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How to Get Loads of High-Quality Traffic to Your Site — Fast & Free!

The following is a guest post by Pete Williams.

Publisher Note: When Pete reached out to me about guest posting, I asked him to give me a post that was “actionable, ie, steps they [freelance writers] can take … Again, I want it to be something they feel was so good that they’d refer back to it again and again.”

And boy, did he deliver!

The reason I think you’ll want to bookmark this post is because it’s a great foundational one for learning how to get more traffic from the content you write. It forces you to think strategically about it.” See #5 and #9 in this post for why that’s so important these days.

If you’re constantly churning out good content but don’t feel like you’re getting the amount of site traffic you should be getting, then this is a great tutorial for how to change that – fast! Whether you’re writing for yourself (eg, ebooks, e-classes), or for clients, implementing these techniques will give you improved visibility across the web – which means more sales of whatever you’re pitching.

Now, over to Pete.

3 Things You Can Do to Increase Your Blog Traffic Pretty Quickly

Do you know what the number one thing that sinks most freelancers from growing their profile online?

It isn’t the quality of the content. There is plenty of great content out there – the problem is people aren’t finding it.

As a freelance writer your number one challenge when it comes to establishing a name for yourself is not going to be writing incredible content. Your number one challenge will be finding people to read it once it is written.

Good writing needs an audience to be appreciated.

And having an audience is one of the best things to have when it comes to generating income from freelance writing. When you can show that people read what you write it gives you a legitimacy that no portfolio of content can convey.

On top of that, when you content is out there being found and read by a large number of readers, some of those readers will bring work to you. Sounds great, right?

Except… how do you get started?

Well that’s what I’m going to tell you in this article. I want to outlay three straightforward strategies that you can start implementing to today to get your quality content in front of more readers.

Content Marketing: How to Help Google Drive More Traffic to Your Site

If you’re serious about building an audience fast, you need to approach your content strategically. At least to begin with. Once you’re an established freelancer with thousands of people coming through your personal website you can begin to let your creativity take over but in the early stages of the process you need to put everything in your favour to give you the best chance of great exposure. What do I mean by this?

Well, that tactics I’m going to detail in this article are going to go against the famous mantra of individuality …

Write what feels right.

This may sound very “hippy-ish” … but it works. Again, this is great if you already have an established audience who are waiting to hear your opinion on whatever piques your interest that week. However, when you’re just another face in the sea of internet writers, a different approach is necessary.

An example: When I started my two companies Infiniti Communications and Simply Headsets, I faced a real challenge when it came to creating content. I offered two great services: (i) Voice Over Internet Protocol Phone Networks; and (ii) telemarketing headsets.

I know a great deal about both of these topics and can write extensive, informative content in both fields. The problem? No one cares. If I want to get people to care about my writing about what I’m interested in, I have to write something that they care about first. So check out these two article topics instead:

  • Service You’re Probably Paying for that You can Get For Free Online;
    OR
  • How To Judge the Quality of Any Pair of Headphones in Just 10 Seconds

Now these topics technically have nothing to do with what I wanted to write about for my business. BUT, they are related and they are a lot more engaging than a topic that I might want to discuss in my niche.

Writing like this isn’t just my opinion either. You can use the tactic below to find similar article ideas with a proven track record to appeal to the readers you want.

Any Type of Well-Written, USEFUL Content Can Go Viral: Proof? The Tale of the Used Tea Bags

Anything is interesting if you approach it from the right angle and appeal to the right niche. Don’t believe me? Check out this bit of content about used tea bags. It currently has almost 61,000 Facebook shares and over 2,100 comments. {Publisher Note: When I read it, I couldon’t help but share it too!}.

No matter what you are writing about, there is always an angle to find to help it take off. You just have to take a few easy and actionable steps to ensure that the content is primed and ready for takeoff.

Tactic 1. Choose a Topic That Web Surfers DEFINITELY Want to Know About

When you are looking for exposure for your writing, there should be more method to your writing than just gut feel.

