Do You Need to Market Your Self-Published Fiction Book?
In response to that post, I received the following email from a reader. She wrote:
Your goals are inspiring me to make the transition. In your post, you mentioned that some authors of fiction do not have to market themselves as much, especially on social media. I hear gurus say that you have to post 3 or more times a day & buy Facebook ads in order to get exposure. Does this mean that if you have good fiction novels out, it’s not necessary to market like there’s no tomorrow?
Following is my answer. Note: Graphic clicks out to the press release on PRlog.com for my latest romance novel on Amazon, which explains why I wrote it.
Marketing a Fiction Novel: Here’s What I Do
How much marketing you have to do depends on which genre you write in from all the research I’ve done. Certain niches (eg, romance, erotica, crime) do better than others (eg, non-fiction, horror).
I’ve never bought a Facebook ad. The only paid advertising I do is finding some people on Fiverr.com who fit my genre to do some marketing (eg, social media, forum posting).
I also usually write a press release (free on PRLog.com) and put an announcement on my Inkwell Editorial Facebook page (which only has 68 Likes to date). The other FREE thing I’ve done is place an ad in the appropriate category on the Amazon Kindle forum boards.
I don’t do anything other than these three things. I simply publish my ebooks on Amazon and Barnes & Noble and get busy writing the next novella.
From my experience and research, quantity, for most of us, is the name of the game. Sure, a few self-published authors will get lucky with one (eg, 50 Shades of Grey) or a few ebooks (eg, author John Locke). But for most of us, it’s a longer haul, ie, publishing lots of books in a popular niche and establishing a fan base.
I hope this insight helps, and good luck on your freelance / self-publishing endeavors.
P.S.: FYI, gain more insight into how much marketing you should be doing of your self-published fiction works in a post I did over on SheWrites.com.
It talks about romance writing (my main genre right now), but the formula I discuss there — a quite brilliant one I ran across in my surfing — can be applied to any form of fiction writing. In my experience, it’s about the best explanation I’ve seen about how much time you should be spending writing versus marketing.
Share Your Self-Publishing Insights
Have any ebook marketing insights for self-published fiction (or non-fiction) writers? Please share in the comments section below.
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