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Archives for February 2013

Ebook Marketing Tips: What It Takes to Sell a Helluva Lot of Ebooks Online!

Many freelance writers are dipping their toes into the self-publishing waters these days. It tickles me purple because I love it when freelancers take their careers into their own hands like this. Writing ebooks and selling them online couldn’t be a more natural fit for freelancers who want to expand their earning potential.

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8 Time Management Tips for Freelance Writers That Can Increase Your Income by at Least 25%

Between writing and self-publishing my own line of ebooks, putting out two newsletters per week (sometimes three); writing articles for my article directory; and working on and overseeing client projects; my writing days are full. Some days, it’s all I can do to breathe. And, I don’t even have the responsibility of children and/or a spouse!…

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SEO Writing Contract Package: The 10 Essentials Every SEO Writing Contract Should Contain

Like a lot of the ebooks I write, this one was inspired by the actual experiences of fellow freelancers. They usually write in explaining a problem they’ve had / are having with a client, and are seeking my advice on how to go about solving it. …

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The Copyright Infringement Ebook of Action for Content Producers: What to Do If Someone Steals Your Content and/or If You’re Falsely Accused of Stealing Theirs

Why I Decided to Write This Ebook

I decided to write this ebook for three reasons. …

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Ebook Marketing: A Facebook Conversation with a New Self-Publisher That Can Increase Your Ebook Sales

Recently, on New Media Words’ Facebook page, I had the following conversation with a budding self-publisher about marketing his ebook. He’d done a lot of upfront work – eg, writing 8 ebooks, setting up a website, registering domain names, etc. Now, he was at the point where he was ready to start marketing them in earnest, so he sought some advice from me. Following is the meat of our conversation and a summary of the most important takeaways, in my opinion.

Questions from a New Ebook Writer about Ebook Marketing: The Conversation Begins

Hello, my name is [author name] and I ran into your website when I was reading an ebook from e-junkie.

My primary profession is [an athlete], and I have created a Series of Instructional DVDs for [my sport]. I have just finished my 8th and last DVD in that Series, and I have been looking at what direction I could go in next, and that is when e-junkie sent me ebook about how to publish your first ebook. [Note: This reader is talking about a FREE ebook on publishing your first ebook that I contributed to (along with 10 other experienced self-publishers).]

I have really taken into account everything that you have stated in the several topics you gave advice on [in the e-Junkie ebook]. After reading [it] 3 times, I outlined 8 different ebooks that I know I could write pretty easily, based on my expert knowledge.

Ebook Marketing TipsYou stated [in the free ebook from e-Junkie] that the likelihood [of an] ebook selling is higher when you have more in the Series, so that is why I wrote 5 ebooks [on one particular subject related to my expertise as an athlete]. 

I have the website … where I want to sell all the books from. I also have purchased the URL for the actual name of all the ebooks. I also want to set up a FB Page, so I can reach [my target audience].

I want to also move to put the ebooks on all platforms to so I can expand how the books get to more people, as well as putting the books in Spanish.

I wanted to see if you have any advice for me as I’m entering the final stage of completing my Content, because I know there is next stage with marketing, website, etc.

MY RESPONSE

B-, the best advice I can give is to: (i) come up with an ebook marketing plan; and (ii) implement it consistently. FYI, make sure your plan is one that you can AFFORD to follow.

Many ebook writers fall on their marketing sword b/c they either start with methods they can’t afford to repeat (eg, pay per click), or they simply are inconsistent. Writing an ebook is the easy part; marketing is where the real elbow grease comes in b/c it requires consistency.

Good luck!

HIS RESPONSE

I think [my niche has] a lot of competition, so I want to get the SEO treatment put on my Series, because there aren’t a lot [of professionals in my niche] with the education putting out content for the consumers, or at least that is what I found from my research.

Please let me know if you think I have something with this ebook Series, and any other advice you can give me, as well as what services that you actually offer.

[FYI], I’m really good at creating content, but not so interested in the marketing side of things. Is that something your company can do?

MY RESPONSE

B-:

Here’s what we offer in the way of ebook services: http://newmediawords.biz/ebook-writing-services-for-self-publishers.htm.

Article marketing is my favorite form of marketing because it’s free (if you do it yourself). I also use social media and blogging/newsletter writing.

Our social media management service offerings are here: http://newmediawords.biz/social-media-marketing.htm.

Our blogging services are here: http://newmediawords.biz/seo-blogging.htm.

FYI, it’s easy to market when you have money, so of course, we can do an ongoing article marketing campaign, update your blog and handle your social media marketing.

If you can afford it, you might want to look into PPC or Facebook ads (we don’t handle this type of marketing; my SEO writing company focuses on organic search results, not paid ones).

As an ebook writer myself, I just wanted to give you the “real deal”, meaning . . . if you have the budget, then by all means — do PPC, Facebook ads, etc. But if you don’t, you’re going to HAVE to get interested in the marketing side of things because marketing only works if it’s CONSISTENT. So don’t invest in something that you can’t afford to repeat, ok?

