Archives for February 2013
The Copyright Infringement Ebook of Action for Content Producers: What to Do If Someone Steals Your Content and/or If You’re Falsely Accused of Stealing Theirs
I decided to write this ebook for three reasons. …
Ebook Marketing: A Facebook Conversation with a New Self-Publisher That Can Increase Your Ebook Sales
Questions from a New Ebook Writer about Ebook Marketing: The Conversation Begins
Hello, my name is [author name] and I ran into your website when I was reading an ebook from e-junkie.
My primary profession is [an athlete], and I have created a Series of Instructional DVDs for [my sport]. I have just finished my 8th and last DVD in that Series, and I have been looking at what direction I could go in next, and that is when e-junkie sent me ebook about how to publish your first ebook. [Note: This reader is talking about a FREE ebook on publishing your first ebook that I contributed to (along with 10 other experienced self-publishers).]
I have really taken into account everything that you have stated in the several topics you gave advice on [in the e-Junkie ebook]. After reading [it] 3 times, I outlined 8 different ebooks that I know I could write pretty easily, based on my expert knowledge.
You stated [in the free ebook from e-Junkie] that the likelihood [of an] ebook selling is higher when you have more in the Series, so that is why I wrote 5 ebooks [on one particular subject related to my expertise as an athlete].
I have the website … where I want to sell all the books from. I also have purchased the URL for the actual name of all the ebooks. I also want to set up a FB Page, so I can reach [my target audience].
I want to also move to put the ebooks on all platforms to so I can expand how the books get to more people, as well as putting the books in Spanish.
I wanted to see if you have any advice for me as I’m entering the final stage of completing my Content, because I know there is next stage with marketing, website, etc.
B-, the best advice I can give is to: (i) come up with an ebook marketing plan; and (ii) implement it consistently. FYI, make sure your plan is one that you can AFFORD to follow.
Many ebook writers fall on their marketing sword b/c they either start with methods they can’t afford to repeat (eg, pay per click), or they simply are inconsistent. Writing an ebook is the easy part; marketing is where the real elbow grease comes in b/c it requires consistency.
I think [my niche has] a lot of competition, so I want to get the SEO treatment put on my Series, because there aren’t a lot [of professionals in my niche] with the education putting out content for the consumers, or at least that is what I found from my research.
Please let me know if you think I have something with this ebook Series, and any other advice you can give me, as well as what services that you actually offer.
[FYI], I’m really good at creating content, but not so interested in the marketing side of things. Is that something your company can do?
Here’s what we offer in the way of ebook services: http://newmediawords.biz/ebook-writing-services-for-self-publishers.htm.
Article marketing is my favorite form of marketing because it’s free (if you do it yourself). I also use social media and blogging/newsletter writing.
Our social media management service offerings are here: http://newmediawords.biz/social-media-marketing.htm.
Our blogging services are here: http://newmediawords.biz/seo-blogging.htm.
FYI, it’s easy to market when you have money, so of course, we can do an ongoing article marketing campaign, update your blog and handle your social media marketing.
If you can afford it, you might want to look into PPC or Facebook ads (we don’t handle this type of marketing; my SEO writing company focuses on organic search results, not paid ones).
As an ebook writer myself, I just wanted to give you the “real deal”, meaning . . . if you have the budget, then by all means — do PPC, Facebook ads, etc. But if you don’t, you’re going to HAVE to get interested in the marketing side of things because marketing only works if it’s CONSISTENT. So don’t invest in something that you can’t afford to repeat, ok?
I think it may be better for me to complete all my ebooks, because even if I don’t do the marketing side of things myself, it looks like I will have to be watching over it closely.
[One of my] DVD Series is the largest Instructional Series in the world, and it is ranking well organically, but I think I will have to take a different tact on these ebooks.
I will start moving forward on the project to see what I’m good at, what I like doing, as well as what is outside the range of my expertise. At that point I will be willing to pay for our services.
Going to your site and reading your content has put [me] in the write [sic] state of mind with regards to this entire process of bringing content to life to sell to the world, so for that I thank you. I’m sure I will need your service for something in the future.
Take Care, and I’ll be contacting you soon.
You’re welcome B. And good for you for realizing your (perceived) limitations.
We’re here when you’re ready.
SUMMARY: 4 Important Takeaways from this Ebook Marketing Exchange
I wanted to point out a few things to all you ebook writers/authors/self-publishers out there that are really important in this exchange:
I. Consistency in Marketing: I don’t care how well a marketing method is supposed to work, if you’re not consistent with it, it won’t bring the results you want/need. So, don’t even entertain investing in ebook marketing methods you can’t afford to repeat. You’ll just be wasting your money — as this author so wisely realized.
FYI, this one of the reasons I love, love, love article marketing. It’s free, and it generates sales and leads for years. For ebook marketing, in my opinion, it’s a method that just can’t be beat — especially if you have little to no money.
II. Get Interested in Marketing: This author also wisely realized that he’s going to have to “be watching over it closely,” even if he’s not going to be actively involved in the marketing of his ebook.
No one cares about your ebook sales as much as you do, so you’re going to have to learn the marketing side of things — even if it’s not your forte. And again, this is especially true if you have little or no money in your ebook marketing budget.
III. Series Sell: One thing that this writer did was read a piece of good advice — and act on it. And here, I’m specifically talking about creating a series. It’s simple economics in that if a buyer likes one of your ebooks on a particular topic, they’re much more likely to double back and buy more on that same topic.
This is the reason Hollywood has movie sequels — they sell! So don’t try to re-invent the wheel; do what the big boys do. After all, they have the budget and market research to back up their decisions — so capitalize on this for your ebook business.
IV. Realize Your Limitations: This ebook writer realized his limitations when it came to marketing, and reached out for help. And based on the feedback received, he’s taking a step back and retooling his plans. This is extremely smart.
As Dr. Phil says, “You can’t change what you don’t acknowledge.” So, acknowledging his – what I call – “perceived” weakness is the first (and biggest) step in finding a solution.
Good for him!
I hope these ebook marketing tips help … and here’s to selling more ebooks.
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