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Archives for December 2010

Freelance Writing Income Goal: SEO Copywriter Asks, “Is It Possible to Earn $1,250/Day?”‏

And the questions about SEO writing keep pouring in. … About a week ago, I received the following email from a fellow online writer….

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Write and Sell Ebooks Online in 2011: 6 Reasons It’s Easier Than Ever to Make a Real Living as a Self-Publisher

I write and sell ebooks online for a living. This year, over half of my income came from e-products (e-classes and ebooks) I created. I published my first ebook in 2002. To date, I’ve written and self-published 18, and plan to almost triple that number within the next year. And, anyone who wants to can do the same thing.

Update: April 2016

I’ve self-published over 90 fiction and non-fiction ebooks. In December 2015, I was given a publishing contract by a trade publisher to write a book on freelancing. So now, I’m a traditionally published author also. And what got the attention of the editor who offered me this contract? All of the books I’d self-published (and this blog too).

FYI, my fiction titles (romance novellas) can be found on my fiction writing website. For all of my non-fiction titles, go shopping here.

Why/how can you publish so much, so easily?

The Changes in E-Publishing: Why It’s a Good Thing

Because what I call the “eSelf-Publishing” world has advanced a lot since I first entered it six years ago.

One of the biggest changes to come along in a long time in the publishing industry has been the explosion of the popularity of e-readers like Amazon’s Kindle, Apple’s iPad and Barnes & Noble’s Nook, to name a few. These mobile reading devices have made reading on the go more popular than ever. And, this is only the beginning of this phenomenon.

Furthermore, there are more places to distribute self-published ebooks than ever.

Ebook Publishing: What E-Readers Means for Those Who Want to Write and Sell Ebooks Online

In short, opportunity, opportunity, opportunity! One of the things I attribute my success as an SEO writer to is the ability to spot – and capitalize on – trends.

I made money within the first week of entering this niche in freelance writing, and have become a go-to source for info on SEO copywriting. All of this happened because I was an early adopter. I spotted the trend, then took action to capitalize on it.

Well, I believe that’s where we are now with ebook publishing. For those who are ambitious and hardworking enough, starting an online business writing and selling ebooks can be one of the most lucrative enterprises of the 21st century.

Need more convincing? Read on.

6 Reasons 2011 Is the Perfect Year to Write & Self-Publish Your Own Line of Ebooks

The following changes highlight why there are more reasons than ever to write ebooks and self-publish them if it’s something you’ve been wanting to do.

write-and-sell-ebooksI. Ebooks Outselling Hardcovers: In July 2010, online bookseller Amazon.com reported sales of ebooks for its proprietary Kindle outnumbered sales of hardcover books for the first time ever during the second quarter of 2010, saying it sold 140 e-books for every 100 hardcover books, including hardcovers for which there was no digital edition. [Source: Wikipedia.com]

II. Ebooks Getting Their Own Bestseller List: In an acknowledgment of the growing sales and influence of digital publishing, The New York Times said on Wednesday that it would publish e-book best-seller lists in fiction and nonfiction beginning early next year. [Source: Times Will Rank E-Book Best Sellers, 11/10/2010]

III. Exploding Sales: U.S. consumers are projected to spend $1 billion in e-books this year, with sales surpassing $3 billion by 2015. [Source: “The New York Times” to Launch Bestseller Lists for E-Books, Mashable.com]

IV. Free to Publish: When I first looked into publishing my ebooks on Amazon back in 2007, having an ISBN number was a requirement. The cost to get one was somewhere in the $125-$150 range I believe. I put it on my “to do” list, but of course never got around to it.

Now, it’s absolutely free to publish an ebook on Amazon. No ISBN number is required. This means no upfront expenses required to publish to a worldwide audience.

How cool is that?!

V. No Need for Traditional Publishers: Not only is it difficult to get picked up by a traditional publisher, they take the bulk of the profits . . . and as the author, you’re still responsible for doing most of the promotion (eg, book signings, trade shows, radio interviews, etc.).

How the Money Shakes Out with Traditional/Mainstream Publishers

In traditional publishing, an author gets around 17% of a book’s cover price – yes that little (some even less). Usually, publishers get in the neighborhood of half and distributors get another 25-30%. So, it leaves you, the writer/author, with very little.

And you still do the bulk of the work . . . and you wrote the darn thing!

Not that publishers don’t work for their money. But you have to sell a helluva lot more books when you sign with a mainstream publisher than if you self-publish.

One of My Best-Selling Ebooks

One of my best-selling ebooks sells for $39.95 $74.95. I use mostly free forms of advertising (article marketing and blogging), and pay just $15 $27 a month to e-Junkie.com, my digital download service provider (that’s for all of my ebooks). These are my “production costs.”

That’s it.

I keep all of the profits, which means that I don’t have to sell that many copies to make a very good living . . . which brings me to my last point.

VI. You Can Make  a Helluva Lot of Money Selling Ebooks: As I said in the beginning of this article, this year, more than 50% of my income came from ebook sales. And, that is consistently rising as I write with this in mind and put out more titles (I have 32 titles planned for release next year).

