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Archives for July 2013

Should You Become a Freelance Writer? An Assessment Test (Answer These 10 Questions to Find Out)

Fall is right around the corner. (I know, I know – how dare I bring this to your attention while you’re in the middle of deciding whether to have margaritas or Sangria on your beach outing this weekend!)….

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How the Marketing Merry-Go-Round Almost Killed My Freelance Writing Career

by Lizz Shepherd

Most freelance writers who have been around for a while will tell you never to get complacent in your marketing. If you stop marketing, you eventually disappear from the minds, rosters and spheres of potential clients.

I’ve been around for a long time; I started freelancing in 2006 and I’ve stopped marketing quite a few times. For the first few years, I thought that was fine. It wasn’t a big deal, I thought, because I could always make up for time spent away from marketing with fervent activity.

What Happens When You Stop Marketing

When I had several clients and a few good content companies to write for, I felt safe and forgot all about marketing. I’d write for several hours a day and feel that my career was pretty safe.

Freelance Writing Tips on MarketingMarketing? Pfft. I used to do that,” I’d think, “but I don’t need to anymore.”

But inevitably, the bottom always drops out.

Always.

One or two clients disappear without a trace or go out of business. A content company will close its doors or simply slow to a crawl.

Why the Marketing Merry-Go-Round Makes You Panic

When this happens, I’ve panicked and send out an insane amount of marketing in just a few days. Of course, that means that I had almost no income for those days while spending 10 hours a day applying to anything that was remotely possible.

After a few exhausting days or marketing my own content writing website and applying like a crazy person, I would then spend a few days answering the flood of responses while simultaneously trying to work more hours to make up for the income lost while I was marketing.

What the Marketing Merry-Go-Round Taught Me

Being on the marketing merry-go-round is exhausting. It’s nerve-wracking and it makes your freelance writing business a feast-or-famine enterprise that is hard to sustain over time.

“What I’ve learned from many times on the merry-go-round is that you are never safe enough in your writing career to stop marketing.”

You can be in the business for 10 years and be left without an income out in a week when a few clients stop doing business.

How Many Writing Jobs Should You Apply for to Keep Jobs Flowing in Consistently: The Formula That Works for Me

What I’ve discovered is that the occasional day spent on nothing but marketing is fine, but most marketing should be done as a steady process no matter how comfortable and safe you feel.

I’ve found that applying to one thing a day isn’t worth the time it takes away from writing, so I apply to three to five things a day. This has been a great way to keep work coming in to replace work that disappears. But, it also gives me plenty of choices in what I accept and what I don’t.

Staving Off Desperation

If I’m offered a contract but I don’t like the terms, I don’t have to take it out of desperation. I know that I’ll most likely get another offer or two that week, and the week after that, or the week after that. In short, when you market consistently, you stop the ride and step off the merry-go-round. And that’s the goal.

After all, amusement park rides are fun for a short time – they’re not supposed to last forever.

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Editor Note: Speaking of marketing, did you see the list of freelance writing job leads that were posted yesterday? FYI, every Monday we post job leads to help you start your work week off right!
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Share Your Thoughts

Do you ride the marketing merry-go-round? How have your marketing habits helped/hurt your freelance writing career? Please share in the comments section below.

About the Author: Lizz Shepherd is the owner of Waxing Moon Marketing. She is a former reporter, a published author and writes Web copy and PR materials.

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P.S.: Learn how to dramatically increase your chance of landing freelance writing jobs by finding them — before they’re even made public.

I’ve been blessed with the “mind of a marketer,” so to speak. It’s what’s accounted for my freelance writing success over the years. I can’t tell you how many times I’ve told somebody about a marketing technique I use and I’ll get a response like, “I never would have thought to do that.”

Unsolicited Testimonial

Yuwanda,

I just purchased your ebook on 7 ways to market your freelance writing business. I’m only on page 19 – the second idea – and I must say that my writing business will never be the same again! (emphasis added) After reading only 2 of the 7 ideas you mention, I can’t believe I didn’t think of these before! Nobody mentions them in freelance writing discussions, and it’s no wonder that so many are hurting for clients. I am truly blown away!

Thank you for revolutionizing my business with this information.

-JL

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Freelance Writing Jobs for the Week of 7/29/2013

Note: Some of these jobs, although freelance, are location specific. In those cases, the location is listed.

Freelance Tax Writers: We are looking for a tax expert writer to ghostwrite daily a blog about emerging tax issues and opportunities for corporations and HNW individuals. Focus is on California but discussion of federal tax and international tax shelter planning and other complex issues as well. Pay: $60/article; ($300/week for 5 articles). Get full details on this freelance tax writing job.

Freelance Writers – Plumbing: We’re a fun-loving group of plumbers who are looking to take the Internet by storm. We’ve made hundreds of plumbing how-to videos, written the equivalent of books of material about plumbing for homeowners, and now we need a little bit of help sharing the latest news in the plumbing world with homeowners because we have to go unclog a few toilets to afford our passion projects in the plumbing world. Pay: $60/post ($300/wk for 5 well-researched 700+ word articles per week). Get full details on this freelance writing job.

Freelance Resume Writer (Sacramento, CA): Growing Real Estate office is in need of a part-time person to write story letters and resumes for our new agents. The person in this job must be empathic when interviewing, be a creative writer that can take mundane facts and make a compelling 1-2 page story. These letters will be biographically in nature, but with a hook for why they became realtors. Writing samples welcome. Pay: $45 per completed story letter and $30 per completed resume. Get full details on this resume writing job.

Freelance Travel Writers: Write for HAWAII magazine, an award-winning, bi-monthly regional travel publication with a national paid circulation of 60,000 and per issue readership of more than 250,000. The magazine is written for people who love Hawaii and visit often, but who primarily reside outside of Hawaii.  Pay: $600 to $2,000 per feature; we also purchase photos at additional fees. Get full details on this travel writing job.

