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How to Make Freelance Writing a Full-time Career in 2008
The Freelance Writer's
2008 Blueprint to Success
by Yuwanda Black
[Want to start a successful career as a freelance writer?
Click here.]
I love the New Year
because it is the perfect time to take an objective look at the past, and at
the same time make concrete plans for the future.
If starting a career
as a freelance writer is something that you’ve been wanting to do, but have been
held back – for whatever reason – following is a concrete plan to make freelance
writing a full-time career in 2008.
How to Make Freelance Writing a Full-time Career in 2008
1. Assess Your Desire:
The reason I start with this is, no one can teach you this. There’s no ebook,
seminar or teleclass that can teach desire. You either have it, or you
don’t.
If you really want to be a freelance writer, but have not become one yet, really
question your desire.
Do you feel like: “it seems like it’d be fun,” or “I think I’d like it better
than my job,” or “I’ve always been good at writing so let me give freelancing a try?"
OR
Is it a burning desire – something you dream about, think about, DO something
towards every day?
If freelance writing is not a burning desire, then don’t pursue it because like
any dream, it requires some sweat equity. You have to write when you don’t feel
like it, on topics that you could care less about and within impossible
deadlines sometimes.
There’s also the constant marketing for new work – which is a full-time job in
and of itself.
But, all of these “obstacles” can be overcome. There ARE ebooks, seminars
and teleclasses to tell you how to handle these.
But, you must have the desire, the passion, FIRST.
If you’ve got that – read on.
2. Create a Niche:
I’m a big believer in “nicheing it to success.”
The reason is, it’s easier to sell yourself as a specialist than a generalist.
Once you’ve got your foot in the door, it’s easier to get clients to entrust you
with projects that fall outside your niche.
An Example:
I recently started doing SEO writing. When
I initially contacted companies, I “sold” myself as a writer who specialized in
real estate, mortgages and general small business matters.
The first client I got contacted me because he needed someone to write on
mortgages.
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Read here
how I routinely make $250+/day as an SEO writer
– and how you can too!
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Since that first project, I’ve also written for this company on wedding
accessories and cake toppers. This certainly wasn’t in the samples I submitted
to him. BUT, because he was so impressed with my writing on mortgages, he
entrusted these projects to me as well.
This has happened so many times in my career. But, it all started because I
sold myself as a specialist first.
3) Create Revenue Streams:
Most beginning freelancers are flummoxed by this because they don’t even have
clients. So, they think, “I’d just settle for one revenue stream at this point.”
I counter with, "begin with the end in mind." An illustrative example:
This past summer, I attended a seminar at my local chamber of commerce. The
speaker was
Jim Ziegler, the author of
The Prosperity
Equation: The Entrepreneur’s Road Map to Wealth.
Mr. Ziegler is a successful author, entrepreneur and motivational speaker.
During his presentation, he put up a chart demonstrating how he makes his money. The chart
consisted of several circles, each of which represented a revenue stream. I
don’t remember the exact breakdown, but I do remember that they looked something
like this:
Speaking engagements: $50K/month
Book Sales: $30K/month
Seminar Presentations: 12K/month
Website Sales: $5K/month
There were a few more categories that I can’t recall. And remember, all of these
are approximations of my memory, not exact numbers – but these are really good
ballpark figures.
My point in telling you all this? Start thinking concretely
now
about how much you want to make as a freelance writer – and where that income is
going to come from.
There’s never been a better time to be a freelance writer because all of your
income doesn’t have to come directly from your writing efforts.
My income, for example, is split across client projects, blogging, ebook sales and
seminar presentations. I’m also looking at adding a couple of more streams in
the coming year.
The great thing about developing different income streams is that you inoculate yourself against the
ups and downs of freelancing as a whole. If 20% of your income comes from one
source, 15% from another and 12% from another, if one stream dries up or
slows down considerably, it doesn’t have nearly the effect on your entire
income.
Marketing Tip for Beginning Freelance Writers:
If you’re just starting out and have no product/service of your own to sell,
affiliate programs and ad-generating programs like Google Adsense are great
starters.
You can start making money almost immediately with these.
