Freelance Writing Advice: How to Repurpose Your Content So You Increase Web Traffic & Sales – For Yourself & Clients

April 20, 2010

I don’t know about you, but I have hundreds, if not a couple of thousand, of pages of content that I’ve written over the years – articles, blog posts, marketing materials, ebook material, etc. Sometimes as I’m looking for a file on my hard drive, I’ll stumble across a document that contains stuff that I’d forgotten about.

On average, I write between 3,000 and 5,000 words a day – at a minimum. Some days I turn out 10,000 to 12,000 words. This is between client projects and my projects.  That’s a lot of material.

Usually, once a freelance writer/web publisher publishes a piece of content, that’s it – they’re done with it. But as I do with my Throwback Thursdays posts, you can repurpose, and/or recycle if you will, content and get much more web traffic out of it – leading to increased traffic and increased sales.

how-to-recycle-contentOne blog post or article can literally bring you double, triple, or quadruple the traffic you’d get if you just posted it to your website and forgot about it. To explain how I do it with one of my minisites to increase traffic and sales, I’ll walk you through, step by step.

How I Repurpose Content to Increase Website Traffic and Sales

Yesterday, I updated ForeclosureBusinessNews.com. The post was on Florida foreclosure law. As you’ll note, the post is long – over 1,100 words. And it’s meant to be, because it’s foundational content.

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2 Responses to “Freelance Writing Advice: How to Repurpose Your Content So You Increase Web Traffic & Sales – For Yourself & Clients”

  1. uberVU - social comments Says:
    April 20th, 2010 at 3:06 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by tearle2k: Freelance Writing Advice: How to Repurpose Your Content So You …: To explain how I do it with one of my minisite… http://bit.ly/cZNL0D…

  2. Freelance Writing Advice: How to Repurpose Your Content So You … « Internet Cafe Solution Says:
    April 20th, 2010 at 3:11 pm

    [...] Here is the original post:  Freelance Writing Advice: How to Repurpose Your Content So You … [...]

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