Freelance Medical Writer: Experienced writer needed to edit transcript and medical content in PowerPoint presentation for promoting a new and advanced specialized outpatient procedure. The target audiences will be referring physicians and CME lectures. Pay: Not listed. Get full details on this medical writing job.

Freelance Pet Writers (New York, NY): I am looking for some new freelancers to write some articles for the new NYC dog website DogSpin.com. Specifically I am looking for dog owners who do fun or interesting things with your dog around NYC (or weekend trips with your dogs). Pay: $20 per story; need five. Get full details on this pet writing job.

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Editor Note: Did you catch yesterday’s post, The State of Freelancing: How It’s Changing Career Options Worldwide & 3 Things to Consider Before Taking the Plunge? Really interesting how — and why — so many are turning to freelancing, especially in this economy.
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Freelance DIY Bloggers: PureBlue is a full service ecommerce agency, currently looking for bloggers to write and publish regular posts in regards to DIY. You must have knowledge and experience in writing about DIY and able to write a range of interesting posts about DIY tips, construction, DIY projects and crafts. Pay: We will be looking for multiple posts a month and will pay on a per post basis. Get full details on this DIY blogging job.

Content Editor (Seattle, WA): Full-time, off-site position. Duties: Resolve content requests submitted by clients and internal sales teams. These requests involve updating client’s descriptions and amenities within a deadline. They require editors to build a thorough understanding of a rich variety of tasks and to work with sales teams, international content teams, and internal teams including media and geography…. Pay: Competitive, with great benefits. Get full details on this content editor’s job.

Freelance HR Writer: International HR consulting firm is seeking freelance contributors to write monthly news articles about employee benefits in various countries, including local social security systems, insured benefits (pensions, health insurance, life & disability insurance), and related employment conditions such as mandatory leave, holidays, termination, and incentives and perquisites. Fluency in another language is a plus since many primary sources will be in the native language and not English. News articles will be written in English. Pay: Compensation will be on a per-assignment basis. Get full details on this human resources writing job.

Freelance Technical Writer (Smartphones): We’re in need of a smartphone expert with top notch writing skills. You’ll be expected to receive handsets and evaluate them with 14-30 days of receipt. Reviews should be between 800 and 1500 words. Other duties will be comparing handsets in terms of specs as well as from a hands-on approach. Pay: .05 to .10 cents/word. Get full details on this mobile technology writing job.

Freelance Personal Finance Writers: MoneyUnder30.com is a fast-growing personal finance blog providing approachable financial advice for 20- and 30-somethings. We’re looking for a few talented freelance reporters to craft actionable and discussion-provoking articles on everything personal finance. The ideal person for the job will have financial writing experience and be able to pitch stories with angles that stand out amid the troves of generic financial information on the Web. Pay: Send in your rate for a 500-750 word article. Get full details on this personal finance writing job.

Tech/News Writer Wanted: Search Engine Journal is looking to add a part-time newswriter to our team. This is a high profile position that gets you in front of the internet marketing community on a daily basis. We need someone who can monitor breaking industry news and post 2-3 articles a day, Monday through Friday. Pay: Not listed. Get full details on this technical / internet marketing writing job.

Freelance Sports Writer: Seeking a freelance sportswriter to start a baseball prep website and establish a blog. Candidate is responsible for researching, writing, editing, producing and gathering sports content for website and blogging activities. Pay: DOE. Get full details on this sports writing job.

Online Business Bloggers: The Flippa blog is expanding its reach. We’re currently looking to add several writers to our team. Writers will initially contribute work as ghostwriters, and successful long-term writers will eventually write under their own names. Topics will initially be outlined by the editor, but regular contributors are expected to contribute their own ideas as they get more comfortable with our subject matter. Blog posts are between 1000 and 2500 words in length, and range from how-to articles to opinion pieces and reports. Pay: Submit your rate for a 1000 to 2500-word article. Get full details on this business writing job.

Freelance Travel Writers: Write for 2Camels.com. We seek writers who share a common love for the travel/festival writing genre. Our articles are usually between 500 and 1,000 words in length. Pay: For each article you submit that we publish, we’ll pay you USD $20. Payment is made with 48 hours of publication via Paypal. Get full details on this travel writing job.

Happy Monday!
Yuwanda

coverP.S.: Ready to start your freelance career? As these opportunities illustrate, there are lots of different types of freelance writing jobs out there.

Get the ebook that pushed my freelance writing career to the next levelallowing me to travel and live abroad, get out of debt and really “live the freelance life.” One freelancer wrote:

Hey Yuwanda,

I hope all is well! I just wanted to let you know that this month marked the first month that my writing income surpassed that of my day job. Thanks to your help and inspiration, I have more work than I know what to do with and have successfully landed a number of clients that give me recurring work. Thanks again for your advice!

Editor Note: This freelancer sent this email in on March 1, 2013. He purchased Inkwell Editorial’s SEO writing ebook in April 2012. And not even a year later, he made this kind of progress.

P.P.S.: You can now order any of our products (like the SEO copywriting course) and take up to 6 months to pay.

 

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The State of Freelancing: How It’s Changing Career Options Worldwide & 3 Things to Consider Before Taking the Plunge

I’ve been a freelance editorial professional (writer, editor) since 1993. I love it and wouldn’t want to do anything else; but this career option is not for everyone. In fact, one of the reasons I started this weekly column (The State of Freelancing) is to shine a bright light on exactly what this career choice is all about – the good and the bad. By keeping you abreast of what’s going on in the freelance world, you can make informed decisions as to whether it’s a viable option for you.

