Learning how
to write a resource box that increases traffic and generates sales is something
I recently learned, and I’ve been marketing with articles since 2002. For years,
I did it all wrong.
Note: This is Part III of
III of
Inkwell Editorial's article marketing tutorial.
Read Parts I
and II.
With
hundreds of articles circulating on the net, I often wonder how much more
traffic
my sites would have had and how many more sales I could have generated had I
known what I know now. But, as the famed poet Maya Angelou says, “When you know
better, you do better.”
Article
Marketing: Definition of a Resource Box
For article
marketers, the resource box is the most important part of the article. It is the
main reason you slave over good content and give it away for free, after all. If
you’re new to article marketing, you may be wondering, “What is a resource box?”
A
resource box is the part where you get to promote yourself, your product/service
and/or your website/blog. A good one will do all three. It’s included at the end
of published articles you write. See the end of this article on
how to get high-paying SEO writing gigs for an example of a resource box.
Resource
boxes can be long or short. Most fall within the 3-6 line range. The length is
often determined by the restrictions of the article directory you submit your
article to.
Now that you
know what it is, you may be wondering how to write an effective one. There are 4
keys to writing an resource box that increases traffic and produces sales. They
are:
