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Getting Your Freelance Writing Business Off the Ground: 4 (More) Steps & You’re Ready to Go!

How to Start a Freelance Writing Business: 4 More Steps

Written by Karen Cioffi

In the prior article here on Inkwell Editorial, Starting a Freelance Writing Business? The First 3 Questions You’ll Need to Answer to Find a Profitable Niche, we discussed the first three decisions you need to make before you can move forward with your plans to start a freelance writing business.

3 Decisions We’ve Discussed Already

The number one decision is to decide what you’re good at. The second is to decide if it’s something you love to do. The third is to decide if that niche is profitable.

4 More Decisions You Need to Make

Now, it’s time to go over the next four steps you’ll need to take to actually implement your freelance writing business – to get it off the ground.

1. Create a quality product or service.

The very first step is to have a quality product. This can’t be stressed enough.

If you have a quality product, it will sell itself. Aside from it making your ‘sales’ job easier, you want to be known as a professional freelance writer, trustworthy, and as an authority in your niche. Your customer/client needs to feel like he’s gotten a great value for his dollar with your product or service.

Tip: In regard to freelance writing, to have a quality service you need to know how to write – it’s important to learn the craft of writing. You also need to know your niche.

How to Start a Freelance Writing Business: 4 More StepsIf the niche you chose is something you’re not too familiar with and are investing in because of its popularity, then you’ll need to research the topic. Become familiar with the keywords and jargon.

2. Know who you’ll be marketing to.

Once you decide on your niche, it’s time to dig in. You’ll need to know what type of people and businesses will be interested in buying what you’re offering. The more specific information you have the easier it will be to market to them and the more willing they will be to use your services.

To get started, you can do a Google search for the niche you want to write in. This will bring you to sites/businesses in that niche.

Suppose you want to write for the allergy niche. Type in “allergy products” in the search box and see what comes up.

I did this and Google listed 159,000 results that offered information on allergy products. That’s a lot of opportunity.

3. Brainstorm your message.

At this point, you have a great service and you know who you’ll be marketing to. Next is to have an effective message. This is essential to a successful freelance writing business or any business for that matter. Your message will be your value proposition.

According to Investopedia.com, your value proposition is:

A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.

Often, you don’t have the time or space to write a lot, so it’s best to tweak your full value proposition down to one sentence to be used in your signature. For example, one of my businesses is helping authors and writers create an optimized online platform. My signature for that business is:

Karen Cioffi

Build an Online Platform that Works

TIP: It’s important to have your niche keyword in your message.

4. Promote your message. This is the ongoing marketing phase.

With your niche and value proposition in hand, you’re ready to take off. This final step is all about promotion, which is the visibility stage of marketing. It’s the process of getting your product or service in front of as many ‘targeted’ people as possible and converting them into customers/clients.

According to the U.S. Small Business Administration, “customers are the lifeblood of your business.”

At this point, you need to create and implement your marketing strategy. Keep in mind this strategy will be ongoing, so make it realistic. It’s got to be doable.

3 Basic Marketing Strategies for Freelance Writers

Three basic marketing strategies you’ll need to work on are:

  • Create a professional and optimized website
  • Article marketing – this is an inbound marketing strategy that helps bring traffic to your website – it also helps establish you as an authority in your niche
  • Social media – for this strategy you will need to ‘share’ your article marketing efforts (share your posts/articles), be active on your social networks, and share the content of others.

These four steps will help you get your freelance writing business off the ground and in flight.

How about you?

Do you have a freelance writing business up and running? Do you have a value proposition for it? If you do, we’d love to know what it is.

About the Author: Karen Cioffi is a freelance writer and online platform marketing instructor with WOW Women on Writing! She helps authors and freelance writers create and optimize their online platform, including their website. Need help with your platform? Take Ms. Cioffi’s six week in-depth ecourse, Create and Build Your Author/Writer Online Platform.

Tomorrow on SeoWritingJobs.com, This Site’s Companion Site: Why I Love Cheap Writing Gigs (my take on this often-volatile freelance writing subject).
SEO Copywriting Training Course in Negril JamaicaP.S.: Ready to start freelancing? Join me in Jamaica for the SEO copywriter training class and learn how to start a high-paying career as a freelance SEO writer. Incentive? Here’s an SEO writer who signed a $24,000 contract!

A nominal deposit reserves your spot. Learning SEO is about so much more than learning a new skill; it’s about changing (taking control of) your life! Proof? See average salary of SEO writers in graphic just below.

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P.P.S.: Avoid freelance writing dry spells by making extra money as an affiliate marketer. How? Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites.

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    Comments

    1. My one statement would be “Offering Healing and Hope From the Ping of Betrayal”.
      Karen, we’re all learning so much from you and I’m thoroughly thrilled with the online course on Building Your Author Online Presence.
      Thanks a bunch.

    2. Hi Karen: The value proposition is an interesting concept. Thx for sharing.

      As we’ve discussing on the WWC website, many of us have several different focuses to our business, so it’s not always easy to come up with one statement, but if I had to pick one at the moment, it would be:

      “Writing, speaking, and traveling for the sake of fine chocolate.”
      Doreen Pendgracs recently posted…acknowledging our accomplishmentsMy Profile

      • Doreen, Yes, I’m one of those with multiple focuses. If they each have a different target market, which mine do, then a VP is needed for each.

        If the focus is varied but within the same target market, then one is the way to go.

        I love your ‘all purpose’ VP!:)
        Karen Cioffi recently posted…Writing for SuccessMy Profile

    3. Hey, Yuwanda. Glad to be back!
      Karen Cioffi recently posted…Writing for SuccessMy Profile