Ebook Theft: 12 Things You Can Do to Stop Someone from Copying and Selling Your Ebook
January 27, 2012
I’ve been writing and selling ebooks online since 2004. Since then, it’s become a lot more popular, especially since Amazon makes self-publishing so easy now. Of course, any time an industry matures, the bad apples come out and start lying, stealing and cheating to get their slice of the pie. Here, I’m talking about ebook theft.
What prompted this post was an email I received from a fellow ebook writer. He wrote:
I am done writing my first ebook. I was trying to decide whether to keep it as an EBook or a hard copy printed on demand? Is there any way to avoid people duplicating your downloadable book? Thanks.
Ebook Security: How to Stop Someone from Stealing Your Ebook and Selling It As Their Own
Unfortunately, the short answer is, no, there’s no 100% fool-proof way to prevent someone from duplicating your downloadable ebook. Ebook piracy, copyright infringement, content theft, etc. is alive and well – and it’s never going to disappear.
So my overall advice is to just accept that ebook theft is going to happen. Now, I’m not saying be complacent about it. To that end, following are some ebook security measures you can take to protect your works.
1. Secure Your File: As in, when you turn your Word file into a pdf file, before uploading, make it a secured file. I use this free pdf software for my ebooks. It gives you several options when you secure a file. For example, you can restrict printing, copying, screen readers, modifications, etc.
When I secure my ebook pdf files, I always select Restrict Copying and Restrict Modification, as indicated in the graphic below. This simple form of ebook protection can really stop a lot of theft.
2. Name Your File Correctly: This advice is for those who don’t use a digital download provider like e-Junkie.com.
To prevent those who haven’t purchased your ebook from stealing it is to give your file a weird name. For example, take my ebook, “How to Write an Ebook in 3 Days, Market It & Start Getting Sales within a Week.” I wouldn’t name this file something like www.inkwelleditorial.com/write-ebook-in-3-days and upload it to my site to sell because that’s just too easy for someone to guess. If they guessed correctly, they could find the file by doing a simple Google search.
So, make the file name hard to guess. Use the same guidelines you’d use when creating a password for your online banking, for example (make it long, use letters and numbers, use uppercase and lower-case letters, use typographical symbols, etc.).
3. Use a Digital Service Provider: The easiest way to prevent theft from those who don’t want to buy your ebook is to use a digital service provider like e-Junkie. Not only does it increase ebook sales by offering instant delivery, it cuts down on piracy because it’s hosted in a secure environment.
4. Change Download Link Regularly: Again, this advice is for those who don’t use a service like e-Junkie. If you sell directly from your site, change the download link to your ebook file regularly, just as you would your banking or any other password.
This doesn’t prevent theft, but it certainly makes it harder. And, as thieves are just lazy slime anyway, most of them will slither on to the next victim.
5. Prevent File Sharing: I don’t advise this because it can hurt ebook sales, but you can prevent file sharing. For example, when you sell ebooks on Amazon, they offer you the option to prevent file sharing. I never select this – as I want users to share my ebooks. Why?
Because I publish a lot of them, so the more readers are introduced to my works, the better, in my opinion. That person who read the first one “for free” may double back and buy the next two or three.
6. Use Anti-Theft Ebook Software: There is some ebook encryption software out there. I haven’t used any of it yet, so can’t recommend any. But, if piracy becomes a real problem, I might do so in the future. So far, to my knowledge, I haven’t had anyone outright steal an entire ebook of mine, but I do know a couple of people it’s happened to.
FYI, in case you don’t know, following is an explanation of what ebook encryption software is:
eBook encryption involves information being converted into an algorithm so that it becomes unreadable unless the reader has the ability (software) to decrypt back into plain text which can be read by humans
7. Password Protect Your Ebook Files: This is so easy, and there’s software out there that will that helps you do it. These applications allow you to create a password for your download page. When a customer makes a purchase, you can either email them the password, or set it up so that they receive the password as an automatic part of the download process.
8. Do Periodic Checks: As in, troll the internet once a month or so to see if anyone has stolen and is selling your ebook(s).
I do this on a regular basis. It sickens me every time though because while I haven’t had an entire ebook stolen, I have had portions of one of my ebooks stolen (scroll down in this post to the heading, “Ebook Theft: How Someone Stole Not Only Portions of My Ebook, but My Professional Credentials as Well”).
The feeling in the pit of your stomach when you realize that someone has swiped your hard work is hard to explain. You feel confusion, pity and rage all at once. This is why I hate trolling the web looking for my stuff; but, it’s a must.
9. Sue: The above led me to put an attorney on retainer to sue anyone I discover stealing my ebooks. See this monster post on copyright infringement, which covers your legal rights as a content producer, as well as the penalties thieves receive if successfully prosecuted.
10. Contact Web Hosting Provider and Domain Name Registration Company: When I had all my troubles with someone accusing me of copyright infringement back in October of 2010, I found out just how easy it is to have a website shut down. Unfortunately, I was on the wrong side that time, but I used the experience and have had several sites shut down for stealing my content since then.
11. Contact Payment Provider: If you found that someone has stolen your ebook and is selling it, you should also contact their payment processor. Many use the biggies like PayPal and AlertPay. Contact these companies and explain why you’re requesting that that they stop processing payments for that account holder.
I haven’t had to do this yet, but you can see how effective it can be if you have to.
12. Market Your Products: How can this stop ebook theft? It’s explained brilliantly why by internet entrepreneur Milana Leshinsky in the article, What to Do About Ebook Theft. She writes:
1) Promote yourself, other e-books, your services, your newsletter, and your web sites throughout the e-book. If you’re giving examples, try to use your own web sites and your own experiences to illustrate.
2) Always have at least one more product for sale as your back-end product. Mention it throughout your e-book and link to it where needed.
3) Be sure to offer an incentive to your readers (whether they come from you or your thieves) to join your mailing list. Give away a free report, a free e-book, a free newsletter, a free pen, etc. just to capture their e-mails. You will then be able to send them follow-up messages and special promotions.
4) Create more and more e-books of interest to the same audience. Since they can’t get more from the thief, they will get it from you!
5) Put a lot of personality in your e-book. It will make it harder for somebody else to steal and claim as their own creation. It will make you develop close relationships with your customers, and will make your e-book more interesting to the reader.
