August 21, 2013Written by Karen Cioffi
Writing and marketing go hand-in-hand. Marketing relies on writing and a writing business relies on marketing.
As a freelance writer, ranking with Google should be a BIG element in your marketing strategy. The better you rank, the higher your authority and better your SERP.
SERP is an acronym for search engine results page. This is the page a search engine will send a person (a searcher) to when he enters a search keyword or term in the search box. Ideally, you’d like to be on page one of the results, but if that’s not realistic then page two or three, after that, your chances of being found are slim to none.
Most people stop looking at results at page two or three. I know I do. In fact, I rarely go past page one.
This is where search engines come in. Search engines have spiders that crawl (search) content. The content they crawl includes domain names, website titles, subtitles, pages titles, post headings, categories, tags, content, and even images on WordPress sites.
The spiders find keywords or terminology within your content, which it uses to categorize your site. Then, when someone does a search for that keyword the search engine can connect your site to it and provide your link.
I’ll use my website as an example.
The domain is karencioffifreelancewriter.com. My website title is Karen Cioffi Freelance Writer and Ghostwriter. My subtitle is Writing Services, Ghostwriting Services, and Copywriting.
You can see that just within my URL and header I have my keywords front and center. This, along with the content within the website, allows search engines to know exactly what my site is about and know that it’s focused on writing services.
This is the basis of getting ranked with search engines and on the SERP.
Along with creating a search engine optimized website you can . . .
1. Use social networks to increase your visibility and opportunity to have your content shared. Simply link your new content to your social networks. Do this every time you have published a new post on your own site or as a guest post.
I use this strategy and it works. One of the sites I use is StumbleUpon and it brings significant traffic to my website.
2. Use article marketing to further broaden your visibility. You can publish articles with article directories and guest post on quality freelance writing sites or quality sites within your writing niche. This opens you up to new ‘neighborhoods’ with new readers.
This is one of my primary marketing strategies.
3. Use paid ads, such as Google Adwords, Facebook advertising, and LinkedIn advertising.
With paid ads, you spend money to drive traffic to your website. This type of advertising includes: Pay Per Click (PPC), Display Advertising (banner ads), and Cost Per 1,000 Impressions (CPM)
Warning! You do need to be careful with paid ads and continually analyze your ROI (return on investment). If you’re not making money from the ads then they’re not worth the investment.
4. Regularly update the content on your website and be sure it’s valuable and shareable. Your content, usually in the form of blog posts, needs to be information that people will find useful, interesting, engaging, and/or entertaining enough to want to share. The more your content is shared the more valuable Google will perceive it and your site. This helps you rank higher. It’s kind of like a popularity contest.
The only strategy I haven’t used yet is paid ads. I’ve found organic (free) marketing strategies work well; they just take longer to show results.
Being consistent is a key factor in marketing success.
There are three primary reasons ranking is important, ie …
1. Website traffic.
You want Google to think of your site as one of the best answers to a keyword query. In other words, when someone searches for something you offer, you want one of the first few SERPs to have your link on it. If it does, there are high chances that link will be clicked on. This brings traffic to your site.
2. Potential clients/customers.
The traffic you get from the search engines will bring potential clients or customers. I’ve gotten a number of projects from people who have done searches for writing or ghostwriting services and found my name or website link.
In addition to traffic, ranking high with Google gives you authority. This is important when potential clients are looking for quality services.
Using these marketing strategies is a surefire way to get Google to recognize and rank your freelance writing business.
Whether you want to land more freelance writing clients, or build a secondary stream of income as a freelance writer by writing and selling your own ebooks, you need a list to do it effectively. Many of the old listbuilding strategies just flat out don’t work, or are so ineffective they need to be put out to pasture. In my next post here, we’ll discuss how to effectively build your list with quality (ie, money-making!) subscribers. I hope you’ll check back for this post on Sept 4th.
About the Author: Karen Cioffi is a freelance writer and online marketing instructor with WOW Women on Writing! Need help establishing your freelance writing or author online platform? Take Ms. Cioffi’s in-depth ecourse, Create and Build Your Author/Writer Online Platform (http://www.karencioffi.com/author-online-platform-ecourse).
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