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Ebook Publishing: How to Write an Ebook in 3 Days, Market It & Start Getting Sales within a Week

Think ebook publishing is hard? Want to write an ebook but can never seem to make time to finish (or start)? If so, Inkwell Editorial’s Ebook (Writing) Creation Tournament is for you?…

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Freelance Writing for Profit: Skills You Need to Profitably Publish Your Own Line of Information Products

 

If you’ve been a reader of this blog/site for any length of time, you know I’m a rabid advocate of the fact that freelance writers should have multiple streams of income. One of the ways I do this is by what I call “writing for self,” ie, producing my own informational products.

It’s something every freelance writer can do. My feeling is, why not use the skills you obviously have to produce and/or promote products you believe in. Trust me, it can be quite lucrative.

Note: Wanna write your first information product and get a sale within the first 10 days? See info at end of this post on writing tournament (totally free; nothing to join!) coming up next month here at InkwellEditorial.com. Join me in finally getting that first ebook outta ya – and getting some moolah in your pockets!

Now, to continue with today’s post.

QUESTION FROM A READER

The idea came from this post when I received the following email from a reader recently. He wrote:

From your experience . . . after buying and reading the ebook [Backpage Sales Guide], how long do you think it will take me to start making a minimum of $100 daily? Please kindly let me know if there are other skills I may need to acquire in order to quickly reach this target income?

 MY RESPONSE

As for how long it will take you to make $100 per day in affiliate marketing, there is no concrete answer to that because it depends on so many factors, eg, product you choose, marketing methods you use, how often you market, your skill as an online marketer, price of product, etc. In short, it depends entirely on you.

Even though I’ve discussed this subject before, I wanted to expand upon this answer a bit. All of the factors listed above are important in achieving success –whether you’re creating and marketing our own line of products, or acting as an affiliate marketer for someone else’s.

But if you’re a freelance writer with limited time, there are two critical skills that I think you need to really succeed.

Create a Writing Schedule

Many freelance writers want to create their own information products to sell, but they simply never get around to finding the time to do so. I can’t tell you how many times freelancers have written in to me and/or lamented on their own blogs how they have to “sit down and find time to start on that book.”

I know the feeling all too well.

Writing for clients can be all encompassing. If you’re lucky enough to be busy as a freelance writer, then that just means that you’re doing what you’re supposed to be doing, ie, marketing consistently, meeting deadlines, following up on referrals, etc. This is a FULLTIME job. 

So how do you carve out time for your own projects? I’ll tell you how I do it, by way of a little story.

How to Find Time to Create Your Own Line of Information Products to Sell  

In addition to creating my own ebooks, I also co-author ebooks with my sister for her real estate information product line. 

I’m the “crack the whip” appointee of the two of us. Whenever we get an idea for an ebook we want to co-author, she’ll create the Table of Contents and give it to me. Usually, she lays out who’s responsible for writing what part.   Then, I’ll create a schedule of completion for us, ie: This is when the writing needs to be done, this is when the editing will be done, this will be the proofing stage and this will be the “Upload Day.” We love “Upload Day.” 

Usually I create the sales page (tends to be a specialty of mine); she creates the graphics; and then we both start our own individual marketing campaigns. 

It works beautifully and the reason it does is that when I set the schedule, it’s set in stone (barring a family crisis). This symbiotic working relationship between us goes back to when we owned Inkwell Editorial together and it was a staffing/editorial outsource agency. 

We were known for never missing a deadline – ever. And my sister will tell you it’s because I’m somewhat of a slave driver. One night, we stayed in the office until 5 am to meet a deadline. 

She said:

Wanda, we could just ask them for one more day; you know they won’t mind.”

And they would have (it was our previous employer, who gave us tons of work – and tons of leeway to get it done).

BUT, this was not the point. The point was that we’d given them a firm deadline and I was determined that we were going to make it.

My point in relaying this story is that if you want to create your own line of successful informational products, you’re going to have to put yourself on a schedule to do it – and stick to it.   This may mean getting up an hour earlier each day to write, or writing two hours in the evening after the kids go to bed. But it always starts with creating a schedule and sticking to it.

Create a Marketing Plan

After you create your information product, you have to market it. A lot of ebook writers (including myself) fall down on their sword here.   Usually, I’m so exhausted and tired of looking at the material after I’ve created the ebook that I tended to let it sit on my hard drive for a couple of weeks before I even got around to creating a sales page.  