In my own e-book development, I try to combine all of the above factors – prevention, pursuing, and promotion.
This article offers a lot of good info on how to stop ebook theft by the way. Even though it was written a decade ago as of this writing, it just goes to show how new self-publishing as an industry is, and how ebook authors have to be vigilant to protect their works.
Why Isn’t Copyrighting on This List?
If you’re wondering why I didn’t talk about copyrighting your ebook, it’s because once you create the work, you own it; in essence, it is already copyrighted, as explained in the article, How to Copyright Your eBook or Self Published Book, which states:
. . . you do not have to even register your work with the US copyright office to have copyright protection. The law clearly indicates that as soon as the work is finished, you own the copyright, and therefore, have copyright protection. So as soon as you are done with your self published book or eBook, you automatically have copyright protection.
This article also explains how to copyright an ebook “officially” if you’re interested in doing so.
Self-Publishing Success: The Bottom Line on Protecting Ebooks from Thieves
Even if you only use a few of these tips, you will significantly decrease the chance of your ebook being stolen.
The reason is simple – thieves are lazy. Many won’t put any more effort into stealing your content than they have to. For example, most aren’t going to duplicate your ebook by typing it if that’s the only way they can get it. That’s why it’s prudent to do simple things like restrict modification of your ebook files.
I hope this info helps and that you never have your ebook stolen, cuz boy, that just ain’t no fun!
Yuwanda
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P.S.: Take Action If Someone Steals Your Ebook: This ebook explains exactly what a copyright violation notice is and what you can do if this happens to you (here’s hoping that it never does).
P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.
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SELLING EBOOKS ONLINE: How I Published 50 Ebooks on Amazon in One Year – And You Can Too!
December 30, 2011
[See all Inkwell Editorial Work-from-Home Titles Here]
PREFACE
In December 2010, I set a goal of publishing 50 ebooks on Amazon in 2011. Read more about my freelance writing goals for that time period here.
Get this first-hand advice on how to write and sell ebooks online for only $9.99 (Instant Download)
What You Will Find in This Ebook
In this ebook, I detail:
A) My Ebook Writing Success and Failures in 2011. In the summer of 2011, I fell way behind and was in danger of not making the deadline of finishing 50 ebooks in one year. I started blogging about it to get myself back on track. All fifteen parts of that ebook writing series is detailed here.
B) How to Reach Your Ebook Writing Goals: 18 Things I Learned from Publishing 50 Ebooks in One Year. I learned a ton of things about ebook writing this year. Here, I list the top 18 that kept me motivated and on track. Some of them will surprise you!
C) How to Price Your Ebook to Sell Online: 7 Things I Learned from Publishing 50 Ebooks in One Year. Pricing your ebook correctly is by no means the only thing you must do in order to make sales, but it’s one of the most important. Here, I dispense the seven things I learned about it that have allowed me to consistently earn four figures per month selling ebooks.
D) A Year of Selling Ebooks on Amazon: The Numbers. In this section, I go through a year of numbers – yep, how many I sold on Amazon.com, how much I earned, how much I averaged per ebook, etc.
Delving into the sales numbers was enlightening. I’ll outline some lessons I learned from keeping a keen eye on the numbers that will help me to sell much more this year.
Following is a complete Table of Contents.
TABLE OF CONTENTS
PREFACE, Page 2
SECTION I: MY EBOOK WRITING SUCCESSES AND FAILURES IN 2011, Page 4
SECTION II: HOW TO REACH YOUR EBOOK WRITING GOALS, Page 57
18 Things I Learned from Publishing 50 Ebooks in One Year, Page 57
SECTION III: HOW TO PRICE YOUR EBOOKS TO SELL ONLINE, Page 68
7 Things I Learned About Pricing from Publishing 50 Ebooks on Amazon in One Year, Page 68
How to Set Ebook Prices: My Pricing Formula, Page 72
SECTION IV: MY FIRST YEAR SELLING ON AMAZON – THE SALES NUMBERS, Page 74
4 Reasons Sucky Ebooks Sales Are OK – Really!, Page 75
Self-Publishing: Why I Drank the Kool-Aid from Jump, Page 76
Make Money with Ebooks: A Guaranteed Way to Make a Living as a Writer? Page 76
CONCLUSION, Page 77
ABOUT THE AUTHOR, Page 78
ENDMATTER, Page 79
Don’t write a word until you get this first-hand advice on how to write and sell ebooks. Only $9.99 (Instant Download)!
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Writing and Selling Ebooks Online: Diary of My Quest to Publish 50 Ebooks on Amazon in One Year, Part XV
December 29, 2011
Note: This is the final entry in this series. See links to all entries in this ebook writing series at the end of this post. And, get the ebook, SELLING EBOOKS ONLINE: How I Published 50 Ebooks on Amazon in One Year – And You Can Too!
The universe definitely tests you to see if you really, really want what you say you want. What do I mean?
I was sailing right along right into the first week of this month – well on schedule to finish self-publishing 50 ebooks on Amazon, only to get a couple of major setbacks in the last couple of weeks. What were my setbacks?
2 Setbacks That Almost Made Me Miss My Goal
Well, I hadn’t touched a client project since July. And wouldn’t ya know it — The first week of December, my SEO writing company landed a big project – with a quick turnaround time – that I had to pitch in on.
The project took about 10 days to finish. This threw a major wrench in my writing schedule. Hence, here I sit in the early evening of December 29 – with the deadline a mere two days away – pulling together the final ebook. I was supposed to be finished with everything last week at the latest.
While getting a project isn’t exactly a setback, it threw my writing schedule out of whack – severely.
The second setback I had was a minor illness (cold / toothache). This happened yesterday, on the 28th, which cost me some precious hours because I took some medication that knocked me on my butt!
How to Tell When You’re Close to Achieving Your Goal
The lesson I take away from this is – there will always be challenges, especially when you are near the peak of whatever you’re doing. I almost count on this now, for it signals that I’m very close to achieving whatever I’ve sent out to do. Why do I believe this?
I’m Christian, so I look at it as God challenging me to see if I really want what I’ve prayed for. He wants to know if I’m really going to hang in there to get the job done. I’ve started to pay more attention to this over the last couple of years because it happens so often. Just when I think a goal is in reach and I’m going to “sail across the finish line,” an obstacle will invariably pop up.