This brings me to the title of this post, which was inspired by the San Francisco Chronicle article, Freelancer Or Employer: Identifying Your Next Career Move. The post discusses, in part, how many professionals – because of the ongoing slow economic recovery from the worldwide recession – have turned to freelancing out of necessity.

Add to this the fact that many companies are actively seeking freelancers instead of traditional, 9-to-5 employees and the advances in technology that make freelancing possible, and you can see why it’s so popular.

Speaking of technology, did you know that . . .

According to the April 2013 Wired article, Technology Opens the World of Online Freelancing:

Is Freelancing a Viable Career Option for Me?Businesses are extending their workforces by hiring record numbers of freelancers, consultants and other non-traditional workers. By supplementing core staff with online talent who lends skills and knowledge just-in-time, these companies are able to access more workers and get work done with increased agility. . . .

Growing at twice the rate of traditional employees, America’s new workforce – freelancers, consultants and temps – now make up 25% of the workforce. A decade ago, many of them were working 9-5 jobs close to home. But as technology innovation opened new possibilities and the economy slowed, they had to invent jobs of their own instead of waiting for job markets to return to “normal.”

It’s against this backdrop that freelancing is thriving. But, is it for you? Circling back to the San Francisco Chronicle article, following are three things to consider as you ponder the possibility. Note: I’ll draw on my experience as a freelance writer as I discuss each consideration.

Ready to Freelance? 3 Things to Consider

I. Will Freelancing Work for You? A myriad of factors have to be taken into account here, eg, retirement goals, ability to save, work personality, job security, etc. These are highly personal and only YOU can answer these questions.

While one person may be fine planning for their own retirement and picking up their own healthcare insurance, another might feel stressed and ill prepared to deal – and want/need the security of a full-time job that provides these benefits.

As a freelance writer, it took me years to get on the “saving for retirement” bandwagon. In the beginning of my career, I didn’t think about it. I was young, living in New York and just plain “blissfully ignorant” of the importance of saving for retirement.

Many freelance writers also tend to struggle in the beginning of their careers, which can make saving for retirement an afterthought instead of a priority. But just like when you work full time and your employer offers you a 401K option, you need to be proactive as a freelancer and set this up for yourself.

II. Is Freelancing Compatible with Your Skill Set? As the aforementioned article points out:

. . . it is important to remember that the remote nature of freelancing remains more compatible with some sectors and job types than others.

Further evaluation of this report suggests that creative and technical jobs are the fastest growing in the freelance market, as the vast majority of work can be assigned and completed online. Individuals with IT, multimedia and software programming skills can therefore expect to find well-paid and continuous work while freelancing, while 2012 also saw a significant rise in the demand for mobile application developers and accountants.

If you want to freelance, then it’s important to gain skills in those niches where you can find work relatively easily.

One of those happens to be freelance writing. Almost any type of writing job can be done remotely. And of course, one of the hottest niches in this sector these days is search engine optimization (SEO) writing.
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New Ebook Release: Freelance Writers: How to Stop Taking on Low-Paying Writing Jobs Once & For All. Follow the 5 steps outlined here, and you’ll never have to worry about even considering low-paying gigs again.
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III. How Much Can You Earn as a Freelancer? This depends heavily on your niche, your particular skill set, your experience, your motivation, your adeptness at running a business and most of all, your marketing ability.

I know a lot of very skill, highly talented freelance writers, for example. But, many of them simply do not know how to market. I don’t care how talented, dedicated or skilled you are, if you don’t learn how to get clients in the door, it will be difficult for you to sustain yourself as a freelancer.

And, let me remind you – NOT knowing how to market is ok. After all, we are all newbies at some point. But, you must be willing to invest time in learning how to market if it’s a weak spot.

How to Find Salary/Rate Info On/In Your Freelance Niche

In order to find out your earning potential as a freelancer, contact some in your niche and ask them about rates and earning ability. If you can’t find anyone who’ll talk to you directly, scour their blogs, websites and freelance forums (again, in your niche).

Also, look up info on companies who hire freelancers and what they pay on sites like GlassDoor.com and Vault.com. You’d be amazed at what you can find out by doing some proactive snooping!

Are You Ready to Freelance? Some Parting Thoughts

Whether you’re pushed into freelancing because you can’t find a suitable full-time job, or if it’s a career option you actively pursue, just know, it’s not for the faint of heart.

The number one problem I’ve had — and hear from others about as well — is taking responsibility for things like healthcare and retirement. As I said above, it took years for me to get on this bandwagon. I’m not trying to scare you away, but I want to give you some balanced info so you can go make a very well informed decision.

The concerns outlined here are real, but I can tell you as a professional with two decades of experience under my belt as a freelancer:

I’ve never been happier with my career choice: My worst days as a freelancer have been better than my best days as a full-time employee. And I’ve had jobs that I liked a lot and great bosses – but nothing compares to freelancing. Again, I wouldn’t trade it for anything.

I’ve earned more as a freelancer than I ever did as a full-time employee: And yeah, I work my butt off (often putting in many more hours than I did as a full-time employee as is touched on in the San Francisco Chronicle article), but half the time it doesn’t seem like it because I enjoy what I do for the most part.

I know what my financial future is – as much as anyone can because I don’t have to worry about being fired, laid off, or downsized. My finances are not in the hands of one employer, but the hands of many clients. Most of all, my financial future depends on me and my abilities – and you can’t put a price on that.

If you’re self-motivated, have a skill and are open to learning new things – freelancing is a wonderful career option. And, the technologically advanced world we live in makes it easier than ever to succeed.

Share Your Thoughts?

Have you thought about freelancing full-time? Why/why not? What are some of your fears about freelancing? If you freelance, would you go back to a 9-to-5?  What advice would you offer to those who are considering this career option? Please share in the comments section below.

