Startup companies – it’s one of the best ways to find writing jobs because companies need services. You know how when you move into a new house or apartment, you need everything it seems – even if you had a lot of stuff at your old place? But what do you do? You go out and buy stuff like a broom, mop, cleaners, new linen, etc.
Well startups do kind of the same thing. They’re in their new house and they need a whole bunch of stuff, ie, services you can provide.
Note: See info at the end of this post on a firm that is looking for freelance proofreaders.
In-Demand Services Needed by Startups That Freelance Writers Can Provide
Well startups do the same thing. They need everything – from marketing and promotion, to cleaning services and accounting. According to the article mentioned above, following are some in-demand services on the list that spell good news for freelance writers:
Publishing and Editorial: Organizations that hope to double down on their content strategies will start realizing that their success will rely more and more on creating original, high-quality, targeted content. This requires a team a team of writers.
Personal Branding: How does a business brand itself? One of the ways is by the content they create. Who can provide it? You!
It’s a service every freelance writer should offer in my opinion. It’s some of the easiest money I’ve ever made as a freelance writer.
Niche Writing Talent: I’ve always believed that “niching it” is the best way to go as a freelance writer. Three of the main reasons are that it’s easier to: (i) compose a marketing message; (ii) find targeted prospects to market to; and (iii) research tangibles like what to charge.
I’ve told this story a gazillion times, but will repeat it yet again in case you’re new to this blog. The very first job I got as an SEO writer was because I pitched myself as a niche writer (real estate) to an internet marketing firm out of Canada.
I have been a licensed real estate agent, a mortgage consultant and a credit repair specialist. I also have several family members who are real estate investors, so I know this industry inside and out.
I went on to write a few thousand articles for this firm over a couple of years – earning thousands of dollars in the process. I wrote on everything from wedding cake toppers to arctic drilling equipment – but I got my foot in the door because they needed someone who could write knowledgeably on mortgages.
Community Building: This goes hand in hand with social media. It requires a bit more knowledge than just straight social media account management, but if it’s a skill you want to develop, you can – and get paid handsomely for it.
Video Marketing: This falls outside the scope of writing, but it’s just content creation. When looked at in that light, it’s easier to figure out how to package it and sell it. For example, you could outsource it – hiring someone on Fivver to produce simple videos for your clients to upload to sites like YouTube so they’re not missing out on that traffic.
What’s the Hot Niche In Freelance Writing Right Now?
Do you see a running theme here? The theme is content creation – it’s huge! How huge? Consider the following stats from the Content Marketing Institute’s B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report.
More than 80% of B2B marketers and more than 70% of B2C marketers used content marketing for their online businesses last year;
More than 50% of B2B marketers plan to increase content marketing spending in 2015;
93% of B2B marketers are using content marketing;
70% say they are creating more content than they did one year ago;
42% create new content daily or several times per week; and
B2B marketers use an average of 13 content marketing tactics; of these tactics, 92% cite social media content (other than blogs) as the most used, followed by eNewsletters (83%), and articles on their website (81%).
And this is why …
Outsourcing Presents Lots of Opportunities for Freelance Writers
So lots and lots of content creation is going on. And, guess who’s producing a good portion of it? Freelancers. Proof? A few more stats from the Content Marketing Institute report …
64% of B2B marketers outsource writing;
22% of B2B marketers outsource editing; and
30% of B2B marketers outsource content distribution (eg, via social media).
So as you can see …
There are Jobs!
The lack of work available is not the problem. There are lots and lots and lots of writing (and related) jobs out there that freelance writers can do. But you must get off your duff and actively market for them … and startups are a good place to start.
Where to find startups? One easy way is to look for press releases on media sites like PR Log. Here’s one of the best ways to do it (this post is on our old blog – yeah, it’s still around!). I’m quite frankly amazed that more freelance writers don’t use this marketing method.
It’s one of the quickest, easiest, cheapest ways to find fresh prospects to pitch your services to. You can even come up with a “Startup Package Deal” for them. Include something like content marketing and social media (two of the most commonly requested services from clients) in it to sweeten the pot.
Having a Hard Time Landing Clients?
Want some inspiration as to how to get jobs flowing in? Read this post to see how a freelance writer fine-tuned her marketing strategy, and started landing the exact type of clients she wanted.
Hope you enjoyed St. Paddy’s Day yesterday. Apparently, it’s the most celebrated holiday in the world. Who knew!
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Did you know that the average salary for SEO writers is almost constantly above the average U.S. household income? It is. Here’s proof …
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FYI, did you know you can use Bill Me Later (aka PayPal Credit) to pay later? You can! I use it all the time to make purchases online – it’s a wonderful way to get what you need now if you’re a little cash strapped.
P.P.S.: Freelance Proofreaders Wanted
ProofreadingServices.com is an online proofreading company looking for more qualified individuals. Get full info on the services they offer and how to apply here.