If you are going to have a successful editorial freelance career, you are going to have to do some online marketing. One of the first things you need to do to successfully market online is get a website.

Just starting out, you can start with a simple informational site, which is all most need initially, and build up to a fuller site (e-commerce and/or interactive) when you can afford it.

Your goal should be to get an online presence. Remember, most surfers are looking for information. Dancing cartoons, streaming video and other interactive features are, in the great majority of cases, unnecessary.

Naming Your Site: Selecting and Registering a Domain Name

The first step in getting a web site is to select and register your domain name. Even if you can't afford a web site right now, it is a good idea to register your name. This can be done for under $10.00 a year (eg, namecheap.com).

Fees range from free to hundreds of dollars per month. As a guideline, the average cost for hosting a personal web site is $10-$25/month. Business sites with higher traffic are in the $45-$75/month range.

There are excellent deals to be found on web hosting (eg, peoplehost.com), so shop around. Usually, if you prepay for a year or more, you will be given a discount. I recommend this because once you get a site, it is highly unlikely that you will ever discontinue it, unless you change careers altogether.

I do not advise the use of free web hosting companies. This is your professional online presence and you get what you pay for. More often than not, free host companies have limitations such as space, email specifications, domain name use, et cetera, that won't allow you to operate as a professional site.

This depends so heavily on the type of content your site requires that it's almost impossible to answer. Freelance writer and editor rates range from a low of $25 an hour up to $250 an hour, or more. Most are in the $50 to $100 per hour range. Shop around.

Finally Tally