Share a Freelance News Tip

See an interesting story in the news about freelancing? Send it to us via the Contact link on every page of this site, or in an email to info**at**InkwellEditorial.com. We’re always looking for insightful stories from freelancers that can help others.

Best,
Yuwanda
Start Your Online Writing Career TodayP.S.: Start Your Freelance Writing Career
: Get 5 Ebooks for 1 Low Price! If you want to start a successful SEO writing career, this ebook package gives you EVERYTHING you need to get started — from how to market for web writing jobs, to how to deal with clients.

P.P.S.: You can now order any of our products (like the SEO copywriting course) and take up to 6 months to pay — really!

 

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Quick Tip for Freelance Writing Success

Here’s your Quick Tip for Freelance Writing Success this week . . .

Contact Existing/Old Clients with Bundled Service Offerings

One of the enduring marketing weaknesses of many freelance writers is that they spend so much time hunting down new clients that they forget the old and/or existing ones.

I know I’m guilty of this!

When you consider the fact that, according to the Pareto Principle, 80% of your sales (writing jobs) come from just 20% of your clients, it’s kinda crazy the way most of us market. So this week’s marketing tip is to focus on your existing/previous clients.

Make a list of them and contact them with some bundled service offerings. Why bundled services?

(i) It gives you a new reason to contact them; and

(ii) It forces you to focus on your most popular service offerings.

For example, two of my SEO writing company’s most often requested services are simple SEO articles and blog posts. So, it would be easy to offer a monthly package of a combination of articles and blog posts, eg, one foundational article and two blog posts per week for “one low price.”

Google Algorithm Changes, Getting More Traffic and the Recent Penguin 2.0 update

Google is always updating its ranking algorithm. And one of the most recent updates, Penguin 2.0, focused on backlinks, among other factors. What’s one of the best ways to get a constant flow of backlinks? Fresh content.

Content Marketing: The New Form of Linkbuilding

Many businesses need fresh content, but don’t have time to produce it. Proof?

According to the article, Outsourcing Your Content? How to Get the Best Work from Your Freelancer, on the Content Marketing Institute’s site:

Most marketers would agree that one of their biggest challenges is creating and maintaining enough relevant content day after day. Feeding the insatiable appetites of a weekly blog, Facebook, Twitter, enewsletters, Google+ and other outlets isn’t easy.

The solution a lot of businesses turn to . . . outsourcing. The B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends – North America, sponsored by Outbrain survey found that . . . 

Over half of B2B small businesses will be spending more on their content marketing efforts in the next 12 months (57%), . . .  41% of them [plan to] outsource that content creation to freelancers. [Source: How the Little Guys Do It – Small Business Content Marketing Stats]

Conclusion

By bundling services, you can offer clients much-needed value – and fatten your bottom line at the same time.

Learn more about how to bundle your freelance writing services effectively.

Have a Quick Tip for Freelance Writing Success?

Send it in. Following are the submission guidelines.

Submission Guidelines

Length: 100-250 Words

Bio: 25-50 words; a link to your freelance writing website/blog and a link to one of your social media profiles.

How to Submit: Send in the body of an email (info*at*InkwellEditorial*dot*com). Put “Freelance Quick Tip” in Subject Line. You’ll be sent a link when/if it’s published.

All the best,
Yuwanda

An SEO Copywriting Training GuideP.S.: How to Write SEO Copy That Sells: Learn how to write lead-generating, sales-producing copy like the pros. Changes like Penguin 2.0 have made it harder than ever to rank well. Learning how to write SEO content (and where to most effectively distribute it) is a blog marketing basic.

This training manual holds nothing back — you’ll learn practically every trick in the book about how to write (and distribute!) SEO content to get more website/blog traffic.

P.P.S.: Did you know that you can order any of our products (like the SEO copywriting course) and take up to 6 months to pay? You can — really!

 

 

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Freelance Writers: How to Stop Taking on Low-Paying Writing Jobs Once & For All

Like many of the ebooks I write for Inkwell Editorial, this one was written because of the enormous number of questions I receive about freelance writing rates. Before we get to the heart of this ebook, there are a couple of things I want to point out. …

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How I Revamped My Blog’s Marketing Strategy to Get More Traffic Post-Penguin 2.0 — and You Can Too!

Google’s recent Penguin 2.0 algorithm changes caused many to rethink their blog marketing strategies. One reason is, in spite of the fact that it was predicted to affect less than 5% of U.S. English sites, that number has arguably been higher. My sites were affected. Keyword phrases my blogs (this one and SeoWritingJobs.com) had ranked well for – for years – no longer returned them in SERP results to the degree they had been.

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Marketing Your Writing: Which Opt-in Offer Converts Best?

By Karen Cioffi

It’s realistic to say that all writers today are also marketers. The internet has made marketing a necessity – it’s just jam-packed with individuals and businesses offering the same thing you do.

This being the case, you need to promote you, your website, and what you’re offering. You need to grab all the visibility you can. But, even with sufficient visibility, is it working the way it should? Are you getting good conversion rates (the percentage of YESES you get in response to your call-to-action)? In other words, are your efforts bearing fruit?

Promoting Your Writing: The Purpose of Visibility

Let me backtrack a moment and talk a bit about the purpose of visibility.

Visibility is a primary part of promotion – getting your product or service in front of as many people as possible. Promotion is one of the final steps in the overall marketing process. It’s the process that most of us online are concerned with.

If your marketing strategies are working and you’re getting pretty good traffic, the question to ask is: Is that traffic converting? As mentioned above, the fundamental purpose of promotion is to get the visitors to your website to say ‘yes’ to what you’re offering.

Research shows that only about 1% of first time visitors will buy from you. Proof? A SeeWhy study of online consumer behavior found the following as it relates to first-time visitor behavior on an e-commerce site:

AuthorOnlinePlatform3DBook (1)

First of all, 99% of these visitors won’t buy on their first visit. Of those who don’t buy, 25% will abandon and never return while 75% will abandon but intend to return. . . .

