketing agencies aren’t all that big.
Writers Quit: As explained in this post, there are a percentage of freelance writers who will be unreliable. Content managers are constantly under the gun to find good, reliable qualified talent. Your credentials could hit their inbox at just the right time.
Any little edge you can get when applying for freelance writing jobs can be a big boost to your income – especially if you land clients who have ongoing work. As I said, I kind of stumbled onto this method accidentally. Luckily, it worked because they needed experienced help right away, and they could see from my credentials that they could “outsource it and forget it.”
This is always how you want to make clients feel by the way, especially busy execs at a content marketing firm. All they want to know really is that you know how to handle the assignment, and that you can get it in on time.
So give it a try. It can’t hurt, and it just might land you your next gig.
Secrets to Landing Freelance Writing Gigs?
What unusual/different ways have you tried to land freelance writing jobs that worked? Feel free to share in the comments section below, and Happy Tuesday!
P.S.: We’re always looking for great content. Here’s how to get in front of thousands of other freelance writers by submitting a guest post.
P.P.S.: I’m Ready to Put These Tips to Use and Start Earning $100-$250+/Day as a Freelance Writer.
I hope all is well! I just wanted to let you know that this month marked the first month that my writing income surpassed that of my day job.
Thanks to your help and inspiration, I have more work than I know what to do with and have successfully landed a number of clients that give me recurring work. Thanks again for your advice!
SEO writing changed the trajectory of my freelance writing career. It can do the same for you!