Blogging: 3 Reasons You Might Want to Scale Back Right Now
Number one, editorial is cyclical and summer tends to be the slowest time. June can still have some activity, but July and August for all intents and purposes can be dead as a doorknob.
Now there are exceptions, of course, eg, how often you market, the niche you specialize in, content special you may be running, landing a new client out of the blue, etc. Any or all of this can mean you’re busier than a mosquito on a muggy summer afternoon at a family barbeque.
For example, I remember when I first started writing SEO content back in 2007 … for the first few years, I was busy year round. I think it was because it was new, a lot of companies were hopping on the bandwagon and there weren’t nearly as many experienced SEO copywriters around as there are now. So again, just know, these are just kinda industry guidelines – nothing is set in stone.
With that being said, the second reason you might want to cut back on blogging right now is you need some down time. Blogging is time consuming and can be stressful, especially if you blog frequently, eg, at least two to three times per week or more.
Coming up with new ideas, formatting posts, responding to feedback, etc., in addition to your regular duties as a freelance writer — when you think about it, blogging is a second job really!
It’s good to give your brain a break. Following is why.
Your brain doesn’t work when it’s overloaded
Studies suggest that different parts of your brain work when you’re giving your full attention and when you’re daydreaming. It can seem like your brain does all the heavy lifting when you’re focused, but when you let your mind wander and your creativity and introspection thrive. When you’re resting your brain is still hard at work processing new information, resolving tensions or stressful situations, affirming your identities and ethics, and to giving you a deeper understanding of your behavior. That’s why you may feel like inspiration hits when you’re daydreaming or zoning out.
Too many of us – especially Americans – are taught that the only way to get what we want is to work, work, work. And while I totally believe in hard work, the older I get, the more I realize how important rest, rejuvenation and relaxation are. It’s as vital a part of the success equation as hard work. Never forget that.
The third reason you may want to take a break from blogging right now is – it’s summertime baby! Get out there and enjoy. The busy fall season will be here before you know it. So take this time to have some fun dammit!
Before you take a well-deserved break though, we’re up against a holiday weekend. Happy early Independence Day to my American readers by the way!
As I’ve blogged about before, I love holidays; for the traditional reasons, as well as an untraditional one — it gives me time to work uninterrupted.
5 Ways to Increase Your Freelance Writing Income This Summer
Following are some ways you can use this downtime to add to your bottom line by year’s end. I’m doing some of them myself.
1. Redesign Your Freelance Writing Website
How many times have you looked at your site and thought, “When I get time I’m going to redo it?” But you never seem to have the time. Well, make time this summer. You’re likely as slow as you’re going to be throughout the year. If you don’t squeeze it in now, when will you?
I’m having this site redesigned by the way; started the process a couple of months ago. The last time I had it done was back in 2008 – yeah, almost a decade ago! I can’t believe it’s been that long. The big thing that pushed me to get this done is that Inkwell Editorial is not mobile-friendly and I know I’m missing out on a ton of traffic. Just how much? Well, consider the following:
And today’s statistics are only half the story. These numbers will be even more skewed towards mobile in the future. Simply put, you NEED to be thinking mobile, because EVERYONE is on mobile.
Here’s a really quick way to test to see if your site is mobile-friendly. FYI, the new version of InkwellEditorial.com will be unveiled in September (yeah, I’m taking my time with it).
2. FINALLY Get into Self-Publishing
I can’t tell you the number of freelance writers who have emailed me wanting to know about some aspect of self-publishing, or to tell me that they’ve been working on a book that’s “almost finished,” or that they’re going to start working on one because they want to diversify their income.
Now’s the perfect time. Commit to a certain word count per day and just get the darned thing done already!
3. Create a Lead-Generation Book for Your Site/Blog
See the subscription on the right-hand side of every page of this site? See the ebook touted that you get for free when you sign up? Know how long I procrastinated on getting that done? Probably a year or two. I wrote it back in 2011; it’s been updated since then of course.
But I wrote it because I wanted to grow my subscriber list. One of the easiest ways to do this is to give something valuable away as a lead generation tool. This free ebook has increased subscriptions to my newsletter, and led to more ebook and e-course sales. If your freelance writing website is “for profit,” writing and giving away a free ebook/report is an excellent way to grow your subscriber list so you can easily promote your products and services.