Can you believe it? You put in all that work only to do nothing with it. As I said, I used to operate this way when I first starting writing ebooks before I realized that this was a bad habit I’d fallen into and needed to stop it. 

Now, I live for “Upload Day.” I psyche myself up for it, which means that I don’t stop when the ebook is done; I know that I’m only halfway there. 

I create a marketing plan for every product I produce. Usually, it’s a combination of article marketing, marketing to my list and free classified ad marketing. I have it down to a science where I can pretty accurately gauge the number of sales I can expect.  

Ebooks Sales: What You Can Reaslistically Expect 

Sometimes, I’m surprised by the numbers, ie, I’ll make a few sales on “Launch/Upload Day,” then they’ll tail off to a few a week. I may have a day where there’s a “tsunami”, eg, I’ll get 10 or 12, but usually sales are more of a consistent 2-5 or 6 a day. And this has gone on for years. 

The more products I add, the more this is going up so it keeps me motivated to continue to produce. And this is what should stand out to anyone who has an interest in doing this. 

Retire on Income from Your Own Information Products Empire

To be honest, I think I’ll always create informational products to sell. I love the autonomy of it, and the consistent income. You can write from anywhere and if you build up a cache of 20, 30 or 40 products, it can provide some nice “retirement income. 

If Social Security is still around, great. If not, you won’t have to worry about money in your old age.

And the great thing about info product is they don’t have to be long – 30 or 40 pages is good. Most of mine tend to be a bit longer, but the point is, you don’t have to “write a book” to be successful as an information seller. 

What you do need is to provide products that solve a problem for people – and market it consistently. 

Create Your First Information Product to Sell

Now, if this really interests you and you want to create your first ebook to sell, I want to extend an invitation to you.

Join me in Inkwell Editorial’s “October Ebook Creation Tournament” 

What is this? Because I want to prove to you how easy it is to get that ebook outta ya, the week of October 12th, I’m going to write an ebook, write its marketing plan, upload it and get a sale within 10 days — and I challenge you to do the same. 

The title of my ebook is, “How to Write an Ebook in 3 Days or Less, Market It & Get Your First Sale Within 10 Days” 

I’ve been wanting to write this ebook for a while (it’s on my list of 75 titles, a tally I keep of all the subjects I want to write about). This is the perfect opportunity to get this sucker out of me – finally! 

All you have to do to take part in this tournament is let me know you want to participate. I will act as your “accountability partner” of sorts. I’ll email you every day letting you know what I did on my book, and you can email me back letting me know what you did. 

You don’t have to tell me the details of your book or anything else; just that you’re making progress on a daily basis, and will complete your ebook – and its written marketing plan within 3 days. Then, you’ll implement the plan and let me know when you get your first sale (the goal is within 10 days). 

The tournament will run October 12th thru October 22nd. I’m going to keep a live page on InkwellEditorial.com detailing who participants are (you can remain anonymous) and the progress they’re making. That way, we can all become accountability partners to each other. 

Don’t Start Writing Now!  

Note: I’ve been thinking about writing this ebook for going on two years now. But, I’m not going to “cheat” and start before October 12th (not even an outline).

I want you to see that it’s totally possible to start – and finish – and ebook in 3 days or less (I wrote the highly popular Backpage Sales Guide in only 8 hours), which is why I want you to start thinking about what you want your ebook to be about now. BUT, don’t write one word until October 12th.  

Scouts honor, ok? 

Your Success as a Freelance Writer Is Important to Me 

Readers like you give me so much encouragement day in and day out. Really, you make me feel smarter than I am, wiser than I am and more successful than I am. But you can do the same thing. I’m blessed to be a self starter. I want you to reap the fruits of being one as well. 

So if this is the kick in the pants you need to get that darn ebook done, then I hope you’ll join me in this tournament. Your success as a freelance writer is very important to me. I want to do everything I can to help you reach whatever your goals are in this arena.

So if you want to sign up, just let me know on/before October 12th and we’ll (in the words of the rocker Pink), “Get this party started!” 

P.S.:  What’s It Like to Live & Work Abroad as a Freelance Writer? Find out in the living abroad as a freelance writer in Jamaica series (http://bit.ly/ctuM4K).

Subscribe! To do so, simply look for the subscriber box to the top right-hand side of the page. There’s one on every page of the site. Of course, your contact information is protected — it is never sold, rented, leased or compromised in any way.