Only 3% of new customers will buy again while 11% of returning visitors who have made a recent purchase (i.e., within the previous 28 days) will buy again.

Key takeaway: Most visitors don’t buy immediately but require a series of visits and abandons over time while considering their purchase. The more that a customer visits the site and the more that they buy, in general, the more they will buy in the future. (emphasis added)

For these reasons, it’s critical to your success as a freelance writer to build a mailing list of subscribers. This way, you can communicate to them on a regular basis. This communication of useable information along with some personalization develops a relationship. It’s the relationship that offers higher sales conversion rates.

Freelance Writers: Ideas on Giveaways that Can Increase Subscriber Counts

But, what ‘ethical bribe’ (gift/offer) is perceived as valuable enough to your visitors to warrant them giving you their information in the first place, giving you their email address? Your choices include:

* A podcast
* An ebook
* A webinar replay
* A video
* A report
* An ecourse
* A free consultation

What Brings in the Highest Number of Subscribers?

This is one of the biggest questions out there: What converts the best in regard to your email list opt-in?

Unfortunately, there is no absolute answer to that question. The only way to find out what works best for you is to get involved in testing.

From personal experience, I know that simply getting traffic to your website isn’t the end all. I struggle, as many of you do, to find the right combination of website design, offer, and opt-in copy to create better conversion. That’s why I test.

There are a number of elements you can test to help you determine what works best. They include:

* The offer
* The offer copy
* The offer image
* The landing page design
* The landing page copy
* Whether to use a separate landing page or include a page on your website

I can hear some of you saying, “What! Even more marketing strategies to use. No way!”

It’s understandable. We’re all overwhelmed with writing and marketing. At times I feel like marketing is a never-ending process that can eat up more time than I have. But, if you’re marketing and your efforts aren’t producing the results you want, isn’t it worth it to find out why?

How to Test Your Offers to Increase Subscriber Counts

Testing doesn’t have to be a lot of work or time. It can be something as simple as changing your offer, your ‘ethical bribe.’

Another option, a bit more involved, is to create a second landing page with a different offer. Direct traffic to both sites (the new and the original) and see which converts better. To reduce the work and time, you can simply make a copy of the first landing page – the only change you’d make is the offer and obviously the opt-in copy and HTML code.

I’ve even changed the color on my opt-in box. I’ve tried white, orange, light green, and pale blue. To be honest, the color doesn’t seem to matter as much as the opt-in copy. It’s the ‘hooking’ lure along with a great image of the offer that has a better chance of ‘grabbing’ the visitor.

So, why not try some testing today. Start with the simplest test: offer a different gift in exchange for the visitor’s email address and see how it works, how it converts.

And, don’t forget to let us know how your testing goes.

How Do You Market Your Writing?

Why do you think it’s working/not working? What free giveaways have you tried that worked/didn’t work? What would you like to try in the future to get the word out about your writings — whether it’s a new ebook; marketing your freelance writing services; a freelance writing e-course you put together; etc.? Please share in the comments section below.

About the Author: Karen Cioffi is the founder and manager of Writers on the Move, as well as an award-winning author and freelance writer. Ms. Cioffi is also an online platform instructor. Just having a website won’t cut it; you need to have an optimized site and platform. Need help with your platform? Take Ms. Cioffi’s in-depth ecourse, Create and Build Your Author/Writer Online Platform (http://www.karencioffi.com/author-online-platform-ecourse).

Start Your Online Writing Career TodayP.S.: Jumpstart Your Online Writing Career: Get 5 Ebooks for 1 Low Price! If you want to start a successful SEO writing career, this ebook package gives you EVERYTHING you need to get started — from how to market for web writing jobs, to how to deal with clients.

P.P.S.: You can now order any of our products (like the SEO copywriting course) and take up to 6 months to pay — really!

Read more.

Freelance Writing Jobs for the Week of 7/22/2013

Note: Some of these jobs, although freelance, are location specific. In those cases, the location is listed.

Freelance Financial Writer: HNW is looking for freelance writer, at the mid or senior level, with financial services industry experience for project & contract-based work. We are looking for established practitioners who can “speak the language” on a wide range of wealth management & investment strategies & products & can craft compelling, needs-based & promotional content for use across a range of mediums. Pay: TBD; based on exp. Get full details on this freelance finance writing job.

Freelance Newspaper Writer (New York, NY): The York Dispatch Is looking for freelance writers to cover municipal government and school board meetings in the York area. Pay: Not listed. Get full details on this freelance political writing job.

Freelance Article Writer Sought: Professional writer / publicist is seeking help ghostwriting articles for national and local online publications on the subject of vaporizers — perhaps medical marijuana but primarily focused on smoking (tobacco) and aromatherapy. Pay: $50 to $100 per article. Get full details on this freelance article writing job.

Freelance Newsletter Writer Wanted: The University of Charleston Communications Office is recruiting freelance writers interested in taking on a new newsletter project for the University of Charleston. Writers can expect to write one 800-word feature and one to two 400-600-word stories per issue, which will print every three months. Pay: $400 per issue. Get full details on this newsletter writing job.

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Freelance Job Success! I received this message on Inkwell Editorial’s Facebook page this morning (7/22/2013), highlighting that these job leads work. This new freelancer wrote:

Hey Yuwanda …just wanted to let you know how helpful your website has been for me. I formally commenced my freelance writing business http://www.thewritefit.biz in March this year and have gone from strength to strength. The website needs some work, but I’m up and running.  I also landed two writing program gigs with Skywords thanks to your weekly freelance job blog 🙂  Couldn’t have gotten started without you!  So, thanks!