So, start thinking about how many streams of revenue you want to develop and
figure that into your marketing plan (discussed below).
Warning:
Don’t spread yourself too thin though creating secondary income streams. In the beginning, you want to cultivate
revenue streams that are not going to take a lot of time to promote because most
of your energy is going to be taken up marketing for freelance writing
clients.
4) Marketing:
Okay, now you’re at the most critical part of starting your freelance writing
career – marketing.
You have the desire. You’ve chosen a niche and you’ve thought about how you want
to make your money (eg, your revenue streams).
Now it’s time to put all of it together.
How to Determine How to Market for Clients
How you market will depend heavily on the niche you target and the secondary
streams of income you want to create.
For example, in my SEO writing, all of my marketing is done online because all
of my clients (SEO Marketing Firms) are online.
For my business writing, I do a lot of networking at my local Chambers of
Commerce (I belong to two).
For my ebook sales, I publish a newsletter and write articles to distribute to
free article directories.
To figure out how to market, your most critical factors are: (i) what is my
budget; and (ii) where are the bulk of my clients – online or off?
Two pieces of advice to keep in mind when you are marketing for clients
a)
Choose marketing
methods you can afford to repeat:
The reason is, one-hit-wonder marketing never works. Clients have to see your
ad a number of times before they will act on it.
So, if you spend the bulk of your ad budget on one ad and you can’t afford to
repeat it, you’d better hope that the world stopped and everyone read it.
Why? Because if they don't see it the first time, you're out of money (and
luck!).
Drip marketing works best.
b)
Reach out to a
certain number of prospects each week – every week:
Why? Because marketing is a numbers game, as I spoke about in the
intro to the ebook,
The Small Biz Owner’s Complete Marketing Kit!
I wrote:
Most small
businesses market out of a sense of hopeful desperation, ie, sales are slow, so
let's "advertise." You put all of your eggs in one basket and it almost never
works out the way you hope. This, "shotgun marketing" — rarely, if ever, works.
You need a consistent plan.
GENERATE CONSISTENT SALES AND NEW LEADS
Which would you
rather do: send out 1,000 postcards at once, or send out 10 a day, every day?
Consistency and time are all you need as far as marketing to grow a business. It doesn't matter what your business is, if
you market consistently over a period of time, your business will grow!
5) Do, Do, Do:
The final thing you need to do to make freelance writing a full-time career in
2008 is – get moving. Do something! Don’t procrastinate, eg, “I’ll wait until I
get a website; I don’t have samples; I don’t have business cards, etc.”
One article that really inspired me from thinking and acting like this was a
blog post on SelfMadeChick.com entitled,
How I made $100,000 by spending 25 minutes and $0 on
Marketing. Christine wrote:
… there was
one very critical thing that I did to promote my copywriting business that I
procrastinated about due to of some sort of fear that I was harboring. But once
I pulled the trigger, I instantly generated a steady stream of income for 1.5
years. That thing cost me 15 minutes of time and a grand total of $0.”
When I first
went into business for myself as a freelance writer, I did not have the
confidence that I have today. Like Mark, because I didn’t feel like I was
“ready” I was hesitant to promote myself and was limiting my own potential.
Please take the time to read the entire post. If it doesn’t make you want to get
up and get going, there’s nothing else I can say here to get you to do so.
Remember this: you’re going to make mistakes as a freelance writer. You’re going to over price,
under price, get horrible projects and easy ones; difficult clients and clients
that are true gems (most of them are).
This is a learn-as-you-go career. So, get started. You can do it. The steps
outlined here make it that much easier.
Good luck in 2008
Make it the year you start freelancing full-time!
Sincerely,
Yuwanda Black, Publisher
http://www.inkwelleditorial.com/
http://www.inkwelleditorial.blogspot.com/
http://www.SEO-Article-Writer.com
http://www.SEO-Articles-For-Sale.com
http://www.Money-Making-Videos.blogspot.com
How to Start a Successful Freelance Career
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P.S.:
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today? Visit
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newsletter writing, article writing, ebooks on freelance writing and more).
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Labels/Tags: freelance writing goals, freelance writing advice, freelance
writing jobs
Originally
posted on 12/27/07
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