7 Ways a Freelance Writer Can Expand Your Profits – No Matter What Your Business Is!
June 14, 2008
An E-Book Excerpt
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The 7 Benefits of Hiring a Freelance Writer
If you’ve never used a freelance writer before, you might not realize the value they can bring to your business.
Business is all about communication – whether it be a brochure a website, a sales letter, a newsletter, etc. And, to stay top of mind with customers, you have to constantly be in contact.
If your sales are stagnant or nonexistent, if you are working harder to bring in referrals, retain old customers and attract new ones, explore the measurable results a freelance writer can bring to your business.
Even if you think your business is “doing okay,” a freelance writer can inoculate you against though times, which every business has to weather at some point in time.
Are you greasing the pipes now for leaner times; is your pipeline constantly full; are you converting referrals into paying customers? If not, the time to pay attention to them is not when sales dry up, but while they’re chugging along nicely.
No matter where your business falls in profitability, following are seven benefits of hiring a freelance writer.
1. Professional Image: Anyone can write copy for a website. However, can you write, effective, professional copy?
A website is a business’ face to the world. If there are spelling and grammar mistakes, dead links, poor design, etc., what type of image does that convey?
Have you ever thought about how many customers you may be losing because your website isn’t all it could be?
How a Freelance Writer Can Enhance Your Business’ Professional Image
a) Provide cohesive copy: Websites are designed to sell – a service, a product, an image, etc. Every word of copy counts towards this objective.
Because freelance writers are professionals, they know how to make copy sell. They know which words and phrases to use to motivate customers to take action.
For example, did you know every sales page should have a P.S.? Did you know that the word FREE, even though it’s overused, is still one of the best ways to draw readers in?
If implementing tips of the trade like this increase your website’s conversion rate by only 2-3%, that could mean thousands of extra dollars to your company’s bottom line.
It’s a professional writer/copywriter’s job to know techniques like this, just like it’s your job to know the ins and outs of your business.
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P.S.: Increase Sales! For maximum impact, send a list of services you offer along with the e-book. NOTE: Copyright information cannot be altered, but all other identifying information (eg, author name, website, blog, etc.) has purposely been omitted so that you can use it for your business.
P.P.S.: You can use this e-book as a free giveaway to potential clients, as an incentive to build your subscriber list and/or as a free marketing tool to entice seminar, workshop and/or classroom subscribers.
It is a powerful tool to any freelance writer’s arsenal. How you use this information is not important; it is only important that you use it!
$4.95 (Immediate Download)
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