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Digital Tech Writer Wanted: MadMobileNews.com’s content targets executives and professionals with the power to shape mobile strategy. The content categories are mobile strategy, mobile commerce, tablets, apps, enterprise mobility, in-store, trends and data, UX design, and mobile conversion optimization. Articles should be between 400-600 words. Pay: $70 per article. Get full details on this digital tech writing job.

Freelance Online Writers Sought: A fast-paced New York-based company is seeking freelance writers with previous online writing experience in their area of expertise. We are looking for freelancers who can produce high quality, well-researched, and engaging work. The subject matter of articles may include medical, health, science, fitness, nutrition and environmental topics. Pay: Assignments start at $20-$30 per 300- to 500-word article, payable on acceptance. Get full details on this online writing job.

Multi-Cultural Bloggers Sought:  Skyword is seeking experienced, Brazilian Portuguese-speaking bloggers with a passion for sports, entertainment, or culture to contribute content to a new blog. Article length: 300-500 words. Pay: $90 per article. Get full details on this multi-cultural blogging job.

Freelance Blogging Fellowship: ArtsFwd seeks a cohort of emerging leaders in the arts and culture field to contribute regular content and join a dedicated learning community. We are currently seeking a group of Blogging Fellows to contribute regular content on ArtsFwd from September 3 to December 31, 2013. Pay: $50 per post and $50 per month as compensation for weekly contributed comments. Get full details on this freelance blogging job.

Contribute to Chicken Soup for the Soul Series: Send in your contribution for consideration. Pay: $200 upon publication of the book plus you will receive ten free copies of the book your story or poem appears in. Stories and poems must be non-fiction and should be no longer than 1,200 words. Get full details on this freelance non-fiction writing job.

Freelance Health Writers Wanted: Loop21.com, an online publication dedicated to growth and opportunity in multicultural communities, is looking for hardworking health/fitness freelance writers. Requirements: Must be able to turn in one 400-500-word post per week. Should have a solid understanding of the health/fitness field and a strong web presence. Pay: Amt not listed, although it does pay. Get full details on this freelance content writing job.

Tech Writers Wanted (SM; Mobile Apps): MediaBistro is looking for freelancers on both the East and West coasts who are already knowledgeable about social media and mobile, from apps to technology trends to write for our InsideNetwork and MediaBistro sites. All writers should be able to turn around fast, accurate copy, willing to pick up the phone to get a story and any CMS quirk that life throws at them. Pay: Not listed. Get full details on this freelance tech writing job.

College Essay Writers Wanted: We are an international college admissions consulting company. We are seeking a writer or editor for college essays and college application-related work. Recent graduate, retiree and/or any individual who has excellent writing skills is welcome to apply. Experience about the college admission process a big plus. If you have helped students get into top schools or you were/are enrolled at a top university, please list that on your resume. Pay: $20-$30/hour. Get full details on this college essay writing job.

Healthcare Writers Wanted (Dental): Greatdentalwebsites.com is seeking a copywriter with experience writing dental/healthcare copy to join our team as an independent contractor. Our company produces websites for clients across the U.S. (and internationally!). As we’ve grown considerably in the last few months, we need someone to help with writing unique, informative, and interesting copy that provides information about a variety of dental services while also selling prospective patients on each particular dentist. Pay: $20-$30/hour. Get full details on this healthcare writing job.

Erotica Writers Wanted:  Peaches Magazine invites freelance writers to submit well-crafted fiction stories of erotica, lust, sexuality, and self-image for a female readership. Stories of erotica can run between 700 and 2K words and can include elements of sci-fi, supernatural, fantasy, or transcendentalism. Pay: $50 per story. Get full details on this erotica writing job.

Bloggers Wanted: Currently we are in the process of redesigning 4 sites and are looking for 15 to 20 top notch writers for each: eromancehelp.com; femalehealthhelpinfo.com; tablethelpblog.com and sportsmemorabiliaexpert.com. Writers are required to write 2 – 3 posts per day, 6 days a week. Posts will be between 500 – 700 words. Pay:  Our full time writers make between $50k – $60K per year.  Get full details on this blogging job.

Freelance Article Writers Wanted: Thriving Family magazine seeks first-person parent stories. Word length: 130-250.  Pay: $50 per story. Get full details on this freelance article writing job.

Freelance Tech Writer Wanted: We are looking for a writer to write quality content about the above topics: digital publishing / content marketing and social media. MUST be native English speaker and be able to provide relevant samples, can be your own blog. Need to have experience writing about these topics. Must have habit of researching topics. Pay: Submit your rate. Get full details on this freelance tech writing job.

Freelance Music Writers Wanted: Challenge Magazine seeks freelancers with writing experience in and access to the music and entertainment industries. Qualified candidates must be able to deliver clear and engaging feature stories on musicians and actors/actresses, and have the flexibility to cross all genres, from country music and rock n’ roll to movies and television shows. We offer competitive freelance rates and are open to compelling story ideas. Pay: Competitive. Get full details on this freelance music writing job.

Freelance Health & Beauty Writer Wanted: I am looking for a writer for a brand new Natural Living website. Site deals with topics such as: Natural Health Tips & Ideas; Natural Beauty Tips & Tutorials; Ideas For A Natural Home; and Tips & Tricks For A Natural Garde.  To start with I will be requiring between 5-7 high quality articles per week. Most articles will likely be around about the 1,000 words mark. Pay: Submit your rate. Will pay for initial writing sample. Get full details on this freelance health and beauty writing job.

Freelance Newspaper Writer (San Francisco, CA): The Registry covers real estate for the San Francisco Bay Area. We gather information, break news and provide analysis. We seek freelancers who have business reporting experience, real estate reporting experience and an intimate knowledge of the Bay Area. If you lack any of those, sell us on why we should use you anyhow. Pay: Commensurate with degree of talent and quality of output. Get full details on this freelance newspaper writing job.