If you pay attention, I’ll bet you’ll find the same — whether you’re religious or not. It just seems to be the way the universe works.
So just be prepared for this and keep in mind that there will always, always, alway be obstacles and the closer you get to a goal, the more challenging it will probably be.
41 Ebooks Written; 47 Uploaded; 3 to Go
Right now, I have 41 ebooks on Amazon. Last night I finished writing, formatting and uploading to this site (InkwellEditorial.com) another 6 titles. I have three more to go.
The final ebook I’m writing on right now will have two ebook pullouts, which will give me 50 published titles on Amazon.
Ebook Pullouts: An Easy Way to Increase Your Self-Publishing Income
To refresh, an ebook pullout is simply a chapter or portion of your ebook that you can sell as an individual product. For example, the most recent ebook I finished revising was The Small Biz Owner’s Completing Marketing Kit (IW-4). It has five pullouts that sell anywhere from $3.95 to $6.95 each (the full ebook sells for $24.95). They are:
Latest Ebooks Published
What Is Article Marketing? A Simple Tutorial from an Article Marketing Pro Who’s Written Over 1,000 Articles (IW-4A)
Article Marketing Checklist: Include These 8 Elements to Write the Perfect Article Every Time (IW-4B)
Marketing with Newsletters: How I Consistently Earn 4 Figures Per Month (IW-4C)
Postcards Marketing: A Simple Guide to How to Do It Right (IW-4D)
Marketing with Press Releases: A Simple Step-by-Step Guide (IW-4E)
What’s Left to Do to Reach the Goal of Getting 50 Ebooks Up on Amazon This Year
I have to format the above titles for Amazon, write product descriptions and upload them. This should take about 5 hours.
I have to finish writing, editing and proofing the final ebook; separate it into parts; create a main cover and two separate covers for the pullouts; write the descriptions, format all parts for Amazon and my site (pdf file); and upload. All of this should take 10-12 hours, which I’ll finish by end of day tomorrow, the 30th.
Saturday the 31st, I plan to finish formatting and uploading what I don’t get to tomorrow.
How Did Your Ebook Writing Goals Go This Year?
Did you set any? Will you set some for next year? Share in the comments below.
Down to the Wire!
So yeah, I’m down to the wire – but barring an out-and-out catastrophe, I will make my goal.
I hope you’ve enjoyed this series as much as I’ve enjoyed writing it, and wish you much luck with your ebook writing and self-publishing dreams. I’m going to grab a glass of wine and settle in for a couple of more hours of work.
Get This Ebook!
Update: This ebook was uploaded on 12/30 — Look for this ebook, Selling Ebooks Online: How I Published 50 Ebooks on Amazon in One Year – and You Can Too! on InkwellEditorial.com (click “Shop” from any page) on New Year’s Day — if not before! It covers:
A) My Ebook Writing Success and Failures in 2011. In the summer of 2011, I fell way behind and was in danger of not making the deadline of finishing 50 ebooks in one year. I started blogging about it to get myself back on track. All fifteen parts of that ebook writing series is detailed here. The name of the series is Writing and Selling Ebooks Online: Diary of My Quest to Publish 50 Ebooks on Amazon in One Year.
B) How to Reach Your Ebook Writing Goals: 7 Things I Learned from Publishing 50 Ebooks in One Year (Update: This section turned out to be “18 Things I Learned about About Writing and Self-Publishing Ebook). I learned a ton of things about ebook writing this year. Here, I list the top 7 that kept me motivated and on track. Some of them will surprise you!
C) How to Price Your Ebook to Sell Online: 6 Things I Learned from Publishing 50 Ebooks in One Year (Update: This section turned out to be “7 Things I Learned about Pricing). Pricing your ebook correctly is by no means the only thing you must do in order to make sales, but it’s one of the most important. Here, I dispense the six things I learned about it that have allowed me to consistently earn four figures per month selling ebooks.
D) A Year of Selling Ebooks on Amazon: The Numbers. In this section, I go through a year of numbers – yep, how many I sold on Amazon.com, how much I earned, how much I averaged per ebook, etc. Delving into the sales numbers was enlightening. I’ll outline some lessons I learned from keeping a keen eye on the numbers that will help me to sell much more this year.
Have a great New Year!
P.S.: Want to write and sell ebooks online for a living? You can! Get the guide that shows you how to start a successful self-publishing career — start immediately.
P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.
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How to Price Your Ebook to Sell: 7 Things I Learned from Publishing 50 Ebooks on Amazon in One Year
December 4, 2011
FOREWORD
The following is an excerpt (a pullout) from the ebook, Sell Ebooks Online, How I Published 50 Ebooks on Amazon in One Year – And You Can Too!
In this excerpt, discussed are the 7 things I learned about how to price ebooks when I spent a year (2011) writing and publishing 50 ebooks on Amazon.
Sincerely,
Yuwanda Black, Publisher
InkwellEditorial.com
###
Get this first-hand advice on what I learned about how to price ebooks online for only $5.99 (Instant Download).
Ready, Set, Go Publish!
In December 2010, I set a goal of publishing 50 ebooks on Amazon in 2011. I did it — and boy, did I learn a ton about pricing ebooks to sell!
What You Will Find in The Full Version of This Ebook (remember, this is only an excerpt, which is taken from SECTION III in Table of Contents below).
I detail:
A) My Ebook Writing Success and Failures in 2011. In the summer of 2011, I fell way behind and was in danger of not making the deadline of finishing 50 ebooks in one year. I started blogging about it to get myself back on track. All fifteen parts of that ebook writing series is detailed here.
B) How to Reach Your Ebook Writing Goals: 18 Things I Learned from Publishing 50 Ebooks in One Year. I learned a ton of things about ebook writing this year. Here, I list the top 18 that kept me motivated and on track. Some of them will surprise you!
C) How to Price Your Ebook to Sell Online: 7 Things I Learned from Publishing 50 Ebooks in One Year. Pricing your ebook correctly is by no means the only thing you must do in order to make sales, but it’s one of the most important. Here, I dispense the seven things I learned about it that have allowed me to consistently earn four figures per month selling ebooks.