When this is coupled with distributing via more outlets, eg, Amazon, Smashwords, Barnes & Noble, etc., I’m more excited than ever to be a self-published author; especially an “ebook” self-published author.

What I hope you take from all of this is that if you want to write and sell ebooks online for a living, now has never been a better time to take the plunge!

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Become a Published Author: Start the New Year off right. FINALLY get that ebook you’ve been wanting to write done in Inkwell Editorial’s “How to Write an Ebook in 3 Days Market It & Start Getting Sales within a WeekEbook Writing & Publishing Tournament.

Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.

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Freelance Writing Goals for 2011: What Are Yours? Don’t Know? Here Are Some Ideas

It’s that time of year where many are setting goals for next year – for our personal as well as professional lives.

I’ll leave the personal goals to you, but as for your professional life, if you’re a freelance writer and don’t have any goals or are a little fuzzy about exactly what you want/need to accomplish, maybe reading my list will toggle your brain cells so you get on the right track with your freelance writing career.

My 2011 Freelance Writing Goals

This year, I worked hard on making the transition to writing for myself, as opposed to writing for clients. My goal was to step into a purely managerial role at New Media Words, my SEO writing company. I’m 90% of the way there.

I only write for a few clients and spend the bulk of my time creating my own products (ebooks and e-classes). This has set me up nicely to accomplish this year’s goals, of which there are only three, listed below.

FYI, this is the value of having a life plan . . . eg, where do you want to be in a year, three years, five years? Once you crystallize your vision, making decisions and setting goals becomes so much easier. Now on to my 2011 freelance writing goals and some specific tips for how to go about setting yours.

2011-freelance-writing-goals

Goal #1: 50 Ebooks on Amazon

By 12/31/2011, I will have at least 50 of my ebooks published on Amazon. On my website, I will have at least 100 e-products for sale. Why the disparity?

Remember the ebook writing tournament back in October? During the tournament, I had a eureka moment for how to write and sell ebooks online that could exponentially increase your sales. I told you to . . .

You must be a subscriber to read this post in its entirety. See the sign-up box to the right (top of column) on every page of this site. Once you subscribe, you will immediately be emailed this post, as well as all previous posts where a subscription is required.

Submit a Guest Post: This site and its sister site, SeoWritingJobs.com, accepts guest posts. Get the guest post submission guidelines.

Find this post informative? Follow Inkwell Editorial on Twitter.

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Become a Published Author:  Start the New Year off right. FINALLY get that ebook you’ve been wanting to write done in Inkwell Editorial’s “How to Write an Ebook in 3 Days Market It & Start Getting Sales within a WeekEbook Writing & Publishing Tournament.

P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).
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Holiday Deals and Discounts on Freelance Writing Ebooks & Eclasses

I don’t discount products often, but I’ve received close to half a dozen emails in the last few weeks from some who are struggling in this economy. It’s tough out there; there’s no doubt about it. 

I was researching a piece I was writing for an article marketing campaign yesterday, and ran across an article that said it’s taking the average unemployed worker almost 8 months to find a new job.

I was like, “Wow!” No wonder people are running through their savings and losing their homes to foreclosure.

This is one of the main reasons I’m a huge advocate of always, always, always having something going on on the side because there is no such thing (in my opinion) as job security anymore. I’d even argue that freelancing is the new job security in this global economy.

At any rate, following are the holiday discounts you can take advantage of to get your freelance writing and/or internet marketing career off the ground — whether you’re looking to start full-time, or just want a side gig to bring in a few hundred dollars/month to get that 6-8 months of savings in the bank most financial experts are touting everyone should have now.  

freelance-writing-ebooksInkwell Editorial Holiday Discounts

2 for 1: Right now if you buy an ebook, you get a second one of your choosing absolutely free. 

50% Off: The two freelance writing e-courses we offer are 50% Off right now.

In January, the price of both of these ecourses will increase by at least $100, so if you’ve been eyeing them, now’s a good time to get the best deal. Get details on both offers.

Here’s to those struggling getting on their feet,
Yuwanda

Submit a Guest Post: This site and its sister site, SeoWritingJobs.com, accepts guest posts. Get the guest post submission guidelines.

Find this post informative? Follow Inkwell Editorial on Twitter.

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P.S.: Become a Published Author:  Start the New Year off right. FINALLY get that ebook you’ve been wanting to write done in Inkwell Editorial’s “How to Write an Ebook in 3 Days Market It & Start Getting Sales within a WeekEbook Writing & Publishing Tournament.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine). 
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Freelance Writers: One Thing that Can Help You Write Marketing Copy that Will Presell Your Services

Recently, I received the following question from a fellow freelance writer. And it really got me to thinking … mmmm, maybe this is something I need to clarify for my business.

She asked about how to develop a USP (Unique Selling Proposition). Don’t worry if you don’t know what this is, I’ll explain it below.

