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Archives for February 2012

Writing Ebooks and Selling Them Online: What Kind of Profit to Expect & Other Questions About Self-Publishing Answered

Written by Yuwanda Black

Today, I continue to answer questions sent in by readers. This one is about writing and selling ebooks online. This reader wrote:

Hi Yuwanda,

I love your site and am intrigued by the thought of selling ebooks and making money – do you mention anywhere on your site or in any ebooks the income to Profit %ratio – and do ebooks need to be published or anything similar ? i am not familiar with it but thought id ask before i buy your book.
 
Also, in the write a e-book in 3 days – do you mention and discuss on ideas on what to write on and niche ideas ?
 
would absolutely love if you could give me an idea of what i would be getting myself into if i was to wrote (dont know how i’d write about anything) and selling ebooks and if its worthwhile- costs involved after ebook is made ?? Do i put it on a sales – one page – sort of website? or get it distributed? Please kindly advise me, there are many people advising on these things but i thought id ask if you would be able to personally advise me briefly then it would be amazing and much appreciated.

My Answers to These Ebook Publishing Questions

Let’s take this reader’s questions one by one, ie (Note: the following advice applies to non-fiction, how-to ebooks, the genre I publish in. Fiction is a whole other ball of wax!):

3day-lg1. Do you mention anywhere on your site or in any ebooks the income to Profit % ratio?

I give a breakdown of a year’s worth of my ebook sales in Selling Ebooks Online: How I Published 50 Ebooks on Amazon in One Year – And You Can Too! (IW-38).

How Much Can You Expect to Earn Selling Ebooks Online  

One thing I can tell from my numbers (which is about 14 months’ worth now) is that sales slowly increase over time. As I’ve said many times before, selling ebooks online is not a way to get rich quick (or even slow for that matter).

How much you earn depends on a multitude of factors, eg, the niche in which you write, the competition, your ebook cover, how well the ebook is written . . . and last but not least, the marketing effort you put in. Sales build gradually and tend to be directly related to how much marketing you do.

I spent all of last year getting 50 titles on Amazon. The reason I’m only going to publish 12 ebooks this year is that I need to put the marketing muscle behind the titles I already have.

Now while you will hear success stories of authors selling thousands of copies and making tens of thousands of dollars a month, the reality is that it just doesn’t happen like that for most self-publishers. You have to put the marketing elbow grease in – and even then some titles will still not sell that well (I do cover in the three day ebook how to avoid this to a great degree).

One thing to keep in mind is that what may not be selling today may be a hot seller tomorrow. And, as ebooks are forever, this is what makes it such a great way to make a living – in my opinion. Profits are evergreen, and it costs literally nothing to self-publish an ebook.

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2. RE [Is writing and] selling ebooks worthwhile and the “costs involved after ebook made?”

My ebooks are written and self-published for pennies. I spend money on ebook covers, but that’s about it. So in direct answer to the question about income-to-profit ratio, the answer is 100%; as in, you get practically a 100% return on your “investment” because the only thing you really invest is time.

As for is it worthwhile, only you can judge that. Everyone’s needs are different. Again, if you’re looking for a way to make money online quick, then writing and publishing ebooks is definitely not the way to go. Sure, you could get lucky and earn millions with just a few titles like self-publisher John Locke or Amanda Hocking.

But for most ebook authors, it’s a gradual build. And that’s exactly why I like this way of making money online. Most of the time, my sales increase every month (I’ve had several months where they held steady or I earned less). And, as we’re just at the beginning of this publishing revolution, I know that if I keep writing and keep publishing, in a few years I’ll be exactly where I want to be income wise.

3. Do ebooks need to be published or anything similar?

I’m not sure what this reader was trying to get at in this question, but I think she means do ebooks need to be published in hard cover and/or published by a “traditional” publisher.

The answer to both is no.

Where to Sell Your Ebooks Online

You can simply write your ebook and convert it to: (i) a pdf file and sell it on sites like Clickbank and/or from your own site; or (ii) convert it using proprietary software from Amazon, Barnes and Noble, etc. to sell on these sites. You can also get physical copies of your ebook made to order via outlets like CreateSpace. I haven’t used CreateSpace, but a friend of mine has and she loves it. She said it was easy.

The thing about self-publishing is, you truly are in control. Right now, I sell my ebooks on Amazon and via this site; I also have one that I sell through Clickbank. Via all of these outlets, I can update my titles, change the prices, pull them from circulation, etc. In short, I completely control everything about all of my ebooks.