D) A Year of Selling Ebooks on Amazon: The Numbers. In this section, I go through a year of numbers – yep, how many I sold on Amazon.com, how much I earned, how much I averaged per ebook, etc.
Delving into the sales numbers was enlightening. I’ll outline some lessons I learned from keeping a keen eye on the numbers that will help me to sell much more this year.
Following is a complete Table of Contents.
TABLE OF CONTENTS
PREFACE, Page 2
SECTION I: MY EBOOK WRITING SUCCESSES AND FAILURES IN 2011, Page 4
SECTION II: HOW TO REACH YOUR EBOOK WRITING GOALS, Page 57
18 Things I Learned from Publishing 50 Ebooks in One Year, Page 57
SECTION III: HOW TO PRICE YOUR EBOOKS TO SELL ONLINE, Page 68
7 Things I Learned About Pricing from Publishing 50 Ebooks on Amazon in One Year, Page 68
How to Set Ebook Prices: My Pricing Formula, Page 72
SECTION IV: MY FIRST YEAR SELLING ON AMAZON – THE SALES NUMBERS, Page 74
4 Reasons Sucky Ebooks Sales Are OK – Really!, Page 75
Self-Publishing: Why I Drank the Kool-Aid from Jump, Page 76
Make Money with Ebooks: A Guaranteed Way to Make a Living as a Writer? Page 76
CONCLUSION, Page 77
ABOUT THE AUTHOR, Page 78
ENDMATTER, Page 79
NOTE: This ebook pullout is 10 pages long.
Get this first-hand advice on what I learned about how to price ebooks online for only $5.99 (Instant Download).
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HOW TO SELL EBOOKS ONLINE: 18 Things I Learned from Publishing 50 Ebooks in One Year
December 4, 2011
FOREWORD
The following is an excerpt (a pullout) from the ebook, Sell Ebooks Online, How I Published 50 Ebooks on Amazon in One Year – And You Can Too!
In this ebook excerpt, discussed are 18 things I learned about selling ebooks online from the year I spent (2011) writing and publishing 50 ebooks on Amazon.
Sincerely,
Yuwanda Black, Publisher
InkwellEditorial.com
###
Get this informative, first-hand advice on how to sell ebooks online for $5.99 (Instant Download)
Ready, Set, Go Publish!
In December 2010, I set a goal of publishing 50 ebooks on Amazon in 2011. Read more about my freelance writing goals for that time period.
What You Will Find in The Full Version of This Ebook (remember, this is only an excerpt, which is taken from SECTION II in Table of Contents below).
I detail:
A) My Ebook Writing Success and Failures in 2011. In the summer of 2011, I fell way behind and was in danger of not making the deadline of finishing 50 ebooks in one year. I started blogging about it to get myself back on track. All fifteen parts of that ebook writing series is detailed here.
B) How to Reach Your Ebook Writing Goals: 18 Things I Learned from Publishing 50 Ebooks in One Year. I learned a ton of things about ebook writing this year. Here, I list the top 18 that kept me motivated and on track. Some of them will surprise you!
C) How to Price Your Ebook to Sell Online: 7 Things I Learned from Publishing 50 Ebooks in One Year. Pricing your ebook correctly is by no means the only thing you must do in order to make sales, but it’s one of the most important. Here, I dispense the seven things I learned about it that have allowed me to consistently earn four figures per month selling ebooks.
D) A Year of Selling Ebooks on Amazon: The Numbers. In this section, I go through a year of numbers – yep, how many I sold on Amazon.com, how much I earned, how much I averaged per ebook, etc.
Delving into the sales numbers was enlightening. I’ll outline some lessons I learned from keeping a keen eye on the numbers that will help me to sell much more this year.
Following is a complete Table of Contents.
TABLE OF CONTENTS
PREFACE, Page 2
SECTION I: MY EBOOK WRITING SUCCESSES AND FAILURES IN 2011, Page 4
SECTION II: HOW TO REACH YOUR EBOOK WRITING GOALS, Page 57
18 Things I Learned from Publishing 50 Ebooks in One Year, Page 57
SECTION III: HOW TO PRICE YOUR EBOOKS TO SELL ONLINE, Page 68
7 Things I Learned About Pricing from Publishing 50 Ebooks on Amazon in One Year, Page 68
How to Set Ebook Prices: My Pricing Formula, Page 72
SECTION IV: MY FIRST YEAR SELLING ON AMAZON – THE SALES NUMBERS, Page 74
4 Reasons Sucky Ebooks Sales Are OK – Really!, Page 75
Self-Publishing: Why I Drank the Kool-Aid from Jump, Page 76
Make Money with Ebooks: A Guaranteed Way to Make a Living as a Writer? Page 76
CONCLUSION, Page 77
ABOUT THE AUTHOR, Page 78
ENDMATTER, Page 79
NOTE: This ebook pullout is 15 pages long.
Get this informative, first-hand advice on how to sell ebooks online for $5.99 (Instant Download).
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Writing and Selling Ebooks Online: Diary of My Quest to Publish 50 Ebooks on Amazon in One Year, Part XIV
December 2, 2011
Since the last update in this ebook writing series, I’ve uploaded 6 more titles, for a total of 41 ebooks on Amazon. Remember, one is under an alias, so you won’t be able to find that one under my name. Note: See all posts to date in this ebook writing series.
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Editor Note: Inkwell Editorial Holiday Deals and Discounts: We’ve got some good ones, eg, 1/2 off!
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Newest Titles
Freelance Writing Samples: 5 Elements Samples that Land Freelance Writing Jobs Must Have (IW-37A).
Write and Sell Ebooks: How I’m Managing to Write So Many Ebooks
Pullouts – that’s my secret. I explain this concept in the post, Make Money Selling Ebooks: How to Create Your Own Ebook Publishing Empire By Writing Just One Ebook Per Month.
I get at least one pullout out of almost every ebook I write (unless it’s an e-pamphlet, like the SEO examples guide (a reference guide of 10 SEO writing samples)).
My goal is two or more though. This is easy to achieve when you have a broad subject. For example, the title I’m working on now is The Small Biz Owner’s Complete Marketing Kit! I wrote this ebook in 2004. I updated it last year, and am updating it again. As it discusses 8 free and low-cost ways for small business owners to market, it could ostensibly have 8 different pullouts.
