As freelance writers, we know how to do a little bit of everything – from web design to blogging to creating graphics. When you’re a creative professional like a writer, blogger, web designer, translator, etc., you pick up a lot of skill sets.
We point this out to stay, this ebook was initially written with freelance writers in mind, but the advice dispensed within is for any professional who wants to start offering social media marketing/consulting.
Earn Thousands Extra Per Month by Offering Social Media Marketing to Clients
There is not one thing you have to do differently. So if you want to add social media marketing and account management to your list of services, you’ll find everything you need in this ebook to start doing so successfully. With all of this being said . . .
Earn $200-$300 Per Hour: Did you know that the average rate many freelancers charge to manage social media accounts for clients is $200-$300 per HOUR? It’s true. It’s discussed within.
Freelancer Who’s Too Busy Charging “Only $125” Per Hour: Did you know that one freelancer gets way to busy charging “just” $125/hour for social media consulting?
Offering Social Media Can Land More Freelance Writing Jobs: Did you know that you can land MORE freelancing writing jobs – pretty darn easily — by adding social media marketing to your list of services?
You Can Make Even More Money by Outsourcing the Work: Did you know that you can easily hire outsourcers (other freelancers) to do the actual work for you while you focus on landing the high-paying clients?
Businesses are Begging for this Service – Literally! Did you know that businesses are clamoring – literally begging – for social media experts to show them how to get going on this whole “social media” thing?
You Can Quickly Become a High-Paid, Go-to Expert: Did you know that YOU can become their “go to” social media consultant, especially if they’re already a client and trust you?
You Can Easily Make Thousands of Dollars More Every Month: Did you know that you can seamlessly add thousands of dollars to your bottom line month in and month out JUST from social media?
ALL OF THIS IS TRUE AND SO MUCH MORE!
Learn How to Market for High-Paying Social Media Accounts: Within, we outline an step-by-step marketing plan that you can follow to start landing jobs. There’s even a sample marketing email template.
We leave nothing to chance. You’ll find everything you need in this one-of-a-kind ebook.
WHAT’S INCLUDED IN THIS EBOOK
How we actually landed clients;
How to price your services;
Give you a sample marketing letter to send out;
A step-by-step marketing plan so you can start landing accounts quickly;
How to handle difficult clients;
How to upsell clients seamlessly; and
Sooooo much more!
Following is a complete table of contents.
TABLE OF CONTENTS
Social Media Salaries Today, Page 2
The Difference between a Social Media Marketing Manager & a Social Media Strategist and Why You Need to Know, Page 3
Why There’s a Lot of Money to Be Made in Social Media Management, Page 3
CHAPTER 1: NINA’S ACCOUNT, Page 9
They Don’t Want Writing; They Want Social Media, Page 9
How Being Able to Identify Trends Pays Off, Page 9
CHAPTER 2: PARDON ME, DO YOU KNOW FACEBOOK? Page 13
How to Easily Turn a Social Media Client into a Blogging Client, Page 14
CHAPTER 3: HOW MUCH WILL CLIENTS PAY FOR SOCIAL MEDIA MARKETING, Page 16
How I Determined How Much to Charge for My Social Media Services, Page 16
How to Hone Your Skills and Raise Your Rates, Page 18
How to Make More Money with Your Social Media Marketing Expertise by Hosting Workshops: It’s Not Hard! Page 21
CHAPTER 4: WHAT TO DO WHEN PROMOTING USING SOCIAL MEDIA, Page 23
One Really Easy Way to Upsell Your Social Media Clients, Page 23
Why It’s Important to be Your Own First Social Media Client, Page 24
How I Almost Lost an Account with a Multi-Million Dollar Business Owner Because I Didn’t Have “Pretty Graphics”, Page 25
Why You Can Land Clients Even If You Aren’t Very Active on Social Media Sites, Page 27
How to Easily Increase Your Social Media Consulting Income, Page 27
The First Rule of Marketing for Social Media Consulting Work, Page 29
How to Measure Social Media Success, Page 30
How to Increase Your Social Media Marketing Income by Outsourcing, Page 32
