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Surefire Ways to Get Your Freelance Writing Business to Rank Better with Google

The following is a guest post by Karen Cioffi.

Writing and marketing go hand-in-hand. Marketing relies on writing and a writing business relies on marketing.

As a freelance writer, ranking with Google should be a BIG element in your marketing strategy. The better you rank, the higher your authority and better your SERP.

SERP is an acronym for search engine results page. This is the page a search engine will send a person (a searcher) to when he enters a search keyword or term in the search box.

Ideally, you’d like to be on page one of the results, but if that’s not realistic then page two or three, after that, your chances of being found are slim to none.

Most people stop looking at results at page two or three. I know I do. In fact, I rarely go past page one.

So how do you get on the coveted page one, you may be wondering. 

How do you get onto the SERP?

This is where search engines come in. Search engines have spiders that crawl (search) content. The content they crawl includes domain names, website titles, subtitles, pages titles, post headings, categories, tags, content, and even images on WordPress sites.Freelance Writers: How to Rank High on Google and Other Search Engines

If your website’s focus is freelance writing, hopefully you have content within the elements mentioned above that makes it clear your site is about freelance writing.

The spiders find keywords or terminology within your content, which it uses to categorize your site. Then, when someone does a search for that keyword the search engine can connect your site to it and provide your link.

How to Get Your Website to Show Up on Google: Example 

I’ll use my website as an example.

The domain is karencioffifreelancewriter.com. My website title is Karen Cioffi Freelance Writer and Ghostwriter. My subtitle is Writing Services, Ghostwriting Services, and Copywriting.

You can see that just within my URL and header I have my keywords front and center. This, along with the content within the website, allows search engines to know exactly what my site is about and know that it’s focused on writing services.

This is the basis of getting ranked with search engines and on the SERP.

4 Additional Strategies to Use to Help Boost Your Ranking

Along with creating a search engine optimized website you can . . .

1. Use social networks to increase your visibility and opportunity to have your content shared. Simply link your new content to your social networks. Do this every time you have published a new post on your own site or as a guest post.

I use this strategy and it works. One of the sites I use is StumbleUpon and it brings significant traffic to my website.

2. Use article marketing to further broaden your visibility. You can publish articles with article directories and guest post on quality freelance writing sites or quality sites within your writing niche. This opens you up to new ‘neighborhoods’ with new readers.

This is one of my primary marketing strategies.

3. Use paid ads, such as Google Adwords, Facebook advertising, and LinkedIn advertising.

With paid ads, you spend money to drive traffic to your website. This type of advertising includes: Pay Per Click (PPC), Display Advertising (banner ads), and Cost Per 1,000 Impressions (CPM)

Warning! You do need to be careful with paid ads and continually analyze your ROI (return on investment). If you’re not making money from the ads then they’re not worth the investment.

4. Regularly update the content on your website and be sure it’s valuable and shareable. Your content, usually in the form of blog posts, needs to be information that people will find useful, interesting, engaging, and/or entertaining enough to want to share. The more your content is shared the more valuable Google will perceive it and your site. This helps you rank higher. It’s kind of like a popularity contest.

The only strategy I haven’t used yet is paid ads. I’ve found organic (free) marketing strategies work well; they just take longer to show results.

Being consistent is a key factor in marketing success.

Why is ranking so important?

There are three primary reasons ranking is important, ie …

1. Website traffic.

You want Google to think of your site as one of the best answers to a keyword query. In other words, when someone searches for something you offer, you want one of the first few SERPs to have your link on it. If it does, there are high chances that link will be clicked on. This brings traffic to your site.

2. Potential clients/customers. 

The traffic you get from the search engines will bring potential clients or customers. I’ve gotten a number of projects from people who have done searches for writing or ghostwriting services and found my name or website link.

3. Authority 

In addition to traffic, ranking high with Google gives you authority. This is important when potential clients are looking for quality services.

Using these marketing strategies is a surefire way to get Google to recognize and rank your freelance writing business.

My Next Post on InkwellEditorial.com

Whether you want to land more freelance writing clients, or build a secondary stream of income as a freelance writer by writing and selling your own ebooks, you need a list to do it effectively. Many of the old listbuilding strategies just flat out don’t work, or are so ineffective they need to be put out to pasture.

In my next post here, we’ll discuss how to effectively build your list with quality (ie, money-making!) subscribers. I hope you’ll check back for this post on Sept 4th.

About the Author: Karen Cioffi is a freelance writer and online marketing instructor with WOW Women on Writing! Need help establishing your freelance writing or author online platform? Take Ms. Cioffi’s in-depth ecourse, Create and Build Your Author/Writer Online Platform.

P.S.: Fast Track Your Freelance Writing Career: Get 5 Ebooks for 1 Low Price!

Start Your Online Writing Career TodayIf you want to start a successful freelance/SEO writing career, this ebook package gives you EVERYTHING you need to get started — from how to market for jobs, to how to deal with clients. 

P.P.S.: You can now order any of our products (like the SEO copywriting course) and take up to 6 months to pay — really!

 

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    Comments

    1. Thanks for the tips!
      Donna J. Shepherd recently posted…Back to School!My Profile

    2. Thank you, Karen, for a helpful article. Lots of good tips here.

    3. Thanks Karen, your posts are always a call to action 🙂

      Shall tweak my website headings and be more diligent about social networking. Pretty sure I tried and failed to make sense of Stumbleupon, Digg etc but the consensus at the moment seems to be that Google+ is better than FB?

      David Gaughran whose Let’s Get Digital and Let’s Get Visible ebooks are so thorough was also a bit wary of paid-for ads. Shall be interested to get your take on this after your survey.

      Looking forward to your next post.

