In a post here a couple of weeks ago, we discussed why cold calling works to land freelance writing jobs. Well, true to her word, the freelancer that wrote in sent me an update on her progress with cold calling, and I wanted to share her journey in his method to landing freelance writing gigs with you – specifically the insight she shared on how to get past the cold calling jitters.
Following is our correspondence.
Freelancer Who Cold Calls for Writing Jobs Writes In Her Progress
I hope all is well, and that you are enjoying your summer. Since the last time we corresponded, I called 30 more SEO Firms ( was busy with other writing projects). However, out of those 30, I sent my samples to 7 of them that requested them. 1 responded and I wrote an article on Property Management . . . for $25. However, I never heard back from him, he paid me, and I sent him the copy a week ago. I contacted him a few times to make sure he got it. Not sure if that’s a good thing or a bad thing.
I gave a quote of $450 for a monthly article campaign for an SEO Consultant who is going to have a fitness site up in the next few weeks.
On other news, the other percent of the people I called only wanted to pay 10 per article. I told them my rates and they said they can get it cheaper. Some of them tried to bargain and said that they would give me no less than 10 articles. I didn’t think it was worth it, especially when I am trying to grow a team of writers. I really don’t see how people can make a living on 10 per article. I admit, when I first started in this game, I was writing 5 an article, and I was burnt out.
Anyway, I calculated how many SEO Firms I would have to call a day to meet my quota. About 60 a day, if I want to secure 5 new SEO firms a week. I hope this insight will help your readers if you decide to post it.
I’ve been having so many ups/downs (cash flow issues) so hopefully this cold calling strategy will start producing results quickly. Well, I hope all is well and I’ll keep you posted when I have my biggest break. 🙂
Great on the cold calling. Even though you’ve hit some stumbling blocks, sounds like it’s paying off for you. Continue to combine this with email marketing, and you be really busy come fall.
Re finances, as summer (particularly June and July) can be deathly slow, try not to stress so much and know that you’re laying the groundwork for the busy season.
Sometimes making money in the summer as a freelance writer can be like pulling teeth, but in the fall things usually pick up quickly. So when things get hard, just remember this. I have almost 20 yrs of numbers I can look back on and see the income fluctuation; so take comfort in the fact that this comes from first-hand experience.
One thing I always do is stay on my marketing (it can be hard when sales are not what you want them to be), but this is EXACTLY what makes things even out over the course of the year (emphasis added); so stick with what you’re doing. It will pray off; I practically guarantee it.
One question, did you find that cold calling got easier (obviously you did, cuz you’ve racked up quite a few)? What did you do to “settle your nerves” so to speak, to be able to continue? If you have a chance, if you can give me a quick response to this, I’d appreciate it. I’d like to include it with the post.
I’m enjoying my weekend — lots of physical activity b/t mowing my yard and working out. Love being outdoors.
How to Get Over the Cold Calling Jitters to Continue & Land More Freelance Writing Jobs
This freelancer gracefully responded. Following is what she said.
Hi Yuwanda, thanks for the great advice! Yes, outdoors is lovely, summer is my favorite season. Now to answer your question about ‘nerves’ — a lot of factors come into play.
1st: I have a sales coach who holds me accountable.
2nd: I focused on my bigger why- I am going to be 30 this year & my goal is to build a reputable writing firm that is profitable and quickly start training others (to emulate you so to speak). I don’t have a car so I was getting up extra early and taking 3 and 4 buses to go to meetings with dead leads and prospects – which killed my productivity. I felt like I had nothing to lose with cold calling.
3rd: After having great response, I make cold calls w/o fear — the worst they can say is no.
4th: I know my #’s and how many calls I have to make to get a sale.
5th: I imagine myself having staff that I have to pay & keep my daily quota & end goal in mind with
I hope this helps. 🙂 Thanks again.
First I want to say, I couldn’t have said it better myself as far as how to get over the fear of cold calling. I just want to add a couple of clarification points based on my own experience.
Years ago when I had a business mentor, one thing he drummed into my head that I remember to this day is know your numbers – your business numbers. Get very, very intimate with them, for they tell the true story of where your business has been, where it is now and where it’s going (if you don’t change things).
How Not to Stress So Much When Freelance Writing Jobs Aren’t Rolling in Regularly
This is why I can relax during slow times because I know that: i) editorial is cyclical; and ii) as I told this freelancer, I have almost 20 years of numbers I can go back and look over and see that things do even out. Even if you don’t have this, take comfort in the fact that tons of others who are more experienced than you can second this. That’s just the way freelancing is.
“Will I Ever Land Another Freelance Writing Job?””
Some days/weeks, it just seems that you’re never going to get that next gig and it can be so tempting to stop marketing. After all, no one’s listening anyway, right?
Keep marketing – especially during the slow season. If you want more freelance writing jobs, would you shut down your website or not answer your phone just because responses aren’t coming in as fast as you’d like ? Of course not.
Well, this is EXACTLY what you do when you stop marketing – so stay on it.
How to Propel Your Freelance Writing Career to the Next Level
We’re all constantly striving to get to the next level. I know I am! But, if you keep doing the same thing, you’re going to keep getting the same results. Just like this freelancer switched it up (ie, she started using cold calling because other things she tried weren’t working like she wanted), you have to do the same if you want different results.
That could be doing MORE of what you’re already doing that works, cutting out what’s not working, combining a different way of marketing with what you’re already doing that works, etc.
Take me with my ebook writing quest. What I’m doing in this area is already working (ie, I already make ebook sales), but I want to increase this revenue stream. Knowing my numbers (always the first step), I then sat down and formulated a plan of how I was going to get there. That means producing more ebooks.
There are always going to be bumps in the road; it’s how you overcome them that matters. This freelancer has figured out a plan that works for her – and now she’s working that plan.
And that’s why I have no doubt that she’ll get where she wants to go because if you don’t have a destination in mind, anywhere you land is fine. But when you have a plan and you work it, you invariably get where you want to go. This last piece of advice was shared with me by another aspiring ebook writer; I thought it very apropos for this piece.
I hope this insight has helped you to see where it is you can improve if things are not going exactly as you want them to with your freelance writing career.
Note: Inkwell’s latest ebook was published yesterday. Click graphic for details. Finally hit double digits on Amazon; once this one goes live, that’ll be 10 ebooks I have published there. Yes!
Summer, Summer, Summer Time, Ah Summertime! (Sit back sit back and unwind)
That Will Smith song is stuck in my head this morning.
Hope you’re enjoying your summer – if it’s summer where you live (have to keep in mind readers who are now bundling up because it’s winter (eg, Australia, Argentina, etc.). Here in HOTLanta, the weather is living up to the city’s name – it’s been hot as the dickens!
I actually don’t mind the heat, it’s being landlocked that has me going a little stir crazy. Back to the beaches of Jamaica I go!
P.S.: Will you do me a favor? If you download and read the Living the Freelance Life!, will you come back and give some feedback in the comments section below? Or, just email me [info*at*InkwellEditorial*dot*com]. Tell me what you liked about it, disliked about it, wish I would have discussed more of/less of, etc. In short, anything. I may even revise based on your feedback and will definitely carry the lessons forward into the next ebooks. Thanks a bunch!
P.P.S.: Quickly Become a Published Author: Learn how to FINALLY get that ebook out of your head and onto a page. Just think, you could be done and making sales this time next week!
P.P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.