Types of Content Businesses are Looking for That You Can Provide as a Freelance Writer, Page 33
Why It’s Critical to Charge a Set-up Fee, Page 34
Popular, Income-Producing Social Media Monitoring Tools, Page 34
Social Media Account Set-Up Fees: How Much to Charge, Page 35
CHAPTER 5: WHAT NOT TO DO WHEN OFFERING SOCIAL MEDIA, Page 37
Commanding 5 Figures: Landing the “Big Fish”, Page 39
When to Create Custom Social Media Packages, Page 39
Social Gaming: What It Is & Why You Should Know about It, Page 41
Why Forums Are a Goldmine for You as a Social Media Consultant, Page 41
CHAPTER 6: BAD SOCIAL MEDIA CLIENTS: SOME EXAMPLES, Page 44
The Low-Paying, Low-Balling Client, Page 44
The Client Who Won’t Listen, Page 46
Why You Should Never Be Afraid to Lose a Client, Page 47
A Common Objection Clients Have about Investing in Social Media, Page 48
2 Options for Handling Clients Who Don’t Want to Interact on Social Media, Page 50
Why You Never Want Your Rates to be the Lowest as a Social Media Consultant, Page 50
Freelance Writers: What It Takes to Earn $60,000 a Year from Offering Social Media Services Alone, Page 51
Why You Can You Double or Triple Your Fees as a Social Media Consultant & Still Get Clients, Page 52
Where to Find Affordable Outsourcers to Do the Actual Social Media Account Management for You, Page 52
Freelance Writers: Struggling to Bring in Writing Business – Why Social Media Can Be Just the Punch Your Bottom Line Needs, Page 53
Who to Follow to Become a Knowledgeable, Highly Paid Social Media Consultant, Page 54
CHAPTER 7: YUWANDA’S STORY, Page 56
Why I Decided to Offer Social Media to My Clients, Page 56
CHAPTER 8: OVERVIEW — UNDERSTANDING SOCIAL MEDIA, Page 59
How Social Media Differs from Traditional Media & Why You Need to Know, Page 59
The ROI of Social Media, Page 60
The Rapid Growth of Social Media: Statistics on 3 of the Largest, Page 61
How Knowing Demographics Helps You Sell Social Media Services, Page 62
The Future of Social Media & the Wealth of Opportunity It Provides for Freelance Writers, Page 64
CHAPTER 9: HOW TO MARKET FOR & GET SOCIAL MEDIA ACCOUNTS, Page 65
Get Social Media Clients: An 8-Step (by Step) Marketing Plan, Page 65
Questions to Pose on a Social Media Questionnaire, Page 68
Social Media Questionnaire Examples, Page 69
Sample: Query Email to Send to Prospective Social Media Clients, Page 70
CHAPTER 10: HOW TO PRICE YOUR SOCIAL MEDIA SERVICES TO SELL, Page 72
5 Helpful Resources: How to Price Your Social Media Services, Page 72
CHAPTER 11: SOCIAL MEDIA PRODUCTIVITY & AUTOMATION TOOLS, Page 75
CHAPTER 12: 15 SOCIAL MEDIA DO’S AND DON’TS, Page 77
Other Creative Professionals Who Can Earn Money by Offering Social Media Services, Page 81
BONUS SECTION, Page 82
Insight into Creating a Full-Fledged Social Media Strategy, Page 82
The $22,000 Social Media Strategy, Page 82
How to Decide What Services to Offer as a Social Media Consultant, Page 90
How to Put Together a Top-Notch, High-Paying Social Media Strategy, Page 93
ABOUT THE AUTHORS, Page 96
BEAT OUT THE COMPETITION FOR FREELANCE WRITING AND SOCIAL MEDIA JOBS
With the info in this book, you’ll be on the cutting edge of offering this highly in-demand service. And, beat out your competition every time.
An inside secret: More and more companies are looking for freelance writers to not only produce content, but to integrate into their social media platforms as well. If you don’t offer social media marketing, and your competition does, who do you think has a better chance of landing clients?
WILL YOU LOSE OUT TO FELLOW FREELANCE WRITERS? A LOOK BACK AT ONLINE / SEO WRITING
This is similar to where SEO writing was a few years ago. Clients flocked to writers who knew how to do this type of writing. And, as the testimonials on this SEO writing ebook page highlights, those freelancers who were forward-thinking enough to take the bull by the horns and jump in, they’re busier than ever (me included).
Now, social media marketing has reached/is reaching this point. As a freelance writer, to remain competitive, integrating social media marketing into your list of services is not only smart, it’s almost necessary.
This ebook gives you all the tools you need to get started – today.
Here’s to your success!