May 1, 2012
Have you ever written a post for your blog, then read it a few days later and found a grammatical error? Or, sat down to write a weekly newsletter but are stumped as to what to write about? Or, published a web article and found “weird wording?”
If you’re a busy freelance writer – then good for you! And the reason I say that is, if you’re busy running a thriving freelance / web business, it’s practically impossible to put out 100% correct copy all the time and constantly generate ideas that make your readers stand up and take notice. I speak from first-hand experience.
I write copy for clients, write and self-publish my own line of ebooks, blog, publish three newsletters and do extensive article marketing. This is just the “writing” side of my daily duties. In between there’s social media engagement, putting together proposals for clients, billing, sourcing work to other freelancers – and a million and one other things it takes to run a thriving freelance writing / web business.
Following are some web copywriting tips that help me turn out good copy that gets good traffic and keep sales steady.
1. Web Copywriting Tip for Turning Out Letter-Perfect Copy: Don’t Feel Bad about Proofreading After
Of course, you should proofread everything before you upload it to your website/blog. But, don’t feel bad about proofreading after. I do a cursory read of my copy before I upload it. But, 90% of the time I’ll go back and proofread it after it’s been uploaded. Usually, it’s after I’ve uploaded the copy and read it that I find a mistake – if not an actual spelling error, then it’s the way I’ve worded something that I wind up changing.
Bottom line, don’t feel bad about making changes to your copy after you’ve uploaded it – even days or weeks later. Sometimes, while perusing an old article on my site I’ll find an error, and I usually stop and fix it. My thinking is, “better late than never.”
Apparently, I’m not the only one who doesn’t fret over grammatical/spelling errors; I love this super-successful blogger’s take on blogging and spelling mistakes.
2. Web Copywriting Tip for Getting More Site Traffic: Spend Time on the Headline
If you want to get more website / blog traffic, spend time on the headline. This is my number one “web copywriting tip” for all online writers. Sometimes, the headline won’t come to you immediately; it may materialize after you’ve written a post. This is fine. I almost always start with one headline, then wind up with a completely different one after I’ve written a blog post/web article.
Regarding writing great headlines, Copyblogger put it best, stating . . .
A great headline [should] communicate a full message to its intended audience, and it absolutely must lure the reader into your body text. At its essence, a compelling headline must promise some kind of benefit or reward for the reader, in trade for the valuable time it takes to read more.
Read the full post to learn how to write effective headlines.
3. Web Copywriting Tip for How to Sell More Online: Include a Call to Action
You are selling something, right?
Unless you’re a hobby blogger/website owner, you write copy to sell something, right? It could be for an immediate sale, or a sale down the line, but selling is the main intent, no? So, include a call to action in your copy.
Do you want prospects to buy an ebook, sign up for a newsletter, request information on an upcoming webinar, etc.? Whatever it is, don’t forget to include a call-to-action.
4. Web Copywriting Tip for Coming Up with Ideas for What to Write About: Keep a Swipe File
One way to keep a constant flow of ideas at your fingertips (and create great headlines, also) is to keep what journalists refer to as a swipe file. These are simply physical copies of/online bookmarks of web articles, magazine articles, postcards, etc. that you run across in your everyday life that make you stand up and take notice.
Stick’em somewhere (or bookmark’em on your computer) and go to them when you’re “stuck” . . . for a headline, an idea, inspiration, etc.
5. Web Copywriting Tip for Becoming a “Go To” Website/Blog
Stay relevant; as in, stay up on new technology/happenings in your industry. For example, the recent post here on iPad accessories for freelance writers. As technology and your niche’s rules and regulations change, stay on top of it on your website/blog.
Editor Note: Get free articles for reprint for your blog, newsletter, website, etc. at YuwandaBlack.com; a subsidiary site of InkwellEditorial.com. Articles cover freelance writing, ebook publishing, SEO and more!
6. Web Copywriting Tip on How to Get More Traffic Out of a Post
Link, link, link – as in link to the great content of other bloggers and web publishers s as much as you can; especially those who are authorities in your niche.
This not only helps you to build an authority blog, it gives more depth and substance to your content because readers can get a rounded discussion of a topic without having to take “just” your word for it. And, those influential bloggers just might link back to you, which helps your site to rank higher in search engines.
7. Web Copywriting Tip for How to Keep Readers on Your Site / Blog Longer
The longer a visitor remains on your site, the better your chance of making a sale (or having the reader heed whatever your call-to-action statement is).
One of the easiest ways to do this is with intrasite linking. What is this? Simply linking to other articles on your site – that is relevant to the post at hand, of course. Gain more insight into this concept, as well as over 30 other blogging tips.
8. Web Copywriting Tip for How to Turn One-Time Site Visitors into Loyal Readers
When people search the web, they’re most often looking for a solution to a particular problem. If your site/blog provides the answer, they’ll return again and again. So, consistently solve problems for your readers. To do this, keep your readers’ needs top of mind every time you sit down to write a post/article.
One of the best ways to do this is to solicit feedback from your readers and then respond to it on your site.
This also cuts down on the amount of thinking you’ll have to do to come up with relevant site content. I started doing this a couple of years ago and let me tell you, it’s not only a great way to foster a community of rabidly loyal site readers, it’s an excellent way to get more web traffic too!
All you have to do is read through some posts on this site to see that many of the posts in the last couple of years have stemmed from questions/feedback that I’ve received from readers, eg, this recent post on how beginners can make money online.
9. Web Copywriting Tip on How to Rank Higher in Search Engines (Which Leads to More Site Traffic & Sales)
The bottom line is, if you have a for-profit blog or website, then you must, must, must learn SEO – at least the basics, eg, how to conduct keyword research, what anchor text is, where to put keywords in text, etc. Blogging without knowing SEO is like blogging in the dark.
No matter how good your content is, if it can’t be found online, you might as well be writing in a paper notebook. “Nuff said!
As this post illustrates, there’s a lot to think about when you’re a freelance writer who runs a full-fledged online business that includes blogging and a whole bunch of other duties. Content creation is one of your main duties though, and too often it’s put on the back burner or not given the attention it deserves.
Keeping these web copywriting tips in mind can help you save time, and generate more site traffic, which leads to steady sales.
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