QUESTION FROM FELLOW FREELANCE WRITER

I’m having a difficult time crafting my Unique Selling Point.   There is so much information overload with so many “gurus” saying that they can get traffic to any site in a matter of minutes.   So, I’m asking myself what makes me “different” than them. 

The only thing I can think of  is….  I learned SEO the hard way, by learning, implementing, trial and error, etc.   All the strategies I teach, I actually perform myself.   ( I do more than writing).   I think the issue is, I’m too close to my work that I can’t see the  Uniqueness, because most of the things I do come easily to me.    I know a mentor can probably help me with this, but as I stated before, my budget is tight.  I have a SCORE mentor, but he just gives me basic advice ( I love him though). 

So, I guess the question is,  how can you discover your U.S.P  on your own (emphasis added).  Is there a  certain formula you have or an article you can point me to.

Luck Can Only Go So Far

The reason it got me to thinking is that I’ve been lucky in my freelance writing career. I started out in publishing, and so had contacts to give me jobs.

what-is-a-usp

I say all this to point out that I’ve never done a full-fledged business plan for my freelance writing business. Sure, I’ve done marketing assessments and what I refer to as “mini” business plans, but never a full-blown one. And, this is usually when you come up on marketing speak like “crafting a USP.”

So like I said, it got me to thinking. USPs are important because everything you do to market your business will stem from it. And, if you’ve given some in-depth thought to it, it can practically sell your freelance writing services before prospective clients ever contact you.

Following is what a USP is, and how it can help you land more freelance writing jobs.

What Is a USP?

As stated above, USP is the acronym for Unique Selling Proposition. In layman’s terms, it’s simply what makes your freelance writing business different from the one zillion and one other ones out there.

In more professional terms, a USP is defined this way on About.com:

USP is your unique selling point. Also called your unique selling proposition, it is what sets you and your business — or you as an individual — apart from your competition. It can be an actual fact or a perceived difference or specialty.

Now that you know what a USP is, following is how I responded.

You must be a subscriber to read this post in its entirety. See the sign-up box to the right (top of column) on every page of this site. Once you subscribe, you will immediately be emailed this post, as well as all previous posts where a subscription is required.

Submit a Guest Post: This site and its sister site, SeoWritingJobs.com, accepts guest posts. Get the guest post submission guidelines.

Find this post informative? Follow Inkwell Editorial on Twitter.

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Become a Published Author:  Start the New Year off right. FINALLY get that ebook you’ve been wanting to write done in Inkwell Editorial’s “How to Write an Ebook in 3 Days Market It & Start Getting Sales within a WeekEbook Writing & Publishing Tournament.

P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).
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How to Become a Freelance Writer: 4 Things You Can Do Today

I was looking through questions from readers this morning trying to decide what to write on. And, as I kept flicking through my email box, one question that kept popping up over and over again is a variation of “how to become a freelance writer.”

Even though I’ve answered this question a few times, I wanted to answer it again now because this time of year, a lot of people are thinking about quitting jobs, starting new businesses, starting something on the side, etc. And with the economy the way it is . . . well, it seems that more than ever freelance writing is appealing to many.

4 Reasons Freelance Writing Appeals to So Many . . . Especially in This Economy

It’s easy to see why this type of career appeals to so many. I mean:

how-to-become-a-freelance-writer-today(i) There’s a low bar of entry: You don’t need any type of official training to start (even though that doesn’t mean that everyone can do it well);

(ii) It’s cheap and easy to start: If you have a laptop/computer, you’re basically good to go as far as equipment;

(iii) You can start making money almost immediately: Sure, some of it may be luck, but you can literally start marketing one day, and land your first writing gig within a few hours, a few days or a few weeks; and

(iv) You can work from anywhere: If you have a laptop and an internet connection, this is a portable career. I’ve worked everywhere from an internet café in New York, to a beachside bar in Jamaica, to my living room couch in my fuzzy slippers watching some crazy reality show on TV (my all-time fave).

There just aren’t a lot of careers out there with all of these things going for them.

So no wonder how to become a freelance writer is such a popular question. If this is a work-from-home career that appeals to you, following are four things you can do – today – to get the ball rolling.

You must be a subscriber to read this post in its entirety. See the sign-up box to the right (top of column) on every page of this site. Once you subscribe, you will immediately be emailed this post, as well as all previous posts where a subscription is required.

Submit a Guest Post: This site and its sister site, SeoWritingJobs.com, accepts guest posts. Get the guest post submission guidelines.

Find this post informative? Follow Inkwell Editorial on Twitter.

how-to-write-an-ebook-sm

Become a Published Author:  Start the New Year off right. FINALLY get that ebook you’ve been wanting to write done in Inkwell Editorial’s “How to Write an Ebook in 3 Days Market It & Start Getting Sales within a WeekEbook Writing & Publishing Tournament.

P.P.S.: Want to start a successful career where you have the mobility to live and work where you please? Visit our freelance writing bookstore for a ton of opportunities (freelance writing and internet marketing) to get you started.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).
Read more.