November 15, 2007
Part #5: Freelance Writer’s Technology Month
[Want to start a successful career as a freelance writer?]
When many think of making money online, they dream of building one website (or these days, a blog), getting boocoo advertisers and raking in the dough.
However, many online entrepreneurs have taken a more subtle approach, turning $1/day into an online empire. How? Via minisites.
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What are Minisites?
Minisites (aka Mini Websites): Minisites are defined as “… small sites with information about a topic and the subjects around it written with SEO in mind to obtain high results for a set of keywords to bring in traffic.” [Source: Smart way to update your Minisites, TheAdnand's Ripple's website, 9/12/07 Post]
They are usually only a few pages; many are only one page.
So, how do they generate money? Usually via Google’s Adsense program. When people click on the ads, the site owner makes money.
The kicker with minisites is that the owners usually don’t try to make a lot of money from one site. Some webpreneurs own hundreds of these sites.
Do the math: if you own 100 sites that are making a minimum of $1/day each, that’s $100/day; $200 sites at $1/day, $200/day; and so on.
Why are Minisites So Appealing to Many Trying to Make Money Online?
I have no scientific data to back this up, but I think it’s due to a few reasons:
1) Impatience: Many simply don’t have the patience required to build one site into a moneymaking machine. It can take years to do this. Minisites appeal to the get-rich-quick entrepreneur who lives within most of us, which leads me to my next observation . . .
2) Competition: Let’s face it, it’s tough to make a living on the web. Minisites however, seem to lessen the competition. After all, you don’t have to get tons of traffic, or work to be an industry leader to make $1/day from a website.
FYI, no matter how many online gurus tell you differently, there is no “easy” way to make money on the internet. Processes, systems and know-how can be streamlined to make it easiER, but you still have to put in some hard work to make a decent living as an online entrepreneur.
3) Technology: Quite simply, technology has advanced to the point where practically all you need to know how to do to start an online business is operate a mouse.
There are even companies who will churn out sites for you as often as you like. All you do is “personalize” them and … you’re in business. The reason personalize is in quotation marks is because many of these sites are cookie cutter, template sites.
You simply add your business name, maybe change the color of a sidebar, or the font style … and that’s about it.
NOTE: The search engines are catching onto sites built strictly to generate ad revenue (eg, Adsense sites). If you go this route, be sure to build your site out and cut down on the ad placement.
Nothing is more aggravating to web surfers than coming to a site that was obviously thrown up to generate ad revenue. To make money online, repeat customers are the goal. Ad-only sites may get you first-time visitors, but that will be the last time they visit also.
Are minisites a smart way to make money online? That depends on the person and what they want, need and expect from an online business.
This can be a highly effective way to make money online though. To build a “legitimate” minisite business, choose a niche that you really have an interest in developing. An example?
One of the case studies I read while researching the Site Build It! software discussed in yesterday’s post featured an infopreneur who is turning his birthday party for kids website into a succession of sites. Read his story here.
Following an example like this is not only smart, it can be very lucrative.
Sincerely,
Yuwanda
P.S.: Make $250/day writing SEO content: I’m doing it and you can too!
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P.P.S.: Remember, at InkwellEditorial.com you’ll find everything you need to know about how to start, grow and/or maintain a freelance writing career (eg, writing for the web, blogging, forum posting, seo writing, freelance writing jobs, newsletter writing, article writing, ebooks on freelance writing and more).
UPDATE 11/30/07: Following is a link to every post in the Freelance Writer’s Technology Month series.
Intro Post: New Series – Freelance Writer’s Technology Month
Intro Post: New Series – Freelance Writer’s Technology Month
Post #1: The 4 Fundamentals of Making Money Online
Post #2: SEO Content Development: How to Drive More Traffic to Your Website
Post #3: Niche Marketing: How to Choose a Profitable Niche
Post #4: Software Tools for Niche Websites
Post #5: Turn $1/Day into an Online Empire: How to Make Money with Minisites
Post #6: 4 Controversial Ways to Get More Traffic for Your Website
Post #7: 5 Ways to Get a Job Writing SEO Articles
Post #8: How to Determine What to Charge as an SEO Article Writer
Post #9: How to Optimize Your Website to Get More Traffic
Post #10: Social Bookmarking Software & 9 Money-Making Conclusions from Freelance Writer’s Technology Month
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