This one will have two though. Why only two?
Make Money Selling Ebooks Online: How to Determine How Many Pullouts to Get from Each Ebook
Because I write pullouts on the parts of an ebook that I am most familiar with – and on what I think will be most popular with readers. In this case, the two pullouts will be on how to earn at least four figures per month publishing newsletters and how to promote your business using press releases. These will be done by next Friday, which will bring my count to 44 titles (almost home baby – yes!).
As I publish three newsletters (two of them weekly), I have a lot of experience with them and can dispense first-hand information. Same thing with press releases – especially on how to SEO press releases and how they can bring you great search engine juice.
Make Money Selling Ebooks Online: Tips for Writing Ebook Pullouts That Sell
Don’t forget SEO: Usually, when I do a pullout, I do so with SEO in mind, especially when it comes to titles, subtitles, headings, etc. The reason is, when you list your Table of Contents on your website, Amazon and the other places you publish, the search engines can return it in search results.
For example, one of the reasons I wrote the SEO writing examples ebook is that some keyword research revealed that this term (SEO examples) got good search engine juice and there wasn’t a lot of competition out there for it. So, that’s why I named the ebook the way I did.
Price Them Well: The SEO examples ebook has been my biggest seller on Amazon for the last three months – by a wide margin (so much so that I toyed with raising the price). It’s only $2.99 on Amazon – but I priced it that way for a reason, which brings me to the next tip . . .
Drive Sales to Higher-Priced Products: This ebook drives sales to my higher-priced SEO products, eg, the $39.95 one on how to start an SEO writing career and the SEO copywriting training manual, which sells for $77.95 on InkwellEditorial.com ($59.95 on Amazon).
Provide Real Value: Even though the SEO examples ebook is only $2.99, it provides real, tangible value. Proof? One reader wrote:
Wow! Thank you so much for recommending the e-book. It has much more info than I expected, especially for the price. If I had known about this earlier, it could have saved me many headaches (and dollars). I’ve only browsed through it so far but I’m printing it out now to read on my lunch break this evening.
I can’t wait to sign-up for the SEO copywriting course later this month. It’s going to be my Christmas gift to myself.
So, when readers see such high quality at such a low price, they feel comfortable purchasing your higher-priced items (eg, the SEO writing ecourse – which costs hundreds of dollars).
I can’t prove this, but my gut tells me that the reason I sell so many copies of the SEO samples ebook is because readers want to test one of my products in this niche. This then makes them feel confident making higher-priced purchase.
As an aside, when I’m writing a pullout (or ebook), I don’t think about the price so much. I write until I feel like I’ve covered the subject in sufficient detail, then I price it according to what else is in the line and/or what the full price of the ebook the pullout comes from will be.
New Ebook: How to Write Ebook Pullouts That Sell!
I’m going to be writing an ebook on this subject probably sometime early next year. Writing 50 ebooks this year has taught me sooooo much about this process. I’ve developed kind of a formula that seems to be working, which brings me to the next another thing I want to tell you about in this installment, which is . . .
The Money Honey! How Much Money Am I Making Writing and Selling Ebooks Online
I’m not going to talk specifics because really my earnings from Amazon are nothing to write home about – yet!
What I will say is this, last month, I sold more ebooks than I ever have since I first uploaded a title in December of 2010. And, my income is increasing each month. I’ve had two months since December where sales fell off and I earned less than the month before (in March I earned less than I did in February, and in September I earned less than I did in August).
But every other month, sales have increased – one month, they almost tripled! So, the more titles I add, the more money I’m definitely earning – and I’m selling a lot of different titles, which is encouraging because I don’t want all of my sales to come from just a couple of ebooks.
Writing and Selling Ebooks Online via Outlets Other Than Amazon (eg, Barnes & Noble)
I have a friend who uploaded a few of her ebooks to Barnes & Noble. The first day, she made sales and she said the process is so much easier than Amazon. So, in January, I will get all of my titles uploaded there as well.
I could ostensibly double my income from these outlets (I still sell the majority of my ebooks from this site). From what I’ve read though, most self-publishers still sell more ebooks via Amazon than other outlets. However, I have read accounts of a few who’ve said they sell more via Barnes & Noble.
All I know is, I have a s**tload of titles and I want them in as many places as possible. So Barnes & Noble is the next outlet, then probably Smashwords.
Although I’ll continue to write more ebooks, my focus next year is going to be on marketing the library I already have and getting them published via as many outlets as possible.
Writing and Selling Ebooks Online: My Last Title of the Year Will Be . . .
How I Published 50 Ebooks on Amazon in One Year (of course!). In it, I’ll reveal specifics on pricing, formatting issues, lessons learned, what to do, what not to do and a whole bunch of other stuff.
I’m trying to get all other titles done by December 23, that way I can spend the last week of the year pulling this one together. It’s the only thing on my agenda for that week – as I will be home (back in the states) and I’m going to relax and enjoy the last week of the season.
It’s been a helluva year . . . I hope you’ve had a productive one and are looking forward to 2012. I know I am!
What Are You Doing This Weekend?
I’m running a marathon. The Reggae Marathon is tomorrow here in Negril. Wish me luck! I’m doing the half (even though I’d trained for the full, I just didn’t feel ready for it — I’ve been tired a lot lately). But, a half I can do in my sleep. So, I’m looking forward to it. Off to pick up my race packet in just a little, and there’s a pasta party tonight for all participants.
I get to eat pasta — guilt free. Could the weekend start any better?! 
Have a good one,
Yuwanda
P.S.: Want to write and sell ebooks online for a living? You can! Get the guide that shows you how to start a successful self-publishing career — start immediately.
P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.
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Penguin’s Book Country: A Good Deal or a Rip Off for Self-Published Authors?
November 19, 2011
In my opinion, Penguin’s Book Country publishing program for self-published authors is an out-and-out rip-off. Before I tell you why though, let’s get a look at the landscape of self-publishing now and my personal stake in it so you understand better my opinion.
Self-Published Author of Almost 40 Ebooks
To date, I’ve written and self-published almost 40 ebooks; most of them are on Amazon. I’ve been in the self-publishing game since 2004, but only started to achieve measureable success in the last couple of years, eg, my ebook income made up more than 50% of my total income for the first time ever in 2010.
