Freelance Writers: How to Turn Your Marketing Knowledge into Cash

November 17, 2009

Last night, I was working on today’s blog post. I was going to finish it and send it out today. But before that could happen, I received Bob Bly’s newsletter with the subject line “Turn Your Marketing Knowledge into Cash” in my ebox, and this post literally flew to the forefront of my noggin’.

So, I decided to send this one out. It’s funny how things dovetail sometimes, because I was just discussing this with a business associate about a week ago. THIS being, what you already know – that you take for granted as a freelance writer – can literally earn you thousands of dollars.

How (and Why) Freelance Writers Can Make Thousands of Dollars from What They Already Know

Freelance writers are perfectly positioned to capitalize off their marketing knowledge because:

online-marketing-consultantThey’re Online All the Time: If you’re a freelance writer these days, you know the internet. You probably know about Twitter and Facebook and LinkedIn and blogging and a little bit of SEO . . . and the list goes on and on and on.

And guess what – a lot of your clients don’t have this type of knowledge. They don’t understand this whole “internet marketing thing,” which I discuss in the post, SEO Copywriters: How to Make an Extra $61,880 This Year, that I wrote for Copyblogger earlier this year.

What they don’t know they are happy to pay you for – so capitalize on this.

How to Capitalize Off of Each Piece of Specialized Knowledge You Possess

Speaking of capitalize, how do you go about it? Quite simply, package each service and sell it.

When I first started New Media Words, my SEO Writing & Distribution Firm, I sold primarily one service – SEO article writing. As clients began to request other services I added on.

Just last week, I repackaged our social media marketing services to just focus on Twitter. Before, we had offered Facebook and LinkedIn setup as well. But, as Twitter has literally exploded and more clients began asking questions about it, I knew it was time to restructure things.

This brings me to my last point – don’t be afraid to adapt your specialized knowledge to client needs. What made me restructure New Media Words’ social media package was a call I received from a prospect while I was in Jamaica in October. She wanted to “start Twitter now”, but had no clue how to go about it.

I walked the prospect through the process, but they wanted us to “just handle it”. Okay, fine. As Twitter is super easy to set up and we know how to “get clients going” (ie, get them followers quickly), I decided this would be the social media service we would focus on.

The bottom line: as a freelance writer, you have a lot of specialized knowledge. Package it and sell it to clients. They need it and will gladly pay you for it – if it adds value to their business.

Disclaimer: For the first time, I’ve become an affiliate marketer of another freelance writer’s products – Bob Bly. I’ve known of Mr. Bly for years, read his blog on a regular basis and subscribed to his newsletter this past summer. I say all this to say, when I recommend a product, I don’t do so lightly.

Bob happens to be an industry leader; and since I can’t write on every facet of freelance writing knowledgeably, I introduce you to his prolific line of ebooks for freelance writers (affiliate link). If you want to become a freelance writer, or are looking to expand your service offerings, he offers a wealth of informative, high-quality products from which to choose.

Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want to start making money from home as a freelance writer? Visit our freelance writing bookstore for informative info on everything from freelance writing ecourses to how to make passive income with your writing skill.

P.P.P.S.: I’ve received all of your questions regarding minisites. I’ll address these in an upcoming post soon, I promise.


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Related Posts

Which Marketing Methods Bring in the Most Freelance Writing Jobs?
Which Marketing Methods Bring in the Most Freelance Writing Jobs?
Which Marketing Methods Bring in the Most Freelance Writing Jobs?
Which Marketing Methods Bring in the Most Freelance Writing Jobs?
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