3 Reasons Social Media Marketing Is Important for Freelance Writers
(i) Social media keeps your name constantly in front of new prospects;
(ii) Social media helps you build a community around your content: This is important because now more than ever (eg, pre-Penguin 2.0), Google and other search engines are using signals from social media to rank sites (eg, shares, likes, retweets, pins, etc.); and
(iii) Using this platform for your own purposes allows you to gain the skills you need to add social media account management services to your list of freelance offerings.
As I shared in the post, Twitter Tips for Social Media “Unenthusiasts”: Insights from a Freelancer with Almost 12,000 Followers, I’m a late adopter of social media. I didn’t jump on the bandwagon immediately. In spite of this, I’ve been able to grow my Twitter account to almost 12,000 followers (as of this writing) organically.
In that post, I shared some tips on how I did it without using any automation tools, tips or tricks – beyond using SocialOomph to schedule tweets.
Here, I wanted to share a few more tips, as that post ran long and I could literally write a book on how to grow your Twitter account organically (and I just might!).
I have accounts on Google+; Facebook; LinkedIn; and Pinterest, in addition to Twitter. Twitter is my favorite social media outlet for business. Although this past weekend I FINALLY got active on Pinterest and wound up creating 12 boards and pinning 58 items in one day (I see why it’s so darned addicting!). But, I digress . . .
Freelance Writers: 7 Things Can Do – Starting Today — to Get More Twitter Followers
Following are seven more Twitter tips that can help you get more followers seamlessly.
1) Shorten your links: One of my pet peeves is when I want to RT something and the link hasn’t been shortened.
Now if I’m doing an auto retweet (ie, just hitting the retweet button), then it’s not a problem. But, sometimes I like to add a little comment to a tweet. And if the link hasn’t been shortened, I have to stop, shorten it, add my comment and then tweet it.
I can’t tell you how many times I’ve decided NOT to retweet something because the link hasn’t been shortened. To me, it’s a common courtesy to do this for your Twitter friends.
2) Don’t tweet sales pages: I hate it when I click on a link and it goes directly to a sales page. If the headline has drawn me in and made me click on the link, don’t pull this “bait and switch” tactic – because that’s exactly what it feels like. I feel like I’ve been duped.
I don’t mind a sales message being part of a post – heck, you’re in business to make money and I get that; heartily applaud it. But tweetin gthis without alerting me that it’s JUST a sales message is akin to trying to sell me something without even asking my name or if I need what you’re selling.
It’s just downright rude in my opinion. If you’re going to tweet a link to a seminar, ebook, conference, etc. – say so, eg:
New Ebook Released: Get it at XXX.
Upcoming Seminar: Dates at XXX.
3) Don’t tweet links to sign-up pages: Same reasons as above. The exception for me here is when you give away a LOT of free info up front, then say something to the effect of, “If you want to read the full report, subscribe here to download.”
Editor Note: FYI, did you catch yesterday’s post entitled, Why Freelance Writers Need To Unplug Now and Again: Do You? It dispenses some important health info all freelance writers should know about.
4) Be a reliable source: There are certain people that I retweet a lot –and the reason is, I know if it’s in their twitter stream, it’s useful information – not fluff, not unprofessional, not a scam, not just a sales message, etc.
When you consistently tweet quality, usable information, many people will Favorite you and retweet you over and over again. It’s because they trust you – and this saves them time in having to find good stuff to retweet.
5) Stay (mostly) on topic: When I actively seek followers, I look for those who I think will tweet links relevant to my profession (ie, freelance writing, self-publishing, SEO writing, etc.). If you start tweeting links about your cat or your kid’s day at the local swimming hole, well that just doesn’t interest me – or my followers, who I WANT to share your information with.
Now, a few personal and/or off-topic tweets here and there are great – even encouraged as it gives a glimpse into who you are as a person. But if the bulk of your Twitter stream is off-topic, it’s off-putting.
6) Fill out your profile: It makes it easy for those who want to following “like” people to find out if you fit the bill. This includes uploading a logo/photo and giving some info about who you are and what you do.
For example, mine says the following:
Founder of an SEO Writing Company – I Help People with Freelance Writing, EBook Development & Self Publishing – I’m a Marathon Running Junkie – I Like to Travel InkwellEditorial.com
See how there’s no doubt about who I am or what I do?
Note: Thanks John Paul for doing such an excellent job on this for me.
7) Check links before retweeting: Sometimes, I click on a link and it goes to a dead page, or to a page that doesn’t match what the tweet was supposed to be about.
Now I know sometimes a link can go dead after you post it for whatever reason. But tweets that go to off-topic posts says to me that the person didn’t actually even bother to click through to read what was at the linked-to page before they retweeted it. This makes you an unreliable tweeter, and could lose you followers.
Between these Twitter tips and the ones shared in the Business2Community post linked to in the beginning of this post, there’s a lot to chew on if you’re new to Twitter and/or are trying to get more followers. I hope it helps.
Remember, social media – like any other from of marketing – is a marathon, not a sprint. If you’re in it for the long haul and employ good practices, you’ll do just fine marketing your services via this medium.
Twitter Tips You’d Like to Share?
What would you add to this list? How have you gotten more followers on Twitter? What are some of the things you’ve noticed that others do on Twitter that you don’t like?
Find this post informative? Don’t forget to share it via your social media outlets via the buttons below.
P.S.: Did you know that the average rate many freelancers charge to manage social media accounts for clients is $200-$300 per HOUR? They do — and you can too.
Learn everything you need to know to start a high-paying career as a social media consultant.