Freelance Love Letter Writers: We are a new website offering “fill-in-the-blank” love letters that help women and guys write their own love letters and share them via e-mail and social media. We need to hire a few freelance writers to help us with this project. You will be tasked with writing creative, engaging, and romantic love letters for several occasions. Pay: $20/hour/ Get full details on this freelance romance  writing job.

Freelance Content Writers: Seeking writers who understand their markets and want to be paid for a job well done. Writers with experience covering science; health care; business; and technical subjects of all kinds are encouraged to apply. Tell us about your writing experience; whatever your area of expertise (however mainstream or arcane), we’re interested. Pay: We’re not a content-marketing firm that pays bottom-dollar for your best work. We cut writers in on a percentage of our own contracts with clients. Get full details on this online writing job

Mobile App Article Writers: We are developing cool mobile apps and we need to create buzz around them. Pay: $50 per article. Get full details on this freelance tech writing job.

Freelance Marketing Copywriter Sought: Copywriter for Offsite Contract assignments to produce high quality digital content for outbound marketing efforts, including marketing campaigns for email blasts, landing pages, mailings, online and print advertising, social media, etc. Pay: Not listed. Get full details on this freelance copywriter job.

On a Personal Note . . .

Jury duty went great last week. I got to actually hear a case (criminal); was chosen as jury foreperson and we found the defendant not guilty on all three counts he was accused of. 

The jury got to meet with the judge who presided over the case, as well as the prosecuting attorney after it was all over. Tres cool! (It’s nice to get to know the peeps who prosecute crimes where you live). I plan to write a series of blog posts about my experience on jury duty and try to get them published in a  local paper as the American judicial system really is fascinating.

Anyway, hope you have a great week! Don’t forget — let me know if you land any of these gigs, ok?

Best,
Yuwanda

coverP.S.: Ready to start your freelance career? As these opportunities illustrate, there are lots of different types of freelance writing jobs out there.

Get the ebook that pushed my freelance writing career to the next levelallowing me to travel and live abroad, get out of debt and really “live the freelance life.” One freelancer wrote:

Hey Yuwanda,

I hope all is well! I just wanted to let you know that this month marked the first month that my writing income surpassed that of my day job. Thanks to your help and inspiration, I have more work than I know what to do with and have successfully landed a number of clients that give me recurring work. Thanks again for your advice!

Editor Note: This freelancer sent this email in on March 1, 2013. He purchased Inkwell Editorial’s SEO writing ebook in April 2012. And not even a year later, he made this kind of progress.

P.P.S.: You can now order any of our products (like the SEO copywriting course) and take up to 6 months to pay.

 

 

Read more.

The State of Freelancing: How Freelancing Is Helping Workers in Troubled Economies around the World Find Work

Freelancing is not just a growing trend in the U.S.; it’s a worldwide phenomenon that’s giving new hope to underserved groups and/or those who live in countries with struggling economies.

A quarterly online employment report released in December 2012 by E-consultancy underscored this; illustrating how “freelancers around the globe are thriving.” This report revealed how freelancers who work online, in particular, are changing not only their personal situations, but making the economies where they live practically irrelevant to their success.

Proof?

Countries Where Unemployment Is High, Yet Freelance Earnings Continue to Rise

Following are statistics from a few countries . . .

The UK: Britain’s unemployment rate fell to 7.8 percent in the third quarter of this year, down from 8.0 percent in the previous three months and 8.2 percent a year earlier, official statistics showed on Wednesday. [Source: Xinhua — Britain’s unemployment rate drops to 7.8% in Q3]

*How British Freelancers on Elance Fared during This Period:  Freelancers in England saw a 62% spike in their earnings in the third quarter of 2012 compared to the year before.

Freelancing Statistics on Earnings Worldwide

SPAIN: Spain’s unemployment rate hit a record high in the third quarter, with one in four out of work and more expected to lose their jobs in 2013 as the next phase of government cutbacks kicks in. [Source: Reuters, Budget cuts push Spain jobless to 25 percent]

*How Spanish Freelancers on Elance Fared during This Period:  Freelancers in Spain saw a 48% rise in their earnings in the third quarter of 2012 compared to the year before.

GREECE: Greece’s unemployment rate increased notably in the third quarter . . . The unemployment rate increased to 24.8 percent in the third quarter from 23.6 percent in the second quarter. [Source: The Greek Reporter, Greek Unemployment Rate Rises To 24.8% In Q3]

*How Greek Freelancers on Elance Fared during This Period:  Freelancers in Greece saw an astounding 167% growth in their earnings in the third quarter of 2012 compared to the year before.

*Source: E-consultancy, State of the freelance nation: stats.

Freelancing Lifting Cultural Barriers to Benefit the Underserved

Nabbesh, a self-defined “skills marketplace,” connects employers with freelancers in various niches – everything from writers to fashion designers. It’s a Dubai-based company, providing mostly Middle Eastern talent. This is particularly important because not only is unemployment high in the region, cultural norms also keep a lot of women out of the workforce.

According to the Forbes.com article, Changing the World, One Freelance Gig At A Time, only a bit more than a quarter (26%) of women participate in the workforce, although they are more likely to have a university degree than their male counterparts. The article states:

Their [female] employment rate is significantly below the average rate of 39% in low- and middle-income countries.

“Increasingly, women are becoming more educated, yet they have cultural barriers to being able to leave the home and get a full time job . . . We believe providing women with virtual and remote work options would be a game changer in this part of the world.”

Conclusion: The Future of Work IS Freelancing

As these scenarios illustrate, if you’re a freelancer who works online, the world is practically your oyster. Factors like age, race, gender and education no longer have to be a stumbling block to success.