Why I Went the Self-Publishing Route Instead of Seeking a Deal with a Large Publisher
I never sought a contract from a Big 6 publisher; I worked in (trade) publishing in New York City for the better part of a decade, so knew a little about the industry. I’m also an entrepreneur at heart and as I write mostly in the non-fiction genre and had an in-built audience for my ebooks via this site, it just never occurred to me to go this route.
And my self-publishing efforts have worked out – beautifully! Want to know more? Read about my quest to publish 50 ebooks on Amazon this year.
Why Being a Self-Published Author Now is Great
I’m thrilled to be a writer at this time – for so many new changes are happening in publishing. And, many of them benefit writers. Amazon’s self-publishing program has proven wildly successful – and it’s free to publish there.
Many writers who either tried in vain for years to get traditional publishers (aka “The Big 6”) to take note of their work and/or others who never even started the process because they either lacked time, know-how or confidence are finding great success as self-published authors via sites like Amazon, Barnes & Noble and Smashwords, to name a few. Proof?
Look no further than Amanda Hocking and John Locke. Both have sold more than one million ebooks as self publishers (John Locke was the first self-published author to do so – and he did it only 5 months!). And, they’re keeping the bulk of the money for themselves.
You see, with Amazon, you earn 70% of the profits if your ebook is priced between $2.99 and $9.99. That’s just over $2 per ebook on the low end. Compare that with a big publisher where you get less than 20% (15-17.5%) — and you have to wait MONTHS to get paid. FYI, Amazon pays monthly although their payments do lag 60 days behind. So, for example, you get paid at the end of December for all sales you made in October.
Writing and Selling Ebooks Online: You Don’t Have to Sell a Lot as a Self-Publisher to Make a FT Living as a Writer
I don’t sell tens of thousands, or even thousands, of ebooks per month. But, because I self publish and own all of my rights, the few I do sell allow me to make a very comfortable living. I travel (I live and work part-time in Jamaica) and am earn my living as a full-time freelance writer and self-published author. So yeah, being self-published is beyond exciting — and profitable — now.
This brings me to why I think Penguin’s Book Country is a bad deal for self-published authors.
Book Country: Bad Deal Financially for Self-Publishers?
Note: I tried to post this comment on JA Konrath’s blog, which is where I first read about Book Country. But for some reason, it didn’t take, so in the interest of getting the word out to as many new authors as possible, I decided to write this post.
My take is, I’m willing to bet that a lot more programs like this will be coming down the pike to so-called “help” self-publishers. And sadly, I think many will fall for them because most don’t like to deal with the technical side of things (I know I don’t).
BUT, as Joe Konrath says, please, please, please don’t give up any rights/royalties. That’s like giving money away — forever. And, as Joe’s figures highlight (see comment below to see what I mean), they add up.
Would You Rather Be a FT Self-Publisher, or Give Profits to Book Country & Still Work a Job?
I’m a small-time self-publisher and if I gave away 30% of my ebook profits (on top of paying 30% or more to another distributor), it would mean the difference between staying totally self-employed as a freelance writer/self-publisher who’s able to pay her bills AND choose her own projects, or having to work on stuff I don’t enjoy (or heaven forbid, got out and get a “real” job).
And, if you happen to be the next JK Rowling (hey, it can happen!), that can mean giving away tens of millions of dollars over the years.
Ebook Profits are Not Small Change: Would You Rather Earn $2.05 or $1.47 on Every Ebook You Sell?
You see, with Book Country, they take 30% of your profits AFTER they’ve paid other distributors. So, if you sell from their site directly; no problem. But, if you sell an ebook through them on Amazon, they take 30% of what Amazon forwards to them (eg, after Amazon has taken their cut). What does this look like in hard numbers?
Directly from Book Country’s site are the following figures:
For a $2.99 eBook sale of a Book Country title on Amazon, Amazon takes $0.90 and then the author is entitled to $1.47.
Now compare this to Amazon. If you upload your ebook yourself to Amazon (which is FREE to do), you earn you earn $2.05 on an ebook priced at $2.99. This is a big difference. Note: Amazon charges a 4 cents distribution/download/delivery fee.
And get this – Book Country takes this cut of your ebook profits forever! This is on top of the $99-$549 you pay Book Country UP FRONT for the formatting of your ebook – again, something you can do for free on Amazon, Barnes & Noble and other major e-book publishing outlets.
In the PaidContent.com article, Self-Published Authors Sharply Criticize Penguin’s Book Country, JA Konrath lays out just how much this can cost you over time, saying:
I’ve sold 500,000 e-books . . . If I’d published with Book Country, they would have taken $290,000 in royalties from me.
As many commenters who weighed in JA Konrath’s blog post on his own self-publishing blog said — pay someone a flat fee to do the ebook admin stuff you don’t like to do. But, don’t EVER give away a percentage of your profits for stuff like this; that’s just crazy! That initial few hundred dollars fee (which is already a ripoff) could wind up costing you big.
“But,” you may be thinking, “Amazon takes a 30% cut, what’s the big deal if Book Country does the same thing?”
The difference is the distribution channel — and we won’t even get into retaining rights (which you keep with Amazon). Book Country uses terms like “Wide network,” and “distribution outlets,” ie:
Wide Network Earnings
Books sold via wide distribution are subject to fees charged by the individual distributors. Books sold this way will earn the same percentage rate as those sold on the Book Country site, but those rates will be based on the amount actually received by Book Country minus the fees charged by the individual distributor.
Bottom line: You’ll most likely be selling most of your ebooks via Book Country on sites like Amazon and Barnes & Noble; these are their distribution outlets. So why give away ANOTHER 30% of your profits — FOREVER — when you can just upload your book to those outlets for free?
Penguin Publishing’s Book Country Program: Get First-Hand Insight
To learn more about not just the royalties and how it affects you as a self-publisher, but where Book Country stands on ownership of rights and other publishing issues, read through the comments of JA Konrath’s blog post on Penguin Publishing’s Book Country and the links to other blogs I’ve listed below.
