If you do business online, you know how crucial traffic is — whether you’re hawking your freelance writing services, or a self-published book, or products and services as an affiliate marketer. Without traffic, you’re likely selling a whole lotta nothing! But that can all change in a heartbeat.
By investing just 10 to 15 minutes a day, you can drive significant traffic to your blog — and you don’t need to use any social media automation tools to do it. I’ve gone from getting just 30 to 50 visitors per day, to almost 150 according to my latest stats – and I’ve only been using Pinterest in earnest since late February.
Following are a few things you should know before I get into the details of how I’m using Pinterest to increase this blog’s traffic. Note: This post contains affiliate links. Here’s the site’s affiliate disclosure policy for full details.
My Pinterest Use
I’ve had a Pinterest account for a few years. I don’t remember exactly when I signed up, but it was in and around 2013 or 2014. I was never a prolific user. I really only got one because it was the “hot” thing to do at the time, and I was trying to “keep up with the online Joneses.”
How Often I Posted
I posted sporadically – very sporadically. I mean, I’d go three, four or five months without posting at all. I came “this close” a few times to deleting my account altogether (glad I listened to that little voice that said, Don’t).
Switching from a Personal to a Business Account
In January 2017, I converted my personal Pinterest account to a business one. Why? Because when I took the “Making Sense of Affiliate Marketing” ecourse – which introduced me to the true power of Pinterest – that was the first thing it was suggested to do if you’re going to get serious about getting more traffic to your blog using Pinterest.
The primary difference between a personal Pinterest account and a business one is that with the business account, you can see your analytics – all that lovely data that tells you about site traffic. You don’t have access to this with a personal account. Already have an account? You can convert your personal Pinterest account to a business account. It’s very easy to do.
So that’s my history with Pinterest, which will put the graphic just below into context.
How I Went from 1,000 to 5,000+ Site Visitors per Month Using Pinterest – in Just 10-15 Mins/Day
In late February, I started actively pinning daily, using the strategy outlined in the affiliate marketing ecourse I took. Amazingly, it worked! When I first started, my Pinterest stats were so low. I was only getting 30 to 50 site visitors per day. Now remember, my activity on the site was practically non-existent, even though I’d had an account for a few years. Click graphic for larger view.
Before we go any further, I just want to explain a little about the numbers here. FYI, this is why you need a business Pinterest account – these numbers are muy importante as they say in Spanish (very important).
Pinterest Analytics: The Difference between Average Daily Impressions & Average Daily Views
Page impressions are the number of times a visitor sees a specific element of a page, like an ad. For example, every time a visitor loads a page and an ad pops up, that’s a “page impression.”
By contrast, a page visit is when a web surfer user visits a page or pages on your site. For example, if a web surfer clicks through from a Google search and lands on a page on your site, that’s one page view. If they click on three more pages, that’s four page views in total.
Note: One user can generate multiple page views. And, each page accessed can generate multiple page impressions. I pay the most attention to Page Views, because these are actual visitors landing on my site.
Learn more about the difference between page views and impressions, and what it means for monetizing your blog. Now, back to my numbers …
I pretty easily doubled my site visitors within the first few weeks. Then, I got busy with a side project, and my pinning habits fell off. Note: In the affiliate marketing course, the strategy outlined tells you how to automate the process. I still haven’t found time to do that – so just know, my results would undoubtedly be even better if I followed the system outlined to the tee.
Hey, I’m getting there!
A Big Drawback to Using Pinterest
Anyhoo, once I stopped pinning daily, my site traffic fell. So this has been one of the biggest drawbacks to doing things manually – which is lighting a fire under my butt to get things automated.
When I saw traffic falling, I got back on pinning daily and within days, my site traffic was spiking upwards again – where it continues to grow.
My Simple Pinterest Strategy for Quickly Getting More Blog Traffic Using Pinterest — in Just 10 to 15 Mins a Day
Here’s all I do. It’s so simple that I’m gobsmacked it’s working so well.
1. Pin Daily
By daily – I mean Monday through Friday, although I usually spend some time pinning at least one weekend day too.
2. Number of Pins to Pin
I usually pin anywhere from 10 to 20 things. As you can see, this blog has a lot of sub-niches, eg, freelance writing, self-publishing, affiliate marketing, etc.