      And btw Yuwanda, I’ve nearly finished the ebook I started through your inspirational fast-track course years ago…
      :-)Took four years to do a fast-track maths specialist course too. Just the slowest fast-tracker in the business lol
      Anne Duguid recently posted…To Split or Not to Split The InfinitiveMy Profile

    4. Hey! Not only freelancers. All of us. Including authors. (-:

      Best,

      Carolyn Howard-Johnson
      Loving helping writers get read with my HowToDoItFrugally series of books for writers including the multi award-winning second edition of The Frugal Book Promoter (http://budurl.com/FrugalBkPromo).

    5. I appreciate all this info. It is time consuming for all the social media but your ideas for choosing which ones benefit and don’t are helpful. Sometimes I find that I ignore my writing time by trying to build the platform, it is a fine balance.
      Good luck with selling and moving. We relocated last summer and I don’t think I am organized yet. It takes much effort to settle back in.
      Terri Forehand recently posted…New Image, New Goals, and so much more…..My Profile

      • Terri, it really is a fine balance. I too struggle with it and have found that my fiction writing has suffered as a result.

        And, oh yeah, moving is a pain. One of the toughest parts for me is I’m downsizing – lots and lots to get rid of and not much time. 🙂 Thanks so much for stopping by.
        Karen Cioffi recently posted…Copy Editing – Line Editing – Substantive EditingMy Profile

      • Terri,

        I feel ya on the “ignoring writing to build social media platform” issue. I do the same. But as I said to a fellow poster Anne, it’s necessary now (no longer just an option), because Google has made it clearer than ever with the Penguin 2.0 update that they use social media as one of their ranking factors.

        Finding the balance is definitely hard, and I tweak my daily schedule constantly to try to fit in more writing time.

        Thanks for dropping by.

    6. Hi, Yuwanda, Gee I left a comment earlier. It just said “Glad to be here again.” But, it didn’t appear. Good old crazy internet! 🙂

      I’m so glad you like that post. At one point most of my traffic was coming from StumbleUpon. But, as you mention, there isn’t enough time to work in all the ‘biggies,’ so it’s important to find a couple that work for you and include them in your marketing strategy.
      Karen Cioffi recently posted…Copy Editing – Line Editing – Substantive EditingMy Profile

      • Sorry about the glitch Karen. I didn’t see the comment, so the web must have “ate it”. Good ole technology — can’t do without it, but can’t kill it either! LOL!

        As for there not being enough time in the day for social media, since June, I’ve been interacting on 5 sites almost daily — and boy, it is a chore. I went from spending maybe 15 mins on just twitter, to now spending almost 2 hrs per day between all these sites.

        It’s paying off in site traffic and sales, so it’s not wasted time. I need to get better at tracking which channels bring in the most so I can better allocate my time.

        FYI, I did dig out my StumbleUpon info — I hadn’t used the site for almost 5 yrs (sinced 2008!). Whoa buddy! I never did get comfortable with (realized that after I logged in).

        Now, another thing to add to the list. Jeez!
        Yuwanda, Site Editor recently posted…Surefire Ways to Get Your Freelance Writing Business to Rank Better with Google My Profile

        • I’ve been focusing on LinkedIn, Twitter, StumbleUpon, GooglePlus, Facebook, and somewhat on Pinterest.

          To me that’s even too much. Once I sell my house and move I’ll test using only three, but more fully and write about the results.
          Karen Cioffi recently posted…Copy Editing – Line Editing – Substantive EditingMy Profile

          • Hmmm, I’m up to interacting on 6 now with the inclusion of StumbleUpon. Need to learn to track better which ones actually work in order to cut back.

            Good luck with the house sale; it’s still a tough market in many areas of the country.
            Yuwanda, Site Editor recently posted…Surefire Ways to Get Your Freelance Writing Business to Rank Better with Google My Profile

            • Thanks, Yuwanda. We got hit by Sandy, so the homes dropped in prices (around $100,000 in some cases) and there are a number for sale. I think I got a bite though!

              On social networks, I try to track the results. I’ve found that FB doesn’t do much for me and Google+ is moving along slowly. And, while I don’t get too much traffic from LinkedIn, I do get work queries from it.

              It’s a no wonder writing tends to suffer when trying to maintain visibility and traffic.

              We all need clones. 🙂 Or, hire a VA, if feasible.
              Karen Cioffi recently posted…Copy Editing – Line Editing – Substantive EditingMy Profile

            • Karen,

              The foreclosure crisis back in 2007/2008 dented home prices in my area; my home is currently more than 100K underwater — and I don’t see the value coming back any time soon. But, what’ya gonna do. I bought my house as a “forever home,” so I just try not to think abt it too much.

              As for SMM, I have a VA that I use for certain things; haven’t trained him on social media yet. Finding time to train someone to do things the way you need them done is the hard part when hiring a VA.

              I tell ya, when running an online business — the work is never ending. Thank goodness I love what I do! 🙂

              Good luck with your house bite; fingers crossed that it all works out well.

    7. Thanks for this in-depth post Karen.

      One thing, I haven’t used StumbleUpon for years (one of the few biggies I ignore — there just doesn’t seem to be enough time in the day to get to them all).

      In light of what you said here though, I’m going to look up my account information and try to work that into my “social media rounds” every morning.

      Again, thanks for such an insightful post.

      Loved it!
      Yuwanda, Site Editor recently posted…Surefire Ways to Get Your Freelance Writing Business to Rank Better with Google My Profile

    Trackbacks

    1. […] finally got active on StumbleUpon again last week, thanks to Karen’s post on getting your freelance business blog/site to rank better with ‘the Big … (Google, in case you don’t know). I hadn’t logged into my account there since 2008! […]