Freelance
Writers' Series
Career & Business
Development Help
Citigroup
reached
an agreement early Monday morning to acquire the banking operations of
the Wachovia Corporation . . . The deal . . . concentrates Americans’
bank deposits in the hands of three banks: Bank of America, JPMorgan
Chase and Citigroup . . . Why
Buyouts, Takeovers and Mergers Mean More Work for Freelance Writers Thousands of employees will probably lose their jobs. This presents
a perfect opportunity for freelance writers to add to their client
rosters. Why/how? Well, with the merger, marketing materials – with the name change
from Wachovia to Citibank will have to go out, changes to web copy will
have to be made, instructional manuals and booklets for new and old
customers will have to be written. And, all of this will have to be done in a short period of time. Commerce doesn’t stop when a merger, buyout or takeover happens.
What usually happens is that the same amount of work has to get done in
a shorter period of time – which means an excellent opportunity for
freelance writers and other creative professionals to pick up new gigs.
And, possibly add long-time clients to their rosters. The
Blogging:
One of the best ways to capitalize on the current market turmoil is to blog
about it and drive traffic to your site. These are known as link bait articles.
I prefer to think of them as taking what’s happening in the news and finding
what’s relevant about it to/for your niche. For example, my niche is freelance writing. Freelance writing is a
work-from-home job. This fact alone makes it relevant to many things that are
happening in the news today (eg, bank failures, the current gas crisis, job
security, etc.). I’ve written on all of these: ie: save
on gas by working at home; how
to create job security in a global economy, and how
to create passive income for retirement. Writing articles like these does two things for you as a freelance
writer. (i)
It makes great search engine fodder.
It drives traffic to your site – if you use the right keywords. (ii)
It can serve as writing samples to show to potential clients.
This is particularly true if you are an SEO writer. You can demonstrate to
clients how you can write link bait articles to drive continuous traffic to
their sites. While at first blush the failure of another major bank (Wachovia in
this case) may not seem to be relevant to freelance writers, as you can see, it
is -- on several levels. To jumpstart your freelance writing career, check out How to Find Unpublished Freelance Writing Jobs. You'll lessen the competition and find leads quicker, leading you to freelance writing success that much sooner. Read
more on this subject in Freelance
Writers: Why the Current Credit Crisis Is a Good Thing for Your Career Current Events Article: Date Posted -- October 2, 2008
Sincerely,
Freelance Success Stories:
There are freelancers who make very good livings at what they love. Inkwell
Editorial's newsletter features these successful professionals who put to rest
the phrase, "starving freelancer."
Read a recent issue here and
subscribe to read all previous issues.
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