4. In the write an e-book in 3 days – do you mention and discuss on ideas on what to write on and niche ideas?

I don’t tell you what to write on, as most ebook writers have an idea about what they want to write about. I do tell you how to research your ideas to see if they will be profitable. Once you start doing this, you’ll generate new ideas.

Want to Write an Ebook? How to Determine What to Write

Start with a list of your interests, skills and hobbies. Then, do the research as I outline it in the 3-day ebook to see if it will be profitable. Then, go from there.

As an aside, this should be the least of your worries as an ebook author. There are gazillions of ideas; all you have to do is fine tune yours and start writing.

5. Do I put it on a sales – one page – sort of website? Or, get it distributed?

Where and how you sell your ebook depends on a number of factors. In chapter 5 of the 3-day ebook, I talk about these and the differences between landing pages, blogs, minisites, websites, etc. If you already have a website that’s related to the subject matter of your ebook, that would be the most logical place to start selling it.

As for distribution, as I already mentioned, I sell my ebooks from this site, as well as Amazon and Clickbank. Starting next month, I will also be self-publishing ebooks on Barnes and Noble).

Writing and Selling Ebooks Online: Conclusions

It’s not a get rich quick scheme: If you’re looking for way to make money online quick, ebook writing is not the way to go. Self-publishing is a business and you have to treat it like that (and be patient with it) to earn money.

The perfect virtual business: If you enjoy writing, and like having control over your income, ebook publishing is an ideal career. The more you publish, the more you can earn – again, over time.

Costs $0 to start: I’ve been writing ebooks and selling them online since 2004. Back then, I didn’t even do covers. Now, I spend a few dollars to create professional-looking ebook covers – and that’s about it. In short, you can get started for $0 – really!

Self-publish and sell ebooks worldwide: Via sites like Amazon and Barnes and Noble, you can write and sell ebooks online to customers all over the world. Amazon actually breaks it down by countries for you. So far on Amazon I’ve sold to customers in the U.S., the UK, Denmark and Spain.

From this site (via PayPal), customers have literally come from all over – from Argentina, to India, to Ireland and beyond.

Complete control: As a self-published ebook author, you retain complete control over every aspect of your titles – from pricing, to cover art, to distribution.

Cutting edge of a revolution: If you write and sell ebooks online, you’re at the beginning of a revolution. And the sooner you get in the self-publishing game, the sooner you can start making money.

I hope this first-hand info on ebook publishing helps you to decide if writing and selling ebooks online is for you.

Best,
Yuwanda
coverP.S.: Want to write and sell ebooks online for a living? You can! Get the guide that shows you how to start a successful self-publishing career — start immediately.

P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.

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Freelance Advice: How to Transition from a Job into Freelancing Full-time and/or From Writing for Clients to Writing for Yourself

As I outlined in yesterday’s post, I’ve received a slew of questions over the last week or so. Today I promised to start tackling them, so here goes.

Today we’re going to discuss transitioning. Although the freelance writer who wrote in wants to know how to transition from writing for clients to self-publishing (eg, writing and selling her own e-books and e-classes online), the steps are the same even if you want to transition from a full-time job.

As relayed in yesterday’s post, following is her exact email to me, and my response.

Question from a Fellow Freelance Writer

Hi Yuwanda,

I hope all is well and that you are doing great. I am writing because I am not sure if this questions pertains to your writers. However, I was reading one of your e-books and you say that you are making most of your income from self-publishing and such. The truth is, even though I haven’t had a lot of clients, I really don’t like writing for clients; trying to get clients, dealing with non-paying clients, dealing with picky clients, etc, etc. I guess I am at kind of a crossroads in my business. But, I don’t think I market as much as I used to because I am attracted to the idea of doing more self-publishing.

I already have a CD about online marketing, and I am recording a CD on Social Media as we speak. Also, as you know I have the e-book I wrote with you. I am wondering if I should solely focus on creating and marketing information products. I would like to create a SEO type program for writers like you have, however, I have not made my first 6 figures and that’s what’s holding me back. I guess I said all this to say, did you ever want to stop working with clients completely and do you own thing? I think you did, I also think you have an e-book about it, and I went to your store and couldn’t find it. If you can send me that link, it would be great.

