If you have your own freelance writing business, it most likely consists of writing services. Maybe you write for magazines, or online businesses, or you’re a professional blogger, or you may offer editing and ghostwriting services.
That’s great. I’m a freelance writer too and I love writing. But, there are times in-between gigs when I’m glad I don’t have all my eggs in one basket. That’s where creating information products comes in handy.
The easiest e-product to create is an ebook, especially for a writer. So, starting with this product is kind of a no-brainer. There are two reasons for this:
1. You’re a writer, so writing in your niche should be a breeze.
2. All information products begin with content.
Makes sense, right. It’s really the ideal first e-product to create.
But, how does an ebook turn into an information product business that can be profitable and supplement your freelance writing services?
Two Steps to a Profitable Information Product Business to Supplement Your Freelance Writing Business
I know it may seem difficult to believe, but there are really only two steps to this process.
Step One – The Creation
The first step is to create an effective product that addresses your potential customers’ needs, wants, or desires. Jim Edwards, marketer and expert ebook author, says that people have one of three things:
- A question that needs an answer
- A roadblock that that needs to be sidestepped
- A problem that needs to be solved
So, you need to answer that question, help the individual blast through that roadblock, or solve that problem. That’s what your ebook will focus on.
Aspiring Infopreneurs: Types of Info Products You Can Create
What’s especially great about this process is just about all of the above formats can be done for minimum or NO cost. Another plus to this process is variety matters to people. Different strokes for different folks in regard to information products means people like to become informed through various means.
Think about it. You may like to read, as I do. Another person may like to watch videos or participate in a webinar. There are also those who would rather listen to an audio version or be involved in a workshop or class. And, then there are those who prefer being coached.
This is the process I use, but I usually start with articles I’ve written. I take a number of related articles and turn them into an ebook. From there I create webinars, workshops, e-classes, and I’ll soon be adding podcasts and videos to the lineup.
Step Two – Service Your Customers
The next step in tweaking your freelance writing business with a successful information product line is to make it an ongoing process. You continue to address the questions, roadblocks and problems of your target market.
Once you address the first problem, you need to find another. Go back to the first step and create an ebook to address that dilemma. Then morph that information product into other formats.
An example of this problem is my ecourse Create and Build Your Author-Writer Online Platform. It started with articles targeted on specific aspects of online marketing. I took those articles and created ebooks on various related topics.
I also created webinars out of some of them. Then I created an ecourse and added coaching to the product line.
The process is simple, create, morph, repeat. Just continue to do this for each new problem you find and are able to fix for your target market.
Tip: Anytime you create a service or product, it needs to be of value and high quality.
In addition to the ‘create and repeat’ steps, you must promote your products. This means you need to craft a marketing plan or strategy. You need to let your target audience know that you have the answer to their problem.
What about you?
What information products do you think you’d like to get started on? Which ones do you already have ‘up and running?’
About the Author: Karen Cioffi (http://karencioffiwritingandmarketing.com) is a freelance writer and online platform marketing instructor with WOW Women on Writing! Need help establishing and optimizing your freelance writing or author online platform? Take Ms. Cioffi’s six week in-depth ecourse, Create and Build Your Author/Writer Online Platform.