August 3, 2010
The following is a guest post from Corry Cummings.
Once you have found a niche market in which you can compete, your next step is to become known as an authority or influential figure in the subject area. Most people consider influential figures in niche markets to be experts that got lucky enough to find a market and worked hard to become well known in it. However, this is not always entirely true. There are 5 steps to becoming influential in your niche with your content.
Even if you are not a great writer, it is important that you are making sure that your content writers on the same page as you when it comes to showcasing your content to reach your goals. With that said, you can use the following steps to become a powerful authority on the Internet, no matter who is doing your writing for you.
1. Stay Active and Solve Problems
As you first begin to get your name recognized in your niche, remain very active on the subject forums and other people’s blogs. This can include responding to posts with additional comments or suggestions, writing guest blog posts on other sites and answering questions that people may ask on your niche topic’s forums. When you do so, you can link back to your blog or web site to encourage readers to visit your site and read other opinions and advice that you have to offer.
2. Use a Series of Articles on Your Blog
One way to establish authority on a subject is to write a series of articles exploring the finer aspects of the broad topic. By doing so, you allow your readers plenty of opportunities to link to your blog multiple times for different topics.
This series of articles can last for as long as you need it to. Remember, the longer your series of articles, the more time your readers have to locate your information. In addition, if readers enjoy reading one post, they are very likely to read the rest of the articles in your series.
3. Create an eBook or Book
You can quickly become influential in a niche market if you can create the authority reference for the subject. One way to accomplish this is by writing an expansive and valuable ebook. You may not even need to charge people for distribution of the book. Simply having your name on such a powerful resource can be enough to drive visitors to your personal blog or web site.
4. Don’t Be Modest
If you are recognized in your niche market, do not hesitate to publish such an achievement on your web site or blog. For example, if you are chosen to do an interview on your subject area, this might be an excellent opportunity to create a post stating that the interview took place. You can link to that interview so that your readers can verify the claim.
5. Pay Attention to Your Audience
Once you have some established members, make sure that you are treating them well by catering to their needs. For example, if you notice that you are drawing a great deal of members that do not have any experience at all with your niche subject area, consider asking them what they would like to know and writing a post or article is response. This sort of approach helps to humanize your web site and can draw more members to your content.
A Note from the Publisher (http://bit.ly/co7XCW)
First, I want to say, these are excellent tips — especially if you’re just beginning your website or blog. I’ve used a variation of all of these at one time or another. I got my first website in 1999 and have been blogging since 2005. Following is some in-depth, additional insight I’ve gleaned that may help you get action from these tips even faster.
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Very nice post and some helpful information. Just want to add one thing to #3. You don’t need to write a full size book to be considered an authority on your subject. I have authored six booklets, and have been called an authority on my subject by people I would call experts. In fact, one of those people wanted to purchase 600,000 copies from me, and I had no previous track record. So, it can be done!
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