3 Ways to Drive Visitors to Your Blog & Increase Blog Traffic

August 31, 2009

Want to drive more visitors to your blog? Want to increase your blog traffic? One of the best ways to do this is to find out what your audience is thinking. But, how do you do that?

Following are three methods you can use to find out what your customers are thinking so you can increase your blog traffic.

1. Poll: With free online software offered by sites like CoolSurveys.com and PollDaddy.com, all you have to do to poll your readers is cut and paste a snippet of code into your site and you’re done.

Polling Tip: Don’t get carried away. Ask maybe one or two questions – tops. This will force you to really think about what area of your business you want/need to know more about. Hint, hint: the area that leads customers to take action (ie, purchase your product service).

2. Comments Section: The comments section of your blog will yield a lot of information. Have some posts garnered more comments than others? Was there a particular posts that generated more heat than others?

Even when your readers disagree with you (perhaps especially when), you should pay attention to them. Dig deep into negative feedback to see if you can find the kernel that can be turned to your marketing advantage.

For example, a reader visited my site from an article of mine posted to a social bookmarking site. The reader had some unkind words about the design of my site. While the comment rankled, I knew that the foundation of what they were saying was correct. A new design was something I’d been putting off for a while.

And, while it took another year to get around to redesigning my site, that comment stuck with me because it was, in essence true.

3. Reader Feedback: Are your readers constantly asking you for things you don’t have? Then maybe it’s time you provide it.

How One Website Owner Listened to Reader Feedback & Literally Had a List of Customers Anxiously Waiting to Buyer Her New Ebook — Before She Ever Wrote It!

A Prime Example: A friend of mine who is a realtor started a very successful side business. Realtors and professionals from other states were emailing and calling her practically every other day wanting to know how to start the same kind of business in their state.

Instead of trying to dispense information to each one individually and/or simply not responding, I advised her to write an ebook about it and sell it on her site. (The business included a lot detail that couldn’t be dispensed in a 2-minute or even a 2-hour phone conversation).

She now has a waiting list of people who are lining up to buy it once she’s done. She plans to sell it for between $39.95 and $49.95. I advised her to charge much more because what’s she’s really selling is a “business in a box” to a niche market (realtors) who are looking for other ways to make money in an economy that is slumping. I think this deserves a premium. But, that’s her call.

My point here is, if you go back over three months to a year of reader feedback – whether it was a question, a congratulations or a not-so-nice comment, you will get a handle on what your readers want more of. Then, all you have to do is figure out how to give it to them.

If you take the time to find out what your customers want, driving more traffic to your blog is not difficult.


Related Posts

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Creating a Blog: How to Publish a Profitable, Popular Freelance Writing Blog
What’s the Difference Between a Website and a Blog?
Get More Website Traffic: 4 Controversial Ways to Do So

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