Are you prepared to take advantage?

Your Take on Freelancing?

Do you find it more fulfilling than working a 9 to 5? If you freelance, has your income risen or fallen in the last year or so? Do you worry about “financial security”? Please share in the comments section below.

Share a Freelance News Tip

See an interesting story in the news about freelancing? Send it to us via the Contact link on every page of this site, or in an email to info**at**InkwellEditorial.com. We’re always looking for insightful stories from freelancers that can help others.

Best,
Yuwanda
Start Your Online Writing Career TodayP.S.: Jumpstart Your Online Writing Career
: Get 5 Ebooks for 1 Low Price! If you want to start a successful SEO writing career, this ebook package gives you EVERYTHING you need to get started — from how to market for web writing jobs, to how to deal with clients.

P.P.S.: You can now order any of our products (like the SEO copywriting course) and take up to 6 months to pay — really!

 

 

Read more.

Quick Tip for Freelance Writing Success

Here’s your Quick Tip for Freelance Writing Success this week . . .

Visit Your Local Chamber of Commerce

Freelance writing is a solitary profession. Working from home, I can go days without leaving home, never mind seeing or talking to another human being. I spend hours in front of my computer working, working, working.

Thank goodness I have a gorgeous view from my home office window. The sunsets can be amazing – the sky turns this gorgeous rainbow of pinks, purples and oranges as the sun sets over the tops of the line of trees in the distance.

On sunny days, the blue of the sky over the green of the Georgia pines never fails to make me grateful to be alive – and to be able to do what I do for a living.

A Freelance Writer's View (from the Home Office)See what I mean?

But I digress.

My point is, sometimes you have to make a concerted effort to get out of the house – and what better way to kill two birds with one stone than to visit your Chamber of Commerce. Why?

Because it’s a great way to do some face-to-face networking – and land freelance writing jobs; some very lucrative ones. How/why?

As I explain in the post, Why Every Freelance Writer Should Join a Chamber of Commerce:

I currently belong to two chambers of commerce, and have visited countless others as a speaker, seminar and/or networking attendee. You know what? I am usually the only freelance writer in the room. Yep, the only one!

It baffles me that more freelance writers (and editors, copy editors, proofreaders, copywriters, etc.) don’t join their local chamber. This is exactly where most of the “real money” (ie, commercial writing) is in freelance writing.

The Busy Season for Freelance Writers is Approaching

Summer tends to be a slow time in freelance writing, and virtually all Chambers allow you attend one or two meetings free.

So read the above-referenced post, then visit your local Chamber this summer. I’m willing to bet you’ll find it worth your while to join. You’ll not only meet some really nice folk, but I practically guarantee you’ll drum up some business (especially if you package your web writing services with social media account setup and management).

Let me know if you do, ok?

Have a Quick Tip for Freelance Writing Success?

Send it in. Following are the submission guidelines.

Submission Guidelines

Length: 100-250 Words

Bio: 25-50 words; a link to your freelance writing website/blog and a link to one of your social media profiles.

How to Submit: Send in the body of an email (info*at*InkwellEditorial*dot*com). Put “Freelance Quick Tip” in Subject Line.

You’ll be sent a link when/if it’s published.

Have a great weekend!
Yuwanda

P.S.: Did you know that you can now order any of our products (like this freelance writing e-course) and take up to 6 months to pay? You can.

Read more.

Starting A Freelance Writing Business: 5 Habits Of Successful Freelancers

In the post, Starting A Freelance Writing Business: 5 Habits Of Successful Freelancers, I discuss some habits I think it takes to be a successful freelance writer these days. The five I listed are:

I. Diversifying Your Service Offerings;

II. Setting Livable Freelance Writing Fees;

III. Working ON Your Freelance Writing Business; Not In It;

IV. Creating a Life Plan; and

V. Diversifying Your Income Streams.

I just wanted to give a little more insight on this last one.

An Important Thing to Keep in Mind When Diversifying Your Freelance Writing Income

Time is your most valuable asset as a freelance business owner. How you spend each hour is directly proportionate to how much you can ostensibly earn. Hence, it’s critical to make the best use of it. So, one of the questions you’ll have to eventually answer as you start developing secondary income streams is “How much time should I spend on this?

In my experience, this depends on where you are with your primary endeavor (ie, writing for clients). It took me years to get to the point where I could devote 50% or more of my time to my secondary income streams (ie, self-publishing and affiliate marketing).

What Took Me So Long to Start Working on My Own Projects

As an aside, I started freelancing in 1993. I didn’t start devoting a significant portion of my time to working on my own projects until 2010.

I had to get systems, processes and procedures in place that would free  up time to work on other endeavors. Once I did this, I was able to turn my attention to figuring out how to grow my self-publishing income — which was the main secondary income stream I wanted to focus on.

I could have made this leap much sooner had I developed a plan. I kind of fell into self-publishing and in/around 2010 — when I looked up and found out that the numbers were impressive enough for me to make a real go of this way of earning a living  — I got busy restructuring New Media Words, my SEO writing company, so that it could function more seamlessly without so much hands-on attention from me.

What this meant to a large degree was outsourcing most of the work that came in.

Conclusion: Diversifying Your Freelance Writing Income

As I state in that post over on e-Junkie, earning money as a freelance writer is only limited by your imagination. Developing several income streams can make the freelance experience much more enjoyable– and profitable — because all of your eggs aren’t in one basket.

While in the beginning of your freelance writing career all of your time will be spent marketing for clients and completing their projects, don’t forget to plan for the day when you can start developing secondary income streams — working on YOUR OWN projects.

Best,
Yuwanda

P.S.: Learn how to take your freelance business to the next level by outsourcing.

It’s the number one way to grow your business to the point where you’re earning more, without working more.

Read more.