Does your site have one? If not, now’s the time to create one. “What to write about?” you wonder.
First, determine who your site’s target market is. Is it other freelance writers (like mine), or is it clients you want to write for (eg, B2B or B2C businesses)? Once you determine who your target market is, create an ebook that solves one/some of their pain points. It doesn’t have to be long.
My ebook runs 70 pages, but you can literally create one that’s 5 or 10 pages long that’ll do the trick. Just be sure that the information you dispense is VALUABLE; that it solves a problem and makes the reader want to take some kind of action, eg, subscribe, request more info, purchase, etc.
4. Assess Your Freelance Writing Rates
You should re-assess your rates at least every year or two as a matter of course.
Look back over your sales for the last year. What service brought in the most money? Can you charge more for it? How are rates performing on your other services? Are they in line with what others are charging? When was the last time you raised rates? Can you bundle services and offer a discount to attract even more clients?
These are some of the questions you should seek to answer when assessing your rates.
5. Cross Projects Off Your List
Here, I’m not talking about projects that you finish. I’m talking about projects that have been on your to-do list forever that you know deep down you’re never going to get to. How does this “increase your income?” Well, for one, it decreases the amount of mental energy you spend thinking about or stressing about things you’re never going to get to; and secondly, it frees up brain cells to focus on the things you will accomplish.
I got this idea when I was watching an episode of Oprah’s Super Soul Sunday one weekend recently. Arianna Huffington – yeah, that Huffington – was the guest. One thing she said stuck out to me. She talked about doing a “life audit” in order to figure out what was really important.
As she explains in the video below, she said she had a lot of projects on her list that she realized she was never going to get to, so she crossed them off her list.
So many of us live life waiting until we do this, accomplish that, or make this happen before we start living. But life is right now, NOT when you finally get to the point where you can start doing x, y and z.
Her interview resonated with me because, like her, I’m a Type-A personality and always seem to have a million things going on –- and a gazillion more I want to get to. The older I get, the more I want to simplify -– and sometimes simplifying doesn’t mean crossing stuff off your list once you accomplish them.
It means letting them go. That’s a form of crossing it off too.
Where do you want to be in a year? Three years? Five years? If your life is going 1,000 miles an hour and it’s all you can do to just keep up, how do you find time to advance your dreams; to get to the next level in life?
Holidays and other free time can be an excellent way to do this. But do it with balance. For example, give yourself one task to complete this weekend (this summer, this holiday). Create a schedule … and then get down to business, ok?
Again, Happy Independence Day to my American readers. Enjoy. Be safe. Have fun. 🙂
P.S.: BONUS “Increase Your Freelance Writing Income” Project
I’ve been into affiliate marketing since 2008. In all that time, I’ve only dibbled and dabbled. I’ve done pretty well, but my earnings have never been consistent because I’ve never taken the time to set up a proper sales funnel. Well, I’m finally doing that. It was one of my New Year’s resolutions, which I’ve been referring back to a lot this year.
Affiliate marketing is an excellent way to increase your income as a freelance writer. And if you set it up right, it doesn’t have to take up a lot of your time.
P.P.S.: Free Ebook – Get Mobile Baby!
How? Visit http://GetaMobileCareer.com (GAMC). There’s a subscriber box on the page. For now, you get the same free ebook as when you subscriber to this site (InkwellEditorial.com). But, there will be a new FREE ebook (Get Mobile Baby!) you’ll get once the site is live. The subscriber list on GAMC list is separate from the one on this site.
I’ve been sending out the same newsletter to subscribers on both lists for a while now. But, once GAMC is live, that practice will cease. I want to contact those who are only interested in affiliate marketing from that site, and to those who are only interested in freelance writing from this site. So if you want the affiliate marketing newsletters, be sure to subscribe from GetaMobileCareer.com, ok?
P.P.P.S.: SEO Writing Ecourse – HUGE Discount (Extended)
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Buy Now, Pay Later
Did you know you can use Bill Me Later (aka PayPal Credit) to pay later? You can! I use it all the time to make purchases online – it’s a wonderful way to get what you need now if you’re a little cash strapped.