My Answer

I’ve written about transitioning as a freelance writer before, but from a job to freelancing full-time. The steps are basically the same when you want to stop writing for clients to do your own thing. Following are just a few thoughts I want to add to the conversation.

freelance-advice-on-transitioning

Success Comes in Stages: Where many full-time freelance writers who want to do their own thing fall down is being impatient. I know I was. But you must plan for it . . . and it may take a year or more.

It took me about a year and a half to get away from spending the majority of my time working on client projects to spending most of my days on my stuff. So again, plan for it. Set a target date, then get your financial house in order, which brings me to my next point.

Save: I tend to be a risk taker, so when I made my transition, I didn’t have a whole bunch of money in the bank. What I did have though was consistent sales; as in, I could count on a certain amount of income each month from my e-books and e-classes, so I didn’t worry so much about my bank balance.

But remember, I’ve been writing and selling e-books online since 2004, so I have a big head start. Also, in late 2009/early 2010, income from my e-products accounted for more than 50% of my income. So again, even though I didn’t have savings, I had a “predictable” income from just my products.

I talk about all of this in How to Become a FT Self Publisher: Make the Transition from Writing for Clients (or a FT Job) to Writing for Yourself.

Do Two Things at Once: For a while, you’re probably going to be burning the candle at both ends. I did this for about a year – working on client projects mostly during the day, then in the evenings and on the weekends I worked on my stuff.

I worked all the time it seems because I had to keep all my financial balls in the air to be able to meet my monthly obligations (mortgage, utilities, car insurance, etc.). If you can live rent free, or have a spouse to support you, or can tap a 401K or other savings, then you might not have to do this. But I didn’t have many options, so I did what I had to do.

Passion: You gotta want this transition with a passion. It’s the only thing that kept me going when I was doing two things at once.

While I love my freelance writing clients and will probably continue to work as a freelancer for years in some capacity, I like the autonomy of creating my own products. I also like being able to pick and choose the projects I take on.

I no longer worry about the dry spells that come with freelance writing, or dealing with difficult clients, or haggling over rates, as this freelancer pointed out. These were some of the main reasons I wanted to do my own thing. And not to mention burnout. Ever since I started writing SEO content in 2007, my freelance business grew so fast that it made me realize more than ever that I didn’t want to work that hard for the rest of my life.

Why Do You Want to Make the Transition?

One final thing – if you’re thinking of making the transition, ask yourself why. If you’re basically happy as a freelance writer (or on your job), but had a squabble with a difficult client (or your boss) that pissed you off, then that’s one thing. But, if making a change is something you think about all the time, then that’s something else altogether.

I hope this has given you some insight into what it takes to make the transition from writing for clients to writing for yourself, or from a full-time job to freelancing. There is no one set way to go about it because everyone is different – and so are their situations (eg, family, income, risk tolerance, etc.).

Realize though that it can be done – then make a plan and work your tail off to make it a reality.

Best,
Yuwanda
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coverP.S.: Get the freelance writing opportunity that allowed me to be financially secure enough to travel, live abroad, get out of debt and really “live the freelance life!”

P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.

Read more.

Ebook Publishing, Internet Marketing and Freelance / SEO Writing: Questions from Readers

Over the last week or so, I’ve received a slew of questions from readers about everything from ebook publishing to internet marketing to SEO writing. Many are multi-part that require answers that could be books within themselves. Following are just four; there are more….

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Why I “Heart” My Freelance Writing Career: 6 Reasons I Wouldn’t Trade It for Any Other Job in the World

Love is in the air this Valentine’s Day. And, there’s nothing like it . . . especially when you’re in love with what you do for a living. And boy, do I love my career as a freelance writer. Following are six reasons why.

Is this a career you can fall in love with?

I. Travel the World: Thanks to the internet, I can work from anywhere in the world. As an avid traveler, I no longer have to wait for “vacation time” each year to indulge my love of globetrotting.

I have worked from the kitchen table of a friend in Minnesota; the apartment of a friend in Spain; the front porch of a family in Argentina; the balcony of a hotel in Panama City, FL; a coffee shop in New York City; and the beach in Negril, Jamaica. Really!

There just aren’t a lot of careers that allow you to do this.

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II. Money: As a freelance writer, I decide how much I want to earn. I set my own rates; I decide how many clients to take on (or not); I decide whether or not to hire other freelance writers (eg, outsource work); etc. In short, all of the choices as it relates to earning power are mine.

