Nowhere, that’s where all the freelance writing jobs have gone. In fact, they’re more plentiful than ever. But, before we get to some specific things you can do to start landing them, let’s back up a bit . . .
In October of 2008, I wrote a post for the highly respected blog, Copyblogger.com. Brian Clark, the site’s editor titled it, Where Have all the Freelance Writing Jobs Gone? (I think I’d given it another title – but he’s so much better at coming up with great titles than I am).
That post still receives comments – almost three years later.
Just this past weekend, the following comment by Jason at ClientsSuck.net came in, which inspired this post. Jason responded:
Another idea [for finding freelance writing jobs] is to stop selling something that people don’t want (words on a page) and start marketing the real result that comes BECAUSE of the words on a page. If you make your business simply about stringing words together, the discussion will tend to focus on two things:
1. How cheaply will you write those words?
2. How fast will you write them?
When the focus goes there, you’re pretty much in a race for the bottom. Ouch.
The market for freelance writers isn’t drying up, because there is opportunity everywhere for those skills to be applied in an effort to create big results. It just takes some creativity to PACKAGE the art of writing in a way that your prospect GETS the value of what that can produce. (emphasis added)
The emphasized portion is what I want to expound upon a little in this post because, as Jason so accurately states, the market for freelancing is not drying up. In fact, there are more freelance writing jobs than ever before, as the following posts highlight.
But, customers are becoming more astute. And, it’s the freelancer who can sell RESULTS that will land clients.
So, how do you sell results? Following are a few things I do.
Where Have All the Freelance Writing Jobs Gone? What I Do to Find Clients
Free Reports: If you look at successful sites like Copyblogger, one thing you’ll see is that they put out a lot of FREE, informative reports, like this one on SEO writing.
It ain’t fluff; it’s not hastily thrown together; it’s not “topical” just to sell you something else.
It’s VALUABLE, in-depth info that overtly and subliminally makes potential clients think, “Hey, if they’re putting this type of content out for free, imagine what they’d do if I actually threw some dough their way.”
You won’t, as Jason says above, have to “race to the bottom” (ie, compete with other freelance writers on rate) if you’re putting out quality content like this that proves your worth. In fact, most clients would feel funny even questioning your rates because they’ll know they’re getting the best when they hire you.
Blog Regularly: Nothing displays your writing skill like a regularly updated blog. This is another thing that great blogs like Copyblogger (and this site, I sheepishly add) do. These sites provide a wealth of constantly updated content, which presells clients with every word they devour.
And, not for nothing, it gives you greater visibility on the web because search engines love content – and the more frequently you update your blog, the more it is crawled and indexed by search engines and returned in search results.
SEO Your Content: This goes hand-in-hand with the last point. Whatever you put out on the web, make sure you use search engine optimization guidelines for writing. It will help search engines to find your content – and hopefully return it high in search engine results.
Article Marketing: Just yesterday, I received the following email from someone who found my profile on EzineArticles.com. He wrote:
To Yuwanda Black,
With reference to your profile published at Ezine Articles.
I would like to request you to kindly write for my real estate blog as well. Your signature will be posted at the bottom of each post. Hope to hear positively from your side.
Now, while I get the feeling he wanted me to write for free (ie, b/c he offered to give me a byline), it means that article marketing works. You can get legitimate job leads this way (I’ve landed a few clients who ran across my profile on AssociatedContent.com).
The best thing about prospects contacting you in this manner is that they’re already most likely pre-sold on your services, so all you have to do is “tie up” the sale.
Where Have All the Freelance Writing Jobs Gone: Conclusion
The bottom line is, there’s plenty of work for freelance writers these days. But, too many stress about not finding clients and settle for low-paying jobs without realizing their real value.
Remember, prospects need you as much as you need them. And, if you talk to them about the results your freelance writing services can provide, it makes it that much easier to land them as clients.
Have a great rest of the week!
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P.S.: Get the ebook that pushed my freelance writing career to the next level – allowing me to travel and live abroad, get out of debt and really “live the freelance life.” One freelancer wrote:
Just wanted to say thank you – as a result of the advice in your SEO writing e-book, I got my first order within 12 hours of sending out my first batch of 10 marketing emails.
P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.