For example, just this morning I read an article entitled 10 Popular Misconceptions about Social Media.
Two of them were, Twitter doesn’t make money so it isn’t a viable business and You can’t make money on Twitter. I admit, sometimes I wonder why I even bother with social media. I have Twitter, LinkedIn and Facebook accounts.
I use Facebook for friends and family only. I haven’t logged in or updated by LinkedIn account in months. Twitter is the only social media outlet I use on a regular basis, but I can’t even name one account I’ve gotten because of it. So, why do I use it?
Why I, as a Freelance Writer, Use Social Media
Because it keeps me visible. I know I’ve gotten ebook sales because of it, because some buyers have written in and told me that that’s how they first heard about me.
My point in telling you all of this is that social media is not going anywhere. Remember when I talked about SEO content writing and how companies are starting to realize its value and are pouring money into it? Well, same thing with social media. It’s maturing. And when companies start to take heed and spend money on/for a service, then that’s an opportunity waiting to be pounced on for you as a freelance writer.
The Popularity of Social Media: Stats of the 3 Biggies
Just how popular is social media? Following are some quick stats about three of the largest and most popular social media sites. Learn more about the demographics of each at Quantcast.com
LinkedIn: This popular business social media site hit 100 million users this year and adds a new member every second. Source: LinkHumans.com.
Now that you know how popular social media is – with no slowdown in sight – let’s take a look at four more reasons (number one being its growing popularity) to add it to your list of freelance writing services.
I. Social Media Keeps You as a Freelance Writer on Your Game
As a freelance writer, you have to know how to do a little bit of everything. When I got my first website, I had to learn some HTML. A couple of years ago when I went from an HTML-coded site to WordPress, I had to learn how to navigate in that.
When I started writing ebooks, I had to learn how to do simple graphics and ebook covers in various softwares.
The same concept applies with social media. You have to learn it in order to stay up to date and on top of your game in this online world we inhabit. In fact, that’s the reason I signed up in the first place. Many subscribers to my newsletters kept asking me, “Yuwanda, are you on Twitter?” Or, “What’s your Twitter account; I want to follow you.”
When I’d say I wasn’t on Twitter (or Facebook or LinkedIn), I could hear the dumbfounded silence across the network waves.
And then, when my CLIENTS started asking me about managing their social media accounts, I knew I had to get going on it, which brings me to the next reason for adding social media to your service listings as a freelance writer …
II. Your Clients Will Spend Money on This Service
Businesses are loosening the purse strings when it comes to all kinds of internet marketing – and social media services are no exception.
According to Forrester, a leading research firm:
Between 2010-2014, social media marketing is expected to grow at an annual rate of 34% — double the average growth rate of 17% for all other forms of online marketing. . . . By 2014, social media is expected to be a larger marketing medium than either email or mobile. Source: Soshable.com.
III. Freelance Writers: Early Adopters Get the Work
Just like in SEO writing. Although SEO content writing has been around for a few years, when I first started in 2007, it wasn’t mainstream. Because I specialized in the medium, I was able to land clients fairly easily. I would send out 20 queries and could practically count on landing 1-2 jobs – and sometimes more.
These days, many freelance writers and business still aren’t investing in SEO content. But, they’re starting to, as evidenced by the first link at the beginning of this article. And freelance writers who are just starting to offer SEO content are still finding it a lucrative medium.
As I discussed in the post SEO Copywriting Services: Is This Niche Becoming Too Crowded?, you don’t have to be an early adopter to be successful. But if you are, boy, what a difference it can make to your bottom line.
IV. The Competition: If You Don’t Offer It, Others Will & Where Will That Leave You?
Although I’m not a big fan of doing what everyone else does, there are some cases where it pays to. And this is one of them. Just like I said about in the post 3 Reasons It’s Important for all Freelance Writers to Learn SEO:
You’re either going to have to learn it as a freelance writer, or be prepared to lose out. Which road will you take?
Freelance Writers: How to Successfully Add Social Media Services to Your Business
In next week’s newsletter, I’ll give some pointers about how to successfully add social media marketing to your freelance writing services – and hopefully have you landing clients in no time.