HIS RESPONSE

I think it may be better for me to complete all my ebooks, because even if I don’t do the marketing side of things myself, it looks like I will have to be watching over it closely.

[One of my] DVD Series is the largest Instructional Series in the world, and it is ranking well organically, but I think I will have to take a different tact on these ebooks.

I will start moving forward on the project to see what I’m good at, what I like doing, as well as what is outside the range of my expertise. At that point I will be willing to pay for our services.

Going to your site and reading your content has put [me] in the write [sic] state of mind with regards to this entire process of bringing content to life to sell to the world, so for that I thank you. I’m sure I will need your service for something in the future.

Take Care, and I’ll be contacting you soon.

MY RESPONSE

You’re welcome B. And good for you for realizing your (perceived) limitations.

We’re here when you’re ready.

Good luck!

SUMMARY: 4 Important Takeaways from this Ebook Marketing Exchange

I wanted to point out a few things to all you ebook writers/authors/self-publishers out there that are really important in this exchange:

I. Consistency in Marketing: I don’t care how well a marketing method is supposed to work, if you’re not consistent with it, it won’t bring the results you want/need. So, don’t even entertain investing in ebook marketing methods you can’t afford to repeat. You’ll just be wasting your money — as this author so wisely realized.

FYI, this one of the reasons I love, love, love article marketing. It’s free, and it generates sales and leads for years. For ebook marketing, in my opinion, it’s a method that just can’t be beat — especially if you have little to no money.

II. Get Interested in Marketing: This author also wisely realized that he’s going to have to “be watching over it closely,” even if he’s not going to be actively involved in the marketing of his ebook.

No one cares about your ebook sales as much as you do, so you’re going to have to learn the marketing side of things — even if it’s not your forte. And again, this is especially true if you have little or no money in your ebook marketing budget.

III. Series Sell: One thing that this writer did was read a piece of good advice — and act on it. And here, I’m specifically talking about creating a series. It’s simple economics in that if a buyer likes one of your ebooks on a particular topic, they’re much more likely to double back and buy more on that same topic.

This is the reason Hollywood has movie sequels — they sell! So don’t try to re-invent the wheel; do what the big boys do. After all, they have the budget and market research to back up their decisions — so capitalize on this for your ebook business.

IV. Realize Your Limitations: This ebook writer realized his limitations when it came to marketing, and reached out for help. And based on the feedback received, he’s taking a step back and retooling his plans. This is extremely smart.

As Dr. Phil says, “You can’t change what you don’t acknowledge.” So, acknowledging his – what I call – “perceived” weakness is the first (and biggest) step in finding a solution.

Good for him!

I hope these ebook marketing tips help … and here’s to selling more ebooks.

Yuwanda
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In addition to informative posts on freelance writing, we have a freelance writing bookstore that offers instructional guides on how to start or grow a successful freelance writing business.

In our bookstore, you will also find ebooks that teach you how to make passive income as a freelance writer – something every freelance writer should do to pad dry spells (hey, it happens to the best of us!).

Visit the Inkwell Editorial Freelance Writing Bookstore to get the help you need with every aspect of your freelance writing business (eg, SEO writing, marketing, freelance writing contracts, etc.).

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FREELANCE WRITING NEWSLETTER

Peruse past issues of our old newsletter, How to Start a Successful Freelance Career, to give you an idea of the kind of content you can expect to receive from us. We no longer publish this newsletter . . . because . . . we now bring this kind of content to you weekly!

Like the newsletter, we give you concrete specifics on starting, growing and/or maintaining a freelance writing career. Read all issues from 2007-2008 here; and again, access the more recent archived content here. You’ll read about every nook and cranny of how to become a successful freelance writer.

We covered such topics as:

How to Make Money with Elance (June 2007);

How to Make Money Writing White Papers (Sept 2007);

How to Make Money as a Freelance Ghostwriter (November 2007);

How to Make Money Online (February 2008); and

How One New Freelance Writer Netted Enough Clients to Quit His Job in 12 Hours — Really! (May 2008).

We have also covered how to make passive income as a freelance writer, how to make $75,000 to $100,000/year as a freelance writer, how to make money freelancing for newspapers and so much more, ie:

**Interviews with freelancers on every niche of freelance writing — eg, bid-for-job sites, effective e-zines in which to advertise, freelance job scams, how to get — and keep — clients, etc.

Each issue came jam packed with first-hand information on freelance writing you won’t find anyplace else — just like the weekly content we bring you now!

Again, thank you for thinking enough of us to become a subscriber. Your information is safe with us; it will never be compromised (eg, rented, sold, leased, etc.) in any way.

Sincerely,
Yuwanda Black, Publisher
InkwellEditorial.com
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How Much Does It Cost to Start a Freelance Editorial Business in 2013?

Yesterday afternoon – about an hour before I started putting this newsletter together – my SEO writing company landed an ebook writing project. 14-day turnaround; 12-13 pages; roughly $750. Not bad for about three days of work….

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