Yuwanda

P.P.S.: Submit a Guest Post: This site and its sister site, SeoWritingJobs.com, now accepts guest posts. Get the guest post submission guidelines.

free-classified-ad-sales-thumbWant to avoid freelance writing dry spells and try your hand at affiliate marketing with a proven product? Learn how you can market the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites, and keep 100% of the profits.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).

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Freelance Writers: Could You Be Hurting Your Career by Using/Not Using a Pen Name? How to Determine When and When Not To

Last week, I received the following email from a fellow freelance writer about pen names. She wrote:

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Medical Editing/Copyediting: An Overview

As a long-time freelance writer (since 1993), I’ve done many kinds of writing, eg, sales letters, web copy, SEO content, etc. One niche I never got into though was medical. As the owner of an editorial staffing agency in New York City though(1996-2004), I’ve recruited for positions in this niche (eg, medical editors, copy editors, proofreaders, etc.)….

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The Freelance Writer’s Bookstore

If you’re looking for opportunities in freelance writing (ie, how to become a freelance writer), you’ve landed in the right place.

You can find listings of all Inkwell Editorial products at http://inkwelleditorial.com/start-a-freelance-writing-career. We add new products frequently, so be sure to bookmark this page and check back often.

If you like what you see, follow us on Twitter.

Sincerely,
Yuwanda Black, Publisher
InkwellEditorial.com

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How to Make Money Online as a Freelance Writer – Beyond Writing for Clients

If you’re a regular reader of my articles, blogs, websites, etc. you’ve probably read where I discuss making passive income online as a freelance writer. I’ve been doing it – in earnest – since January of this year and on some weeks, my “passive” income exceeds what I make writing for clients.

What do I sell online? Mostly I sell my ebooks and a few affiliate products that teach newbies how to make money online.

Note: Passive is in quotation marks because I do put some marketing muscle into it; it’s not automatic money. But, the effort I put in pays much more dividends than say what I make writing for clients.

This is a real comfort mentally because I don’t rely so heavily on client projects to make a living. In fact, I really don’t do any real marketing anymore as an SEO copywriter. I take what comes my way, but the majority of my time is spent promoting my own products and other affiliate products.

Today, I want to discuss a couple of the tools I use to do this.

How I Make $100-$150/Day Promoting Affiliate Products Using FREE Classified Ads

Forever a fan of free and low-cost methods, I stumbled across the free classified ad site Backpage.com while I was promoting an affiliate product. I got such great results from it that I started using it almost exclusively.

Then, I ran across a software that allowed me to post more ads quicker using this site. So, I bought it and used it. It has allowed me to keep my income the same, but cut down on the amount of time I spend placing ads (which to be honest, can be a real drag).

You can learn more about how I use the free classified ad site backpage.com to make money.

Putting My Free Classified Ad Marketing on Steroids: The Classified Connection

Update: December 2014 — the info below is no longer relevant. I leave it here to keep the other relevant info in some kind of context. I no longer recommend any particular backpage auto posting software.

One day while surfing for new products to promote on Clickbank, I ran across the free classified ad posting software, The Classified Connection. I was intrigued because I knew that posting ads on free classified ad sites worked from my experience with Backpage.

Make Money Placing Free Classified Ads Online

Make Money Placing Free Classified Ads Online

But instead of placing hundreds of ads, this software allows you to place thousands, in minutes. I tested the demo, which made it seem so easy.

So even though it was a little pricey, I thought, let me buy it so I can really see what my results will be. FYI, when you buy a product from Clickbank, you have a 60-day window to return it, so I knew it was “risk free.”

I bought The Classified Connection software on September 8th. A couple of days later, I finally revved up my brain to open it and place some ads. I say this because most technology befuddles me. I hate learning new software programs it always takes me a few days to gear up my brain to learn  something new.

The Classified Connection Software: A Review – The Specifics

Once you know what you’re doing, the software is easy to use. But, you do have to figure out some things for yourself. I don’t know why but many software developers can’t give clear instructions to save their lives. This program really could use a straightforward Step 1; Step 2; Step 3 instructional guide.

But again, once you know what you’re doing, it literally does place thousands of ads on hundreds of sites in less than 5 minutes. It takes about 10 minutes to key in an ad (less if you pre-write and cut/paste them), then you hit the submit button and it shows you exactly where and how many ads it’s submitting in real time.