On Pinterest, I have 14 boards that are reflective of my blog, so I try to select a few pins for each category. Although I have to say, most of my pins these days are going on the blogging board.
3. How I Select What to Pin
Of course, I pin stuff that catches my eye that I think will be useful for my community. But, within the last couple of weeks or so, I decided to try something extra that seems to be working.
I only pin Pins with at least 1K repins. I figure if that many people have pinned/repinned something, it must be good.
Some Trends I’ve Noticed Pinning “High-Traffic” Pins
Infographics: These tend to do really well – especially very detailed ones like this one on how often to post on social media (almost 7,000 pins!).
Lists: People love lists. Lists that I’ve noticed do really well are those that tout the simplest things, eg, 101 Blog Titles that Drive Traffic; 50 Commonly Misspelled Words; 23 Writing Tips Every Blogger Should Know; etc.
Simplicity: As noted above, simple seems to work really, really well on Pinterest. Who woulda have ever thunk that a pin on how to create a book outline would get almost 5,000 pins. I mean, didn’t we learn this in like, first grade?
I’m often befuddled by just how simple the content of some of the most re-pinned pins are. So don’t overthink what would make a great post that would get tons of pins (like I tend to do).
4. Pin Something of My (Your) Own
I always pin and least one thing from my website. I would pin more, but before I pin, I create a new graphic. Why? This brings me to my next tip …
5. Brand Your Pins
I read a great post about how to get more blog traffic from Pinterest on this blog, and one of the things it talked about was branding your pins; making them uniform (see #4 in that post). So, that’s what I’ve been doing. A side benefit of this is I don’t spend an hour or more making one pin now. Because I have a “branded template”, it’s so much quicker.
FYI, the post referenced in this tip is one you’re gonna wanna bookmark. It’s, in essence, a proven strategy for getting hundreds of thousands of visitors to your blog just using Pinterest.
6. Write a Detailed Description for Each Pin from Your Blog
I always write a description for the pins from my blog – even if the graphic is self-explanatory. I’m more inclined to click on pins that are well explained, so I figure others are too. This is nothing scientific; it’s just my feeling. But, another reason I take the time to write out a thorough description for pins from my blog is the following …
7. SEO Your Pins
In case you don’t know, SEO is the acronym for search engine optimization. That’s just a fancy phrase for how search engines find and rank sites. As a SEO writer, I’m all too aware of just how important almost every element of marketing online includes something that has to do with SEO, so I use keywords in my pins.
This way, when people are searching the site for pins related to my topic, my content has a better chance of showing up.
Pinterest SEO Tip: Be careful with the use of hashtags on Pinterest. They’re a little persnickety about them. Here’s why:
… on Pinterest, hashtags in account descriptions, board titles, board descriptions or profile names aren’t clickable. The only place you can click and search hashtags are in a Pin’s description. … However … “having too many of them in your descriptions may negatively impact your ranking.”
I err on the side of not using them anywhere. I may start later as I learn more about the platform – and Pinterest clarifies their policy more.
8. Create Pinnable Content
I don’t care what you do to get more traffic to your blog – whether it’s using Pinterest, or placing ads on Facebook, or doing guest posting. If you don’t create useful content, nothing is going to work very well. So be sure to spend some time creating great content. This way, people will want to pin your stuff.
ATTN: Freelance Writers: Pinterest account management is an easy add-on service to offer clients. Because it works so quickly, you’ll be able to “wow” them with your progress on their behalf. Learn more about adding social media account management services to your freelance business.
There’s still a ton that I don’t know about Pinterest — eg, about group boards — which is why the success I’m having with so little effort is so exciting. I can’t wait to go full blast with this social media site, like so many other bloggers have. They’re killing it with Pinterest, and one day soon, so will I!
Your Experience with Pinterest?
Do you use Pinterest? How does it work for you? Have any tips to share? Questions to ask? Sound off in the comments section below.
P.S.: Drive 10,000 to 100,000+ monthly visitors to your blog using Pinterest — in just 30 minutes a day. You’ll learn how to …
P.P.S.: How I First Learned about the “Magic” of Pinterest
I first learned about how effective Pinterest marketing can be when I took the “Making Sense of Affiliate Marketing” e-course. It has a really good strategy that’s included as part of the course. But if that’s not your cup of tea, the system above works great too.