We have to have a good deal of faith in our instincts of what is interesting, but at the same time the things people like and share can be notoriously unpredictable. Lucky for you there is a few ways to find topics that your potential readers love. Here’s what you do:

i) Take your core topic and type it into Google. Then scroll down the bottom of the results – in most cases there will be a section titled: Searches related to [your search term]. Copy down all these remaining searches.

ii) Then go to the website www.ahrefs.com.

This website is an incredible tool for unlocking topics that are already proven to work and engage people. Type a couple of your suggested search terms into the ahrefs search bar and see what sort of articles come up. Look for ones that have high levels of referring domains and lots of social shares.

Copy down the article idea you think are the best.

iii) Then repeat that process with BuzzSumo and SEMrush; two slightly different, but equally powerful, online tools. Now you have a huge list of awesome, proven-to-work article topics that you can write on.

Before we move on to the next topic – I know you’re already thinking, “But this article is already written, what good is going to be to write another one?

Simple: just make a better version.

If you go back to the teabag article I linked to earlier and click on each image you will see that the post is just an aggregation of a bunch of other smaller articles on the same topic. To get the social shares that it has, all it had to do was aggregate that content; ie, take all those smaller posts and turn them into one giant “ultimate post.”

Tactic 2. Actively Promote Your Work to the RIGHT People

Many people shy away from self-promotion because in most western cultures people are raised not to boast about our achievements and talents. This is particularly true for creative types, eg, freelance writers.

But there is a lot of content out on the web and it is growing every day. If you want to get noticed, you have to be able to sell yourself. This means promoting yourself.

More important than promotion, however, is deciding who to promote to. Remember when you’re first building up your reputation, you need as many new people reading your great content as possible. That means you have to tap into OTHER people’s audiences.

“How?” you ask.

Well I actually have a pretty straightforward tactic to leveraging the audience of other writers for your own gain, and it builds neatly off the back of the work done in completing the first tactic.

You decided your topic based on an idea that was already really popular and widely shared right? Well once you’ve written it, go back using the same tools outlined and look at the people and websites that sharing that content.

The reason this makes so much sense is that by picking these prospects as your targets to promote to, you already know you are getting three things:

  • Someone who shares or links to content;
  • Someone who is interested in your chosen topic; and
  • Someone with an established audience that is interested in your chosen topic.

Simply gather up a list of names and contact emails you uncovered from your research and send each an email along the lines of …

Guest-Posting Query Template for WRITING a Guest Post

Hi [NAME],

I was doing some research on [TOPIC] and came across your website. Really liked your work!

I have just written an article that covers [ANGLE OF YOUR ARTICLE]. As you seem to have shared content on that topic in the past, I thought a bit of a different take on the subject might be something your readers/followers would be interested in.

The post is attached. Please let me know if you’ll be sharing it with your readers.

Regards,

[YOUR NAME]

Guest-Posting Query Template for SHARING an Already Published Post

Hi [NAME],

I was doing some research on [TOPIC] and came across your website. Really liked your work!

I wrote a piece that covers [ANGLE OF YOUR ARTICLE]. As you seem to have shared content on that topic in the past, I thought it might be something your readers/followers would be interested in.

Thanks for your consideration.

Regards,

[YOUR NAME]

Obviously feel free to twist and change the templates to suit the situation and your personality. Just keep in mind that the basic idea is to bring them content that they already have a proven interest in — via sharing an already published piece, or by publising a guest post on their site. Doing this will significantly increase your success rate when it comes to finding those bloggers who wants to work with you.

Note: Before submitting a request asking to write a guest post for a site, poke around to see if they have their guest posting guidelines already listed. Many site owners (eg, the publisher of this site) don’t want to be “queried” beforehand. They prefer a completely written post submitted.

Oftentimes, the reason is they simply don’t have time for all the back and forth of a “query.” So again, look for thier guest posting guidelines, as many won’t respond if you (obviously) haven’t read theirs. BUT, if none are listed, the template above requesting to submit is a good one to use.