THEN, after the program finishes running, it generates a report that tells you how many sites accepted and rejected your ad. And, you can click on the site to see your ad – the proof that it got published.

FYI, you have to check the sites soon after you place your ads because they disappear pretty quickly from the first page (because many others are placing ads as well).

What I Don’t Like About The Classified Connection Software

1. Unclear “How to Use” Instructions: As I mentioned above, it could use some detailed instructions on how to go about using it. Because I’m computer literate and can figure out most things, I was able to figure some things out that weren’t patently obvious.

If you’re online a lot, you will be too.

2. Ad Delay: Sometimes, there’s a delay when you place your ads. For example, one night around 10, I placed some ads, but couldn’t find them. I looked for like half an hour, then gave up. But, when I logged on the next day, I found them.

I don’t know if it’s a system delay or a delay by the classified ads sites themselves but so far, every time I’ve placed ads, I’ve been able to find them sooner or later.

Both of these are minor things when you consider the advantages of this software, ie . . .

What I Like About The Classified Connection Software

1. It’s Quick! The software says you can. . .  eliminate thousands of hours of manual work and expose millions of internet users to your products within minutes (emphasis added).And it’s so true.

2. Promote Multiple Products: You can promote as many products as you want using this software. To do this, simply create different profiles (you’ll see what I mean if you try the demo or buy it) and you’re off and running. So far, I’ve used it to promote 4 products.

Again, the time consuming part is creating/writing the ads for each product.

3. Works Internationally: The Backpage free classified ad posting software only works from the U.S. and Canada. For example, I can’t post to the site from Jamaica, where I am now. I’ve been able to use The Classified Connection software from here with no problems.

Making Money with Free Classified Ads: Conclusion

I want to conclude this post with two final observations:

Spend Money to Make Money: I started making more money online when I started spending money on tools that allowed me to work smarter, not harder. I still do a lot of what I think is “stupid stuff,” because I am notoriously frugal I (years of living a “feast or famine” existence as a freelance writer, I’m afraid).

But when you invest in something that really works, you’re like, “Why didn’t I do this sooner?” I’m starting to loosen my purse strings a bit, especially once I have proof that something works.

Not Everything on the Net is a Scam: I’ve received quite a few emails about the backpage ad posting software along the lines of “Does it really work?” or “Can I make money promoting this product?”

What I believe underlies a lot of these types of questions is fear that “it really can’t be that easy to make money online;” it must be a scam. Well I’m here to tell you, it IS that easy, especially if you know the “secret tools of the trade.”

I no longer turn my nose up at ads that say, “Make $500/day doing X, Y or Z.” I know, because I’ve hit this mark several times – and come close to it many more times – and I’m still a newbie to internet marketing.

Now, I’m still very skeptical of outrageous claims of making say, $50,000 a week. But you know, this probably has more to do with my skeptical nature and the limitations I place on myself than the claims of “known” gurus.

The reason “known” is in quotation marks is because if you do your research, you can always find out who is legit, and who isn’t online.

I stumbled onto making money placing ads on free classified ad sites – and boy I’m glad I did. I haven’t even scratched the surface of what I want to do now that I know this is a system that works.

I hope this provides some insight into how you can get a sideline, passive income going as a freelance writer.

A Note about Affiliate Marketing: A lot of success in affiliate marketing depends on the product or service you’re promoting. No matter which techniques you use, if the market is too small for a particular product/service, or the product/service is no good, or  you’re a terrible ad writer, then you’re not going to make sales. A lot of it is trial and error, so if the first product doesn’t work, try something else. The key is to keep testing until you do find a product that does sell.

Along these lines, in a future post I’ll give some ideas about WHAT I think sells online – and why.

P.S.: Want to train for a recession-proof freelance writing career? Get the FREE Report, Learn SEO: 6 Reasons SEO Copywriting Is the Ideal High-Paying, Work-from-Home, Recession-Proof Career (pdf file).

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How to Make Money Writing Meta Tags for Websites

How would you like to make $100 for a couple of hours of work? You can with this service!
An E-Book Excerpt
[See all Inkwell Editorial Work-from-Home Titles Here]

FREELANCE WRITERS: HOW TO MAKE MONEY SELLING META TAG WRITING

3 Benefits of Selling Meta Tag Writing to Clients

1. Brand Yourself as an SEO Expert: When you say the phrase “meta tags,” most clients’ eyes glaze over. They have no idea what you’re talking about. But once you explain the simple concept to them, they’re like, “Oh, now I see; yes, I want that!”

