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No matter what your online business is, eg, freelance writing, self-publishing, affiliate marketing, product development, etc., at some point, you’re going to run up against having to learn SEO (at least the basics); that is, if you’re serious about making money online — and especially if you’re new to doing business in the digital age.
And the foundation of search engine optimization (SEO) is learning how to conduct keyword research.
3 Reasons Every Freelancer / Online Entrepreneur Should Learn How to Do Keyword Research
Judge Interest in a Product/Service: It’ll tell you if there’s enough of an interested audience before you invest time and money in developing an idea.
This is accomplished by seeing how many searches there are for a particular term.
Separate Buyers from Tire Kickers: Keywords can signal where customers are in the buying cycle. Some are buyers; others are browsers. For the most part, you want buyers. Following are examples of each.
Buyer Keywords: An example might be “price of Nike cross-trainers” or “coupon ASUS laptop,” or “discount Samsung DUOS phone.”
If a person is asking about price, seeking discounts and/or looking for coupons, they’re probably at the stage where they’re ready to make an actual purchase.
Browser Keywords: An example might be, “How do I grow organic tomatoes?” Or, “Who is starring in the Broadway version of that play?” These are examples of information gathering. At some point, a person might make a purchase, but right now, they’re just browsing.
Grow Site Traffic Organically: By knowing which keywords to target, you can grow your blog traffic seamlessly over time.
Note: This won’t happen overnight, but if you consistently create informative, properly SEO’d content and promote it, your blog’s traffic will grow.
So whether you’re a freelance writer looking for new clients; a self-published author trying to grow your reader list; an affiliate marketer trying to generate more sales; or some other type of online entrepreneur, knowing how to conduct keyword research is critical to your online marketing success.
3 Free & Paid Keyword Research Tools
Following are a few keyword tools I use. Note: Most of them cost, but have free versions that give you limited access.
1. Google’s Keyword AdWord Planner tool: It’s not nearly as effective as it used to be UNLESS you’re spending money to run an actual ad campaign. However, it can give you baseline ideas about profitable keywords to target.
You have to create an account in order to use it. Don’t worry, that’s free to do.
2. SEMRush.com: I LOVE this tool. It give you googobs of information in an easier-to-understand format than Google’s keyword tool, in my opinion. However, there’s a drawback.
If you’re just starting out, it’s pricey at $90/month. But when you can afford it, jump on this if you’re going to be doing a lot of keyword research.
3. SeoBook.com: You have to subscribe to the site (it’s free), but you get free access to their keyword research tool — which is based on the useful one that Google USED to give full access to. Not only that, you get free tutorials that show you how to properly do keyword research.
If you want to learn more about SEO, I recommend subscribing and bookmarking this site. Again, it’s totally free, and you’ll learn a ton in the emailed tutorials that will come your way.
2 Ways to Make Money Online with SEO / Keyword Research Knowledge
Following are two ways to put your knowledge of SEO and keyword research to use.
Start a Freelance (SEO) Writing Career
In my SEO writing ecourse, I cover how to properly do keyword research. It’s broken down in a step-by-step manner that makes it easy to understand all the tech-speak that search engine optimization (SEO) tends to be rife with.
FYI, here’s a great article that explains in detail what buyer keywords are and how to find them. If you’re a freelance writer and you point details out like this to clients, it’ll blow their minds because most of them don’t have this much in-depth knowledge about SEO.
In fact, writing and distributing a free report on this topic would be an EXCELLENT way to put you front and center with more prospects, so you can showcase your knowledge and increase your chance of landing more clients.
Create a Niche, Authority Website(s)
The second way to earn is to build an authority, niche site. I still earn money in Google AdSense income from minisites I built years ago that I don’t even update anymore (that’s when I was into that kind of thing). One of those sites is ForeclosureBusinessNews.com, a site I built to promote an ebook on foreclosure cleaning that one of my sisters wrote.
I haven’t taken it down because I still earn commissions from that ebook (have since 2008), and becasue it’s in a high-earning niche (mortgages, real estate). I might one day get back to updating it and eventually sell it, or keep building it out. It’s valuable, virtual real estate I can either sit on, or develop.
The point I want to underscore is that knowing how to do keyword reserach is the gateway to building a sustainable online income — whether you’re working with for others, or creating and selling your own products and services.
Hope your hump day is going well,
P.S.: If You’re Serious about Making Money Online, You Need a Website/Blog.