There’s a wealth of information out there if you’re new to the whole self-publishing game. You can cost yourself thousands (or hundreds of thousands, or millions) of dollars if you don’t get informed. So, take the time to learn the process – from those who have “been there and done that.” The self-publishing community tends to be a very helpful one. Take advantage.
Learn Even More: A Roundup of Posts from Around the Web about Penguin’s Book Country Program for Self Publishers
How Penguin/Book Country Is Running The Con Game
Self-Published Authors Sharply Criticize Penguin’s Book Country
Penguin Launches Rip-Off Self-Publishing “Service” Targeting Inexperienced Writers
Penguin Gets Their Happy Feet! (Dont’cha just love that title)
Hope this info helps, and feel free to share your experiences and thoughts about self-publishing in general, and Book Country in particular, in the comments section below.
P.S.: Quickly Become a Published Author: Learn how to FINALLY get that ebook out of your head and onto a page. Just think, you could be done and making sales this time next week!
P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.
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Article Marketing Bootcamp: An Interactive Class to Help You Sell More Ebooks Online
November 5, 2011
Want to market your ebook and start getting sales quickly? Then enroll in the Article Marketing Boot Camp for Ebook Publishers.
Note: Want to write an ebook in 3 days? Sign up for ebook writing class that will help you do just that.
Selling Ebooks Online: Why Many Ebook Writers Fail to Get Sales
One reason many never make any (or very few sales) is that they fall off the wagon when it comes to marketing. It used to happen to me all the time. By the time I finished an ebook, I’d be so tired of looking at it that I’d delay marketing.
Beyond posting it on my website and creating a landing/sales page, I just would never get around to really marketing the darned thing. And of course, the longer you go without marketing your product, the easier it is to turn your attention to other things and never get around to it.
And, this is why so many ebook publishers never realize the sales they could. But, this can be alleviated. How about getting a month or two of article marketing out of the way in four days? That’s what the Article Marketing Boot Camp is designed to do.
Following are the details.
EBOOK MARKETING SECTION OF TOURNAMENT – FOCUS ON ARTICLE MARKETING
Cost – $59.97; When: March 19 – 22, 2012. Limited Enrollment (20).
As many of you know, article marketing is one of my favorite ways to market. Hence, I’ll be conducting an Article Marketing Boot Camp for Ebook Publishers. If you don’t know what article marketing is, or you know but don’t know how to do it effectively, this boot camp is for you.
Upon finishing, you’ll have completed 30 articles in four days – yes 4! We’ll cover:
Where to submit your article to get the most traffic;
Why to use certain outlets and not others;
Where to submit to get immediate sales;
How to conduct keyword research for your articles;
How to use keywords effectively in your articles;
How to turn your articles into e-pamphlets and reports;
How to effectively keyword your article titles;
How often to submit (and why);
How to submit your content to thousands of places with the push of a button;
And more.
Via article marketing, I have sold tens of thousands of dollars worth of ebooks – my own and affiliate products. In my opinion, it is the one skill every ebook author with little or no marketing budget needs. I very rarely spend money to promote my ebooks and e-classes (and I do mean “very” rarely).
Article marketing is my “secret” weapon to consistent, daily sales of my e-products.
Structure of Article Marketing Boot Camp
Emailed Assignments: Each day, I’ll email you your assignment by 8 am EST U.S. At the end of the day, or throughout the day, you can email me your progress, questions, comments, etc. Like in the ebook writing class, I’ll chime in with my feedback at the end of the day in a “Daily Report.”
Length: The tournament will run 4 days. At the end of the four days, you’ll have 30 articles you can use in various ways (which will be discussed in the course) – over several months – to promote your ebook.
Closed to Nonparticipants: The content of the article marketing boot camp will only be live to those who sign up. Boot camp participants will receive daily updates via a special list that only they will be a part of.
Note: While I usually address each participant’’s concerns/questions individually in the bootcamp, there is no formal, one-on-one coaching, which again is reflected in the affordable cost. I’ll give you concrete guidelines and samples and of course some overall, specific feedback in my daily reports.
This will be more than enough to give you the foundation in this online marketing technique to “fly with it.”
Sign up for the article marketing boot camp: $59.97. Because class is interactive, enrollment is limited.
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Ebook Writing Class: How to Write an Ebook in 3 Days and Start Getting Sales within a Week
November 5, 2011
Sell Ebooks Online: How to Start Your Own Ebook Writing and Publishing Empire
Selling ebooks online, while not easy, is not nearly as difficult as many think. In fact, once you get the hang of it, sales can become quite predictable. This is especially true if you create a good product line and consistently pump out new ebooks.
In the article, Make Money Selling Ebooks: How to Create an Ebook Publishing Empire by Writing Just One Digital Product Per Month, I discuss how you can literally write just one ebook per month and in about a year’s time (or less if you write more), you can have 40, 50 or 60 or more products you sell online.
This is what I mean by building your own “information empire.” To date (October 2010), I’ve published almost 20 ebooks. Once I started running the numbers, I realized that if I got a little bit more structured with my writing time, I could significantly increase the number of products I have in my line – and exponentially increase my income – all in about 12 months.
I say this to say, this tournament is as much for me as it is for you!
Update: November 2011 — I’ve now published almost 40 ebooks and have most of them on Amazon. And, my ebook income has increased by about 25% and growing. And, I plan to start putting titles on Barnes & Noble soon (a friend of mine did and she started making sales almost immediately, so I’m psyched for this new outlet).
Following is how this ebook writing course is structured.
Note: Already wrote an ebook, but having trouble making sales? Learn how to change that in the article marketing bootcamp for ebook writers and publishers.
EBOOK WRITING CLASS: DETAILS
Cost – $49.97; When: March 12-16, 2012; Limited Enrollment (20).
Length: The tournament will run 5 days and will be broken down into two sections – ebook writing and ebook article marketing. You can sign up for both, or just one section.
Closed to Nonparticipants: Daily updates were posted on InkwellEditorial.com during the first ebook writing tournament. From now on, the content of the tournament will only be live to those who sign up.
Participants will receive daily updates via a special list that only they will be a part of.
Sign up for the ebook writing and publishing tournament: $49.97.
Structure of Ebook Writing Section of Tournament
Emailed Assignments: Every morning before 8 a.m. EST U.S., I will email you your assignment for the day.