And, this is what sets you up as an search engine optimization (SEO) expert. When you know something that clients don’t know, and you explain it to them in terms they can understand, you immediately become a “knowledge source” for them. They will value your input more – across the board – and will purchase more for you.

So while your ultimate goal may be to simply make more money as a freelance writer, you’re really gaining so much more from offering this simple service. You’re setting yourself up as an SEO expert, which means you can charge more for other services you may be offering, eg, SEO article writing, press release writing, website analysis, etc.

2. Get More Work: As mentioned above, when you are considered the expert, clients tend to look to you for more than just one service. So for example, because you wrote the meta tags for their site, they may also ask you to do a series of SEO articles, or blog posts, or an SEO press release.

After all, YOU have a grip on this “SEO stuff.” They don’t. It just makes sense for them to use you for all of their SEO needs.

I can’t tell you how many times one simple little meta tag writing job has led to SEO article writing, then later on a press release, then later on an ebook explaining their service, etc.

3. Add a Lucrative Income Stream to Your Freelance Writing Business: Meta tag writing is very lucrative because it takes so little time to do it. And, it is a value-added service that – once explained to clients – they usually hire you for right away.

In this ebook, I explain exactly what meta tags are. Once you know what they are and how easy it is to write them, you’re going to be amazed that more freelance writers don’t offer this service!

How Much Should You Charge for Meta Tag Writing

When I first started to offer this service, I charged $10 per page to write three tags – the title, keyword and description tags (the ones we will be discussing). Then I upped it to $15, then $20. Now, I have a five-page, or $100 minimum for writing meta tags.

So if a client has a three-page site, I still charge $100 because for me, it’s all about using my time wisely as a freelance writer. I have so much going on (writing and promoting my ebooks, blogging, client projects, updating my websites) as a freelance writer that it’s not wise for me to schedule a $20 job. But, it is well worth my time to schedule a $100 job.

Each freelance writer is different though. If it only takes you a half-hour to do the job – and it will once I show you how – then it may be well worth it to you to charge by the page instead of having a minimum page/job rate.

The Web Designer Who Charges a Flat Rate

I have a good friend who is a web designer. She charges $125 to do meta tag writing for the simple sites she builds for her clients. Most of the sites she designs are two to three pages. I point this out to illustrate that rates for meta tag writing – like most freelance writing – are all over the map.

Feel free to use my pricing as a guideline. Charge more or less, depending on what you feel comfortable with.

WHAT’S COVERED IN THIS IN-DEPTH E-REPORT

What Are Meta Tags?

The Purpose of Meta Tags

Why Meta Tags Are Important

What Do Meta Tags Look Like?

Types of Meta Tags

How to Conduct Keyword Research for Meta Tags (FYI, I have a client who charges $795 for a 1-day class on how to do this; this is extremely valuable info every web (SEO) writer should know)

How To Sell Meta Tag Writing to Clients: After we cover what meta tags are, how to conduct research for them and how to charge for this service, you may be thinking, “How do I sell this service to clients if they don’t even know what it is?” Good question.

I walk you through three ways to easily sell meta tag writing to clients. FYI, I have about a 50% close rate selling this service. You probably will too if you use the methods I outline in this e-report.

3 Ways to Sell Meta Tag Writing to Clients: Selling to the Unaware Client; Selling to the Aware Client; and Selling to the New Client (Who May Be Aware or Unaware)

How to Properly Conduct a Free Meta Tag Assessment: In my experience, this is why I have such a high close rate offering this service; I tell you exactly what to look for, which makes it easy to sell this service.

CONCLUSION: META TAG WRITING

Writing meta tags is an excellent service for any freelance writer to add to his or her web writing service list. Knowing what meta tags are and how to conduct research for them is something that every web writer should know. It improves your effectiveness as a web/SEO writer, which means you grow your knowledge base.

Becoming more knowledgeable is invaluable to landing high-paying clients, which is something all freelance writers can use more of, no?

P.S.: Want more info on how to make money as a freelance writer? Access Inkwell Editorial’s complete line of freelance writing ebooks and e-courses.