Guest Blogging Success by the Numbers

Usng the templates above, set a goal of how many sites you want to appear on and/or have post shared by within say, a three-month period (90 days), eg, 30 — one new site every three days. With this goal in mind, reach out to a certain number of bloggers/publishers regularly (eg, 3 per day or 20 per week).

Pay attention to your numbers on a daily/weekly basis. If you’re getting a lot of yeses, then you might want to decrease the number you’re reaching out to (if it’s for writing posts). If you’re getting a lot of shares, then great; pump it up because the work is already done! 🙂

If you’re not landing enough guest posting opportunities, of course, you’re going to have to increase the number of bloggers you contact. It really is this simple.

Think of how wide your reach would be if you did this for a year, and how much site traffic you’d generate? That’s exactly how this blogger got over 150,000 people to visit his blog — in just one week.

How to Improve Your Chance of Having Your Guest Post Accepted by High-Traffic Sites

Guest posting is nothing new, but it is still an invaluable way to get your content out there.

I’m going to give you a few (more) proven tips to give you a better-than-average chance of appearing as a guest contributor on some of the most read sites on the net.

The first thing you should always do is complete some research on writers that have written as guest contributors for the website you are targeting. There are plenty of blogs out there via which freelance writers are eager to pass on their knowledge. Check out this article for a fantastic example for the Huffington Post.

You do this because every websites process is different, and you want to give yourself the best possible chance of aligning with their process and getting through the initial stage. Some sites prefer pitches. Some want you to submit a whole article. You’ll get a lot of this information from the submission guidelines, but the third-party guides can also give you the technique they used to get noticed.

Then read a broad spread of articles on the website. Try to pick up on similarities in style and structure and incorporate that into what you write.

Be upfront about your motivations. The advantage you will have on your side here is you genuinely do want an opportunity for exposure. Many of these websites are inundated with attempts from digital marketers trying to get “do-follow” links for their clients.

Of course getting a link back to your personal blog would be great (and most sites will give it to you in your byline), but it shouldn’t be your primary objective.

Post to Your Own Blog, or Guest Post? Some Disadvantages of Guest Blogging

There is a few disadvantages to guest blogging over spending the time building up your own blog:

  • You don’t have control to easily make changes to your content.
  • Many people who read your article will just move on to another page on the website; not come to your site – even if they enjoy your writing.
  • If the website that is hosting your content is taken down, so is your content and all the time and effort you spent/spend promoting it.

In spite of these drawbacks, guest posting is a solid way of easily tapping into a new market.

Tactic 3. Rinse and Repeat

Once you get your first few guest posts up, securing more becomes easier as you can just link to your previous work so publishers can see where you’ve been featured.

Just remember to follow the same guidelines of creating or promoting articles detailed in Tactics 1 and 2 to ensure your content has the best chance of being shared and promoted by the right people, even if it isn’t actually on your website.

Remember every reader could be a potential client, so the more eyes on your words, the better off you will be – whether you’re writing for yourself … or for clients.

Submit a Guest Post to Inkwell Editorial

Here are the guest posting guidelines. Now that the site is mobile-friendly, site traffic is surging again, so ride the wave and have your content front and center!

List of Over 500 High-Traffic Sites that Accept Guest Posts

This post has done a lot of the research for you. You can just get down to submitting. And the best part of it is, the list is broken down into categories, eg, freelancing blogs that accept guest posts (this blog is on that list), finance blogs tat accept guest posts, etc.

Bio

Pete Williams is an award-winning entrepreneur, author, and marketer from Melbourne, Australia.

Next Post (12/26): The #1 Thing that Stops Many Aspiring Freelance Writers from Pursuing Their Dreams.

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    Comments

    1. Love this info. Especially TACTIC # 2. Thanks for shedding some light here.

    2. This post is worthy of printing! Awesome advice.

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