This is freeing because I’m not tied to one employer for a paycheck. If my writing company loses a client – even a big one — it’s not like losing a job. I may work with 10, 15 or 20 clients at one time as a freelance writer. And, I’m careful to never let one client become a huge part of my income because that’s too much like “working for” them, instead of “with them.”

why-i-love-freelance-writing1

III. My Time Is My Own: This is probably the thing I enjoy most about being a freelance writer. I decide when my workday starts, when it ends, when to take a day off, etc.

Now I’m not gonna lie – I put in a lot more hours as a full-time, self-employed professional than I ever did when I worked in corporate America. And, I work a helluva lot harder – sometimes the hourly rate actually sucks when I break it down.

BUT in spite of this, I still get to decide. I don’t have to wait for vacation time to do “x”; take sick days to recover from “y”; or take a personal day to take care of “z.” I arrange my schedule to suit my life. I can’t begin to tell you how liberating this is.

IV. My Financial Future Is Set: I’ve been a freelance writer since 1993. But nowadays, I earn a good portion of my income from internet marketing and self-publishing ebooks.

The thing is, being a freelance writer allows me to earn money in many different ways online. I put my skill set to use beyond just writing for clients. Internet marketing and self-publishing ebooks are natural earning outlets for freelance writers who are ambitious enough to strike out on their own in these areas.

I don’t worry about my financial future, because I know how to earn money under my own steam. And, when you have this kind of control over your career, you don’t have to worry so much about being financially secure later in life.

V. Recession-Proof Income: As mentioned above, thanks to my skill as a writer, I’ve developed other income streams, so if one area is slow (eg, writing jobs from clients), I still have other monies coming in (eg, from my ebook sales and internet/affiliate marketing efforts).

This kind of income diversity kind of inoculates you from what’s going on with the economy and allows you to get on secure financial footing. And, if you learn how to manage your money well, you can secure your financial future in no time at all, especially as you never have to “retire” as a writer.

You can keep adding to your product lines, promoting your affiliate products and even writing for clients if you want.

VI. I Love My Job! If you’ve ever had a job you hate, then get one you fall in love with, you know how it feels. Quite simply, I love what I do. I don’t dread getting down to work each day. In fact, most days I can’t wait to start.

Now, do I get frustrated with my work? Yes.

Do I abhor some projects? Yes.

Am I grinning from ear to ear 8, 9 or 10 hours a day every day? No.

Being self-employed is not for the weak of heart. It’s a lot of work – a lot! And I get as tired, angry and frustrated as any employee.

But I always – always – manage to come out of my funk. I realize how lucky I am to be able to do what I do for a living, for it allows me to follow my passions (eg, marathon training), travel, spend time with friends and family no matter how spread out they are, etc. Some days, I literally pinch myself because I can’t believe this is my life.

And, it’s a life anyone can have (FYI, this post is Inkwell Editorial’s old design).

The Pursuit of Happyness: It’s a Basic Human Right!

Life is simply too short to spend chunks of it (years!) doing something you hate. Find your passion  — whatever it is — and learn how to make a living from it. After all, one of the foundational elements of the American constitution is the pursuit of happiness.

The Founding Fathers were definitely on to something when they wrote those words, so don’t take them lightly. Embrace them for the brilliance they are – and get busy in your “Pursuit of Happyness.” You owe this to yourself as a human being.

Let Me Help You Start Your Freelance Business

If you have questions, send them in. I’m more than happy to help you get started in any way I can. There’s tons of free info right here on this site, as well as on http://SeoWritingJobs.com.

Good luck if you decide to start a freelance writing career. As I said at the end of yesterday’s post, my only regret is that I didn’t do it sooner (like, right out of college!).

What do you love about being a freelance writer? Please share in the comments section below.

Here’s to a very Happy Valentine’s Day.

Yuwanda
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coverP.S.: Get the freelance writing opportunity that allowed me to be financially secure enough to travel, live abroad, get out of debt and really “live the freelance life!”

P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.

Read more.

How to Become a Freelance Writer: A Wannabe Freelancer States, “I Want to Make the Leap, but I Don’t Know Where to Start – Help!”

I get questions about freelancing all the time. One of the most frequent center around where and how to start. Recently, I received the following email from a frustrated “cubicle dweller,” who wants to strike out on her own, but is literally stalled at the starting gate because she doesn’t know where to start.