Length: 22 in-depth, informative pages on what meta tags are, how to write them and how to easily sell this service to clients.

x-click-but22 $9.95

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Creating a Blog: How to Publish a Profitable, Popular Freelance Writing Blog

An In-depth Look at 8 Components Every Freelance Writing Blog
Needs to Make Money & Build a Large Subscriber List

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Buying a Self-Published Ebook? 4 Things to Look for Before You Purchase

The article Real Authors and the Paradox of Desktop Publishing inspired a spirited discussion on self-publishing.

I’ve self-published quite a few ebooks, with plans for many more. The author writes in the aforementioned post, “There’s a lot of crap content out there. Anyone can invest in a program or two, buy a few stock photos or clip art and throw something together.” And he’s right.

So this post got me to thinking about what to look for if you’re going to purchase an ebook from a self-published author. As both a writer and purchaser of self-published ebooks, following are four things I look for before I hit the “buy now” button.

1. Author Experience: My non-fiction ebooks* are all about freelance writing, small business and marketing, and all are written from first-hand experience because I’ve been a freelance writer since 1993; I’ve owned several small businesses (online and off) and got into internet marketing this year (2008).

So, this is the first thing I look for from a self-published author, ie, do they have experience in what they’re writing about.

I find that most books written and published via traditional publishers have a lot of fluff or expect you to follow the “rules” so to speak. Many self-published authors have managed to find a success formula without doing this (this is why they are self publishers) and share that experience in an ebook.

And, this is one of the main reasons I write and buy self-published ebooks. The author has experienced success on their own terms, which was learned from first-hand experience.

Ebook Marketing Tip: One of the most effective marketing methods I’ve used is the ebook giveaway, eg, sign up to my newsletter and get a free ebook.

*Update Oct 2016: I write fiction too; primarily romance novellas.

2. Author Background: This piggybacks on the above. I like to know a little about an author’s professional background. This is important to me because it clues me in as to their motivation for self-publishing – and their depth of experience. It tells me a lot about how they approach their subject matter.

As an example, I’ve been in publishing since 1987. I’ve owned an editorial staffing agency and have been a freelancer. So I know the ins and outs of freelance writing from an employer’s view, and from an employee’s (independent contractor’s/freelancer’s) view.

When I write, I bring all of that experience to bear on the subject matter. I can lay out scenarios, predict outcomes and suggest solutions because I have a depth of knowledge on freelance writing that only comes from having worked in publishing/editorial for many years.

3. Author Website: You can tell a lot about a self-publisher from their website. Following are three things I look for in a self-published author’s site/blog:

(i) Site Content: As in, is there a repository of informational articles on the subject matter of the ebook I’m thinking about buying? Is it written by the author of the ebook, or are the articles pulled from sources like article directories? Is there a blog? Is it updated regularly, or was the last post three months ago? Are first-hand stories recounted, or is the information very general?

All of this lets me know how well the author knows his/her subject matter.

(ii) Affiliate Programs: Affiliate programs in and of themselves are not a problem. But, if an author’s website is filled with affiliate programs and almost nothing else – especially when they are unrelated to the subject matter of the ebook I’m thinking of purchasing – then I’m wary.

If I’m considering purchasing a self-published ebook on freelance writing for example, I’d expect to see affiliate programs for things like ebook cover and/or logo design, web hosting companies (we all need websites), email marketing software and yes, even other ebooks on freelance writing.

Unrelated ads make me pause – because it makes me feel as if the seller is just trying to make money, not sell me a product that they really know about or believe in.

(iii) Site Updates: As I mentioned above, I look at how often the author’s site is updated. It doesn’t have to be daily, or even every other day. If a site is not updated at least two or three times a month though (or on a set, publicized schedule if it’s less), then I dig a little deeper; eg, are they on vacation, is the site currently being redesigned, has there been a personal matter the author is handling, etc.

My rationale for looking at how often a site is updated stems from the fact that self-published authors — who are actively engaged in what they write about — run a business. Businesses don’t stay “closed” (eg, are not updated regularly) for very long – not if they are legitimate.

4. Google: One of the last things I do is run a Google search of the author’s name. It’s amazing what you can find out about a person by just doing a simple Google search. Mainly, I’m looking to see if they’ve been around a while.

Can what is on their website be backed up by other stuff that appears on the web? Have they written and submitted content to sites like Business2Community or Medium? Have they guest posted, been mentioned, or discussed on other blogs in their niche?

All of this lends legitimacy to their “author status.”