Three days will be devoted to writing your ebook; one day will be devoted to administrative tasks getting it ready for sale and one day will be devoted to marketing.
Feedback/Tournament Moderator: You can send in questions throughout the day, and I will chime in and answer as many as possible at the end of the day in a “Daily Report.” Usually, I respond to each individual personally during this daily wrap up. But dont’ worry, your identity is protected (see details on this below).
How to Write an Ebook: Recognizing & Pushing Through Your Barriers
My role will be to act as moderator. Some of the best insight comes from participants themselves, so I’ll post your comments, questions, insights, etc. and add my comments to them. For example, let’s say you didn’t finish the day’s assignment.
Email me what your hurdles were. It could be that you had an argument with your spouse/boss/teenager that throws you off balance emotionally. This then spills over into whether or not you “feel like” working the next day, or for a few more hours.
If you did have a good day, then why that was would be something to report?
Charting your progress day in and day out like that will help you (and other participants who recognize themselves in your comments) to start identifying what your stumbling blocks are. Sometimes it’s a scheduling conflict; other times it’s family obligations and other times it’s pure mental. If you see that this consistently happens, then you can find a way to push through it.
This the value of being part of a group working towards the same goal.
Info Received: You will receive a ton of “Free” info in this ecourse, eg, tips on how to write faster; how to overcome personal obstacles; what to do if you’re stuck; etc.
Anonymity: You will remain anonymous. Like last time, I’ll assign you a tournament number. If you wish to “out” yourself, simply respond in the comments section of the daily posts that will be sent out about the tournament once it starts. You can put your real name, email address and website URL here.
I moderate all comments, so if you put in your info, it will be live for all to see.
Note: There will be no formal, one-on-one coaching, which is reflected in the low cost. What was proven during the last tournament is that most don’t need this; what they need is the “push” to get something done.
Sign up today. Limited Enrollment.
Yuwanda, Tournament Moderator and Your #1 Ebook Writing Cheerleader!
P.S.: Don’t forget to get the ebook that inspired the series.
P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.Share and Enjoy:
Writing and Selling Ebooks Online: Diary of My Quest to Publish 50 Ebooks on Amazon in One Year, Part XIII
November 4, 2011
Since my last update in this ebook writing series, I’ve uploaded 7 more titles, for a total of 35 ebooks on Amazon.
Yep, I’ve been cranking because I fell severely behind over the spring and summer. I was busy with client projects and kind of got lackadaisical to be honest because, after all, I had time, right? Sooo NOT!
Note: See links to all entries in this ebook writing series at the end of this post.
Recent Titles Added
In addition to the fiction novel (discussed and linked to below), following are the new titles added. Note: Some of these are existing titles that have been updated and uploaded to Amazon; others are extensively updated takes on subjects I’ve previously blogged about.
As an aside, updating/revising existing material can take just as long — or longer — than writing from scratch. I expect this from client projects, but I never dreamed it would take so long working on stuff I’D written. Boy, has this been a big lesson!
Online Writing Careers: 11 Tips on How to Earn $75,000 – $100,000 Per Year as a Freelance Web Writer
A Beginner’s Guide to Getting a Website: How to Get Your Business on the Web Quickly & Affordably
In Business: From Startup to Success — One Freelance Writer’s Success Story
How I Earned $84,358.24 in 21 Months in Affiliate Marketing: The 11 FREE Methods I Used
How to Find Unpublished Freelance Writing Jobs
Writing and Selling Ebooks Online: Times Runs Out Quicker Than You Realize
This year has flown by and although I toyed with the idea of throwing in the towel on this crazy mission, it’s just not who I am. And, quite a few have contacted me telling me how I inspired them to start writing and self-publishing their own ebooks. So I felt like not only would I be letting myself down, I’d be letting others down too.
Hence, instead of throwing in the towel, I dug in and worked harder. It’s been some crazy long days, and I’ve had to let a lot of stuff slide, which I talked about in the last post in this series.
But, it’s been necessary.
Writing and Selling Ebooks Online: One Big Lesson Learned
One thing I’ve learned is not to have too many ambitious goals at once. I’ve been training for the Reggae Marathon (on Dec 3rd here in Negril, Jamaica). I’m doing the full one. This will be my sixth marathon; I’ve done four half ones, and one full one. Every five years, my goal is to do a full one – and this means a full one this year.
I can do a half one (13.1 miles) no problem, but I have to train religiously for a full one (26.2 miles) and that’s taken up a huge chunk of time. So lesson learned there. As for writing . . .
My First Fiction Novel – Published!
I’m excited about one of my most recent titles because it’s a short fiction novel, Werewolf in Paradise (werewolf fiction). I’ve never, ever written fiction before, so this was a huge learning experience for me.
Fiction Writing: Lessons I Learned
i) Fiction is a helluva lot harder to write than nonfiction (at least for me);
ii) Characters will take over – as if they’re real people (really!);
iii) I need to take a class to hone my skills as a fiction writer; and
iv) I like writing fiction!
Next year, I’m gonna focus almost exclusively on fiction as opposed to non-fiction, because as I said in a previous post in this series, it sells a lot more than non-fiction.
How Amazon Ebook Sales Are Shaking Out
In Amazon, you can view your sales by the week, the month and every six weeks. This last six weeks has been my most profitable yet. I sold more last month than any previous month since I first uploaded an ebook to Amazon in December 2010. Also, at the end of last month, I received my biggest payout ever (for August sales; Amazon’s payout lags 60 days behind).
While sales are still nowhere near where I want them to be (I still sell the majority of my ebooks via this site), they are creeping up every month. And, this month is off to a fast start already compared to last. So, as self-publishing guru JA Konrath says, “Forever is a long time for someone to discover your ebook;” hence, many more seem to be discovering mine.
Note: I think Amazon sales definitely drive the website sales.
Road Trip!
I’m off again to the mineral springs in the Blue Mountains here in Jamaica tomorrow. This will be my third trip there in two years. I love going because the route my friend takes carries us through every parish in Jamaica (a parish is like a state in the U.S.). So it’s a lot of fun.
Even though I grew up poor; road trips were one thing we used to do a lot as a family. So I’m particularly fond of them. More video/pics to come in a post next week in the living in Jamaica series.
Have a great weekend!
Yuwanda
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