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She wrote:

I have been reading and enjoying your Inkwell posts and am seriously considering leaving my job in the miserable corporate world to do something on my own.

I have been told I can write well, and that seems to be the most viable business option in regards to minimal start up costs, flexibility, etc. However, I have never written sales copy. I am a good student, so know I can learn it, however I am overwhelmed by the amount of courses out there and obviously want to pick the best one! I would love your guidance.

Do I need to take a Copywriting course first? or a Web Content? or an SEO Copywriting course? Help! I want to take the leap, but am unsure of which direction to jump.

I hope to hear back from you!

 MY ANSWER

This email is very general in nature because the answers depend on a host of factors. So, what I’m going to do is give you some guidelines to help you determine how, when and where to make the leap to freelancing.

First, the short answer to the questions, “Do I need to take a Copywriting course first? or a Web Content? or an SEO Copywriting course?”

Do You Need to Take a Course to Start a Freelance Writing Career?

Taking a course depends on what type of freelance writing you want to focus on, eg, if you want to be an SEO writer, then you’d take an SEO writing training course.

But let’s back up a minute. While taking a course is great, many freelance writers have started successful careers without investing in any type of writing course. If you have good writing skills, good research skills and are willing to continually invest time in learning how to freelance, then in my opinion, you don’t need to take a course.

As the testimonials on the page of the SEO writing ebook attest, many have done just this – all they needed was some specific information about what to do first, second, third, etc., (in short, a roadmap) to get started. By the way, one of the reasons SEO writing is popular with many newbies is because you can literally get started right away.

Note: Inkwell Editorial offers two freelance writing courses. One teaches you what you need to know to start any type of freelance writing career. It’s basically a freelance writing BUSINESS in a box, because it teaches you what you need to know to set up and run a successful, home-based writing business. The SEO Copywriting Training course is specifically for those who know nothing about search engine optimization and want to start an SEO writing career.

Via our Valentine’s Day specials, you get huge discounts on both of this freelance writing courses right now.

Questions to Ask to Help You Decide How and When to Start Your Freelance Writing Career

If I were in this freelancer’s shoes, I’d ask myself a series of questions to help me determine exactly which steps to take to start my freelance career, ie:

What type of writing do I want to focus on? SEO, direct mail, case studies, etc.

What niche will I focus on? Read more about why I think niching it makes it much easier to start landing freelance writing jobs when you first start out (See Step I in this post).

What is my skill set as it relates to the type of writing I want to do and niche I want to focus on? FYI, this is where training may be necessary.

How much money do I want/need to earn to quit my job? I made the leap to full-time freelancing without practically any savings. But I’m a natural risk taker; I’d also worked in publishing for a decade and had industry contacts. Hence, I don’t advise this for everyone.

Ideally six to eight months of expenses in the bank would be nice; as little as 1-3 could work if you are willing to work your tail off when you quit to freelance.

How much do I have in savings? If your balance is a big fat $0, do you have a 401K you can tap? Barring that, can you get a second job for a few months to get some dollars in the bank?

I discussed how I handled this in the ebook, How to Know When You’re Ready to Quit Your Job to Freelance Fulltime: 6 Signs It’s Time and How to Go About It. This ebook is a realistic roadmap of exactly what quitting to freelance fulltime is all about.

A review of this ebook left on Amazon sums it up, saying in part:

This book is just what it says. It will give you a good idea of the pros and cons of becoming a freelance writer. I really like it that the author gives a lot of personal information about her situation. After reading this book, I feel that I have a good insight into the life of a freelancer – the pitfalls as well as the joys.

What do I need to get started? A website, internet connection and a computer/laptop are really all you need. Most already have this, so startup costs could be as little as $0 (especially if you know how to do a simple website yourself).

What services will I offer? This will depend on what type of writing you decide to do.

For example, although I’ve done a ton of different types of writing (eg, landing pages, case studies, sales letters, editing/rewriting content, etc.), the primary services my writing company offers these days center around SEO (SEO articles, SEO blog posts, SEO press releases, etc.).

How much can I realistically expect to earn within six months? You can get a rough idea of this by looking at what others are charging in the niche you decide to target.

Now, freelance writing rates (See Step IV in this post) are all over the place. However, by looking at 10 or 15 sites and seeing what other freelancers are charging, you can start to get a feel for what you might be able to charge for the type of services you want to offer.