Why Buying from Self-Publishers Is the Best Way to Get Information (IMO)

Self-publishing is becoming more and more mainstream. And as a self-published author, I know that the information received in ebooks can be some of the most effective, direct, hard-hitting information you will ever find.

Good ebook authors cut out the fluff and get right to the point, which is why buying from self-publishers is the best way to get information in my opinion. If you want to know how to do “x”, find someone who’s done it/are doing it – and wrote an ebook about it. Then simply follow their advice.

And this is the power of self-publishing – if it’s gotten from the right source. Visit the Inkwell Editorial bookstore for links to all of my self-published titles.

Wanna Publish an Ebook? Here’s a Valuable Tip. Make it an immediate download. My ebook sales jumped when I signed up with e-Junkie, which allows buyers to immediately download the ebooks they buy.

P.S.: Make Money Writing Romance

This is one of my most popular self-published ebooks. To date, I’ve written over 40 romance novellas. Here’s one of my most in-depth posts on the subject.

Read more.

5 Reasons Freelance Writing Websites & Blogs Don’t Make Money on Ads

Advice for Advertising on Freelance Writing Websites

Last month, for perhaps the first time since I started writing ebooks, I started to place ads to promote them – small ads on popular freelance writing sites.

On quite a few sites I ran across, I wanted to place an ad, but hated where the ads were placed, so I didn’t. I think a lot of website owners who are seeking to monetize their sites via ads are losing out.

As a potential advertiser, here a few things that would make me advertise with you – and a few others that turned me off.
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Read here how I routinely make $250+/day as an SEO writer – and you can too!
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Things that Make Me Want to Spend Money to Advertise On A Site & Some That Don’t

1. Ad Placement: Many webmasters bury ads or give them inappropriate placement. For example, on some popular freelance writing blogs, I saw ads that were placed below the “About”, “Feeds” Categories” and “Archives sections.

If I’m spending money with a site I want my ad to be as prominent as possible. To me, this signals that you think your “Categories” section is more important than my ad.

The reason I was turned off when I saw this is that many sites have quite an extensive “Categories” section. This means in some cases that ads are near the bottom quarter of the page where it’s less likely to be seen. 

So, if you’re seeking advertiser, give them the most prominent placement possible; after all, it’s what they’re paying for.

2. Traffic Generation Stats: I ran across one site that said something to the effect of “we’re growing; take advantage of low ad rates now.” But, there were no hard and fast stats.

Don’t make advertisers search for your traffic generation stats. If you’re seeking ad dollars, the most important reason advertisers are considering advertising with you is your traffic generation.

Many webmasters try to monetize their sites too soon – ie, when their traffic levels are not high enough to justify seeking advertisers. What should this standard be? I don’t know, every niche is different.

As for freelance writing sites, I did some poking around to find out traffic levels of some of the most popular sites to see how they all compared. And, you know what, even wildly popular freelance writing sites don’t get as much traffic as one would think.  I’m not naming names because I don’t want to offend. But a couple of the most popular sites I checked get between 3K-10K/day.

I was surprised because I expected much more. Makes me feel good about the 1,000+ visitors/day my site gets.

Want to get a good handle on the traffic a site generates. Mosey on over to StatBrain.com. And, thanks to Paula Mooney over at PaulaMooney.blogspot.com for turning me on to StatBrain.com.

FYI, in case you’re interested in this kind of stuff, I get lots of helpful tech hints from Paula’s blog. She’s an online entrepreneur who was a techie in the corporate world. A non-techie myself, her occasional tips and hints come in handy.

3. Advertise Button: One major pet peeve I had with some blogs/websites who marketed for ad dollars is that they made it hard to find the information on their site.

This bowled me over. I mean, if I want somebody to buy something from me, the least I’m going to do is make it easy to find out what the requirements are. A simple universal “Advertise,” or “Advertise with Us” button will do.

4. Announce My Ad: Finally, one thing I would like to have seen more of is something along the lines of “Please Visit Our Sponsors” category.

While this is paid-for advertising and people will ignore it, many won’t. It calls attention to the fact that, “Hey, there are some products/services here that might interest you.”

5. Explaining Rate: A few websites/blogs I visited made it hard to understand exactly what their rate was. I hate it when things are explained in terms of “CPM” or “Ad Units.”

While this is standard Madison Avenue ad agency jargon, many don’t understand the jargon. I’ve been in publishing forever and should understand this terminology, but it still confuses me and I have to stop and figure it out. In most cases, this just seems ostentatious and unnecessary. A simple $30 for $30 days will do.

One of my sisters majored in Advertising & Communications at the Fashion Institute of Technology in New York and one of the rules of advertising she learned was, “If you confuse the customer, you lose the sale.” Sage advice.

For better or worse, these are the things that stood out to me as I actively went to spend some ad dollars. If your ad sales are not what you think they should be, perhaps some of the reasons listed here are why.

Read more.

5 Reasons Freelance Writing Websites & Blogs Don’t Make Money on Ads

Last month, for perhaps the first time since I started writing ebooks, I started to place ads to promote them – small ads on popular freelance writing sites.

On quite a few sites I ran across, I wanted to place an ad, but hated where the ads were placed, so I didn’t. I think a lot of website owners who are seeking to monetize their sites via ads are losing out.

As a potential advertiser, here a few things that would make me advertise with you – and a few others that turned me off.

Things that Make Me Want to Spend Money to Advertise On A Site & Some That Don’t

1. Ad Placement: Many webmasters bury ads or give them inappropriate placement. For example, on some popular freelance writing blogs, I saw ads that were placed below the “About”, “Feeds” Categories” and “Archives sections.

If I’m spending money with a site I want my ad to be as prominent as possible. To me, this signals that you think your “Categories” section is more important than my ad.

The reason I was turned off when I saw this is that many sites have quite an extensive “Categories” section. This means in some cases that ads are near the bottom quarter of the page where it’s less likely to be seen. 

So, if you’re seeking advertiser, give them the most prominent placement possible; after all, it’s what they’re paying for.

2. Traffic Generation Stats: I ran across one site that said something to the effect of “we’re growing; take advantage of low ad rates now.” But, there were no hard and fast stats.

Don’t make advertisers search for your traffic generation stats. If you’re seeking ad dollars, the most important reason advertisers are considering advertising with you is your traffic generation.

Many webmasters try to monetize their sites too soon – ie, when their traffic levels are not high enough to justify seeking advertisers. What should this standard be? I don’t know, every niche is different.

As for freelance writing sites, I did some poking around to find out traffic levels of some of the most popular sites to see how they all compared. And, you know what, even wildly popular freelance writing sites don’t get as much traffic as one would think.  I’m not naming names because I don’t want to offend. But a couple of the most popular sites I checked get between 3K-10K/day.

I was surprised because I expected much more. Makes me feel good about the 1,000+ visitors/day my site gets.

Want to get a good handle on the traffic a site generates. Mosey on over to StatBrain.com. And, thanks to Paula Mooney over at PaulaMooney.blogspot.com for turning me on to StatBrain.com.

FYI, in case you’re interested in this kind of stuff, I get lots of helpful tech hints from Paula’s blog. She’s an online entrepreneur who was a techie in the corporate world. A non-techie myself, her occasional tips and hints come in handy.

3. Advertise Button: One major pet peeve I had with some blogs/websites who marketed for ad dollars is that they made it hard to find the information on their site.

This bowled me over. I mean, if I want somebody to buy something from me, the least I’m going to do is make it easy to find out what the requirements are. A simple universal “Advertise,” or “Advertise with Us” button will do.

4. Announce My Ad: Finally, one thing I would like to have seen more of is something along the lines of “Please Visit Our Sponsors” category.

While this is paid-for advertising and people will ignore it, many won’t. It calls attention to the fact that, “Hey, there are some products/services here that might interest you.”

5. Explaining Rate: A few websites/blogs I visited made it hard to understand exactly what their rate was. I hate it when things are explained in terms of “CPM” or “Ad Units.”

While this is standard Madison Avenue ad agency jargon, many don’t understand the jargon. I’ve been in publishing forever and should understand this terminology, but it still confuses me and I have to stop and figure it out. In most cases, this just seems ostentatious and unnecessary. A simple $30 for $30 days will do.

One of my sisters majored in Advertising & Communications at the Fashion Institute of Technology in New York and one of the rules of advertising she learned was, “If you confuse the customer, you lose the sale.” Sage advice.

For better or worse, these are the things that stood out to me as I actively went to spend some ad dollars. If your ad sales are not what you think they should be, perhaps some of the reasons listed here are why.

Read more.

Freelance Writers: How to Use Technology to Make Real Money Online

[Want to start a successful career as a freelance writer?]

I’ve dubbed November Freelance Writer Technology Month. What’s this all about? …

Read more.