Conclusion: How to Become a Freelance Writer

Freelance writing is not rocket science. I think most wannabe freelancers overthink things, and then “analysis paralysis” sets in. If you follow the advice dispensed here, you’ll have more than enough information with which you can make some sound decisions to move forward with how to become a freelance writer.

One final thing — the only regret I’ve ever had about deciding to become a freelance writer is that I didn’t do it sooner. 🙂

Best,
Yuwanda
Find this post informative? Please RT It and Follow Inkwell Editorial on Twitter.
coverP.S.: Get the freelance writing opportunity that allowed me to be financially secure enough to travel, live abroad, get out of debt and really “live the freelance life!”

P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.

Read more.

Getting Online Writing Jobs: The One Thing Clients Seem to Be Wanting More of These Days & How to Offer It To Them

Landing online writing jobs can be relatively easy – if you know what clients are looking for. Here’s one thing I’ve noticed that my clients seem to be wanting more of these days.

Foundational Content: Never heard of this term? Let’s explain it so you can see why clients these days are ordering more of it.

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What Is Foundational Content?

Foundational content is copy that anchors a site. It is in-depth, usually running longer than a standard 350-400 word web article. This copy can be found only on a client’s website; they don’t use it in article marketing campaigns or distribute it in any other way.

FYI, content that is distributed beyond a company’s site (like in an article marketing campaign) is often used to drive traffic to the foundational content on their site.

opportunities-in-freelance-writingYesterday, I completed a “foundational content” order for a client. This client is an internet marketing firm. The order was for one of their clients, a technology firm. My client’s client had forwarded them a white paper. My client wanted me to use the talking points in the white paper and write a foundational article for their client’s site.

As an aside, I was able to charge more for this article – over and beyond my SEO writing company’s rates, because I had to do some research first (ie, read through the white paper). So, the charge was for the article, as well as for editorial research time, which my firm bills at $45/hour.

Learn more about the different types of online content.

3 Reasons Offering Foundational Content Can Make You More Money as an Online Writer

I. The Big Panda: Many clients got hit hard by the Google Panda Update last year. And, they’re still trying to recover. Now clients are ordering more, well-written, in-depth content because Google’s SEO writing guidelines are rewarding this.

If you learn how to provide copy within these guidelines, not only will you stand head and shoulders above other online writers, you can command more per article as well.

II. Sell Your Expertise: Another reason foundational content can earn you more money is that it illustrates that you know your craft. By staying abreast of major search engine changes – and letting clients know that you do – you again separate yourself from the competition.

III. Research: Foundational content usually requires some research. For example, in the article I wrote for my client yesterday, I not only had to read through the white paper first, I also did some online research and added some stats to the content.

As an aside, never understtimate how much time it’s going to take you to produce in-depth content like foundational articles. Either bill the cost into your rates – or bill for it separately, especially if the client forwards you material that you have to comb through in order to complete the copy (as I did, which is what I billed for separately).

Online Writers: How to Sell Foundational Content to Clients

All it takes to do this is to write up a simple report (white paper) explaining why foundational content is critical to a firm’s online marketing efforts these days. Then, offer it as a free download to clients AND proactively distribute it by sending it to current and prospective clients you market to.

Learn more about why writing and distributing free reports works so well to land freelance writing jobs.

Landing Online Writing Jobs by Focusing on Foundational Content: Conclusion

Search engines have changed algorithms – and they continue to do so. But the one thing that remains a constant is that online marketing begins and ends with content. Companies are now starting to recognize this.

Those who’ve known it for a while and got penalized by Google’s Panda (and Google’s other search engine updates) are trying to climb the charts again.

Those who are new to content marketing are starting to invest – period.

The beautiful thing about marketing for these type of online writing jobs right now is that you don’t have to look for new clients. Just beef up your marketing in this area to existing clients — who already know and love your work anyway.

Your Thoughts: What have you noticed clients ordering more of? Please share in the comments section below.

Yuwanda
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coverP.S.: Get the freelance writing opportunity that allowed me to be financially secure enough to travel, live abroad, get out of debt and really “live the freelance life!”

P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.

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Inkwell Editorial Valentine’s Day Discounts

Valentine’s Day is a week from tomorrow, and love is in the air. And, there’s nothing easier than falling in love with a business (I love mine to death!) — a business where you determine how much you earn, who your clients will be, how much you will charge, what your hours will be, etc.

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